Posts Tagged ‘booth’

Score Big With Customized Sports Displays

Wednesday, June 16th, 2010

It’s another one of those weeks where if you’re a sports fan there is something happening every moment of the day. The NBA finals are finally getting interesting with the Celtics forcing a game seven with the Lakers. Tiger Woods is out to prove what he hasn’t so far this season at the U.S. Open teeing off this Thursday and that’s the thought that he’s still the same golfer he was before his recent struggles kept him away from the game. All of baseball fandom is hanging on Stephen Strasburg’s every pitch and for the first time in forever the Nationals are must see TV. Not to be out done football is proving it’s America’s number sport even in the off season as rumors run rampant that the Big 12 will soon cease to exist. Last, but certainly not least, the entire planet has their hands all over the World Cup as soccer is putting South Africa front and center in everyone’s minds eye. Meanwhile even as I type this all across the country trade show vendors are taking advantage of these events by getting their message and products to the public via game displays.

You may not know this, but Godfrey offers more than just a few game and promotional displays. In fact the possibilities are limitless thanks to Godfrey’s ability to create any type of game display that meets your exact specifications. Of course we’ve got the standard spin- to-win, football/freesbie toss, and putt putt displays, that are a sure fire hit guaranteed to always draw a crowd, but for those that really want to crank up the excitement Godfrey has  just the ticket. How about a basketball shootout setup to go with the NBA Finals? Maybe a bean bag toss game for Major League baseball fans? We could even set you up with a kick and score display sure to bring those soccer fans to your booth.

With Godfrey the sky’s the limit when it comes to customized game displays whether your a sports fan or just a fan of high profits. Each and every display can be tailored to meet your specific needs with your logo emblazzoned for all in attendance to see. Don’t let the competition get the best of you at your next tradeshow; call, fax, or email your design needs today!!

The Art Of Knowing What You Want And How To Get It

Monday, June 7th, 2010

Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.

Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?

All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?

Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!

Table Throws Perfect For Every Occasion

Wednesday, May 26th, 2010

As we’ve shown over the past few weeks specifically in talking about such products as our inflatables and rubber floor tiles; Godfrey sells more than just a wide range of kiosks and pop-up displays. In fact no matter how big or small the event, our products are proven to increase sales and give our customers the edge they need to stand out from the crowd. Today I want to highlight one of these products that while a definite asset to anyone planning to attend a trade show, is the perfect fit for smaller venues where it’s just you and handful of people present. Believe it or not I’m talking about Table Throws and how you can turn an ordinary table into a professional looking display with the Godfrey touch.

Even as I write this on college campuses, in shopping malls and retail stores, in conference rooms and break rooms, all across the country presentations are being given on anything and everything imaginable. Corporations are laying out their new insurance benefits to their employees. Credit card companies are attempting to reach out to students on their way to class. Banks are offering their latest rates in hopes of setting up tons of new checking and savings accounts. Each of these are being done with little fan fair or much in the way of elaborate setups. Most of the time the entire presentation is given in front of a simple fold out table with a few brochures laying about. Well why not take that Plain Jane table add a professional looking custom made full length Table Throw and turn that presentation into something guaranteed to catch every one’s eye.

Far more than just an ordinary table cloth, these Table Throws are one-piece table covers made of fabric that covers all sides of the display table, are made of wrinkle-resistant polyester twill, and are available blank with no imprint or with one, two or full-color graphic prints. In addition to Table Throws, Godfrey also offers the TranZibit Portable Trade Show Table with optional table skirt. Together these two amazing products can be easily transported, require little room in terms of storing between presentations, and will help you avoid those risky situations where you arrive to find that  setup materials have not been provided.

If you’re someone who is continuously giving presentations at smaller single company events or if you’re a trade show regular looking to add an extra touch to your display, Table Throws are just what you need to turn that ordinary table into on extraordinary display.

Step Into The Future With SpaceStation Popup Displays

Monday, May 24th, 2010

Getting to a trade show is hard enough without having to spend hours upon hours once you arrive getting things set up. Travel plans, inventory checks, meal and expense planning, finding a way to get everything and everyone in the right place in time for the event to start is a challenge in itself. Once you get there you’ve got to find where you are supposed to setup, which way the traffic will be flowing so you can organize your items to meet oncoming traffic, and if it’s a multi-day show anything of value has to be taken with you at the end of the day just for safety’s sake. It’s enough to make you want to pull your hair out and you haven’t even seen the first customer yet. With all of this going on the last thing you want to have to deal with is a display that is too complicated to assemble.

Personally speaking I’m not the guy you come to if you want something put together properly. When I put something together I always end up with “extra” pieces that I insist were included on purpose by the manufacturer just in case something was to break. I like thinks that go from flat cubes to full size with the flick of the wrist. Forget instructions in languages that I’ll never learn, I want to pull a string and step back while things fall into place all on their own. That’s why I love the SpaceStation Popups. With a couple easy to do steps SpaceStation Popups go from tiny box to full size display wall in no time flat. Ultra light weight and available in over 75 colors, SpaceStation’s come in two distinct styles: straight wall or curved wall. Each display can be customized to fit a variety of needs, comes with a 200 watt light fixture to add an extra bit of charm, and feature a lifetime warranty on the frame and hardware. Adding a few accessories such as the Techform Counter With Monitor Mountand Pennisula Pedistals will only increase the effectiveness of the display without causing too much strain on your wallet.

It’s hard enough getting things ready for those event center doors to open without adding to the drama by bringing along a display that takes a degree in engineering to put together. Save yourself some time while still showing off your product with a state-of-the-art, fully customizedSpaceStation Popup from the Godfrey Group. Call us now at 1-800-789-9394!!

Outdoor Event Tents To Get You Set For Summer!!

Friday, May 21st, 2010

It’s amazing how fast the days fly by. It seems like we just wrapped up the Christmas holidays and yet here we are again exactly one month away from the first official day of summer. All across the country spring is in full bloom and the temps are climbing. With the warm weather comes an endless string of outdoor concerts, fairs, and trade shows. Every weekend brings with it new opportunities to get outside and soak up some local flavor while hanging out at a nearby festival. As much as I like the main attractions at these events, my favorite parts are all the interesting booths and displays to be seen. Whether it be the wide variety of foods ranging from fried Oreos to homemade lemonade or the vendors with all of their freebies or the tents showing off the trendiest cars straight from the local dealership; it’s these types of attractions that give the event the color and flavor that brings a smile to every one’s face.

Outdoor vendors share more than one thing in common with their indoor counterparts but the most important of them all is their need to be noticed by the public. In fact outdoor displays and exhibits may need to be even more spectacular simply because not only are they competing with one another, but they’ve also got to find a way to steal the spotlight away from the main attractions even if it is for only a few brief moments.  Godfrey understands the unique challenges outdoor events bring and that’s why they offer more than just ordinary pop-up tents and instead go to great lengths to offer their customers some of the most amazing outdoor displays on the market. From the great look of the mushroom and dome kiosks to spacious tent clusters with optional market umbrella, Godfrey has everything you want in an outdoor display with full customization and amazing graphics to match. Oh and if inflatables are what you have in mind than I’ve got two words for you event pavilions! They’re big, they’re high profile, they’re just the thing you need to make company the center of attention.

This summer don’t let the good times pass you by. Set yourself apart from those other vendors by turning your next outdoor trade show or festival into one for the record books! Call one of our personal project managers today ask them how you can make this a season to remember!!

Is Your Display A Yes, No, Or Maybe?

Wednesday, May 19th, 2010

I’m a NO person. Regardless of the question, forget the circumstances; I don’t care what the product is….my first answer is always NO. That two word response is my first line of defense. It saves me money. It keeps me from getting ripped off. It may stop some good times from coming my way, but it also has saved my life a few times. NO gives me time to think. Time for my sub-concious to chew on things and figure out the Pro’s Vs Con’s. I come from a long line of No people. My father and his father are no people. My brother is a Yes person. He’s the black sheep of the family. Never met a gimmick or opportunity he didn’t dive head first into. 

Although I’m a self proclaimed NO what I really am is a closet MAYBE person. I can be convinced that the latest must have product or idea is the real deal, I just need to do it on my own time without somebody being in my face. I like pamphlets, literature, even DVD’s that I can take with me to watch later when I don’t feel pressured.  YES and NO people are vocal about their opinions. MAYBE consumers are too busy doing our research to say how we feel right a way. You can grab our attention with custom graphics, made to order designs, and interactive displays, but it’s the literature that gets us in a mood to spend our money. We love information booths that allow us to pick up a couple brochures so we can read up on a new idea in the safety of our own homes. Forget the clowns, flashing lights, and give-aways; what we want is a video or  audio demonstration that we can catch from the sidelines. 

This in not to say that MAYBE’s can’t be turned into YES people if the moment or pitch is just right. The first time I saw my wife was a YES moment. The first time I heard my favorite band  was a YES moment. Just the idea of a tablet computer has me screaming YES as loud as I can. All it takes is for someone or something to hit that button that I didn’t even know existed for me to devote my entire existence to obtaining the latest object of my affection. Whether it be an iPod, a 3-D television, or bagel maker, I may say NO on the outside, but I’m already talking MAYBE on the inside.

What kind of response does your display elicit? Is your design one that has the ability to turn even the most rigid of NO’s into YES consumers? Are you giving the MAYBE’s the facts they need to feel educated? If you’re ready to turn all your potential customers in YES consumers, contact Godfrey now and let us show you how the experts do it!!

The Path To A Great Trade Show

Thursday, May 13th, 2010

What do you think about when you think of trade shows or conventions? Cool displays?  I like to go to Bass Master shows because they always have those giant aquariums topped full of fish so you can see just what the latest must have bait is doing once it enters the water. Do you think about massive arenas the size of Disney? Some of the places where events are held are too big to cover in just one day; most of the time you have to make a weekend out of it. That’s why some places schedule their best demonstrations on seperate days so you’ll be more inclined to come back and pay to get in all over again or buy weekend passes. What comes to mind when I mention Comic-Con, the MacWorld Expo, the M3M Summit, and the International Consumer Electronics Show (CES) ? I will tell you the first thing that pops into my head when asked all of the above…..crowds. People by the hundreds. Running, laughing, bumping into you as they try to make it to the next lecture on time. The CES show alone has over 2700 vendors that are planning to attend in 2011. Can you imagine the number of people planning on attending an event that size? Not to mention all the reporters sent to cover the event for TV, Print, and the Internet. In a room full of 2700 booths how do you not get lost in the crowd? How does vendor number 2699 get noticed? Maybe Godfrey can help you with that.

What if you could create a trail of bread crumbs that would actually lead people past all the other booths and straight to your location? A lighted path to where you await them patiently. That’s exactly what a light box is; a bright beam of light with a custom design that can either be used in conjunction with your existing display or as markers leading customers your way. Ranging in sizes from 16″ x 20″ all the way up to 48″ x 96″, light boxes can either be hung on walls or placed on a floor stand. Great for helping to generate and navigate the flow of traffic, Convex sign holders even offer you the opportunity to post two signs back to back on the same stand. This way you are sure to catch the audience’s eye both coming and going.

If you are considering attending one of the largest trades shows of the year or even if you only expect to see a couple hundred people, light boxes are a sure bet to help get you noticed and not get lost in the crowd!

Give Your Next Tradeshow The Red Carpet Treatment!!

Wednesday, May 12th, 2010

Ever wonder why the red carpet has long been synonymous with Hollywood? Why anytime somebody important rolls into town the first thing you hear is how the red carpet is being rolled out for them? The red carpet actually has its roots in the ancient Greek play Agamemnon. Written sometime during the 5th century the play speaks of King Agamemnon being convinced that he was so favored by the gods that they not only aided him in his battle against Troy, but were responsible for his safe return home. Clytaemnestra, his wife, so believed this to be true that she laid out a red carpet for the king to walk on so that his feet would not have to touch the ground like the common people of the land. The tradition pops up again in America where railroad conductors would roll out the red carpet as a way of making their passengers feel special as well as giving them a path to the passenger car. Of course today there’s not much that happens in the entertainment world that doesn’t feature a red carpet being paraded upon by celebrity after celebrity.

The red carpet has become known as a symbol of royalty and as a way to honor those that deserve extra praise for their accomplishments. In terms of business who better to roll the red carpet out for than those customers willing to invest in a company and commit to spending their hard earned wages. In today’s market consumers have too many options to choose from to just purchase the first thing that catches their eye. They need to be made to feel that their well being is the number one interest when being sold a product and one significant way to set yourself apart is through excellent customer service. Simply put, they literally need the red carpet treatment. 

Whether you only attend a few tradeshows a year or are on the road every weekend, make sure your customers know what they mean to you by treating them like a celebrity as they tour your booth while walking the red carpet themselves.  Cut to size and available in a wide variety of styles, the Godfrey Group is even making it easier for you to take your carpet on the road with the optional tote bag perfect for easy transport or shipping.  

Give your customer the red carpet treatment and let them know how much they mean to you. Order Today!!!

Letting Your Kiosk Do All The Talking

Wednesday, May 5th, 2010

If you’ve spent any amount of time in one of our nation’s fine never ending malls, then chances are you’ve probably been verbally assaulted by some over eager kiosk worker attempting to talk you into buying anything from a stake in a time share to hand carved garden gnomes. Not to knock these guys (after all everyone started somewhere), but trying to scalp me with a remote control helicopter while I’m on my way to the GAP isn’t the way to get me to fork over my hard earned cash.  For that matter macing me with fresh linen body spray isn’t going to do the trick either.  If you’re like me and you’re tired of these guerilla warfare tactics, then you know the way to reach my wallet is through my mind not by getting in my face. As a society we are constantly bombarded by image after image all designed to create all of these spontaneous purchases that leave us feeling empty moments after the money is gone.  What we need though….what really gets us motivated to invest in something new is when companies speak to us with intellect and respect. 

The Godfrey Group has created a line workstations especially designed to give us consumers exactly what we want; a simple straight forward modern twist on the traditional kiosk that speaks volumes without knocking you over the head with crazy antics. These workstations are offered in a variety of styles including: the Truss Workstation featuring a monitor mount, oval pedestal base, and backlit header frame; the 84″ Truss Monitor Station with its laminate base and two counters perfect for holding all your promotional materials; plus the ultra modern TechForm Video Display System featuring amazing graphics and tons of accessories.

If you’re thinking about setting up shop in a nearby mall before you do something drastic like hiring a killer kiosk worker to invade the personal space of a thousand fleeing shoppers, consider a more subtle approach. By choosing something from  Godfrey’s line of cutting edge workstations you’ll be doing what those other guys can’t….you’ll be attracting customers instead of distracting them.

Time For A Little COLOR Comentary

Wednesday, April 28th, 2010

Drive down any major street in America and no doubt signs for McDonalds, Target, Toys R Us, as well as several odd number billboards will catch your eye.  Now this could mean you have a 4 yr-old in the backseat like I typically do or according to one study, it may mean that certain colors play a key role in what we opt to spend our money on.  Believe it or not there is an entire field of psychology devoted to the science of figuring out what moods are brought on by specific colors and what they are finding is that although you may not know it, some colors may actually be subconsciously pulling or pushing you towards them.  Take my the example of McDonalds above;  when you think fastfood phrases like “need to be quick“, “in a hurry“, “no time to sit still” probably come to mind all of which just happen to be associated with colors red, yellow, and orange. It should also come as no surprise that these are also the main colors covering the majority of fast food joints  across the country.  Now take the opposite; when you want that the perfect restaurant to have a nice romantic night out what does your favorite spot typically look like? My guess would be someplace with low light, clean white linens, tan almost dark brown walls, and everything  is covered in the soft glow from several well placed candles. As it turns out each of the colors I just described encourages people to slow down and relax.

In terms of trade shows the right colors can make all the difference and help set the perfect mood to match who you are as well as what your message is.  This is why the Godfrey Group goes to great lengths to offer its customers more than your standard red, blues, and greens. When you get ready to place your order with us, take a look at our RoadRunner Color and Push Loop selection guides where you will find such eye capturing colors like Blueberry, Oyster, Par Green, Sterling, and the always popular Flame red. Need something with a little texture to it? How about Regency, Amber, or Stellar all available in ribbed or velvet designs.  The Godfrey Group has plenty of colors to choose from each available for table runners, throws, pop-up displays, and other exhibits.  Remember before you get ready to attend your next event, think about the mood you want to set and get with Godfrey for the perfect color to match your needs.