The good news is that it appears the stimulus package which passed through Congress last year is working. The unemployment rate is dropping, holiday sales were higher than expected, and all across the country new jobs are being created spurred by a sudden uptick in growth. Unfortunately there’s a down side to everything and in terms of the stimulus it all comes down to the increase in road projects by city and state governments and how they are hurting the small business owner. We all known the secret to success is location location location, but what do you do when all that hard work picking out the perfect spot goes out the window thanks to a community renewal project? Sure in the long run better roads, sidewalks, and increase traffic will be great for business, but these projects can take years before they are completed leaving you struggling to attract customers among all the confusion.
Luckily there are a couple things you can do while you attempt to weather the storm, the first on the list being to make sure you’ve got plenty of name recognition. This should start the moment you catch wind that the possibility exists of a construction project occurring in front of your store. Coupons, billboards, contests, each are excellent ways of making sure the local community is aware of what a great business you have. The next thing to do is look into several high quality outdoor signs that are sure to catch the attention of those passing by and can tempt them to cross the construction to get to your location. A large format outdoor a-frame stand measuring at 8′h x 20′w and double side is the just the thing to get your business noticed about the traffic cones and detour signs. 17 foot banner sails, double-sided sidewalk poster frames, and eye popping flying banners each designed to feature your logo and specifically designed to flap in the wind like a friendly hello welcoming customers your direction.
If you are a small business owner facing some tough times due to construction in front of your store, then don’t wait till it’s too late to check out Godfrey’s line of fantastic looking outdoor displays!