Godfrey Group Blog

One look at your grocery store shelves will tell you that going green means big business. It seems that every product on the market is attempting to brand itself as the environmentally friendly choice. With all of this endless supply of concern for the planet taking place (at least from the manufacturing sector) one has to wonder if this is just another gimmick to try and make a buck or do consumers really care about going green as much as Wall Street wants them to. A survey published by the folks at Treehugger says that not only are people becoming increasingly more aware of green products, but that they actively look for products that aim to make the world a better place.

When it comes to green logos “eighty-two percent of online adults recognize the Energy Star logo and 86% recognize the recycling arrows” and “familiarity with green terminology is high for established terms such as recyclable (86%) or energy efficiency (76%)” What this means is that more and more consumers are educating themselves on what items will create less of an impact on the world around them. In fact “fifty-five percent of consumers consider themselves to be environmentally conscious and74% believe companies should do more to protect the environment.” Now let’s translate this into trade show speak; by electing to showcase your products with an environmentally friendly trade show display you are immediately telling your customer three things 1)You care about the environment 2) You understand their concerns as well and 3)Saving the planet is more than a gimmick for you, but rather you are simply practicing what you preach.

What makes the Pod Forum such a great green display is that it is made from a minimal amount of recycled aluminum tubing and the entire exhibit is covered in earth friendly fabrics. This not only means that the display itself is environmentally conscious, but when you take into consideration that the light weight of the display actually costs less and wastes less than what other displays would to ship, than you can clearly see why this is the only choice for vendors who base their existence on promoting a green lifestyle.

If you are a regular on the trade show circuit and on the lookout for a way to reduce your carbon footprint while still attending the same number of events, than the Pod Forum is your chance to give something back to the planet and encourage your customers to do the same.