Posts Tagged ‘customer service’
Friday, April 15th, 2011
Today we are wrapping up our series on how to save you money this tax season. So far we’ve talked about the benefits of our too good to be true trade show display rental program, Wednesday we were all about different ways to save you money while on the road, and today we’re going to finish things out with tax deductions that are sure to help you get a larger refund. For those of you sweating it out trying to get that paperwork done for the end of the day today, take a deep breath and relax. Due to a holiday the usual April 15th deadline has been move to Monday the 18th so you’ve still got a few more days to wrap up any loose ends and get them filed. For small business owners this should give you plenty of time to make sure you’ve taken all the deductions available to you.
3 Must Take Tax Deductions For Small Business Owners
Travel Expenses- Many people think that in terms of travel expenses this simply means the literal cost of going somewhere such as a plane tick, cab ride, etc….but in fact pretty much everything associated with the trip can count as a deduction. This could include your hotel stay, food, dry cleaning, shipping that trade show display. Plus those of any employee you take with you.
Advertising Deductions- Did you sponsor a little league team this year? Purchase a new custom designed banner to hang on your store front? Maybe you ordered some new brochures or business cards. Advertising is a great source for tax deductions. Think of all the little things you do to promote your business including advertising at local restaurants, sending out coupons, or radio ads. The only thing you need to make sure you can do is prove you did the promotion.
Entertaining Clients- One major reason you go to trade shows is to meet new people in hopes of generating sales. When meeting a potential client it’s always better to get them away from the crowds where you can speak one on one without a million distractions. This could mean dinner at a fancy restaurant, catering a private lunch, or showing your appreciation by giving them a couple of tickets to that night’s ball game. Make sure to always get a receipt and note who attended and what the circumstances were.
Nobody has a harder time getting through tax season then the small business owner. The folks at Godfrey understand this and that’s why we do our best to make it easier on you by offering such programs as our trade show display rental system and thousands of custom designed exhibits that are sure to help you generate sales.
Tags: Custom displays, customer service, marketing tips, portable trade show display, potential customers, small business advice, small business tips, tax help, trade show display rentals, unique trade show display
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Monday, April 11th, 2011
We are finally at the end of the week and the end of our series all about tips to make that next trade show event an even bigger success thanks to a fantastic looking exhibit from Godfrey and a few sales tips that are guaranteed to increase your customer base. Up to this point we’ve played the name game, talked about the right tone you need to be using, and last but certainly not least today we are all about being polite. Believe it or not people still say please and thank you. They open doors for one another and off
Tags: Custom displays, Custom graphics, customer service, marketing tips, potential customers, Trade Show Booths, Trade Show Displays, unique trade show display
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Wednesday, March 30th, 2011
If you haven’t had the joy of taking an art class before, do yourself a favor and sign up for one as soon as possible. Even if you haven’t the first ounce of artistic ability that thrill of creating something from nothing is so rewarding you’ll want to begin to cover your home with one painting after another. All art classes pretty much start out with the same questions to be answered on the empty canvas:
*What’s your concept?
*What colors would you like to use?
*How large of a canvas do you need?
*What type of style will you be painting in?
By now you are probably wondering what art class has to do with trade show design and the answer is simple in that the questions are essentially the same. When you first contact The Godfrey Group and are connected to a personal project manager, one of the first things you will be asked is what your needs are and what do you see as the ultimate goal of the display? After batting around a few ideas with one of our designers, the details will start filling themselves in. What colors will give you the best look, what logo should be featured on the exhibit, how large and complex should the display be, are you looking for something quick and easy to setup like a popup display or a display that is environmentally friendly?
Like that first day in art class, creating a custom designed trade show exhibit from Godfrey is a step by step process that with the help of a personal project manager and our expert design team will ultimately produce a unique design that is sure to reap plenty of rewards for your business.

Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, fabric structures, marketing tips, portable trade show display, Trade Show Booths, unique trade show display
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Friday, March 4th, 2011
I’m not a huge fan of reality shows, but I must admit finding myself addicted to such cooking competitions as Top Chief, Chopped, and Iron Chief. There’s something about making the perfect meal that keeps me striving with every dinner to do better than the last. For the most part my love of cooking isn’t about the taste (though it’s no secret that all chiefs love to eat) but instead at least for me it’s all about the flavors. There’s something about the way basic ingredients have a way of coming together to create a unique dish. A dash of salt, a touch of thyme, pinch of dill….added at just the right time without forcing it; as the ingredients begin to come together they form something greater than the sum of their parts.
If you think about it a successful tradeshow is a lot like a one of a kind meal. Just as a cook must begin by pulling together the basics of the recipe such as garlic, flour, chicken; so too does an event planner as they prepare for what types of materials to take, the size and shape of the display they will need, what type of approach to take that will ensure they get people’s attention. A successful trade show isn’t put together overnight no more than a seven course meal is done within minutes. What designs will get you the most attention? Should you go with the custom designed fabric structure or will a kiosk suit your needs more?
If you are getting ready to hit the trade show circuit, maybe you’ve been asking yourself lately as to what ingredients you will need to get the job done? Thankfully Godfrey is here to help and we’ve got just what you need to cook up a successful tradeshow. With tons of designs to choose from and a design team eager to help, it’s time you took the next step in the process and let us help make your next event a success.
Tags: custom designs, Custom displays, Custom graphics, custom kiosks, customer service, Event Planners, Exhibitors, Exhibits, fabric structures, kiosk design, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show success, trade shows, unique trade show display, workstations
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Wednesday, February 9th, 2011
We throw several words and phrases around on this site quite regularly. Terms like custom built trade show displays, custom designed exhibits, unique trade show ideas, and custom graphics….honestly we could go on and on and at times we do. If we tend to throw the same phrases around on a daily basis it’s only because we are so amazed by what our designers and project managers are able to produce we just can’t help but sing their praises everyday of the week.
From the very moment you first come into contact with a member of the Godfrey team it should be evident that you are not just dealing with some ordinary display design company, rather you are opening the door to one of the best experiences of your business career with the help of some of the best designers on the market today.
It all starts with a simple phone call to 1-800-789-9394 or click on of the mouse over to our contact page. Next begins a series of communications that will literally change the way you do business and shape your future for years to come, with the help a personal project manager together ideas will be formed based on your needs, desires, and goals. These designs can be based on any number of exhibits from our extensive gallery or could be something unique only to you. Plus if you’re in the area, you can also visit our showroom and find out just what goes on behind the scenes at Godfrey.
Once everyone is agreement with what you want in a custom built trade show display, the fun really starts as our designers begin the fabrication process. With each step emails and photos are sent to you along the way so there’s no question as to what is taking place to ensure you are getting the design of your dreams.
While complete setup instructions are included upon delivery, Godfrey’s commitment to you doesn’t end there! In fact for highly customized displays we will send a project manager to your location to ensure proper installation so that you are sure to be a hit at that next big trade show event.
So the next time you hear the phrases custom built trade show display and unique trade show ideas, think of all that Godfrey can do your business and get on the path to success!
Tags: Add new tag, booths, Custom displays, Custom graphics, customer service, Display Booths, Display Company, Eco-friendly displays, environmentally friendly trade show display, Event Planners, Exhibit Booth Company, Exhibitors, fabric structures, hanging headers, inflatables, kiosk, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, popup displays, portable trade show display, potential customers, trade show kiosk, trade shows, unique trade show display
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Monday, February 7th, 2011
In a lot of ways putting on a great trade show appearance is like producing a play. It may sound like a stretch but just think of the last trade show you attended and all the different things large and small that needed to be handled before the doors were opened signaling the beginning of the big event. Although the trade show will only last a few days the list of things that need to be done months in advance include:
*Locking in the date you will be attending
*Planning what you will be showing to the public.
*Making travel plans such as what flights to take and what hotels will offer the best rate
*Inventory needs to be stocked
*Potential customers in the area need to called on so they know where they can find you and what you will be offering.
*Employees to need be made aware of what will be expected
All of this and a ton of other decisions must be made before you even get to the conference center. Once there the production really kicks into high gear as all that planning pays off and a thousand more issues raise their ugly head. The event is going to last longer than originally thought, do you have enough product? The event planner stuck you in a spot where no one will be able to find you, is there a possibility to be moved? Where is the best place to put your additional signage such as posters or information displays? During those first hours of every trade show chaos rules and that’s why Godfrey prides itself on making sure that with all that is going on around you the last thing you have to worry about is your custom built display.
Regardless of if we are talking about an outdoor tent, an indoor grand format fabric structure, a custom built workstation, or an simple sampling kiosk, with the help of our designers and personal project managers the last thing you are going to have to worry about is how well your custom built trade show exhibit will stand up to the competition and how difficult it will be to install. So remember the next time you begin planning your schedule, get with Godfrey and enjoy the feeling of having one less thing to worry about.
Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, fabric structures, hanging headers, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customer, potential customers, showroom, Trade Show Booths, unique trade show display
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Friday, December 31st, 2010
Being as this is New Year’s Eve it only makes sense that we would be talking about resolutions and ways to improve your business for the coming year. So far this week we have covered ideas for saving the planet with the help of our environmentally friendly PodForum series and just how our display rental program could literally make it so you are in two places at once. Today we are going to talk about putting things off to the last minute. It’s something we all do and for many no matter how hard they try nothing cannot be put off till later so that something more fun or more desirable can be done immediately. According to one group of researchers looking into ways to more effectively manage time “In 1978, 5% of the population admitted to being chronic procrastinators compared to to roughly 26% of the population today (Steele, 2007).Surveys of student populations suggest that procrastination is pervasive with some surveys suggesting that 85-95% of students have problems associated with procrastination”
When running a business there always seems to be things that are considered more desirable and tasks that are uncomfortable to do. Nobody wants to sit around worrying about taxes or working on dropping sales reports all day when they can be out making contacts and marketing their company to the public. Still though in order to be a success it’s important to be aware of coming trends and what consumers will expect from you in the weeks or months ahead. A prime example of this can be found in Godfrey’s extensive design library. Winter is hitting the U.S hard with blizzards causing over 10,000 flight delays across the country. As individuals we can’t help but pay attention to the cold weather headlines taking over out nightly news reports, but as business owners we need to be planning for brighter days as Spring begins to creep closer and closer. This means that the time to begin designing that custom inflatable outdoor display isn’t three months from now when the temps begin to edge into the early 80′s, today is the day to begin making those plans so that when Spring has finally sprung to life you are ahead of the curve with your new trade custom built tent city already sitting within arm’s reach.
This year don’t wait to the last minute to find a display that’s a perfect fit for your needs, resolve to start looking toward the future today!!
Tags: booths, Custom displays, customer service, Display Booths, display rental program, environmentally friendly trade show display, fabric structures, Godfrey Group, inflatables, kiosk displays, marketing tips, outdoor displays, portable trade show display, potential customers, Trade Show, Trade Show Booths, unique trade show display
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Wednesday, December 29th, 2010
This week we talking about the one thing on everyone’s mind and that’s New Year’s resolutions. Whether you are planning on quitting smoking, joining a gym, or answering the phone when your mom calls every day, no doubt you have something special in mind that if you could just stick to it might change your entire life. New Year’s resolutions aren’t just for individuals though. In fact setting a list of goals for the coming business year is always a good practice to maintain and could end up making you a ton of profits. On Monday we discussed a type of resolution that is sure to be at the top of everyone’s list, going green with the help of Godfrey’s PodForum series of environmentally friendly trade show displays. Today we want to focus on another way to save, but this time we want to target your wallet with the help of our trade show rental program.
One question we get time and time again about display renting is “How can it help my business?” The answer is “How can it not?” Regardless of whether you operate a retail store, a mail order company, or even a mall kiosk, renting a display is not only a smart decision it may just be the key to opening up doors you never knew existed.
How renting a display can help your business
1) Allows you to be in two places at the same time. We understand you can’t always control other people’s schedules and that at times it seems almost impossible to be at all the places that you would like to at the same time. So what do you do on those days you need to be at the big trade show in Chicago, at the local union meeting near your headquarters in New York, and still keep someone at your flagship store? Whether it’s a onetime thing or you find yourself continuously pulled in multiple directions, a rental display can help by easily giving you a presence where the help is needed.
2)Testing out new ideas becomes easier. Got an idea that just might change the way you market your company? Want to test out the waters of the trade show market without having to risk losing a ton of cash? Thinking about expanding but not sure if now is the best time? Renting a display takes care of all of these problems without causing you to over extend your budget
With the New Year quickly approaching now is the time make those changes and take those chances you have been chewing over for months. Thanks to Godfrey’s display rental program you are one click away from gaining access to a display that includes such options as: a standard portable display with graphics creating a custom look; a combination of our systems configured for a custom look; a customized TechForm or Truss beam system; a complete custom PodForum system.
Don’t hesitate contact us today online or at 1-800-789-9394!!!!!
Tags: booths, budgeting, Custom graphics, customer service, Display Booths, display rental program, Eco-friendly displays, environmentally friendly trade show display, Exhibits, fabric structures, marketing tips, outdoor displays, portable trade show display, potential customers, Trade Show Booths, trade show display rental, unique trade show display
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Wednesday, December 15th, 2010
You may not realize it by the 6 feet of snow greeting as you tried to walk out the front door to get the newspaper this morning, but winter has arrived. Though not officially starting for another week, frigid temps are taking over the headlines and lives of just about everyone in the country. While all of the snow and sleet are surely putting a damper on those Christmas shopping plans, for those that enjoy the beauty of a fresh snow fall there is plenty to see. Just check a map of your local area and no doubt you will find an outdoor festival designed to melt away those winter blues. With vendors offering hot chocolate, apple cider, chicken stew, and Christmas carolers a plenty this definitely is the season to be jolly. If you are one of those vendors that depend on a continuous string of outdoor events to help keep those Christmas stockings full, then you need a workstation that is going to attract attention while giving you plenty of room to move around.
Perfect for fairs, festivals, or a simple fun day at the park Godfrey has exactly what you need to deliver the best quality product whether it be deep fried apple pies or freshly squeezed lemonade. Available with a 8′ or 10′ counter, a Velcro wrap that allows you to easily change graphics, and a optional side counter extensions; like everything that Godfrey provides these workstations are fully customizable. Plus for those wanting to keep out of the rain or needing to beat the heat with some shade, we also offer a tent cover to allow for even more space and promotion.
Spring, Summer, Winter, or Fall no matter what the season is if you are an outdoor vendor that wants a sure fire way to attract attention and get people coming back for more, Godfrey has just what you need. A tent workstation not only offers you a ton of options, but can be transformed into any number of layouts guaranteed to help you get the job done.
Tags: booths, customer service, Display Booths, Exhibits, fabric structures, marketing tips, outdoor displays, outdoor events, outdoor trade show display, Trade Show, Trade Show Booths, unique trade show display, work stations
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Friday, December 10th, 2010
Have you ever been at a trade show and wished for the one thing that only an insane person would expect to have with hundreds of people walking past at any given time. Today we are talking about privacy which is something that you are ensured never to get during a trade show. Given you are there to sell sell sell and the whole purpose of a trade show is to get your name out by talking to as many people as possible, but still there are always those times when you can’t help but think that if you could just have a few moments of privacy with an individual it would surely lead to a sale. After all a little one on one time goes a long way to establishing that all important relationship that is essentially the foundation of any sale not to mention any reoccurring sale.
Godfrey understands this need for a place to sit out and spend some one on one time with a potential client and that’s why we are proud to offer you what is essentially a portable conference room. Sure you can still have all that show room space with your exhibit featuring a wide variety of pedestals, hanging racks, video monitors, information displays, etc…but now you will also have the ability to take those customers you want to spend some extra time with back to a private enclosed area complete with fabric walls, a small portable conference table, and chairs so you can sit back and get down to business.
When building those all important business relationships sometimes you need to get away from all the chaos and noise that a trade show brings in order to be able to really get a sense of what the customer is looking for. With a portable conference room from Godfrey you will be getting just that!
Tags: booths, customer service, Display Booths, fabric structures, hanging headers, information displays, kiosk displays, marketing tips, outdoor displays, pedistals, portable conference room, trade show designs, trade show privacy, unique trade show display
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