The next time you find yourself at a trade show event do yourself a favor and step back. After all the merchandise is placed just like you like it and the crowd starts making their way through the conference center, step back for a moment and look at the overall presentation you have laid out. As you scan over the display ask yourself these questions:
Is the setup exactly what you had in mind for the event?
Is there enough space for people to look around and see all that you are offering?
Does it encourage conversation?
How does it compare to the other displays at the trade show?
Does it look the same?
Does it stand out?
Too many times we get in our minds what a trade show display should look like and more often than not that image is based on what we have seen others do or what is considered to be the current norm. A fear of looking like everyone else is a problem all companies must deal with. While it’s extremely important to present the consumer something they are familiar with, there’s a very real danger of becoming so much like your competition that any differences that could help you stand out become background noise.
So the real question is how do you stand out from the rest of the pack while at the same time keeping that connection with your target market? The answer is by being rebellious without going to extremes simply for the sake of looking different. Think about your current display again and ask yourself what would make a customer choose your booth over all the other vendors in attendance. Don’t be afraid to take chances and mix things up a bit. Focus in on those things that make you different and bring them to the forefront. Give your target market something to get excited about, something that will create a buzz among the crowd.
If you are tired of your trade show display looking like everyone else’s and are ready to stretch the boundaries of what is considered the norm, then maybe it’s time you spoke with one of our personal project managers. Experts in trade show design, we believe that no idea is too wild and no suggestion is too small. Dare to be a rebel!