Posts Tagged ‘booths’
Wednesday, November 24th, 2010
It may seem kinda silly to be talking about 2011 what with Thanksgiving being tomorrow and all, but the fact is the time to get ready for next year’s trade show is today. A great looking trade show display doesn’t happen overnight, but instead takes time in order to ensure that you are getting exactly what you need to set yourself apart from your competitor. At Godfrey from the very moment you contact a personal project manager a constant dialog is established which allows you to voice your opinion on color, design, style, accessories, and keeps you up to date every step of the way as the display or exhibit is created. The most important decision though is as old as time itself, “What do people want?” In hopes of shedding some light on this continuous dilemma, today we are going to take out the old crystal ball and tell you what we think will be the hottest trade show trends for 2011
*Value over price- It used to be that price was king, but these days with the economy picking up steam consumers are just as interested in the value they will receive by purchasing a product as they are by what they will have to pay for it. Grand fabric exhibits and custom built pop-ups will definitely help you get your point across, but the key for today’s consumer is letting them touch, feel, and taste your product first hand in order to convince them that you are offering a quality product.
*Social Media and the pressures of friendship- Forget phone calls and mail-outs, the trick to getting your target market’s attention is reaching them where they live and that’s on social media sites such as Facebook and Twitter. These are the places where we find out what our best friends and favorite celebrities are tripping over themselves to get to; where our favorite restaurants are offering special promotions for following along on their sites. At your next event make sure to add a couple of spaces to that ledger you have set up at your information booth to include ways to reach them via social networking sites and email
*Meeting expectations- With so many products flooding the market, in order to separate yourself from the competition one of the most important things that have to be done is you have to meet the expectations of your customers. Not only does every bell and whistle need to be laid out and easy to use, but they must be of high quality. This is where an audio/video display proves invaluable in that you have the ability to showcase every aspect of your product in a eye capturing format.
Tags: 2011 trade shows, audio displays, booths, conventions, Custom displays, Custom graphics, customer service, design trends, Display Booths, Displays, Exhibits, fabric structures, information displays, kiosk, marketing tips, popup displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, trade show trends, unique trade show display
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Monday, November 22nd, 2010
You don’t have to be a little kid to know the terms Kinect, Playstation Move, or Sing-a-ma-jig. These are just a few of the hottest video game consoles and toys on the market this holiday season. Long gone are the days when it was only children that kept up with the latest in toys. These days everyone from teenagers to retirees are addicted to such gaming systems as the Nintendo Wii. While every mom, pop, aunt, and uncle, are scrambling for this year’s must have gifts, it may not be a bad idea to think about picking up one or two yourself to use as a little extra incentive for consumers to visit you at that next trade show event.
Must have gifts make the perfect attention getters at any event. Imagine the following: a custom built trade show exhibit featuring full color overhead banners, fabric walls, enough shelving to hold tons of inventory, all of it covered in your company’s name and logo. An electronic information center sits near the entrance flashing a picture of this year’s got to have gaming system the Xbox Kinect the only system that does away with hand held controls and translates your movements into action on the screen and in large print “WIN YOUR VERY OWN XBOX KINECT!!!” A audio/video booth is set up to allow visitors to experience the thrill of the games first hand and in the back past all your merchandise is a small pedestal where guests can sign up to win by simply dropping their name and contact info into a fish bowl.
Promotions offering a chance for visitors to your exhibit a way to win big are great ways to get your company’s name out to the public and meet tons of people that might otherwise skip your booth. Essentially allowing that all important foot to get in the door, a prize such as this year’s hottest toy is a gateway to thousands of potential sales and in the long run may be the cheapest most profitable alternative to large marketing campaigns. Before you get ready to go to your next trade show event think about giving something back to the customer and thank about how Godfrey can turn help you turn any trade show into one for the record books!
Tags: booths, contests, Custom displays, Custom graphics, customer service, Display Booths, Exhibits, fabric structures, give-a-ways, kiosk displays, marketing tips, must have gifts, nintendo wii, outdoor displays, Overhead banners, playstation move, portable trade show display, potential customers, promotions, sing-a-ma-jig, sweepstakes, Trade Show Booths, tradeshow display, unique trade show display, xbox kinect
Posted in Custom displays, Custom graphics, Custom hanging headers, Digital signage, marketing tips, Overhead banners, Promotional Ideas, Trade Show Exhibits | No Comments »
Friday, November 19th, 2010
With Christmas just weeks away and those Black Friday deals leaking out to the public promising everything from $3 appliances to $60 video game consoles, it seems the entire country is in a shopping frenzy. Everywhere you look people are doing their best to find the perfect gift that will allow them to scratch another name off of their holiday shopping list. By the morning of Christmas every cousin, best friend, sister, brother, and aunt needs to have their own little item to let them know just how special they are to you, but what about your business?
Not the employees or suppliers that help you in the course of a day (though they deserve a special thank you as well), but specifically why not give the business that has stood by you all year long a special gift to let it know you care. It may sound like a silly thought but by giving the business you hold so dear a boost in the form of an add on exhibit extension, you might just get more back then the feeling that comes from giving.
Two exhibit extensions sure to increase your trade show sales
Literature Displays- Perfect for holding brochures, point of purchase items, contact sheets, or any number of other items, literature displays literally extend your trade show exhibit to other areas of the event or conference center. Available with any number of pockets, literature displays can be zig-zag shaped, S-shaped, multi-dimensional tower shaped, or can even include audio/video accessories!
Backlighting- Nothing turns the ordinary into the extraordinary like a simple set of accent lights. Easy to install, a little backlighting goes a long way in creating a display that pops off the fabric and into the minds of all that see it. Regardless of whether we are talking a free standing light box frame or a large format 48″x96″ aluminum framed work of art, some extra lighting might just be the light at the end of the tunnel you have been waiting for!
Tags: accent lights, booths, Custom graphics, Display Booths, holiday shopping, kiosk displays, light box stands, light boxes, marketing tips, potential customers, Trade Show Booths, unique trade show display
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Friday, November 12th, 2010
This week the White House commission in charge of handling the current deficit situation released their initial proposal which includes drastic cuts in all areas of government spending. According to a report from CNN” Their package touched every aspect of government, combining deep spending cuts with tax increases to eventually bring both expenditures and revenue to 21 percent of gross domestic product.” In a lot of ways a trade show is microcosm for what is happening with our current economy. Large trade shows are like cities in that you have a main strip containing food and novelty vendors, a mix of popular companies that rank high in terms of name recognition, and then you have all these smaller lesser known start-ups with hopes of getting a boost from the attention that bigger events bring. All are there for one reason and that’s to grow their business. Like all the industries and corporations that make up this country’s economy though, expenses start to get in the way of this growth. Travel costs for both employees and materials, food costs, expenses associated with securing a spot at the event, hotel costs, wages….all of these subtract from any revenue that is gained as a result of attending.
With tons of expenses eating at the bottom line, in order to make sure your next trade show event is profitable you might want to consider renting one of Godfrey’s custom trade show exhibits. Don’t let the name fool you, the Godfrey Display Rental Program allows your company to receive a top of the line exhibit with options that include custom graphics, a wide variety of configurations, easy portability, and includes variations of our best selling TechForm, Trussbeam, and PodForum systems. All at an affordable price guaranteed not to take a chunk out your trade show budget.
Perfect for those looking for an amazing displayexhibit but want to test the waters first or for anyone who finds themselves double booked and in need of a temporary fix to get them through the busy season, the Godfrey Display Rental Program is one way to cut your trade show spending in half without taking anything away from the quality of your presentation. Contact us today at 1-800-789-9394 to speak to a personal project manager and get on the path to larger profits.
Tags: booths, Custom displays, Custom graphics, custom trade show display, dedicit, Display Booths, display rental program, fabric structures, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, unique trade show display
Posted in Trade Show Booth Rentals, Uncategorized | No Comments »
Wednesday, November 10th, 2010
Wouldn’t be nice if picking out a trade show display was as easy as going through the line at a fast food restaurant? You drive up to the menu. The lady comes over the microphone and asks what you want. Not sure as to what you are in the mood for, you ask for a few moments to make a final decision. Maybe you would like a grand format fabric display with custom logos. It’s been awful cold outside lately, it might be nice to have a portable banner to sit out front and save you from having to pay someone to stand out there for you. You’ve got that fantastic video demo that really catches everyone’s attention, a custom kiosk with built in video/audio inserts would be perfect….finally you make your decision. “I’ll take the Spacestation pop-up with a pedestal and information booth on the side.” All that is left now is to drive forward and load everything in the back.
This may seem like a pipe dream, but believe it or not when you order from Godfrey the reality is that it’s not too far a stretch. When you click on the Godfrey Design Gallery the first thing you will notice is a menu to the left with several different design elements to choose from including:
*Counters, pedestals, and sampling stands
*Fabric structures & Fabric Graphics
*Video & Audio Displays
*Props & Games
*Green & Eco-Friendly Displays
Once you determined what size you want from choices such as inlay displays, island displays, table tops, or showroom & retail environments the next step is to figure out what size. Then it’s on to literally hundreds of options each giving you yet another idea at just what can be accomplished by Godfrey. A personal project manager is waiting to help you get started while a designer is eager to step you through the entire process including regular updates and pictures via email. Still not sure what you want? No problem as we are always willing to work with you to make sure you get exactly the display to fit your needs. How’s that for fast service?
Tags: booth, booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, hanging headers, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, samples, showroom, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, unique trade show display
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Friday, November 5th, 2010
Is there anything better than window shopping? Walking aimlessly through the mall with a hot pretzel in one hand and slurpee in the other looking at all those fantastic products the stores are trying to lure you in with at this time of year. If you are one of the million of window shoppers like myself there’s no better time to practice the craft as than the Christmas Holiday season. However for those retailers on the other side of the coin, there’s nothing harder than converting all those window shoppers to spontaneous buyers. Luckily there are a few easy tricks to help get those shoppers to send a little of their hard earned money your way.
Free Samples
Who doesn’t love free samples? Whether it’s free pizza, free bagel bites, or a couple free spritzes of the latest perfume; free samples not only attract attention but the create sales by letting the customer “test” the product out without having to pay for it first. What better way to introduce a new item that by positioning a custom built kiosk or workstation in the front of your store featuring tons of counter space, your company’s logo all around, enough room to hold plenty of stock underneath.
Games And Prizes
The thing to remember about setting up a prize wheel or other game display is that when it comes to getting people in the mood to spend, you don’t have to give away the store. Extra discounts, T-Shirts, or promotional items are all relatively low cost yet give people plenty of incentive to play along in hopes of saving money.
Window Banners
If free samples and games aren’t your company’s thing, then how about taking that front window and turning it into a work of art. With a few clever phrases, some amazing graphics, and a little help from the design professionals at the Godfrey Group a custom window banner can be created in no time that is sure to peak the curiosity of even the most standoffish of customers. Available in a wide variety of shapes and sizes the perfect look for your storefront is only a click away.
If you are looking for a way to turn those window shoppers into eager buyers, give Godfrey a call and let us put your store on the path to holiday success!
Tags: booths, custom built kiosks, Display Booths, free sample stations, holiday shopping, kiosk displays, marketing tips, potential customers, props and games, retail outlets, Trade Show Booths, unique trade show display, window banners
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Thursday, November 4th, 2010
If you haven’t been looking out your window lately, I don’t blame you. All those beautiful yellows, browns, reds, and golds that signaled the change from one season to another are just about gone. Fall has fallen and what is left is nothing but gray skies and white snow. It’s enough to make the most cheerful among us feeling a little blue. Luckily there is a way to turn those frowns upside down and all it takes is a little change in atmosphere. According to David Johnson author of Color Psychology, colors play a significant role in how we feel about something. Below are some facts you might find surprising about several of the basic colors:
Black- Signifies color, strength power
White- Gives off a sense of purity and innocence.
Red- Creates feelings of fun, intensity, heat, desire. Red is fast and gets people noticed
Purple- Feelings of wealth, luxury, and romance are all associated with this color
Brown- Nature is most often associated with this color which signifies earth, home, warmth.
For trade show vendors and retailers alike color psychology could be the key to higher sales. What colors do you see when picturing a trade show? The convention centers are always tan. Tan paint, tan carpet, tan furniture…all geared toward making you feel warm and at home during your stay. As a vendor though what you want is something that screams “Look at me! You are missing the time of your life by passing me by!” The same holds true for retailers who must find a way to lure consumers out of their warm cars, through the dark and dreary streets, and into their store. By adding brightly colored banners to your store front or trade show exhibit, you are helping to create as sense of joy, happiness, and an urgency to cash in on the latest deal before it’s too late.
When it comes to which color to fit the mood you want your customers in, thanks to Godfrey the sky is the limit. With over fifty different colors to choose from we are not only masters of the custom built trade show exhibit; we keep in you in the loop by sending updates and pictures every step of the way. If all you want to see at your next trade show event is the color green, get with Godfrey where we are always in the mood to help make you a success!
Tags: booths, color psychology, custom built designs, custom colors, customers, Display Booths, Exhibit Booth Company, Exhibits, fabric structures, hanging headers, kiosk displays, marketing tips, Overhead banners, potential customers, Trade Show Booths, window banners
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Monday, November 1st, 2010
It appears that
Election Day 2010 is fully upon us as millions of voters will go to the polls tomorrow and choose the leaders that will guide this country for into the coming years. With over 100 House seats and 37 governors up for election, 2010 has been witness to one of the most costly and hard fought political seasons in decades. According to a CNN/Opinion Research survey “
A new national poll released Monday showed the number of Americans who say things are going badly in the country, at 75 percent, is higher than it has been on the eve of any mid-term election since the question was first asked in the mid-1970s.” Needless to say some very tough choices will made on Tuesday, thankfully when it comes to deciding the best company to help you promote your company Godfrey is the clear winner.
Outdoor Banner Stands
Regardless of whether we are talking about large format A-frame stands or flying banners that are guaranteed to catch everyone’s attention, Godfrey has exactly what you need to promote your business during the coming winter months. Featuring collapsible aluminum supports, dual sided graphics, and easy installation we have some of the best quality outdoor banners on the market today. Plus Godfrey now offers window banners for mall and retail outlets!
Pedestals, Kiosks, & Workstations
With plenty to choose from including sample & demo pedestals, computer kiosks, event tents, and information displays, there’s nothing Godfrey can’t do when it comes to designing the display perfect for your company. In addition to this, for those that are looking to add to an existing display, we also offer several display add-ons that are sure to make any exhibit look brand new again.
Video & Audio Displays
Some of the most high tech and innovative audio video displays available can be brought to life at your next trade show with a little help from Godfrey. We have the ability to integrate your video message into a wide variety of displays. Not to mention we offer freestanding video and audio presentation packages proven to create a stir at any event. When it comes to our video presentations no display is too small and no screen is too big!
Tomorrow when you pull back the curtain and begin to pick your choice on who the next set of elected officials will be, remember that not every choice has to be so difficult and think about how easy promoting your company can be with a little bit of help from Godfrey!
Tags: booth, booths, Custom displays, Custom graphics, customer service, Display Booths, election day, hanging headers, inflatables, kiosk, kiosk displays, kiosks, marketing tips, pedestals, portable trade show display, potential customer, Trade Show Displays, unique trade show display, video displays
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Friday, October 29th, 2010
For all of those ghosts, goblins, and gargoyles this is the weekend they’ve all been waiting for. Halloween officially kicks off the holiday season and that means that there are less than 60 days left to Christmas. As this Halloween creeps upon us the only thing scarier than the recent down turn in the economy are the predictions by many that this holiday season may be witness to a drastic drop in consumer spending. While mom and dad prepare to cut back on their Christmas spending, retailers all across the country are looking for a way to increase sales while decreasing expenses. Thankfully this year Godfrey has a couple of tricks that just might allow your company to treat their customers to a few lower prices.
Free Display Design- As you can clearly see from our extensive trade show exhibit gallery, there’s hardly a design that Godfrey hasn’t thought of. With that being said we realize the need in every customer to want a custom built exhibit that is uniquely their own. This why we are proud to offer those with a special one of a kind idea free help in designing the exhibit of their dreams. Plus we will even let you follow along every step of the way with constant contact via phone call or email!
Display Rental Program- Regardless of whether you are looking for a permanent display and want to take a specific model out for a test run or just need an extra exhibit to help you expand your business through the holiday season, Godfrey also offers its customer the ability to rent some of its most popular designs. And we are not just talking about a simple table top display. Rental options include:
- *A standard portable display with graphics creating a custom look.
- *A combination of our systems configured for a custom look.
- *A customized TechForm or Truss beam.
- *A complete custom PodForum.
This Halloween don’t be tricked into buying a display that doesn’t fit your every need, with our free design and rental programs there’s no limit to what can be accomplished. Contact us now and treat your company to a one of a kind display that only Godfrey can provide.
Tags: booths, Custom displays, Custom graphics, customers, halloween, marketing tips, portable trade show display, potential customer, trade show designs, trade show display rentals, Trade Show Displays, unique trade show display
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Wednesday, October 27th, 2010
November 7th is little over a week away and that means it’s time to set those clocks back an hour as the end of Daylight Saving Time officially comes to a close. While an extra hour of sleep may sound like a dream come true to most, for those that barely have enough time to get everything done before the sun goes down as it is things are about to get that much harder. The idea behind the time change is that more daylight means less energy is required to light and heat houses. Since the sun rises later in November, December, January, and February the clocks must be adjusted back to account for the extra amounts of darkness in the morning. While the majority of the U.S. tries their best to get all their errands done and home before it gets too dark, Godfrey has found a way to keep time on your side by creating a pop-up display that is sure to save you precious hours.
The SpaceStation Portable Pop-up Exhibit System is more than just a easy to assemble display, it’s an exhibit that has the ability to appear as if it took hours to assemble. Beginning with a foundation constructed of lightweight, heavy duty materials that spring to life in minutes and ending with 200 watt light fixtures, the SpaceStation Pop-up is especially designed to help you spend your time where it’s needed the most…promoting your product.
Available in two models Straightwall and Curvewall, these amazing pop-up displays have the ability to constantly change the way they look thanks to face panels that allow for instant reconfiguration. Each panel is covered from edge to edge in specially designed fabric and feature no bulky magnets so that they create a seamless image when placed side by side. Plus with over 75 different colors to choose from there’s no limit to the custom designs that can be imprinted. A lifetime warranty and the included compact molded case only help to make the SpaceStation Pop-up even more a time saver.
If you’re a vendor who likes to take advantage of every moment, then this is one pop-up exhibit that is sure to help you save time and get to that next sale!
Tags: booths, Custom displays, Custom graphics, custom tradeshow displays, daylight saving time, Display Booths, Exhibits, fabric structures, kiosk displays, marketing tips, pop up displays, portable trade show display, potential customer, time change, trade show booth, Trade Show Booths, trade show time savers, unique trade show display
Posted in Custom displays, Custom graphics, Trade Show Exhibits, Trade show popups | No Comments »