Posts Tagged ‘Conference Vendor’
Monday, May 3rd, 2010
A couple weeks back I brought you the article about the importance of making a good first impression. Simply put that first meeting often holds the key to finding out what a customer ‘s needs are and what it will take to convince them that you have the product they have been searching for. Ask any trade or conference show vet and I’m sure they will tell you it’s not the sales you make that weekend that matter the most, it’s all the contacts that are gathered which provide the true test as to whether or not the time spent standing at your booth was a success. So the question becomes once you’ve made that first impression how do you turn all those names and faces into dollars in the weeks and months to come?
First of all make sure your booth or kiosk is a two way street of information. Yes your most important task is to show who you are and how what you are offering is the life change thing that the everyone in the world would be crazy to live without, but while shaking all those hands make sure you come back with a phone number, an email address, or even a business card. Grab a spiral notebook on your way out the door and ask everyone the stops by your booth (even just for a few moments) to sign their name and how they prefer to be reached. Offer them a chance at possible future discounts by doing so.
Second don’t let the grass grow under your feet when comes to reaching out to those you met. A week or two after the show get that spiral notebook back out and let those that spent a moment filling out their information know how much you appreciated their time. If they act like they want to know more about your company great, but even if that call or email doesn’t generate a response don’t give up. Keep in touch with them on a regular basis. Not to say you need to call them weekly, but just enough so that when the time comes where they find themselves in the market for what you have to offer your name is still fresh in their minds. Send them cards during the holidays or special offers every month or so.
Making the first impression is something that can never be made twice, but keeping that same spark alive is a process that can be created over and over. By following up with potential customers you are doing exactly what the term implies; you are maintaining the relationship so that they remain potential customers.
Tags: booths, client, Conference Vendor, conventions, customer service, Display Company, Event Planners, Godfrey Group, kiosk displays, marketing tips, new business, potential customers, relationships, samples, showroom, trade show ideas
Posted in Expert trade show advice, marketing tips, Trade Show Tips, Uncategorized | 1 Comment »
Wednesday, April 28th, 2010
Drive down any major street in America and no doubt signs for McDonalds, Target, Toys R Us, as well as several odd number billboards will catch your eye. Now this could mean you have a 4 yr-old in the backseat like I typically do or according to one study, it may mean that certain colors play a key role in what we opt to spend our money on. Believe it or not there is an entire field of psychology devoted to the science of figuring out what moods are brought on by specific colors and what they are finding is that although you may not know it, some colors may actually be subconsciously pulling or pushing you towards them. Take my the example of McDonalds above; when you think fastfood phrases like “need to be quick“, “in a hurry“, “no time to sit still” probably come to mind all of which just happen to be associated with colors red, yellow, and orange. It should also come as no surprise that these are also the main colors covering the majority of fast food joints across the country. Now take the opposite; when you want that the perfect restaurant to have a nice romantic night out what does your favorite spot typically look like? My guess would be someplace with low light, clean white linens, tan almost dark brown walls, and everything is covered in the soft glow from several well placed candles. As it turns out each of the colors I just described encourages people to slow down and relax.
In terms of trade shows the right colors can make all the difference and help set the perfect mood to match who you are as well as what your message is. This is why the Godfrey Group goes to great lengths to offer its customers more than your standard red, blues, and greens. When you get ready to place your order with us, take a look at our RoadRunner Color and Push Loop selection guides where you will find such eye capturing colors like Blueberry, Oyster, Par Green, Sterling, and the always popular Flame red. Need something with a little texture to it? How about Regency, Amber, or Stellar all available in ribbed or velvet designs. The Godfrey Group has plenty of colors to choose from each available for table runners, throws, pop-up displays, and other exhibits. Remember before you get ready to attend your next event, think about the mood you want to set and get with Godfrey for the perfect color to match your needs.
Tags: booth, booths, business, Conference Vendor, conventions, customer service, customers, Display Company, Eco-friendly displays, Exhibitors, Godfrey Group, kiosk displays, Overhead banners, portable trade show display, potential customer, showroom, trade show booth, trade show kiosk
Posted in Uncategorized | No Comments »
Monday, April 26th, 2010
A few years back I was working a swim meet at a university in south Alabama and things were not going my way. I had swim caps. I had the latest greatest suits and goggles. Training aides, nose plugs, ear plugs; if it was meant to make you faster in the water I had it there just waiting to be purchased. I had it all and still though my sales were dismal at best. Suddenly several hundred 7-10 yr olds came running towards the table and….kept going right past everything I had brought. It was then I figured out where I went wrong. It wasn’t that morning during set-up; it was several weeks before when I assumed that because the event was at a college everyone attending would be college kids. The majority of everything I had packed were higher sizes and thus way too big for those actually swimming that day. I hadn’t done my homework and cost myself hundreds of dollars in sales.
Before you make plans to attend that next big trade show on your calendar, make sure your company is a good match for the overall theme of the event. Know your demographic, their likes and dislikes, and find out if they will be there in abundance. Get a sense of the layout of the event and don’t be afraid to ask if your booth will be positioned near others who may be offering similar products to yours. Ask the organizers of the tradeshow how they plan to advertise the show and what the schedule will be. The next step is to make sure you’re prepared to bring you’re A-game and that’s where the Godfrey Group comes in.
At the Godfrey Group we want every event you attend this year to be your best yet and that’s why our Personal Project Managers are specially trained to help you take any idea from conception to completion. We can supply your company display designs, custom production services, a wide range of graphics, booth rentals, and we can even help you manage that next event on your schedule so you don’t make the same mistake I did.
Tags: booths, Conference Vendor, customer, customers, Display Company, Displays, Event Planners, Exhibit Booth Company, Godfrey Group, Godfrey Group popups, kiosk displays, portable trade show display, potential customers, samples, showroom, The Godfrey Group, Trade Show, Trade Show Displays, tradeshow display, unique trade show display
Posted in Conferences & Venues, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Friday, April 23rd, 2010
I know what you are thinking; Earth Day was on the 22nd and today is the 23rd, but when it comes to helping save the planet the Godfrey Group believes that everyday is the perfect time to help celebrate all that Mother Nature has to offer. Protecting the environment is important to us not because it’s important to you, but because like yourself we feel a responsibility to give back to this place we call home. That’s why we created our specialty line of Eco-Friendly displays specifically tailored to help save the environment while at the same time saving you cash. I’m talking of course about our PodForum line of displays and the amazing cutting edge tech that is changing the way people think about traditional tradeshow kiosks.
Built with recycled aluminum tubing covered in a wide variety of earth-friendly fabric graphics, the PodForum can be custom fit to resemble the surface of your choice from brick, to stone, to much more. With it’s lightweight support system you can forget about those huge shipping costs associated with getting those other displays from one place to the other, the PodForum is designed to help decrease your carbon footprint every step of the way. Oh and about those earth-friendly fabric graphics, with the PodForum Godfrey has developed what could be one of the coolest tricks on the market today….a display that will change color when introduced to different sound frequencies! Imagine turning your next trade event into something resembling a rock concert complete with a pulse pounding light show! Plus with it’s easy to assemble slip-on style, your message can be changed at a moments notice to match the mood and feel of the crowd. This is also perfect for multi-day events where you want show the crowd something different both days. Add some backlighting and what you get is a low-cost, environmentally friendly, flexible display that can easily be transformed into a wide variety of combinations to fit any trade show or company event. The PodForum from Godfrey, saving the planet one Earth Day at a time.
Tags: booth, business, Conference Vendor, conventions, Display Booths, earth day, easy to assemble, Eco-friendly displays, environment, Exhibit Booth Company, going green, kiosk, low cost, portable trade show display, save money, showroom, Trade Show Booths
Posted in Custom graphics, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Thursday, April 22nd, 2010
We’ve all been there. Palms are sweaty. Knees a bit shaky. Butterflies are busy making laps inside your stomach. Today’s the day things are going to be different and it all starts with that first moment. If you pull it off the possibilities are limitless. Make a mistake though and you may never get a second chance. I’m talking of course about that first impression and regardless of if your about to go on your first date with the woman of your dreams or interviewing for that job that could make your entire career, those first few minutes could be the key to success. The same holds true when it comes to marketing. In today’s fast paced world where everyone is constantly bombarded with ad after ad, you need something that will set your company apart from the rest and let them know you’re the best….you need one of the fabulous designs that only the Godfrey Group can offer you.
No matter the product, regardless of the location, the Godfrey Group has just the right display to fit your every need. From Outdoor Event and Tent displays, to Overhead Banners, to Game Displays and Props, we’ve got the thing to meet your needs when the time is right…the first time. If you’ve got a product that is ready to change the world, one of our amazing high quality displays or fixtures could be all it takes to send you over the top and on your way to astronomical sales. Let us help you cement the idea in your customers head that you are the thing they need most. Remember you never get a second chance to make a first impression. Call us today at 1-800-789-9394!!!!
Tags: booth, business, Conference Vendor, customer service, customers, Exhibitors, Godfrey Group, hanging headers, kiosk displays, outdoor displays, Overhead banners, portable trade show display, potential customer, trade show booth, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, Kiosk placement, Overhead banners, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips | 1 Comment »
Tuesday, April 7th, 2009
We have had a little opportunity to post some of our ideas and some things you may consider when choosing a trade show display for your event, but who should you choose for your display or for your booth at your next trade show, conference, event, or meeting? Maybe a statement from our President, H. Glenn Godfrey:
Perhaps the most valuable asset we bring to your project is our ability to combine quality, service, and economy. For more than 35 years, we have delivered on time, on target, and within budget.
It seems like a small statement but it does provide the essence of what The Godfrey Group is and lets you see what we want the world to know about us. Perhaps a further look into what we want people to know:
You’ ll find our staff to be a sincere group of individuals, full of old-fashioned dedication and desire to keep nipping at the heels of perfection.
Nobody is perfect. We all know that, but we give our customers our best effort. We know that your trade show booth, your exhibit, your event is very important to you and that makes it very important to our staff and the people that work at The Godfrey Group. Our products, we feel, are the best in the business. From the full and complete trade show and convention booth down to the simple banner stand or even a branded tent, we can provide your needs. Give us a try and let us make your event, trade show, conference or meeting experience as close to perfect as we can make it. You can call to have one of our staff give you the best experience possible. Try us at 1-800-789-9394 and you won’t be dissappointed. We have been around a little while, and we think we do it better than anyone. Who is The Godfrey Group? We are your best choice and we provide “Displays with a difference!”
Tags: Conference Vendor, Display Company, Exhibit Booth Company, H. Glenn Godfrey, The Godfrey Group, Trade Show Displays
Posted in Godfrey Group News, Trade Show Booth Rentals, Trade Show Booths, Trade Show Displays, Trade Show Exhibits | No Comments »