Posts Tagged ‘computer stations’

2011 NAMM Show Proves Once Again Big Names Equal Big Business!

Monday, January 17th, 2011

Last week Anaheim Convention Center in always sunny Anaheim, California was the home of the annual National Association of Music Merchants (NAMM) trade show. The event which is unfortunately not open to the public drew a crowd of over 90,000 and caught some headlines thanks to a one of a kind music set that is has everyone across the country talking. It all went down Wednesday when former Arkansas Governor Mike Huckabee and rumored 2012 Republican presidential candidate got the chance of a lifetime to pick up a guitar and play a couple songs with legendary Def Leppard guitarist Phil Collen. Huckabee was at the trade show in support of their commitment to keep music education in schools. The former Governor turned Fox New talk show host described this year’s NAMM trade show as “musician’s heaven”

Soon after the jam session took place the video went viral and within seconds millions all around the world that had never heard of the trade show event were suddenly checking out the NAMM video. As one can imagine this kind of advertising is priceless, yet isn’t anything that can’t be done by any other trade show vendor on the circuit today.  The trick is giving the people something they have never seen before such as a one of a kind display that is sure to knock them off their socks. Imagine the type of response you could receive by letting Godfrey help you design a custom built display such as a submarine complete with a periscope, portholes, video monitors, and computer kiosks that are specifically designed to engage the customer. How about an eco-friendly trade show display with a center tower topped with fire and surrounded by monitors showing off your hottest products.

Sure it helps to have a movie star or legend of rock handy, but when one of those isn’t waiting in the wings a quality built custom designed trade show display from Godfrey is sure to get people talking!

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Posted in Custom displays, Custom graphics, Eco-friendly displays, marketing tips, Promotional Ideas, Trade Show Displays | No Comments »

A Recipe For Trade Show Success!!!

Thursday, July 8th, 2010

If you’re a foodie like me (not to mention a huge pop culture fan) than you are no doubt following along with two of the best cooking shows to hit the airwaves in decades. I’m talking about The Next Food Network Star and Top Chef both taking place on separate networks each and every week. Each show features a group of chefs competing in a variety of cooking contests designed to weed out the best and send home the rest. If you look beyond the competition and focus on the basics of the cooking though, you may be surprised to find lessons that relate directly to trade show success. Below is a recipe for a successful trade show and it starts with knowing what you want your end result to be. Like cooking you need to have a loose idea as to what you are making. What do you want your display to accomplish? Do you have a specific design in mind?

1 Dose of Preparation- What type of display works best for your product? Would a literature display be best or do your needs point more towards a computer kiosk? Indoor or outdoor? Pop up or environmentally friendly? What design best matches the types of events you attend? Who are you marketing to and what gets their attention the most?

1 Dash of Creativity- The use of color is a great way to get a persons attention. Try to be unique while at the same time don’t be too extreme as to alienate yourself from other vendors.

1 lb of Follow Through- Make sure you keep up the relationships you make while at an event. The moment you return from a trade show, shoot out an email or call your new contact just to thank them for taking the time to speak to you.

1 Ounce of Prevention- Know what it is about your product that discourages people and come to an event prepared to offer solutions to their concerns. If a customer is concerned about the cost tell them you understand, that others you spoken to have also felt the same way, and that you were able to help them through the use of a payment plan.

Mix With Special Ingredient- Every great chef knows that to truly be successful you must take the ordinary and turn it into the extraordinary. A kiosk is not a kiosk when it features a custom logo along with your companies name emblazoned in the center. By taking the idea of a trade show display and molding it to fit your idea of what the customer is looking for, you are essentially giving them something they are familiar with yet have never seen before.

Like the perfect recipe, the key to a successful trade show exhibit is repetition. Don’t be afraid to try new things and make changes until you achieve a display that fits your needs and creates buzz amongst customers.

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Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, lobby displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade show popups, Trade Show Tips | No Comments »

It’s Time To Get Motivated!!

Wednesday, June 9th, 2010

We’ve all heard the sayings ”The pain you feel today will be the strength you feel tomorrow”, “The beauty of flying like an eagle is the ability to soar without looking back.”, or my personal favorite featuring the cutest of kittens dangling from a tree “Hang in there!” These days it seems that everyone is trying to motivate you to do something. Just one look at the world’s most popular media site Facebook and you’ll quickly learn that people all over are using these types of motivational phrases to not only boost their own moods, but to also give others a bit of inspiration in hopes of making it through a tough time in their lives. Nowhere are these words of wisdom more needed then in the work place where just like the economy, hopes of a better future are at an all time low.

The question is though, do motivational posters placed around the office work? Well according to Ken Brown a professor at the University of Iowa they do. “If they’re part of a broader campaign, with clearly outlined goals and a commitment from management, they may have some impact ” says Brown. Brown then goes on to say, “It’s hard to alter peoples’ behavior, so getting workers to increase their value to a company is not easy. If the change effort is part of a multipronged strategy with committed management working to create change, and they create a sense of urgency that change is needed and clearly explain the reasons, then posters and coffee mugs can be a small part of it.” The Godfrey Group understands this idea and that’s why all of our products are geared toward helping you spark a sense of desire  in the hearts and mind of your target market.

Whether you are in fact looking for poster frames perfect for those motivational phrases to hang around the office or you need an eye-catching display practically guaranteed to draw people to you, Godfrey has just what you need to get the job done. If you get down to it from our Pop-up displays to our Portable Kiosks, to our Computer Stations; everything Godfrey does is essentially created to motivate. If you are looking to inspire your customers or improve the attitude of your own employees, contact Godfrey today and get on the path to a brighter tomorrow.

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Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Deskwrap, Expert trade show advice, lobby displays, marketing tips, Office fixtures, Poster frames, Promotional Ideas, SpaceStation Popup Displays, Uncategorized | No Comments »