Posts Tagged ‘custom designs’

Does Your Trade Show Display Get You Noticed?

Wednesday, March 9th, 2011

The next time you find yourself at a trade show event do yourself a favor and step back. After all the merchandise is placed just like you like it and the crowd starts making their way through the conference center, step back for a moment and look at the overall presentation you have laid out. As you scan over the display ask yourself these questions:

Is the setup exactly what you had in mind for the event?

Is there enough space for people to look around and see all that you are offering?

Does it encourage conversation?

How does it compare to the other displays at the trade show?

Does it look the same?

Does it stand out?

 Too many times we get in our minds what a trade show display should look like and more often than not that image is based on what we have seen others do or what is considered to be the current norm. A fear of looking like everyone else is a problem all companies must deal with. While it’s extremely important to present the consumer something they are familiar with, there’s a very real danger of becoming so much like your competition that any differences that could help you stand out become background noise. 

So the real question is how do you stand out from the rest of the pack while at the same time keeping that connection with your target market? The answer is by being rebellious without going to extremes simply for the sake of looking different. Think about your current display again and ask yourself what would make a customer choose your booth over all the other vendors in attendance. Don’t be afraid to take chances and mix things up a bit. Focus in on those things that make you different and bring them to the forefront. Give your target market something to get excited about, something that will create a buzz among the crowd.

If you are tired of your trade show display looking like everyone else’s and are ready to stretch the boundaries of what is considered the norm, then maybe it’s time you spoke with one of our personal project managers. Experts in trade show design, we believe that no idea is too wild and no suggestion is too small. Dare to be a rebel!

 

Tags: , , , , ,
Posted in marketing tips | No Comments »

A Recipe For A Winning Trade Show!

Friday, March 4th, 2011

I’m not a huge fan of reality shows, but I must admit finding myself addicted to such cooking competitions as Top Chief, Chopped, and Iron Chief. There’s something about making the perfect meal that keeps me striving with every dinner to do better than the last. For the most part my love of cooking isn’t about the taste (though it’s no secret that all chiefs love to eat) but instead at least for me it’s all about the flavors. There’s something about the way basic ingredients have a way of coming together to create a unique dish. A dash of salt, a touch of thyme, pinch of dill….added at just the right time without forcing it; as the ingredients begin to come together they form something greater than the sum of their parts.

If you think about it a successful tradeshow is a lot like a one of a kind meal. Just as a cook must begin by pulling together the basics of the recipe such as garlic, flour, chicken; so too does an event planner as they prepare for what types of materials to take, the size and shape of the display they will need, what  type of approach to take that will ensure they get people’s attention. A successful trade show isn’t put together overnight no more than a seven course meal is done within minutes. What designs will get you the most attention? Should you go with the custom designed fabric structure or will a kiosk suit your needs more?

If you are getting ready to hit the trade show circuit, maybe you’ve been asking yourself lately as to what ingredients you will need to get the job done? Thankfully Godfrey is here to help and we’ve got just what you need to cook up a successful tradeshow. With tons of designs to choose from and a design team eager to help, it’s time you took the next step in the process and let us help make your next event a success.

Tags: , , , , , , , , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

How Much Time Will A Pop Up Display Save You?

Wednesday, August 18th, 2010

We don’t get to talk too much about the economy here at Godfrey, but today I want to talk a little about Opportunity Cost. In it’s most basic of definitions Opportunity Cost is “the cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.” Now that you know what it is, think about everything you have to go through from the time you put the date on the calendar to the moment you are ready to start showing your wears at the trade show. Think of all the time this is spent getting prepared that could be spent in more productive ways.

First you have to pack everything so it will make it to your destination in one piece. Then there’s a line at the ticket counter and your flight has been delayed. Your luggage is the last one to come throw the baggage doors. There’s an accident on the freeway and you’re stuck at a snail’s pace for over an hour. You finally make it to the event center and they gave your spot to someone else by mistake. You get a new location and you’re not done yet….you’ve still got to set up your display. All of these tasks cost you valuable time. Time which could have been spent getting better prepared for the show. Time which can be gained back by choosing a custom designed pop-up display.

Made with lightweight materials and featuring a lifetime warranty on the frame and hardware, a pop-up display from Godfrey will do more than just save you time….it will gain you the contacts you need to make any trade show a guaranteed success. Each display is fabric wrapped with invisible seems and easily folds back into a compact shipping case that can be wheeled from one destination to the next at a moment’s notice. A 200 watt light fixture only helps to accentuate any one of 75 different colors available to choose from. Whether your preference is a curved, straight, or montage style pop-up; Godfrey has the display that you need to gain back all that lost time and never missing another opportunity at winning a customer over again!

Tags: , , , , , , , , , , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

The Trade Show Packet: An Idea That Just Might Change The Way You Do Business

Wednesday, August 11th, 2010

With the state of the market these days if you are company that makes their living off of the leads gathered from trade shows, then you need to be sure that you treat each event as a learning experience. Regardless of whether or not you’ve been to only a couple of shows or two hundred, everyone has something to learn and every vendor has something to teach. To this end today we are going to discuss the importance of a trade show packet and some of the things you can do at your next event that might help you down the road.

Simply put a trade show packet is a series of observations that require you to pay attention to not only how you did, but how other vendors faired. Before you can get started though make sure that you’ve got away to keep the notes so that you can review them from time to time; the last thing you want is to be stuck jotting a bunch of random thoughts down on a bunch of scrap paper.

What worked for you?  To say that a trade show can be hectic at times is definitely an understatement. We all know what it’s like when you are slammed and how things can turn around at the drop of a hat. Once you have a moment to catch your breath though, look around your booth and see what all the fuss was about. Did you sell out of anything? Was there a specific style you ran out of first or that people were asking about? Was your display set up to handle traffic accordingly or could you have setup a different way. Did you get any compliments on your exhibit?

What didn’t work for you? Every presentation has its flaws. Even the most customized of displays can miss if the way you present it is wrong. Delivery is just as important as any popup display, portable signage, or custom logo you surround yourself with. If you come across as rude, arrogant, or uncaring all that attention that your exhibit brought will quickly go the other way. In the same respect if you’re not clear and to the point as to what it is you are offering, those that visit your booth may not stick around to find out. A custom display will bring the crowd to you, but it’s your job to keep them there.

What did other vendors do? You shouldn’t have to look too far to see what other vendors at the show are doing. Take a walk and make a few mental notes as to what others are doing. Is anyone using games such as a money booth, Frisbee toss, or Plinko that are attracting a lot of attention? Maybe someone is getting a good response from a photo prop. Whatever the other guys are doing compare that to your own display and see who you think comes out on top. Maybe there are things that other vendors did well that may fit in nicely with your style or maybe you will see some things you are doing also which could be turning customers away.

A trade show packet is kind of like an exit interview you conduct with yourself. Take some time to really think about what happened during your trip, what your impressions were of the event as a whole, and what you might do differently your next time out.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips, Uncategorized | No Comments »