Posts Tagged ‘booths’

Renting A Display Could Save Your 2011 Budget!!

Wednesday, December 29th, 2010

This week we talking about the one thing on everyone’s mind and that’s New Year’s resolutions. Whether you are planning on quitting smoking, joining a gym, or answering the phone when your mom calls every day, no doubt you have something special in mind that if you could just stick to it might change your entire life. New Year’s resolutions aren’t just for individuals though. In fact setting a list of goals for the coming business year is always a good practice to maintain and could end up making you a ton of profits. On Monday we discussed a type of resolution that is sure to be at the top of everyone’s list, going green with the help of Godfrey’s PodForum series of environmentally friendly trade show displays. Today we want to focus on another way to save, but this time we want to target your wallet with the help of our trade show rental program.

One question we get time and time again about display renting is “How can it help my business?” The answer is “How can it not?” Regardless of whether you operate a retail store, a mail order company, or even a mall kiosk, renting a display is not only a smart decision it may just be the key to opening up doors you never knew existed.

How renting a display can help your business

1) Allows you to be in two places at the same time. We understand you can’t always control other people’s schedules and that at times it seems almost impossible to be at all the places that you would like to at the same time. So what do you do on those days you need to be at the big trade show in Chicago, at the local union meeting near your headquarters in New York, and still keep someone at your flagship store? Whether it’s a onetime thing or you find yourself continuously pulled in multiple directions, a rental display can help by easily giving you a presence where the help is needed.

2)Testing out new ideas becomes easier. Got an idea that just might change the way you market your company? Want to test out the waters of the trade show market without having to risk losing a ton of cash? Thinking about expanding but not sure if now is the best time? Renting a display takes care of all of these problems without causing you to over extend your budget

With the New Year quickly approaching now is the time make those changes and take those chances you have been chewing over for months. Thanks to Godfrey’s display rental program you are one click away from gaining access to a display that includes such options as: a standard portable display with graphics creating a custom look; a combination of our systems configured for a custom look; a customized TechForm or Truss beam system; a complete custom PodForum system.

Don’t hesitate contact us today online or at 1-800-789-9394!!!!!

Steps To Building A Stress Free Trade Show Exhibit

Thursday, December 23rd, 2010

To say that shopping is stressful is like saying that popcorn is made from corn. It’s a no brainer that giving is a gift can be extremely frustrating. Whether it be the perfect Valentine’s Day gift to win over that special someone, a birthday gift for that person that has everything, or the dreaded Christmas Gift that will bring a tear to your girl’s eye, no matter what the situation spending that cash you worked so hard to get is definitely something that shouldn’t be taken lightly. This proves to be even more true when it comes time to buy a new trade show exhibit. That’s why today our gift to you is a list of ways to make your trade show display shopping experience a little less stressful.

Steps To Building A Stress Free Trade Show Exhibit

Have a budget- I listed this before knowing what you want simply because what you want and what you can afford are often completely different two different things. Think about how much you can afford to spend, how much in terms of sales a new display will add to your business, and try to figure out how what you might want fits in to what you can afford.

Have a plan- Once you have an idea of how much you can spend, figure out what you need. An easier way to do this may be to figure out what you don’t need. If you are a vendor that strictly visits indoor events, you clearly don’t need to be looking at outdoor tents and inflatables. Browse our trade show design gallery and see how your idea of what a trade show display should be compares to what is available.

Know how to execute the plan- After you have narrowed down what you are looking for, it’s time to figure out the best way to get the most out of your new display. What configuration works best? What sales approaches work well with the new display? How will you direct traffic in and around your new exhibit? Make sure you know what the layout of your design will look like long before you arrive at that convention center to setup shop for the weekend.

Not All Trade Show Pedestals Are Created Equally

Wednesday, December 22nd, 2010

Every display needs one, every vendor could use one, and every lover of free samples desperately seeks one; today we are talking trade show pedestals. Believe it or not, all trade show pedestals are not created equally. Some are tall, some are short,  some are wide, some are narrow, some even turn into their own shipping case. Regardless of whether we are talking about outdoor displays, hanging headers, or game displays, Godfrey doesn’t do anything halfway and that includes offering you the best looking pedestals on the market today. Check out these awesome designs!

Customer Built Trade Show Pedestals

The Oval Pedestal- Need a standard pedestal with tons of options? We’ve got it. Sizes range from a top of 18″x36″ and 40″ tall to 30″x60″ top at a height of 40″.

Kidney Shaped Pedestals- A pedestal with tons of style and functionality, the Kidney shaped design is a fan favorite with an optional fabric stripe inlay and some extra storage cabinet below.

Rectangular and Square Shape Pedestals- It’s hip to be square with these pedestals that give a new spin to something old. Available in a wide variety of colors including the ability to mix and match tops and bottoms, this is the perfect addition to any trade show exhibit.

Round Pedestals- Other than the fact that these pedestals are round, something else that makes them uber cool is the ability to stack them on top of one another. The Multi-level round pedestal offers you a bottom level that measures 16″w X 40″h, a second level measuring 30″w X 33″h, and a top level at 48″w X 26″h

Vendor Instant Promo/Sampling Station- Features for this ultimate sampling station include: vendor stand interior shelf, banner header frame, canopy top, simple sign frame centered over counter, full color dye sub printed fabric base wrap, full color simple header, and a canvas tote bag with shoulder strap to carry the vendor stand!!

2011 Money Goals For The Trade Show Vendor

Tuesday, December 21st, 2010

With little over a week left till the official start of 2011 somewhere in the back of everyone’s mind ideas are forming as to what they want to change in their life come the New Year. It might be something as simple as making sure to always open the car door for your wife or as life changing as quitting smoking or as frustrating as trying to stop biting your nails. While it’s good to have individual resolutions, in terms of your business it might also be helpful to have a few money goals for the coming year. How much to you want to spend? How many trade shows would you like to attend? How many contacts should you make at each event? These are just a few ideas that could help make the coming year the best year to date for your company.

Two Must Have Money Goals For The Trade Show Vendor

Spend money more effectively- This is not to be confused with saving every nickel and dime that comes your way. Spending money effectively involves making sure that no matter what the cost is, you are getting the most value for your buck. An example of this could be a trade show pedestal. Now you might choose to get the cheapest one on the market. However with a little research you will quickly discover that Godfrey’s pedestals are available in a wide variety of shapes, colors, and combinations. They may not be the cheapest on the market, but why would you want something cheap when you can get something that will earn you money in the long run.

Behold The Power of The Contact Sheet- Whether you are setting up shop in the middle of a busy mall or at one of the largest convention centers in the country, you should always have the same goal….build leads. Don’t let anyone walk away from your kiosk or booth without getting their name, phone number, and or email address. The more contacts you gather the greater the chance that one of them will turn into a sale even if it takes several months.  A good leads list is something that needs to be visited every month or so in order to cultivate those leads and generate other contacts as well.

This Winter Workstations Are All The Rage!!!

Wednesday, December 15th, 2010

You may not realize it by the 6 feet of snow greeting as you tried to walk out the front door to get the newspaper this morning, but winter has arrived. Though not officially starting for another week, frigid temps are taking over the headlines and lives of just about everyone in the country. While all of the snow and sleet are surely putting a damper on those Christmas shopping plans, for those that enjoy the beauty of a fresh snow fall there is plenty to see. Just check a map of your local area and no doubt you will find an outdoor festival designed to melt away those winter blues. With vendors offering hot chocolate, apple cider, chicken stew, and Christmas carolers a plenty this definitely is the season to be jolly. If you are one of those vendors that depend on a continuous string of outdoor events to help keep those Christmas stockings full, then you need a workstation that is going to attract attention while giving you plenty of room to move around.

Perfect for fairs, festivals, or a simple fun day at the park Godfrey has exactly what you need to deliver the best quality product whether it be deep fried apple pies or freshly squeezed lemonade. Available with a 8′ or 10′ counter, a Velcro wrap that allows you to easily change graphics, and a optional side counter extensions; like everything that Godfrey provides these workstations are fully customizable. Plus for those wanting to keep out of the rain or needing to beat the heat with some shade, we also offer a tent cover to allow for even more space and promotion.

Spring, Summer, Winter, or Fall no matter what the season is if you are an outdoor vendor that wants a sure fire way to attract attention and get people coming back for more, Godfrey has just what you need. A tent workstation not only offers you a ton of options, but can be transformed into any number of layouts guaranteed to help you get the job done.

Looking for a dependable trade show display? We’ve got it covered!

Monday, December 13th, 2010

There are few things in this life that you can depend on. The smell of mom’s pot roast as you walk in from church on Sunday morning. The quick jab from your little brother you haven’t seen in a while. A snowman being built within hours of that first snow fall. When talking business these things we rely on become even rarer; a yearly raise, paid holidays a few times year, a free turkey at Thanksgiving. It’s nice to know that no matter what happens there will always be a cup of coffee waiting for you at the office in the morning.

Godfrey understands the need for those creature comforts we depend on so much, especially during those times when you are on the road attending a trade show. This  why we go out of our way to make every display we sell as simple, easy, and of course dependable as possible so that no matter what happens on your way there, you will always know that the last thing you need to worry about is how your exhibit will look.

Whether we are talking about our out of this world Space Station pop-ups which literally come to life in seconds, table top displays that have the ability to turn a simple folding table into an award deserving exhibit, or outdoor tents and kiosks which are sure to turn the heads of all those scores of visitors that will be walking past; Godfrey has exactly what you are looking for.

By the time you deal with all the packing, unpacking, traveling, locating and checking into the hotel, the last thing you want to deal with is a complex display that requires a PHD to assemble. With Godfrey you can set your worries aside and know that just as the sky is blue you will have the best custom designed display up and ready to go in seconds.

Portable Conference Rooms For Your Next Trade Show!!

Friday, December 10th, 2010

Have you ever been at a trade show and wished for the one thing that only an insane person would expect to have with hundreds of people walking past at any given time. Today we are talking about privacy which is something that you are ensured never to get during a trade show. Given you are there to sell sell sell and the whole purpose of a trade show is to get your name out by talking to as many people as possible, but still there are always those times when you can’t help but think that if you could just have a few moments of privacy with an individual it would surely lead to a sale. After all a little one on one time goes a long way to establishing that all important relationship that is essentially the foundation of any sale not to mention any reoccurring sale.

Godfrey understands this need for a place to sit out and spend some one on one time with a potential client and that’s why we are proud to offer you what is essentially a portable conference room. Sure you can still have all that show room space with your exhibit featuring a wide variety of pedestals, hanging racks, video monitors, information displays, etc…but now you will also have the ability to take those customers you want to spend some extra time with back to a private enclosed area complete with fabric walls, a small portable conference table, and chairs so you can sit back and get down to business.

When building those all important business relationships sometimes you need to get away from all the chaos and noise that a trade show brings in order to be able to really get a sense of what the customer is looking for. With a portable conference room from Godfrey you will be getting just that!

Godfrey’s New Designs: Out With The Old And In With The New!

Wednesday, December 8th, 2010

Have you ever been in a situation where no matter how hard you tried, how much work you put into something, the long hours, sleepless nights, no matter what you did things just didn’t turn out the way you wanted them to. As a business owner one of the hardest problems you will face is deciding when something is simply a bad idea and no matter how much more time or money you pump into it, it’s still not going to be a success. It could be a new line of products that you once felt sure would catch fire and make you a millionaire. It might be a design that you felt confident would attract attention to your retail store. It may even be a type of sales pitch that you just know will help you land those big clients if only you could get the timing or language down. Eventually though sooner or later you must come to the realization that a new path must be taken in order to achieve your financial goals.

Godfrey wants to be that light in the storm that you can turn to for advice on how to make things better for your struggling company. From the very moment you reach out to us online or contact us at 1-800-789-9394 you will be assigned a personal project manager. This isn’t simply some operator or salesman trying to offer you some random display, but instead what you will find is that you will be greeted by a trained designer who understands that before they can know what you want…you have to know what you want. What you’ve tried in the past, what the display will be used for, what type of portability is needed, what colors you prefer. The questions are endless and so is the commitment you will get by deciding to choose Godfrey.

Whether we are talking about pop-up displays that will go up so quick they will make your head spin, to grand format fabric structures designed to fit your every need, to the amazing Truss system that will help you tower over all your competitors at that next trade show event, the designs and ideas you will find by choosing Godfrey is as limitless as your imagination!

Our Display Rental Option Won’t Leave You Feeling Taxed!

Friday, December 3rd, 2010

You may not know it yet, but unless something is done soon beginning at the first of the January that paycheck you work so hard for everyday will be a lot less. The reason behind the decrease in pay is because of the planned expiration of the Making Work Pay tax credit a credit that many never knew they were ever receiving.  As part of the Recovery Act that was put into place last year the credit was geared toward putting more money in the pockets of those that needed it most with hopes that they would take the extra cash and pump it back into the economy by spending more on food, clothes, gadgets, etc….Although Congress is working towards extending the credit, they may not be able to enact the extension in time because of lack of support. According to Chuck Marr, director of federal tax policy at the Center on Budget and Policy the credit is simply not on anyone’s priority list “when almost every middle and lower class American is going to face higher taxes, nobody’s talking about it…Most people may have no idea they received it and no idea that it’s going away. But what you can be certain of is that they’ll have less money and they’ll spend less — and this is a terrible time for the economy to lose $60 billion of spending”

It’s no secret the economy is far from able to be considered recovered from the recent recession and nobody knows this better than the small business owners that strive to make a profit each day. This why Godfrey is proud to offer those looking to survive a chance to still promote or expand their business by allowing them the same quality display available to others but on rental terms. Rental displays can be rented over a period of time to test out a possible new look or for those days when you just can’t be in two places at once.

Options include:

If you are a small business that can’t afford to lose another dime while Congress waits to decide on if the Making Work Pay tax credit will survive or not, the best option for promoting your company may just be Godfrey’s display rental program. For more information contact us today at 1-800-789-9394

How to turn everyday into Black Friday!!

Friday, November 26th, 2010

It’s officially Black Friday and shoppers everywhere across the country are camping out in line for the hottest deals of the season. Neither rain, sleet, nor snow kept people in their beds this morning as they braved the early hours, endless lines, and hordes of people just itching to get their hands on that must have item of the year. According to those in the know, the history of Black Friday goes back over forty years; “The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit. Ever since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.”

While Black Friday is definitely worth battling the early hours and out of control crowds for consumers, for vendors fighting to get their attention everyday has the possibility of setting sales records thanks to 2 amazing displays.

TechForm Aluminum Extrusion Exhibit System

How many times have you found yourself walking out of the mall or towards the checkout line and suddenly locked in on a new gadget that will change your life. Some of the most sold items on the market are found near the exits as consumers simply can’t avoid last second spontaneous buys. The TechForm Exhibit System is built for just those types of items. Featuring Velcro receptive fabric panels, halogen arm lights, a four tier center shelving module, and two side wall extensions with built in racks made to hang products such as shirts, jackets, etc….the TechForm System is a sure bet for those looking to attract some major attention and capitalize on last minute spontaneous shoppers.

ShowTopper Panel System

For vendors wanting more of a showroom style design with tons of shelving space and room for additional options such as an information booth or audio/video display, the ShowTopper is the show stopper. Along with full color custom graphics featuring your company’s name and logo emblazoned all around, the 20′ version includes three 6 figure panel displays with top riser panels, five backlit headers, eight straight shelves, and eight wedge shelves!! Talk about room for inventory, this is the perfect design for vendors looking to put as much variety in front of the consumer as possible.