Posts Tagged ‘booth’
Monday, February 28th, 2011
The day after what was another history making Oscar night featuring Hollywood’s best and regardless of whether you were pulling for The Social Network or The King’s Speech, what really mattered is who stole the show on the red carpet. While who won in each category is definitely something that will be remembered for years to come, at least for the short term it’s the fashion and glamour of the annual event that is receiving the most attention. There is just something undeniable about viewing the night of a thousand stars as they step out of their sleek black limousines, on to that long red carpet, and into that fever pitch cloud of eager photographers and screaming fans.
The red carpet treatment has been around for centuries and to this day has a way of making those that find themselves receiving the honor of having one rolled out for them feeling as if they were pure blooded royalty themselves. Honor, importance, power, respect, fame, and fortune all go hand in hand with a red carpet; feelings that should not just be set aside for those in tinsel town. In terms of small business owners who are always on the lookout for ways of showing their customers just how much they are are appreciated and honored, a red carpet is the perfect addition to any showroom or trade show exhibit.
At Godfrey we understand how important your customers are too you and that’s why we think everyone should receive the red carpet treatment. Available in several sizes sure to fit any trade show exhibit or showroom, we also offer a softside tote bag that will allow for easy transport but can also be shipped via UPS or FedEx!
If you’ve been looking for a way to show your customers how much you appreciate them, then what better way than to make them feel like royalty by rolling out the red carpet and letting them know just how special they are!
Tags: booth, booths, Custom displays, Custom graphics, customers, Display Booths, Event Planners, marketing tips, oscar night, red carpet treatment
Posted in Custom displays, Custom graphics, marketing tips | No Comments »
Friday, February 11th, 2011
Here we are finally making it to Friday, all set to make every second of the coming weekend count and yet once again most of the country is faced with literally feet of snow ruining everything in its path. The past two months have been nothing but one winter storm after the other, a trend that doesn’t seem to be showing any signs of slowing down despite what that pesky Puxatony Phil says. According to a recent weather report from CNN just this week “Parts of Oklahoma had received up to 12 inches of snow, according to the state Department of Emergency Management. Wind chills were 10 to 30 degrees below zero in some areas, and authorities were urging people to stay off the roads. Some 80 people in Oklahoma had been injured as a result of the storm, the state Department of Health said Wednesday. That total included 63 falls, one carbon monoxide poisoning, 14 injuries in traffic accidents and two “cut/pierce injuries.”
Like it or not more than ever, this year winter is an unmovable force that must be dealt with. A force that demands to be reckoned with. That cannot be overlooked or dismissed with the wave of a hand. If you think about it this is exactly what you want from a trade show display; something that creates buzz around a conference center, makes people stand up and take notice of who you are, that hooks into them and refuses to let go until they check out exactly what you have to offer. A display that WOW’s the crowd and opens their wallets.
We’ve all been to those events where after one walk around the room, you’re left feeling like you’ve seen everything a thousand times before and really wouldn’t have missed anything had you decided to stay home. Godfrey isn’t in the business of creating these types of boring displays. Give us the chance and what you will soon discover is that we have the tools to create for you a custom built trade show exhibit that is guaranteed to stop consumers in their tracks and stand in line to find out what amazing things are being offered.
If you are in the market for a custom built trade show display take a cue from Old Man Winter and let Godfrey design for you a display that will leave the crowd breathless!
Tags: booth, booths, Custom displays, Custom graphics, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, Exhibits, fabric structures, hanging headers, inflatables, kiosk, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customers, Trade Show Booths, unique trade show display
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Wednesday, November 10th, 2010
Wouldn’t be nice if picking out a trade show display was as easy as going through the line at a fast food restaurant? You drive up to the menu. The lady comes over the microphone and asks what you want. Not sure as to what you are in the mood for, you ask for a few moments to make a final decision. Maybe you would like a grand format fabric display with custom logos. It’s been awful cold outside lately, it might be nice to have a portable banner to sit out front and save you from having to pay someone to stand out there for you. You’ve got that fantastic video demo that really catches everyone’s attention, a custom kiosk with built in video/audio inserts would be perfect….finally you make your decision. “I’ll take the Spacestation pop-up with a pedestal and information booth on the side.” All that is left now is to drive forward and load everything in the back.
This may seem like a pipe dream, but believe it or not when you order from Godfrey the reality is that it’s not too far a stretch. When you click on the Godfrey Design Gallery the first thing you will notice is a menu to the left with several different design elements to choose from including:
*Counters, pedestals, and sampling stands
*Fabric structures & Fabric Graphics
*Video & Audio Displays
*Props & Games
*Green & Eco-Friendly Displays
Once you determined what size you want from choices such as inlay displays, island displays, table tops, or showroom & retail environments the next step is to figure out what size. Then it’s on to literally hundreds of options each giving you yet another idea at just what can be accomplished by Godfrey. A personal project manager is waiting to help you get started while a designer is eager to step you through the entire process including regular updates and pictures via email. Still not sure what you want? No problem as we are always willing to work with you to make sure you get exactly the display to fit your needs. How’s that for fast service?
Tags: booth, booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, hanging headers, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, samples, showroom, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, unique trade show display
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Monday, November 1st, 2010
It appears that
Election Day 2010 is fully upon us as millions of voters will go to the polls tomorrow and choose the leaders that will guide this country for into the coming years. With over 100 House seats and 37 governors up for election, 2010 has been witness to one of the most costly and hard fought political seasons in decades. According to a CNN/Opinion Research survey “
A new national poll released Monday showed the number of Americans who say things are going badly in the country, at 75 percent, is higher than it has been on the eve of any mid-term election since the question was first asked in the mid-1970s.” Needless to say some very tough choices will made on Tuesday, thankfully when it comes to deciding the best company to help you promote your company Godfrey is the clear winner.
Outdoor Banner Stands
Regardless of whether we are talking about large format A-frame stands or flying banners that are guaranteed to catch everyone’s attention, Godfrey has exactly what you need to promote your business during the coming winter months. Featuring collapsible aluminum supports, dual sided graphics, and easy installation we have some of the best quality outdoor banners on the market today. Plus Godfrey now offers window banners for mall and retail outlets!
Pedestals, Kiosks, & Workstations
With plenty to choose from including sample & demo pedestals, computer kiosks, event tents, and information displays, there’s nothing Godfrey can’t do when it comes to designing the display perfect for your company. In addition to this, for those that are looking to add to an existing display, we also offer several display add-ons that are sure to make any exhibit look brand new again.
Video & Audio Displays
Some of the most high tech and innovative audio video displays available can be brought to life at your next trade show with a little help from Godfrey. We have the ability to integrate your video message into a wide variety of displays. Not to mention we offer freestanding video and audio presentation packages proven to create a stir at any event. When it comes to our video presentations no display is too small and no screen is too big!
Tomorrow when you pull back the curtain and begin to pick your choice on who the next set of elected officials will be, remember that not every choice has to be so difficult and think about how easy promoting your company can be with a little bit of help from Godfrey!
Tags: booth, booths, Custom displays, Custom graphics, customer service, Display Booths, election day, hanging headers, inflatables, kiosk, kiosk displays, kiosks, marketing tips, pedestals, portable trade show display, potential customer, Trade Show Displays, unique trade show display, video displays
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Thursday, September 30th, 2010
We started this week out talking about how the time to get ready for next spring and all of those highly anticipated outdoor events is now. Designing a quality outdoor display with tons of style that is custom made to your specifications takes time. While it may seem as simple as picking up the phone and placing an order, in actuality the design process at Godfrey is such that the customer is involved in every step of the process from start to finish. That’s why if you’re a company that makes the bulk of its sales traveling from one outdoor event to the next, the winter months are the perfect time of the year to get all the prep work out of the way so you can hit the road when the warm weather returns.
So far this week we’ve discussed Godfrey’s line of outdoor signs and banners, in addition to several styles of kiosks and tents all designed to make your display the center of attention at any event. Today we want to wrap things up by talking about our Instant Promo/Sampling Stations which may seem small but in fact make a huge impact.
Perfect for high traffic areas that offer little space, instant promo stands give you maximum exposure at a minimum cost.
Key features include:
*Full color graphic wraps perfect for branding
*Optional Velcro receptive panels that can be changed instantly
*Tons of storage
*Counter Space perfect for offering samples or literature
*A customized canopy top
*Canvas tote bag for easy transport
Plus the instant promo station is also available in the uniquely shaped extra wide version with optional rounded header!
For vendors looking for something even smaller and easier on the budget, Godfrey now offers the Simple Sampler Economy Pedestal. Essentially a knock down plastic pedestal, the economy pedestal is made of aluminum header poles attached to a classic white fold up counter topped off with a custom header board. In addition to this a full color graphic wrap for the base is also offered to help add to the custom look of the station.
If you are the market of the perfect outdoor display, the time to order is today!
Tags: booth, booths, Custom displays, Custom graphics, customer service, inflatables, kiosk, kiosk displays, kiosks, outdoor displays, portable trade show display, potential customers, Trade Show, trade show booth, unique trade show display
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Wednesday, September 22nd, 2010
To the casual observer it may be hard to tell one trade show display from another, but those of us in the business of designing custom built exhibits can tell you that we create functional works of art. Each of Godfrey’s designs are carefully scrutinized by a group of highly trained professionals who stake their reputations on producing some of the best displays on the market today. Along the way customers are inundated with pictures, emails, and messages from their personal project manager not only to keep them in the loop, but to get as much feedback as possible so that the end result is exactly what they imagined it would be. An example of this can be seen by how something as simple as a literature display is turned into a contemporary work of modern art.
The ModularArt Literature Art Series is a line of displays that is sure to turn heads with its sleek look and eye catching shape. The Modular Art System is built from four different options:
- *A floor stand with Velcro or perforated insert panels
- *A poster print frame featuring a clear protective cover
- *Channel bars that can be adjusted to fit a wide variety of print sizes
- *Several styles of pockets and brackets made to hold various brochure or magazine sizes
Modular Art Literature displays not only come in S or D shaped modules, but are also available in several uniquely designed styles:
- Perforated- featuring a peg board system which not allows for baskets to be attached, but also hook or peg type POP sales.
- ZigArt Graphic Stand- is actually a series of shelves stacked on top of one another perfect for magazines
- Literature Tower- a larger display with several pockets on each side. Available in fixed position or rotating
- FlexZee Stand- For those that want the look of a custom display, but need something compact, the FlexZee folds down flat for easy transport
- The Roll-A-Way- the most compact literature display is able to be put up and taken down in no time.
If you are a trade show vendor looking for a display or exhibit and think you have seen it all, well take a peek at some of the fantastic designs from Godfrey and find out just why we consider ourselves the best in the business!
Tags: booth, Custom displays, custom tradeshow displays, customers, Display Booths, Exhibitors, Exhibits, literature displays, marketing tips, potential customer, potential customers, Trade Show Booths, unique trade show display
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Friday, September 17th, 2010
As a vendor it’s your job to attract the customer’s attention any way you can. It’s not uncommon to see everything from scantily clad models to circus clowns making their way through an event in support of a company. And let’s face it most trade shows do have that circus atmosphere what with all the loud music, flashing lights, and costumed characters running around. While this type of guerilla marketing does attract attention, it tends to take the customer’s eye away from what the main focus should be and that’s what the vendor’s message is. The result of being the life of the party is that once the show is over, very few in attendance will remember less about who put on the event and more about the guys juggling the flaming chainsaws. Not that prop games such football toss or Plinko don’t have their place at a trade show. After all, the most important thing is getting that foot in the door. With that said though vendors need to remember that through all the glitz and glitter if the customer doesn’t walk away with the sponsor’s name on their tongue, all that shock and awe missed its target.
Believe it or not there are other qualities that customers appreciate in the company’s they do business with rather than providing them with a good time. Among those traits honesty is considered one of the highest. For some adverting and honesty may be on completely separate ends of the spectrum, but if you’re a consumer looking to spend a large sum of money in a time when our nation’s economy is leaving everyone counting pennies; being honest is a breath of fresh air. An example of this can be seen this week in a recent full page ad featuring the NBA’s Minnesota Timberwolves who continuously seem to be disappointing fans with one losing season after another. In the letter the team president tells fans “We now have more shooting, athleticism and depth at every position, which will make us a better team this season. So will we challenge for the NBA championship this year? Not likely. Ouch. This honesty thing is a bit painful. But the reality is, we still need that one dominant player…..We are confident, however, that this team will be exciting to watch. For the first time in years Wolves fans are going to feel like they’re missing out if they aren’t in the arena. So in addition to player development we’re working hard on fan development, starting with variable pricing and Flex Pack ticket packages that let you pick the games and seats that you want. The bottom line for fans is: We’re making it easier than ever for you to be part of our turnaround.”
Instead of fireworks and magicians, consider an approach similar to the Timberwolves: Custom built fabric walls, soft lighting behind a backdrop of hand selected images, a hanging banner overhead, a conference table to the side, a few chairs for visitors, and a video monitor providing constant information on how your product will change the lives of all who try it. All of this covered in eye catching colors and featuring your company’s name and logo emblazoned in multiple places. No tricks. Nothing to disguise who you are. Just an honest approach at presenting yourself to the customer.
Tags: booth, booths, communication, communication tips, Custom displays, customer service, Displays, Exhibitors, Exhibits, fabric structures, Godfrey Group popups, hanging headers, honesty, portable trade show display, potential customer, potential customers, sells tips, Trade Show Booths, trade show tactics, unique trade show display
Posted in Custom hanging headers, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »
Wednesday, September 8th, 2010
We all know that trade show vendors will go to extraordinary lengths to attract attention to their booths. Far beyond custom displays and game props many vendors feel that the best way to attract attention is by putting a pretty face in front of their booths. While an attractive person will definitely get you attention, it may not be the kind you want. In fact scantily clad models bring about three very distinct problems that are hard to get around if you are vendor looking to utilize this type of marketing:
•1. They draw the wrong crowd. The main problem with using a model as the main way to sell your product is that it gets everyone’s attention. Every company has a target market in mind for their product. A segment of the population that they feel is the perfect fit for their product. By placing a model in front of your display, instead of zeroing in on that target market you may find yourself wasting huge amounts of time on people who are just there to see a pretty face and don’t have any interest in what you have to offer.
•2. They ruin your clean image. First impressions mean everything and they are often virtually impossible to reverse because you almost never get a second shot at talking to the customer. If a visitor walks by your booth and sees a model that could be considered inappropriately dressed, that customer could immediately classify you as a company that is less than family friendly. When designing a display for a trade show you want to be as professional as possible at all times. You want custom fabrics, clean lines, and quality video presentations. By putting a less than wholesome face in front of the exhibit you are alienating a large portion of the population.
•3. They distort your message. Once you consider all of the expenses that are involved in getting to, setting up, and promoting yourself at a trade show, the last thing you can afford to do is have people walk away from your booth not knowing what you are all about. Again using a model may get bring the crowd your way, but moments later if asked visitors to your booth might be able to remember what the model looked like, but not what she was there to sell. Models get in the way of what you are there to do and that is burn your company’s name in the minds of hundreds of consumers.
Instead of using a model to promote a product, the best move is to invest in a custom built multicolored trade show display that only Godfrey can provide. With a wide variety of kiosks, hanging headers, and pop-up displays to choose from; Godfrey is the answer to all your trade show woes.
Tags: booth, booths, conventions, Custom displays, Custom graphics, customer service, Displays, Event Planners, Exhibitors, Exhibits, fabric structures, hanging headers, kiosk, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Exhibits | No Comments »
Wednesday, September 1st, 2010
When someone leaves your exhibit they may not be able to quote what was shared with them word for word or tell recite the names of the people they met, but for the most part people do pay attention to the details. Ask any recent visitor to your booth and more than likely you’d receive info on what promotions were being offered, how polite the staff was, and what their thoughts on the layout of the exhibit were. Sure they may miss some of the larger things that were being promoted, but sometimes it’s the little touches that tell people whether or not they would be happy doing business with a vendor. Van Halen lead singer David Lee Roth once gave a classic example of how not paying attention to detail can lead to larger issues. The discussion revolved around a liner in the bands contract that specifically called for a bowl of M&M’s free of any brown colored chocolates, “So, when I would walk backstage, if I saw a brown M&M in that bowl . . . well, line-check the entire production. Guaranteed you’re going to arrive at a technical error. They didn’t read the contract. Guaranteed you’d run into a problem. Sometimes it would threaten to just destroy the whole show. Something like, literally, life-threatening.”
Godfrey practically specializes in minor details that are sure to make a big impact on trade show sales and among the best are a couple of items that are guaranteed to light a fire under any customer:
It may not seem like much at first, but an Earth Frame is the perfect addition to any trade show exhibit. There’s just something about the shape of our planet that when used as a logo or prop gives a company a sense of trust and wisdom. When they see a Earth Frame encircled by the shape of the continents the consumer gets an idea that the company they are looking at is a global presences and cares about the world it operates in.
Fire is something else that evokes a specific emotion in all of us. A flame represents hope, a new life, a victory, and a new idea. Nestled atop a fabric column, a fire bowl can often appear so real that many would swear they felt the heat coming off of itand if the vendor isn’t careful that heat might just be enough to set the entire display on fire. As an added bonus the fabric column easily converts to a product pedestal and even supports a conference tabletop.
Trade shows are often far too hectic to allow vendors to do more than make a quick first impression. By designing an exhibit full of small details that tell the customer they are meeting a vendor that truly cares about them, a company has the power to take that first impression and turn it into a lasting relationship. For more information on how to make that perfect first impression, contact Godfrey today and get on the path to higher trade show sales!!
Tags: booth, booths, custom designed displays, Custom displays, Custom graphics, customer service, Display Booths, exhibit tips, Exhibitors, fabric structures, high impact displays, increased sales, portable trade show display, potential customer, potential customers, Trade Show, trade show advice, trade show booth, Trade Show Booths, Trade Show Displays, trade show sales, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Wednesday, August 18th, 2010
We don’t get to talk too much about the economy here at Godfrey, but today I want to talk a little about Opportunity Cost. In it’s most basic of definitions Opportunity Cost is “the cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.” Now that you know what it is, think about everything you have to go through from the time you put the date on the calendar to the moment you are ready to start showing your wears at the trade show. Think of all the time this is spent getting prepared that could be spent in more productive ways.
First you have to pack everything so it will make it to your destination in one piece. Then there’s a line at the ticket counter and your flight has been delayed. Your luggage is the last one to come throw the baggage doors. There’s an accident on the freeway and you’re stuck at a snail’s pace for over an hour. You finally make it to the event center and they gave your spot to someone else by mistake. You get a new location and you’re not done yet….you’ve still got to set up your display. All of these tasks cost you valuable time. Time which could have been spent getting better prepared for the show. Time which can be gained back by choosing a custom designed pop-up display.
Made with lightweight materials and featuring a lifetime warranty on the frame and hardware, a pop-up display from Godfrey will do more than just save you time….it will gain you the contacts you need to make any trade show a guaranteed success. Each display is fabric wrapped with invisible seems and easily folds back into a compact shipping case that can be wheeled from one destination to the next at a moment’s notice. A 200 watt light fixture only helps to accentuate any one of 75 different colors available to choose from. Whether your preference is a curved, straight, or montage style pop-up; Godfrey has the display that you need to gain back all that lost time and never missing another opportunity at winning a customer over again!
Tags: booth, booths, conventions, custom colors, custom designs, custom exhibit, Custom graphics, customer service ideas, customers, Display Booths, economy, marketing tips, opportunity cost, pop-up display, portable trade show display, potential customer, potential customers, time savers, Trade Show, trade show booth, Trade Show Booths, trade show help, unique trade show display
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