Posts Tagged ‘customer’
Wednesday, August 11th, 2010
With the state of the market these days if you are company that makes their living off of the leads gathered from trade shows, then you need to be sure that you treat each event as a learning experience. Regardless of whether or not you’ve been to only a couple of shows or two hundred, everyone has something to learn and every vendor has something to teach. To this end today we are going to discuss the importance of a trade show packet and some of the things you can do at your next event that might help you down the road.
Simply put a trade show packet is a series of observations that require you to pay attention to not only how you did, but how other vendors faired. Before you can get started though make sure that you’ve got away to keep the notes so that you can review them from time to time; the last thing you want is to be stuck jotting a bunch of random thoughts down on a bunch of scrap paper.
What worked for you? To say that a trade show can be hectic at times is definitely an understatement. We all know what it’s like when you are slammed and how things can turn around at the drop of a hat. Once you have a moment to catch your breath though, look around your booth and see what all the fuss was about. Did you sell out of anything? Was there a specific style you ran out of first or that people were asking about? Was your display set up to handle traffic accordingly or could you have setup a different way. Did you get any compliments on your exhibit?
What didn’t work for you? Every presentation has its flaws. Even the most customized of displays can miss if the way you present it is wrong. Delivery is just as important as any popup display, portable signage, or custom logo you surround yourself with. If you come across as rude, arrogant, or uncaring all that attention that your exhibit brought will quickly go the other way. In the same respect if you’re not clear and to the point as to what it is you are offering, those that visit your booth may not stick around to find out. A custom display will bring the crowd to you, but it’s your job to keep them there.
What did other vendors do? You shouldn’t have to look too far to see what other vendors at the show are doing. Take a walk and make a few mental notes as to what others are doing. Is anyone using games such as a money booth, Frisbee toss, or Plinko that are attracting a lot of attention? Maybe someone is getting a good response from a photo prop. Whatever the other guys are doing compare that to your own display and see who you think comes out on top. Maybe there are things that other vendors did well that may fit in nicely with your style or maybe you will see some things you are doing also which could be turning customers away.
A trade show packet is kind of like an exit interview you conduct with yourself. Take some time to really think about what happened during your trip, what your impressions were of the event as a whole, and what you might do differently your next time out.
Tags: booths, custom designs, Custom displays, Custom graphics, customer, customers, Display Booths, Display Company, Exhibit Booth Company, Exhibitors, fabric structures, frisbee toss, Godfrey Group popups, kiosk, kiosk displays, marketing tips, money booth, photo props, Plinko, popup displays, portable signage, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show packet, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Friday, August 6th, 2010
Walking through a trade show is a lot like being in your car driving down the main road of a busy city. Everywhere you look there is something competing for your attention. You’ve got flashing arrows pointing you to products promising to change your life. There are mascots holding signs trying to flag you down. People walking past handing out fliers. It’s extremely difficult to see past the glitz and glamour when all you want to do is hit the high points and get back on the road. If you’re a vendor at one of these events then it’s your job to seperate yourself from all the other distractions, rise above the rest of the vendors, and grab that visitors attention. You’ve got to find a way to present your product in such a unique fashion that anyone that passes by feels an almost magnetic pull to your exhibit. Thanks to the Truss system you can do all of this and more.
At any event you are limited to the amount of space you are a loud to setup in. With the Truss system though you could potentially of double your available space thanks to it’s support beams that allow for extra promotion material above your existing display. Just like a billboard you might see while driving down the road, the Truss system is designed to set your company apart from other vendors by drawing peoples eye up and over the other displays they pass by. Featuring large custom graphic designs, options that include light box attachments, monitor mounts, and the ability to be easily broken down so that the entire display can be shipped any where your travels take you; this is one exhibit that is sure to change your view as to what a trade show display should look like. Imagine what it would be like to be walking along a busy trade show corridor, people flooding past you, vendors barking out for seconds of your time, and then looking up to see a monitor towering over all the chaos pointing you to the must have idea you came to see. This is the Truss system in action.
Strong enough to support a monitor showcasing the wonders of your best products, completely customizable, and easily setup, the Truss system may just be your best chance to turn even the most docile of trade shows into a feeding frenzy of customers.
Tags: billboards, booth, booths, Custom graphics, customer, customers, Display Booths, display space, graphic designs, increased space, marketing tips, monitor mounts, portable trade show display, potential customer, trade show booth, Trade Show Booths, Trade Show Displays, truss system, unique trade show display
Posted in Custom displays, Custom graphics, Digital signage, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Wednesday, August 4th, 2010
A recent report concerning the country’s slagging economyjust came out this week and while it’s not bad, it definitely leaves a lot to be desired. According to the report from CNN “ The U.S. economy continued to grow during the second quarter, the government reported Friday. But the pace slowed more than economists were expecting, raising concern about growth – or even another recession – in the months ahead. Gross domestic product, the broadest measure of the nation’s economic activity, rose at a 2.4% annual rate during the three months ended June 30, the Commerce Department said. The sluggish pace was down from the upwardly revised 3.7% growth rate in the first quarter, and missed economists’ forecast for a 2.5% increase.” As part of the same story one of the country’s tope economic analysts goes on to say that “People are continuing to cut back, and that could mean that third-quarter growth will be the worst since the end of the recession. The slowing growth path leaves the possibility of a double-dip recession on the table.”
If you are one of the thousands of companies out there they make their living by traveling from trade show to trade show, the thought of an even further slowing of consumer spending has got to send shivers down your spine. If your current display is aging quickly or you are looking for a more creative way to spark interest in your products, than this latest news has to hit you equally hard because we all know that you need money to make money. Well you may be able to get some relief thanks to Godfrey’s display rental program.
Priced 50-60% less than if purchased all at once, rental displays not only help you get a better feel of what works, but they are also a great alternative to purchasing two displays if you only need more than one for a short period of time. Available in many styles, rental display options include:
A standard portable display with graphics creating a custom look.
A combination of our systems configured for a custom look.
A customized TechForm or Truss beam.
A complete custom PodForum.
In these tough economic times when people are becoming more and more selective with how they spend their money, it’s more important than ever that your investments reap great returns. Godfrey understands that when you are attending a trade show you need to be able to position yourself with a unique display that is sure to attract attention for your target customers. Unfortunately purchasing a display you’ve never seen in action before is more of a risk than some are willing to commit to and that’s why we are happy to help with multiple rental options that are specifically designed to spark interest in your company. For more information on display rentals contact one of our personal project managers today.
Tags: affordable displays, bad economy, booth, booths, Custom displays, Custom graphics, customer, customer service, Display Booths, display rental, Exhibits, kiosk displays, marketing tips, portable trade show display, potential customer, Trade Show, Trade Show Booths, trades shows, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Trade Show Booth Rentals, Trade Show Booths, Uncategorized | 1 Comment »
Friday, July 23rd, 2010
Today I want to wrap up our series all about how smaller displays don’t always mean you have to settle for smaller profits. Up to this point we’ve discussed the easy to transform and take with you podium shipping case, took a look at what a simple stand alone portable workstation with monitor mount can do for you, and today we are going in a slightly different direction with some thoughts about how the smallest of gestures can make a huge impact. Nobody likes a pushy salesman. You could have the greatest product in the world guaranteed to revolutionize all of civilization and if you come across as too pushy, unsympathetic, and rude you’re not going to have the same results as the other guy who is out there being as polite and helpful as he possibly can. It doesn’t matter you’re standing in front of one of the most state-of-the-art exhibits ever to be showcased at a trade show or simply sweating it out under a single kiosk tent at some country fair, for a majority of consumers how a product is presented is just as important as what is being presented.
3 Key Tips To Politely Present Your Product To Customers
1. Look Them In The Eye And Show Them You Care About What They Think. Notice this doesn’t say, “act like you care what they think.” People can spot when somebody is being fake and pretending to show interest in them just to get into their wallets. When meeting somebody for the first time, learn their name as well as some information about them such as where they are from or what they do for a living. Let them know who you are and how you think that what you are selling could do wonders for them. Try to maintain eye contact as much as possible so they know they have your full attention.
2. Be Graceful and Don’t Come Off As Greedy. It’s no secret to anyone attending that the reason you are standing in front of the custom designed fabric wall is because your job is to sell, sell, sell so don’t knock them over the head with it. Delivering your message without appearing that you are begging for a sale can easily be done. Remember to use the information you have gathered from the the customer up to that point to show them how your product could best suit their needs. Understandably things get hectic at times, but it could be something as simple as a handshake or friendly smile that gets the customers attention and leads them to finding out more about you.
3. Close With Class. Regardless of whether or not a sale is made, there comes a time when you’ve done all you could do and it either had the desired effect or you failed to hit your mark. If it’s the later don’t throw your hands in the air and send the customer on their way with little more than a wave goodbye. Some people will never jump into buying a product immediately no matter how good a deal it appears they are getting. They need time to kick things over in their heads, check with their spouse, or research what you are offering online. Before they leave though make sure to have them write down their name and contact info so you can follow up at a later time. This will give them the freedom to make their selves feel comfortable about what you showed them so that when you do call they are more inclined to commit.
What this whole discussion about whether bigger is better or less is more all boils down to is delivery. The most environmentally friendly display on the market won’t get you anywhere if you are rude and appear to be greedy. Likewise something as simple as one sales rep giving a presentation behind a podium or in front of a literature display will remain just that i.e. alone if he/she does not come across as genuine and compassionate.
Tags: booths, Custom graphics, customer, customers, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, increased sales, kiosk displays, marketing tips, podiums, portable workstations, potential customers, sales, trade show booth, trade show shipping case and podium, unique trade show display
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, marketing tips, Promotional Ideas, Trade Show Displays | No Comments »
Monday, July 5th, 2010
Did you know many companies will borrow from the bank each month based on projected receivables? Furthermore supplies, production schedules, material costs, and labor all require a certain amount of forecasting in order to know what to expect from the coming month so that the company is not caught off guard by an expense or decrease in business that may change the shape of the budget. Projecting what is about to happen next requires a certain amount of looking back at recent trends and looking forward in an attempt to identify upcoming obstacles or new opportunities. Trade shows in particular offer some special challenges when it comes to forecasting, but the process is just as important. One way to accurately predict the expenses, visitor turnout, revenue, and overall success of an event is to keep a diary.
For most people the word diary probably brings to mind thoughts of little girls writing in pink notebooks they keep under their mattresses, but in fact everyone keeps a diary of some sort. Every time you balance your checkbook you are making an entry into a diary. Whenever you log how much mileage you put on your car so you can be reimbursed by your company you are keeping a diary. Even this blog could be considered a diary all about trade show tips, events, and custom displays. Keeping a trade show diary of your own may just the key to success you have been looking for. The next time you’re at a trade show take a moment to step back from your exhibit and write down what you see. What has been your biggest selling item so far? How many people have come by and what was their demographic? Was there anything about your kiosk that did flow right with the rest your setup? Were you a good fit with the vendors around you? Could you have done anything better? At the end of the event make notes about the number of contacts you made and be sure to follow-up with them at a later time. By answering these questions not only are you gaining insight into how well you are operating, but more to the point you are keepping a log that can be used at other events to help determine what works and what doesn’t.
In business forecasting is not an exact science, but whether you like doing it or not you can’t deny the results. Paying attention to recent trends and adjusting your finances accordingly could be one of the smartest business moves you will ever make. The next time you are walking out the door on your way to an event, grab a notebook and remember to make notes afterward. Trust me you’ll thank yourself later.
Tags: booths, Custom graphics, customer, customer service, customers, Display Booths, Exhibitors, Exhibits, kiosks, portable trade show display, Trade Show, trade show advice, Trade Show Booths
Posted in Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Tips | No Comments »
Wednesday, June 16th, 2010
It’s another one of those weeks where if you’re a sports fan there is something happening every moment of the day. The NBA finals are finally getting interesting with the Celtics forcing a game seven with the Lakers. Tiger Woods is out to prove what he hasn’t so far this season at the U.S. Open teeing off this Thursday and that’s the thought that he’s still the same golfer he was before his recent struggles kept him away from the game. All of baseball fandom is hanging on Stephen Strasburg’s every pitch and for the first time in forever the Nationals are must see TV. Not to be out done football is proving it’s America’s number sport even in the off season as rumors run rampant that the Big 12 will soon cease to exist. Last, but certainly not least, the entire planet has their hands all over the World Cup as soccer is putting South Africa front and center in everyone’s minds eye. Meanwhile even as I type this all across the country trade show vendors are taking advantage of these events by getting their message and products to the public via game displays.
You may not know this, but Godfrey offers more than just a few game and promotional displays. In fact the possibilities are limitless thanks to Godfrey’s ability to create any type of game display that meets your exact specifications. Of course we’ve got the standard spin- to-win, football/freesbie toss, and putt putt displays, that are a sure fire hit guaranteed to always draw a crowd, but for those that really want to crank up the excitement Godfrey has just the ticket. How about a basketball shootout setup to go with the NBA Finals? Maybe a bean bag toss game for Major League baseball fans? We could even set you up with a kick and score display sure to bring those soccer fans to your booth.
With Godfrey the sky’s the limit when it comes to customized game displays whether your a sports fan or just a fan of high profits. Each and every display can be tailored to meet your specific needs with your logo emblazzoned for all in attendance to see. Don’t let the competition get the best of you at your next tradeshow; call, fax, or email your design needs today!!
Tags: baseball, basketball, booth, booths, conventions, customer, customers, Display Booths, Display Company, Exhibit Booth Company, Exhibits, golf, NBA Finals, outdoor displays, portable trade show display, potential customer, potential customers, soccer, sports, trade show game display, trade shows, unique trade show display, world cup
Posted in Uncategorized | No Comments »
Wednesday, June 9th, 2010
We’ve all heard the sayings ”The pain you feel today will be the strength you feel tomorrow”, “The beauty of flying like an eagle is the ability to soar without looking back.”, or my personal favorite featuring the cutest of kittens dangling from a tree “Hang in there!” These days it seems that everyone is trying to motivate you to do something. Just one look at the world’s most popular media site Facebook and you’ll quickly learn that people all over are using these types of motivational phrases to not only boost their own moods, but to also give others a bit of inspiration in hopes of making it through a tough time in their lives. Nowhere are these words of wisdom more needed then in the work place where just like the economy, hopes of a better future are at an all time low.
The question is though, do motivational posters placed around the office work? Well according to Ken Brown a professor at the University of Iowa they do. “If they’re part of a broader campaign, with clearly outlined goals and a commitment from management, they may have some impact ” says Brown. Brown then goes on to say, “It’s hard to alter peoples’ behavior, so getting workers to increase their value to a company is not easy. If the change effort is part of a multipronged strategy with committed management working to create change, and they create a sense of urgency that change is needed and clearly explain the reasons, then posters and coffee mugs can be a small part of it.” The Godfrey Group understands this idea and that’s why all of our products are geared toward helping you spark a sense of desire in the hearts and mind of your target market.
Whether you are in fact looking for poster frames perfect for those motivational phrases to hang around the office or you need an eye-catching display practically guaranteed to draw people to you, Godfrey has just what you need to get the job done. If you get down to it from our Pop-up displays to our Portable Kiosks, to our Computer Stations; everything Godfrey does is essentially created to motivate. If you are looking to inspire your customers or improve the attitude of your own employees, contact Godfrey today and get on the path to a brighter tomorrow.
Tags: booths, client, computer stations, customer, customer service, customers, display, Display Booths, employees, Event Planners, hanging headers, kiosk displays, kiosks, lobby, marketing tips, motivation, outdoor displays, pop up displays, portable SpaceStation popups, portable trade show display, Poster frames, potential customers, showroom, Trade Show Tips, unique trade show display, video stations, work place advice
Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Deskwrap, Expert trade show advice, lobby displays, marketing tips, Office fixtures, Poster frames, Promotional Ideas, SpaceStation Popup Displays, Uncategorized | No Comments »
Monday, April 26th, 2010
A few years back I was working a swim meet at a university in south Alabama and things were not going my way. I had swim caps. I had the latest greatest suits and goggles. Training aides, nose plugs, ear plugs; if it was meant to make you faster in the water I had it there just waiting to be purchased. I had it all and still though my sales were dismal at best. Suddenly several hundred 7-10 yr olds came running towards the table and….kept going right past everything I had brought. It was then I figured out where I went wrong. It wasn’t that morning during set-up; it was several weeks before when I assumed that because the event was at a college everyone attending would be college kids. The majority of everything I had packed were higher sizes and thus way too big for those actually swimming that day. I hadn’t done my homework and cost myself hundreds of dollars in sales.
Before you make plans to attend that next big trade show on your calendar, make sure your company is a good match for the overall theme of the event. Know your demographic, their likes and dislikes, and find out if they will be there in abundance. Get a sense of the layout of the event and don’t be afraid to ask if your booth will be positioned near others who may be offering similar products to yours. Ask the organizers of the tradeshow how they plan to advertise the show and what the schedule will be. The next step is to make sure you’re prepared to bring you’re A-game and that’s where the Godfrey Group comes in.
At the Godfrey Group we want every event you attend this year to be your best yet and that’s why our Personal Project Managers are specially trained to help you take any idea from conception to completion. We can supply your company display designs, custom production services, a wide range of graphics, booth rentals, and we can even help you manage that next event on your schedule so you don’t make the same mistake I did.
Tags: booths, Conference Vendor, customer, customers, Display Company, Displays, Event Planners, Exhibit Booth Company, Godfrey Group, Godfrey Group popups, kiosk displays, portable trade show display, potential customers, samples, showroom, The Godfrey Group, Trade Show, Trade Show Displays, tradeshow display, unique trade show display
Posted in Conferences & Venues, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Monday, January 25th, 2010
Your main trade show booth or kiosk should be instantly recognizable by your customers and clients; your company’s colors, emblems, logo, etc. should be clearly visible from across a large area.
Many businesses are having their most frequently used, sturdiest trade show booth custom-made, therefore giving it the most personalized, individual look possible.
However, there will be times when a trade show is so far away it makes packing 
such a display impractical. There might also be a trade show with a universal theme, etc, making it advisable to add something to join in the “fun.” Plus, there are many times an add-on or two will make your usual, standard display stand out even more! That’s where Godfrey Group’s pop-up displays will be a welcome addition!
Remember: you want your customers and clients to recognize your display, and you want potential customers and clients to spot your display and find it intriguing enough to check out!
Whatever your trade show booth, kiosk, or display needs, we guarantee that you will find exactly what you need at Godfrey Group; and if you need something custom-made, we’ll make it EXACTLY as you wish.
Tags: client, custom trade show display, customer, Godfrey Group, portable trade show display, potential client, potential customer, returning client, returning customer, Trade Show, trade show booth, trade show display, Trade Show Displays, trade show kiosk
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, Godfrey Group News, SpaceStation Popup Displays, Trade Show Booth Rentals, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show News, Trade Show Tips | No Comments »
Thursday, December 10th, 2009
When people come to any kind of trade show, their attention is, at first, all over the hall! What is it that makes someone’s eye stop short and give something a longer look?
A unique and attention-grabbing kiosk or display, that’s what.
Here at Godfrey Group, we have a display, booth, or kiosk for any business or individual, and if someone can’t find EXACTLY what he or she is looking for, we’ll create it!
Remember, your business has set up at a trade show in order to attract potential customers or clients. Why not choose a display that will attract your customers the moment they glance your way?
Tags: booth, client, customer, display, Godfrey Group, kiosk, Trade Show
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Deskwrap, Digital signage, Eco-friendly displays, Godfrey Group News, Kiosk placement, lobby displays, Modular literature displays, Mushroom kiosks, Office fixtures, Overhead banners, Poster frames, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booth Rentals, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show News, Trade Show Tips, Wheeled totes, Workstation | No Comments »
