I’m a NO person. Regardless of the question, forget the circumstances; I don’t care what the product is….my first answer is always NO. That two word response is my first line of defense. It saves me money. It keeps me from getting ripped off. It may stop some good times from coming my way, but it also has saved my life a few times. NO gives me time to think. Time for my sub-concious to chew on things and figure out the Pro’s Vs Con’s. I come from a long line of No people. My father and his father are no people. My brother is a Yes person. He’s the black sheep of the family. Never met a gimmick or opportunity he didn’t dive head first into.
Although I’m a self proclaimed NO what I really am is a closet MAYBE person. I can be convinced that the latest must have product or idea is the real deal, I just need to do it on my own time without somebody being in my face. I like pamphlets, literature, even DVD’s that I can take with me to watch later when I don’t feel pressured. YES and NO people are vocal about their opinions. MAYBE consumers are too busy doing our research to say how we feel right a way. You can grab our attention with custom graphics, made to order designs, and interactive displays, but it’s the literature that gets us in a mood to spend our money. We love information booths that allow us to pick up a couple brochures so we can read up on a new idea in the safety of our own homes. Forget the clowns, flashing lights, and give-aways; what we want is a video or audio demonstration that we can catch from the sidelines.
This in not to say that MAYBE’s can’t be turned into YES people if the moment or pitch is just right. The first time I saw my wife was a YES moment. The first time I heard my favorite band was a YES moment. Just the idea of a tablet computer has me screaming YES as loud as I can. All it takes is for someone or something to hit that button that I didn’t even know existed for me to devote my entire existence to obtaining the latest object of my affection. Whether it be an iPod, a 3-D television, or bagel maker, I may say NO on the outside, but I’m already talking MAYBE on the inside.
What kind of response does your display elicit? Is your design one that has the ability to turn even the most rigid of NO’s into YES consumers? Are you giving the MAYBE’s the facts they need to feel educated? If you’re ready to turn all your potential customers in YES consumers, contact Godfrey now and let us show you how the experts do it!!
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