Posts Tagged ‘business’
Friday, July 2nd, 2010
In terms of trade shows there are basically two types of events. The first being a situation where you bring a specific amount of inventory, setup at a location previously selected to get the most attention from visitors, take out a calculator, and sell sell sell. The second involves bringing very little in terms of inventory (except for promotional items such as pens, key-chains, business cards, etc…), requires a much greater knowledge of what is being promoted, and relies heavily on product demonstration whether it be through actually showing how something works or how an investment can make life easier (an exhibit featuring an insurance company would be an example of this). It’s the later that I want to focus on today mainly because the determination as to whether the event was a success or not often can’t be made till weeks or even months down the road simply because you’re there to take orders and build relationships not unload merchandise.
This idea of delayed income is called Return On Investment or ROI and is really quite easy to figure out once you know the steps.
1)While at your next event offer those you come into contact with an incentive for ordering. This incentive could be a gift or a discount, something that will make them feel they are getting a good deal by following your instructions. Make sure they understand that in order to take advantage of the promotion they must reference a specific code. This way you can track how the sale was generated.
2)Once you know sales generated, total up all your expenses associated with the trade show. Include the cost of labor, food, travel, etc…
3)Now take the amount you made (the value in dollars of sales that referenced the promotional code you asked customers to use) and divide that number by the total expenses.
4) Finally take this last number and multiply it by 100 to get the percentage returned to you from your investment (ROI)
It’s very common that the full impact of a trade show is not felt for months or maybe even a year after the event has taken place. Regardless of whether or not you are selling tons of inventory at one time or get your sales through the use of connections made at the event, finding out how much profit you made is a huge tool to have at your disposal. Not only will this help you calculate how successful an event was, but it can also be used to forecast similar events to come.
Tags: booths, business, customer service, demonstration, Displays, Event Planners, marketing tips, potential customers, promotions, return on investment, sells
Posted in Expert trade show advice, marketing tips, Trade Show Tips | No Comments »
Wednesday, April 28th, 2010
Drive down any major street in America and no doubt signs for McDonalds, Target, Toys R Us, as well as several odd number billboards will catch your eye. Now this could mean you have a 4 yr-old in the backseat like I typically do or according to one study, it may mean that certain colors play a key role in what we opt to spend our money on. Believe it or not there is an entire field of psychology devoted to the science of figuring out what moods are brought on by specific colors and what they are finding is that although you may not know it, some colors may actually be subconsciously pulling or pushing you towards them. Take my the example of McDonalds above; when you think fastfood phrases like “need to be quick“, “in a hurry“, “no time to sit still” probably come to mind all of which just happen to be associated with colors red, yellow, and orange. It should also come as no surprise that these are also the main colors covering the majority of fast food joints across the country. Now take the opposite; when you want that the perfect restaurant to have a nice romantic night out what does your favorite spot typically look like? My guess would be someplace with low light, clean white linens, tan almost dark brown walls, and everything is covered in the soft glow from several well placed candles. As it turns out each of the colors I just described encourages people to slow down and relax.
In terms of trade shows the right colors can make all the difference and help set the perfect mood to match who you are as well as what your message is. This is why the Godfrey Group goes to great lengths to offer its customers more than your standard red, blues, and greens. When you get ready to place your order with us, take a look at our RoadRunner Color and Push Loop selection guides where you will find such eye capturing colors like Blueberry, Oyster, Par Green, Sterling, and the always popular Flame red. Need something with a little texture to it? How about Regency, Amber, or Stellar all available in ribbed or velvet designs. The Godfrey Group has plenty of colors to choose from each available for table runners, throws, pop-up displays, and other exhibits. Remember before you get ready to attend your next event, think about the mood you want to set and get with Godfrey for the perfect color to match your needs.
Tags: booth, booths, business, Conference Vendor, conventions, customer service, customers, Display Company, Eco-friendly displays, Exhibitors, Godfrey Group, kiosk displays, Overhead banners, portable trade show display, potential customer, showroom, trade show booth, trade show kiosk
Posted in Uncategorized | No Comments »
Friday, April 23rd, 2010
I know what you are thinking; Earth Day was on the 22nd and today is the 23rd, but when it comes to helping save the planet the Godfrey Group believes that everyday is the perfect time to help celebrate all that Mother Nature has to offer. Protecting the environment is important to us not because it’s important to you, but because like yourself we feel a responsibility to give back to this place we call home. That’s why we created our specialty line of Eco-Friendly displays specifically tailored to help save the environment while at the same time saving you cash. I’m talking of course about our PodForum line of displays and the amazing cutting edge tech that is changing the way people think about traditional tradeshow kiosks.
Built with recycled aluminum tubing covered in a wide variety of earth-friendly fabric graphics, the PodForum can be custom fit to resemble the surface of your choice from brick, to stone, to much more. With it’s lightweight support system you can forget about those huge shipping costs associated with getting those other displays from one place to the other, the PodForum is designed to help decrease your carbon footprint every step of the way. Oh and about those earth-friendly fabric graphics, with the PodForum Godfrey has developed what could be one of the coolest tricks on the market today….a display that will change color when introduced to different sound frequencies! Imagine turning your next trade event into something resembling a rock concert complete with a pulse pounding light show! Plus with it’s easy to assemble slip-on style, your message can be changed at a moments notice to match the mood and feel of the crowd. This is also perfect for multi-day events where you want show the crowd something different both days. Add some backlighting and what you get is a low-cost, environmentally friendly, flexible display that can easily be transformed into a wide variety of combinations to fit any trade show or company event. The PodForum from Godfrey, saving the planet one Earth Day at a time.
Tags: booth, business, Conference Vendor, conventions, Display Booths, earth day, easy to assemble, Eco-friendly displays, environment, Exhibit Booth Company, going green, kiosk, low cost, portable trade show display, save money, showroom, Trade Show Booths
Posted in Custom graphics, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Thursday, April 22nd, 2010
We don’t get a chance to talk sports too much here, but with the NHL and NBA playoffs both going on plus with the NFL Draft kicking off tonight I just can’t think of much else. Whether you’re a kid or just enjoy acting like one when it comes to games the Godfrey group has got the perfect display to ensure nothing but good times and long lines at your next tradeshow event. Ask anyone and I’ll bet that more often than not the thing they remember the most about the last tradeshow they attended was the one or two displays that captured everyone’s attention by making them part of the action. By incorporating potential customers into your booth you are creating a message that says that not only do you enjoy spending time with your customers, but you are there to do more than just sell your product…you are there to build relationships.
Featuring a wide variety of displays and props, Godfrey Group.com has just the thing to create a buzz throughout the crowd and turn your booth into the must visit spot on everyone’s checklist. From such classic games like the Football and Frisbee toss to amazing interactive displays like our Tropical Themed Golf Course and the ever popular Surfboard Prop with Photo Backdrop; the Godfrey Group has over a dozen different styles of interactive displays all of which can be tailored to fit your needs and are designed to ensure everyone in attendance leaves with your name on the tip of their tongue.
Call one of our Personal Project Managers now at 1-800-789-9394 and get your game plan in gear so that when then big event arrives you won’t be left sitting on the sidelines!!!
Tags: booth, business, conventions, customer service, customers, Display Booths, Event Planners, Exhibit Booth Company, Exhibits, Godfrey Group, Godfrey Group popups, kiosk displays, outdoor displays, portable trade show display, potential customer, Trade Show Booths, unique trade show display
Posted in Promotional Ideas, Trade Show Booths, Trade Show Displays | No Comments »
Thursday, April 22nd, 2010
We’ve all been there. Palms are sweaty. Knees a bit shaky. Butterflies are busy making laps inside your stomach. Today’s the day things are going to be different and it all starts with that first moment. If you pull it off the possibilities are limitless. Make a mistake though and you may never get a second chance. I’m talking of course about that first impression and regardless of if your about to go on your first date with the woman of your dreams or interviewing for that job that could make your entire career, those first few minutes could be the key to success. The same holds true when it comes to marketing. In today’s fast paced world where everyone is constantly bombarded with ad after ad, you need something that will set your company apart from the rest and let them know you’re the best….you need one of the fabulous designs that only the Godfrey Group can offer you.
No matter the product, regardless of the location, the Godfrey Group has just the right display to fit your every need. From Outdoor Event and Tent displays, to Overhead Banners, to Game Displays and Props, we’ve got the thing to meet your needs when the time is right…the first time. If you’ve got a product that is ready to change the world, one of our amazing high quality displays or fixtures could be all it takes to send you over the top and on your way to astronomical sales. Let us help you cement the idea in your customers head that you are the thing they need most. Remember you never get a second chance to make a first impression. Call us today at 1-800-789-9394!!!!
Tags: booth, business, Conference Vendor, customer service, customers, Exhibitors, Godfrey Group, hanging headers, kiosk displays, outdoor displays, Overhead banners, portable trade show display, potential customer, trade show booth, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, Kiosk placement, Overhead banners, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips | 1 Comment »
Monday, August 17th, 2009
Customers are greatly influenced by the “look” of your business, and the first thing seen is almost always the lobby or the receptionist’s station. This first glimpse of your business can sometimes make or break a deal! Could it be time to update your office image?
Why not take a look at our modular trade show booth wall panels, reception desks, table top displays, and accessories? It might be that a small change will make a large difference!
If you aren’t ready for a big change at this time, check out our Deskwrap Centers! A Deskwrap Center will wrap around an existing desk or workstation to create a brand-new look for your business. You might be surprised at how much more space a Deskwrap can create!
Tags: business, Deskwrap, Godfrey Group, lobby, lobby fixtures, Office fixtures, office image, receptionist
Posted in Deskwrap, Godfrey Group News, Office fixtures, Promotional Ideas, Workstation | No Comments »
Thursday, July 16th, 2009
When people go to your booth or kiosk at a trade show, they expect to find knowledgeable people working there.
This means, naturally, that anyone who is working at your booth needs to know ALL about your product or service, because if you hire a warm body to hold down the fort while you go to lunch, and a potential customer asks a complicated or technical question that your temp can’t answer, you’ve LOST THAT CUSTOMER!
The moral of the story is this: make sure that everybody who is working your kiosk and therefore representing you and your business, knows everything that can possibly be known about your product or service.
Anything less just isn’t acceptable. Period.
Tags: booth, business, customer, Godfrey Group, kiosk, potential customer, questioins, service, temp, Trade Show
Posted in Conferences & Venues, Godfrey Group News, Promotional Ideas, Trade Show Booths, Trade Show Tips | No Comments »