Your business no doubt has its own trademark icons and colors, so it’s a good idea to use these when planning and designing your business’ own unique trade show booth or kiosk displays.
If your potential clients/customers have seen your ads or read your company’s blog, etc, they will be actively looking for the color scheme and icons they saw before, and which they now associate with your business.
Remember that at a trade show, your company will be competing with hundreds of other companies for the attention and accounts of all of the conference attendees, every single one of which is a potential client! It just makes sense to design your booth or kiosk to be instantly recognizable, even from a distance, as YOUR company’s booth or kiosk.
If your company’s trade show display is pictured on your business cards, all the better! The clients/customers will instantly recognize your display, even if it’s only by the colors, and come right to you!
Need help designing your unique trade show display? Godfrey Group is happy to assist you with this; just give us a call at 1-800- 789-9394. You can even start planning your booth or kiosk design with Godfrey Group’s Design Library – and when you log in and save your plans, you can always come back and change, rearrange, and share your ideas with others in your company!
At the trade show I attended on Saturday, there was a large table in the foyer, and it was covered with stacks of business cards. Attendees were poring over the topics, selecting cards of interest, and following the information on those cards to the appropriate kiosk or booth wherein was set up the business or service needed by that customer.