Archive for the ‘Uncategorized’ Category
Monday, January 31st, 2011
If Cupid hasn’t tapped you on the shoulder yet and reminded you that love was in the air, then one trip to Wal-Mart, Target, or the local mall should be enough to get the point across that Valentine’s Day is just 14 days away. The most romantic day of the year is also one of the most profitable for the millions of retailers that make their living serving up chocolate hearts, romantic cards, and outlandish bouquets of flowers. If you are a wedding planner, photographer, caterer, dress designer, or decorator Valentine ‘s Day is the start of the busy season as eager brides all across the country race at hyper speed to plan the perfect wedding. For most couples the once in a lifetime event requires tons of planning as every minor detail from the color of the napkins to the font of the invitation must be meticulously thought over. All of that planning translates into big business and if you’re a company that makes it’s living helping brides-to-be make their wedding day dreams come true, you can attest to the importance of showing your wares at bridal shows which seem to be taking place every weekend from now till November.
A display for a bridal show needs to be a well balance mix of classy, stylish, and sensible. Something over the top may cost you more than what you will earn in sales while a display that is too simple may not get you noticed at all. Luckily Godfrey has the perfect set up to show off your stuff at that next bridal event with their custom designed table top displays. Made from Velcro receptive fabric especially designed to be flexible yet sturdy, the Roll “N” Go table top display combined with a table skirt featuring your company’s name and logo is the perfect way to create a professional display that will leave a lasting memory on all those that lay eyes on it. Plus it’s easy on the wallet and even easier to transport.
If you’re in the business of helping make people’s wedding day a once in a lifetime event they will never forget, then you need a custom designed display that is sure to capture their attention and stick in their minds. The Roll “N” Go table top display is the answer to all your trade show dreams and may just cause you to fall in love at first sight!
Tags: bridal shows, catering, Custom displays, custom logos, event planning, table top displays, table top throws, valentine's day, wedding planners
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Monday, January 24th, 2011
While the concept of jet lag may seem like a fairy tale created by those trying to let what happened in Vegas stay in Vegas, in truth it is a very real and all too frustrating occurrence. According to most doctors the effects of jet lag can take days to run their course and can cause some serious health issues. Otherwise known as desynchronosis, jet lag is the condition in which the body has a hard time adjusting to sudden shifts in time zones as is the case when traveling from the U.S. to locations abroad. The consequence of all that time zone hopping can be anything from insomnia, nausea, fatigue, headaches, confusion, as well as problems focusing on a specific task. For business owners who fly the friendly skies on a regular basis as they make their way from one trade show event to another, each of these symptoms alone could cause major problems and together have the potential to combine to create the perfect storm destined to ruin an entire weekend of profits.
Always here to lend a helping hand, Godfrey has the perfect cure for all your jet lag woes thanks to our out of this world SpaceStation pop-up exhibits! Featuring tons of custom modification options, a lifetime frame and hardware warranty, fabric panel wrapped edges, and a choice of over 75 colors to choose from, our trade show pop-up exhibits help fight the effects of jet lag by springing to life in a matter of seconds! Can’t concentrate? Not a problem. Didn’t get any sleep the night before cause your body is still on New York time? We’ve got you covered. Our pop-up displays prove the big things come in small packages with their lightweight construction and easy to assemble directions will are guaranteed to have you up and running in no time! Plus all those ultralight materials mean you’ll also save money on shipping and transporting.
Don’t get to that next trade show feeling run down, run over, and running behind. Contact us today and learn more about how our custom designed pop-up displays can help you get into the thick of the action at your next big trade show event!
Tags: booths, Custom graphics, custom trade show display, desynchronosis, Display Booths, jet lag, marketing tips, popup displays, potential customers, SpaceStation Popup Displays, trade shows
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Monday, January 10th, 2011
Unless you’ve been living in a cave for the past three years, you’ve heard about Facebook and probably have better things to do anyway like protecting your family from a T-Rex or something. For the rest of us who can’t help but check our walls every five minutes of the day and feel compelled to let the world know that we ate too much Chinese food for lunch, Facebook is more than just another website it’s our way of constantly staying in touch with the pulse of the world. Imagine a day very soon in our children’s lives in which they literally never lose touch with anyone. For us adults high school friends haven’t been seen in twenty years; for our children, friends new and old will always only be a click away. If you’re a small business owner looking to promote yourself in this tough economy Facebook may just be the answer to those prayers.
Five Ways To Promote Via Facebook
Let the world know you have arrived- You just got to that trade show event that has been hyped so much only to find that A) it’s sooooo crowded nobody can find anyone in the maze of booths or B) it’s dead and nobody is walking the isles. Luckily you’ve just started up a Facebook page and over the past few months have been collecting a steady stream of followers which can also be considered potential customers. Immediately you pull out your smartphone and start taking pictures of your custom designed trade show exhibit complete with hanging banners and large video monitors. Within seconds you’ve told the world where you are and what to look forward when they arrive.
Videos can be instant commercials- For those that are unable to make it to that trade show or for simply showing off your new portable showroom designs, Facebook allows you to post video of your company in action. Plus Facebook is essentially an internet phone tree. For example say you post a video and one of your 300 followers says they liked it. Now not only have you shown that new showroom interior to your 300 followers, but that instantly doubles to include the 300 followers of the person that left the comment, then the number doubles again as more and more people comment on your original video.
Give customers 15 minutes of fame- While at that trade show posting videos about how great and exciting your trade show display looks, take the time to catch some visitors on camera and let them share in the limelight. There’s nothing people like more than some individual attention and getting on the on the web is the same as putting that spotlight right on them.
Don’t discount the power of Facebook- One new trend in business in terms of using Facebook to gain a competitive edge, is the concept of offering followers Facebook only discounts. From an extra 10% off on football tickets to free appetizers at your favorite restaurant, retailers big and small are learning that rewarding their loyal followers can quickly mean big business.
Tags: booths, Custom graphics, hanging headers, marketing tips, new showroom interiors, potential customers, small business tips, small business trends, trade show promotion
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Wednesday, January 5th, 2011
Being as it is the first week of 2011 one can’t help but be optimistic about what the future will hold for this country. As our leaders begin to make plans and iron out details for what will hopefully bring forth a surge of economic growth in the coming twelve months, one leading indicator suggests that things are already starting off on the right foot. According to economists small businesses were responsible for 58% of all the hiring that took place in November. What this means is that over 90,000 individuals were hired to work for companies that employed less than 50 workers overall. President Obama had this to say about the surge, “When our small businesses don’t do well, America doesn’t do well. So we all have a stake in helping our small businesses grow and succeed. And because small businesses create two out of every three new jobs in America, our economy depends on it.” Todd McCracken, president of the National Small Business Association echoed the President’s sentiments by saying that “The marked increase in employment by the smallest firms is a very positive indicator for economic growth. This makes it even more critical than ever that policymakers do everything in their power to ensure this growth can continue.”
If you are a small business owner who is in the processes of hiring new employees to help accommodate a new surge of growth, then maybe now is also the time to look into redesigning your showroom. With Godfrey’s Bizwall system a new showroom is simply a click of a button away.
BizWall Showroom Interiors include:
*Panel walls light enough to be handled like furniture and can be set up by your office staff, without tools.
*Panels are Portable and modular, but with the look of permanent walls.
*Changeable face panels for office interiors, showrooms, or retail merchandising.
If you are one of the growing number of small business that have recently begun experiencing an increase in sales resulting in the need for additional employees, maybe the time is right to also look at redesigning that old dated showroom with the help of Godfrey’s fantastic looking Bizwall Showroom Interiors!
Tags: Custom graphics, economic surge, fabric structures, marketing tips, redesign, showroom interiors, slumping economy, small business
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Friday, December 31st, 2010
Being as this is New Year’s Eve it only makes sense that we would be talking about resolutions and ways to improve your business for the coming year. So far this week we have covered ideas for saving the planet with the help of our environmentally friendly PodForum series and just how our display rental program could literally make it so you are in two places at once. Today we are going to talk about putting things off to the last minute. It’s something we all do and for many no matter how hard they try nothing cannot be put off till later so that something more fun or more desirable can be done immediately. According to one group of researchers looking into ways to more effectively manage time “In 1978, 5% of the population admitted to being chronic procrastinators compared to to roughly 26% of the population today (Steele, 2007).Surveys of student populations suggest that procrastination is pervasive with some surveys suggesting that 85-95% of students have problems associated with procrastination”
When running a business there always seems to be things that are considered more desirable and tasks that are uncomfortable to do. Nobody wants to sit around worrying about taxes or working on dropping sales reports all day when they can be out making contacts and marketing their company to the public. Still though in order to be a success it’s important to be aware of coming trends and what consumers will expect from you in the weeks or months ahead. A prime example of this can be found in Godfrey’s extensive design library. Winter is hitting the U.S hard with blizzards causing over 10,000 flight delays across the country. As individuals we can’t help but pay attention to the cold weather headlines taking over out nightly news reports, but as business owners we need to be planning for brighter days as Spring begins to creep closer and closer. This means that the time to begin designing that custom inflatable outdoor display isn’t three months from now when the temps begin to edge into the early 80′s, today is the day to begin making those plans so that when Spring has finally sprung to life you are ahead of the curve with your new trade custom built tent city already sitting within arm’s reach.
This year don’t wait to the last minute to find a display that’s a perfect fit for your needs, resolve to start looking toward the future today!!
Tags: booths, Custom displays, customer service, Display Booths, display rental program, environmentally friendly trade show display, fabric structures, Godfrey Group, inflatables, kiosk displays, marketing tips, outdoor displays, portable trade show display, potential customers, Trade Show, Trade Show Booths, unique trade show display
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Thursday, December 23rd, 2010
To say that shopping is stressful is like saying that popcorn is made from corn. It’s a no brainer that giving is a gift can be extremely frustrating. Whether it be the perfect Valentine’s Day gift to win over that special someone, a birthday gift for that person that has everything, or the dreaded Christmas Gift that will bring a tear to your girl’s eye, no matter what the situation spending that cash you worked so hard to get is definitely something that shouldn’t be taken lightly. This proves to be even more true when it comes time to buy a new trade show exhibit. That’s why today our gift to you is a list of ways to make your trade show display shopping experience a little less stressful.
Steps To Building A Stress Free Trade Show Exhibit
Have a budget- I listed this before knowing what you want simply because what you want and what you can afford are often completely different two different things. Think about how much you can afford to spend, how much in terms of sales a new display will add to your business, and try to figure out how what you might want fits in to what you can afford.
Have a plan- Once you have an idea of how much you can spend, figure out what you need. An easier way to do this may be to figure out what you don’t need. If you are a vendor that strictly visits indoor events, you clearly don’t need to be looking at outdoor tents and inflatables. Browse our trade show design gallery and see how your idea of what a trade show display should be compares to what is available.
Know how to execute the plan- After you have narrowed down what you are looking for, it’s time to figure out the best way to get the most out of your new display. What configuration works best? What sales approaches work well with the new display? How will you direct traffic in and around your new exhibit? Make sure you know what the layout of your design will look like long before you arrive at that convention center to setup shop for the weekend.
Tags: booths, christmas gift giving, Custom displays, Display Booths, inflatables, kiosk displays, marketing tips, outdoor displays, outdoor trade show display, portable trade show display, potential customers, stress free tips, Trade Show Booths, trade show designs, Trade Show Displays, unique trade show display
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Tuesday, December 21st, 2010
With little over a week left till the official start of 2011 somewhere in the back of everyone’s mind ideas are forming as to what they want to change in their life come the New Year. It might be something as simple as making sure to always open the car door for your wife or as life changing as quitting smoking or as frustrating as trying to stop biting your nails. While it’s good to have individual resolutions, in terms of your business it might also be helpful to have a few money goals for the coming year. How much to you want to spend? How many trade shows would you like to attend? How many contacts should you make at each event? These are just a few ideas that could help make the coming year the best year to date for your company.
Two Must Have Money Goals For The Trade Show Vendor
Spend money more effectively- This is not to be confused with saving every nickel and dime that comes your way. Spending money effectively involves making sure that no matter what the cost is, you are getting the most value for your buck. An example of this could be a trade show pedestal. Now you might choose to get the cheapest one on the market. However with a little research you will quickly discover that Godfrey’s pedestals are available in a wide variety of shapes, colors, and combinations. They may not be the cheapest on the market, but why would you want something cheap when you can get something that will earn you money in the long run.
Behold The Power of The Contact Sheet- Whether you are setting up shop in the middle of a busy mall or at one of the largest convention centers in the country, you should always have the same goal….build leads. Don’t let anyone walk away from your kiosk or booth without getting their name, phone number, and or email address. The more contacts you gather the greater the chance that one of them will turn into a sale even if it takes several months. A good leads list is something that needs to be visited every month or so in order to cultivate those leads and generate other contacts as well.
Tags: booths, Custom displays, Custom graphics, fabric structures, kiosk displays, marketing tips, outdoor displays, Overhead banners, Trade Show Booths
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Wednesday, December 15th, 2010
You may not realize it by the 6 feet of snow greeting as you tried to walk out the front door to get the newspaper this morning, but winter has arrived. Though not officially starting for another week, frigid temps are taking over the headlines and lives of just about everyone in the country. While all of the snow and sleet are surely putting a damper on those Christmas shopping plans, for those that enjoy the beauty of a fresh snow fall there is plenty to see. Just check a map of your local area and no doubt you will find an outdoor festival designed to melt away those winter blues. With vendors offering hot chocolate, apple cider, chicken stew, and Christmas carolers a plenty this definitely is the season to be jolly. If you are one of those vendors that depend on a continuous string of outdoor events to help keep those Christmas stockings full, then you need a workstation that is going to attract attention while giving you plenty of room to move around.
Perfect for fairs, festivals, or a simple fun day at the park Godfrey has exactly what you need to deliver the best quality product whether it be deep fried apple pies or freshly squeezed lemonade. Available with a 8′ or 10′ counter, a Velcro wrap that allows you to easily change graphics, and a optional side counter extensions; like everything that Godfrey provides these workstations are fully customizable. Plus for those wanting to keep out of the rain or needing to beat the heat with some shade, we also offer a tent cover to allow for even more space and promotion.
Spring, Summer, Winter, or Fall no matter what the season is if you are an outdoor vendor that wants a sure fire way to attract attention and get people coming back for more, Godfrey has just what you need. A tent workstation not only offers you a ton of options, but can be transformed into any number of layouts guaranteed to help you get the job done.
Tags: booths, customer service, Display Booths, Exhibits, fabric structures, marketing tips, outdoor displays, outdoor events, outdoor trade show display, Trade Show, Trade Show Booths, unique trade show display, work stations
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Monday, December 13th, 2010
There are few things in this life that you can depend on. The smell of mom’s pot roast as you walk in from church on Sunday morning. The quick jab from your little brother you haven’t seen in a while. A snowman being built within hours of that first snow fall. When talking business these things we rely on become even rarer; a yearly raise, paid holidays a few times year, a free turkey at Thanksgiving. It’s nice to know that no matter what happens there will always be a cup of coffee waiting for you at the office in the morning.
Godfrey understands the need for those creature comforts we depend on so much, especially during those times when you are on the road attending a trade show. This why we go out of our way to make every display we sell as simple, easy, and of course dependable as possible so that no matter what happens on your way there, you will always know that the last thing you need to worry about is how your exhibit will look.
Whether we are talking about our out of this world Space Station pop-ups which literally come to life in seconds, table top displays that have the ability to turn a simple folding table into an award deserving exhibit, or outdoor tents and kiosks which are sure to turn the heads of all those scores of visitors that will be walking past; Godfrey has exactly what you are looking for.
By the time you deal with all the packing, unpacking, traveling, locating and checking into the hotel, the last thing you want to deal with is a complex display that requires a PHD to assemble. With Godfrey you can set your worries aside and know that just as the sky is blue you will have the best custom designed display up and ready to go in seconds.
Tags: booths, Custom displays, Custom graphics, customized tabletop, dependable trade show display, kiosk displays, marketing tips, outdoor displays, outdoor trade show display, popup displays, portable trade show display, portable workstations, potential customers, SpaceStation Popup Displays, tabletop displays, trade show booth, unique trade show display
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Friday, December 10th, 2010
Have you ever been at a trade show and wished for the one thing that only an insane person would expect to have with hundreds of people walking past at any given time. Today we are talking about privacy which is something that you are ensured never to get during a trade show. Given you are there to sell sell sell and the whole purpose of a trade show is to get your name out by talking to as many people as possible, but still there are always those times when you can’t help but think that if you could just have a few moments of privacy with an individual it would surely lead to a sale. After all a little one on one time goes a long way to establishing that all important relationship that is essentially the foundation of any sale not to mention any reoccurring sale.
Godfrey understands this need for a place to sit out and spend some one on one time with a potential client and that’s why we are proud to offer you what is essentially a portable conference room. Sure you can still have all that show room space with your exhibit featuring a wide variety of pedestals, hanging racks, video monitors, information displays, etc…but now you will also have the ability to take those customers you want to spend some extra time with back to a private enclosed area complete with fabric walls, a small portable conference table, and chairs so you can sit back and get down to business.
When building those all important business relationships sometimes you need to get away from all the chaos and noise that a trade show brings in order to be able to really get a sense of what the customer is looking for. With a portable conference room from Godfrey you will be getting just that!
Tags: booths, customer service, Display Booths, fabric structures, hanging headers, information displays, kiosk displays, marketing tips, outdoor displays, pedistals, portable conference room, trade show designs, trade show privacy, unique trade show display
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