Archive for the ‘Trade show popups’ Category
Wednesday, October 27th, 2010
November 7th is little over a week away and that means it’s time to set those clocks back an hour as the end of Daylight Saving Time officially comes to a close. While an extra hour of sleep may sound like a dream come true to most, for those that barely have enough time to get everything done before the sun goes down as it is things are about to get that much harder. The idea behind the time change is that more daylight means less energy is required to light and heat houses. Since the sun rises later in November, December, January, and February the clocks must be adjusted back to account for the extra amounts of darkness in the morning. While the majority of the U.S. tries their best to get all their errands done and home before it gets too dark, Godfrey has found a way to keep time on your side by creating a pop-up display that is sure to save you precious hours.
The SpaceStation Portable Pop-up Exhibit System is more than just a easy to assemble display, it’s an exhibit that has the ability to appear as if it took hours to assemble. Beginning with a foundation constructed of lightweight, heavy duty materials that spring to life in minutes and ending with 200 watt light fixtures, the SpaceStation Pop-up is especially designed to help you spend your time where it’s needed the most…promoting your product.
Available in two models Straightwall and Curvewall, these amazing pop-up displays have the ability to constantly change the way they look thanks to face panels that allow for instant reconfiguration. Each panel is covered from edge to edge in specially designed fabric and feature no bulky magnets so that they create a seamless image when placed side by side. Plus with over 75 different colors to choose from there’s no limit to the custom designs that can be imprinted. A lifetime warranty and the included compact molded case only help to make the SpaceStation Pop-up even more a time saver.
If you’re a vendor who likes to take advantage of every moment, then this is one pop-up exhibit that is sure to help you save time and get to that next sale!
Tags: booths, Custom displays, Custom graphics, custom tradeshow displays, daylight saving time, Display Booths, Exhibits, fabric structures, kiosk displays, marketing tips, pop up displays, portable trade show display, potential customer, time change, trade show booth, Trade Show Booths, trade show time savers, unique trade show display
Posted in Custom displays, Custom graphics, Trade Show Exhibits, Trade show popups | No Comments »
Wednesday, October 13th, 2010
I’m a huge college football fan. From where I’m from in Alabama the NFL is second compared to what happens on the gridiron all day Saturday. In the South you can always tell when a big game is about to start because the grocery stores are slammed as if 25 feet of snow was just predicted to hit over night. In seconds entire towns come to a halt as everyone runs in doors just in time for kickoff. As a fan I not only show my support by featuring the logo proudly on 95% of my wardrobe, but by passing the tradition down to my children. The point to all of this is that I’m extremely passionate about my love of Auburn football and college football in general. Being passionate about what you are offering is a must have requirement for being successful especially if your business involves frequent visits to trade shows.
Like my passion for Auburn football, Godfrey is passionate about providing its customers with the best exhibits and signs possible. One way this can be seen is the constant contact which is maintained with the customer throughout the entire design process. Another way Godfrey’s passion can be seen is by simply taking a look at all the amazing displays they have to offer. Take the SpaceStation Portable Pop-Up Exhibit System for example. This isn’t some low quality bare minimum exhibit. The SpaceStation features:
- Custom modification!
- A lifetime warranty on frame and hardware!
- An ultralight weight in compact molded case with wheels!
- No bulky magnets to separate and add weight!
- Fabric panels which are edge wrapped for seamless look!
- No unsightly strips at top or bottom, no wasted area!
- Your choice of more than 75 colors!
- A 200 watt light fixtures included!
- Plus we provide full color graphics and design.
In the dictionary passion is defined as an intense, driving, overmastering feeling of conviction. My passion of Auburn football can be seen through my clothes, the intense way I watch and debate each game, and by what I’m teaching my children. For Godfrey being passionate means putting their heart and soul into every design so that the next time you get ready to attend an event you bring along a display that is sure to astound all those that came up to your booth. If you are passionate about your company and want the world to know, click over to our design page and get on the path to creating a custom trade show display today!!!!
Tags: booths, Custom displays, customer service, Display Booths, Event Planners, kiosk displays, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, unique trade show display
Posted in Custom displays, Custom graphics, SpaceStation Popup Displays, Trade show popups | No Comments »
Friday, September 3rd, 2010
For weeks and months we’ve been telling you about all the great things Godfrey can do to increase your trade show sales. Through pictures and words, testimonials and statistics, we’ve shown you just what a custom designed trade show exhibit can look like when all you have is an idea and a little help from one of Godfrey’s specially trained project managers. Well what if I told you that there is now a way to take all those designs we’ve been bragging about and see them in action? All of this and more can be seen simply by taking the Godfrey Virtual Tour!
With the click of a link you are literally dropped off in front of the Godfrey Building where from there you will get access to the entire Godfrey Showroom. Look a little closer and you’ll get a chance to see of few of our dedicated employees in action, plus even receive a quick glance into some of the processes that bring our amazing exhibits to life. More importantly though you will see just how much our displays will help separate you from your competitors. From custom fabric structures, to video displays, to the awesome Truss System; the virtual tour can do what words can’t and that’s show you what our designs look like in a real showroom.
Information displays, pop-up tents, and a plethora of portable kiosks can all be found as part of the virtual tour all echoing the same thing….Godfrey is your one stop shop for the very best in custom trade show exhibits and signs. Once you have taken the tour, the next step is to check out our design gallery where you can begin the process of picking out a display of your very own. All is left to from there is getting connected with your personal project manager and your on your way to trade show success! The Godfrey Virtual Tour now!
Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Display Company, Exhibit Booth Company, fabric structures, kiosk, kiosk displays, marketing tips, outdoor displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, unique trade show display
Posted in Custom displays, Custom graphics, lobby displays, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups | No Comments »
Wednesday, August 11th, 2010
With the state of the market these days if you are company that makes their living off of the leads gathered from trade shows, then you need to be sure that you treat each event as a learning experience. Regardless of whether or not you’ve been to only a couple of shows or two hundred, everyone has something to learn and every vendor has something to teach. To this end today we are going to discuss the importance of a trade show packet and some of the things you can do at your next event that might help you down the road.
Simply put a trade show packet is a series of observations that require you to pay attention to not only how you did, but how other vendors faired. Before you can get started though make sure that you’ve got away to keep the notes so that you can review them from time to time; the last thing you want is to be stuck jotting a bunch of random thoughts down on a bunch of scrap paper.
What worked for you? To say that a trade show can be hectic at times is definitely an understatement. We all know what it’s like when you are slammed and how things can turn around at the drop of a hat. Once you have a moment to catch your breath though, look around your booth and see what all the fuss was about. Did you sell out of anything? Was there a specific style you ran out of first or that people were asking about? Was your display set up to handle traffic accordingly or could you have setup a different way. Did you get any compliments on your exhibit?
What didn’t work for you? Every presentation has its flaws. Even the most customized of displays can miss if the way you present it is wrong. Delivery is just as important as any popup display, portable signage, or custom logo you surround yourself with. If you come across as rude, arrogant, or uncaring all that attention that your exhibit brought will quickly go the other way. In the same respect if you’re not clear and to the point as to what it is you are offering, those that visit your booth may not stick around to find out. A custom display will bring the crowd to you, but it’s your job to keep them there.
What did other vendors do? You shouldn’t have to look too far to see what other vendors at the show are doing. Take a walk and make a few mental notes as to what others are doing. Is anyone using games such as a money booth, Frisbee toss, or Plinko that are attracting a lot of attention? Maybe someone is getting a good response from a photo prop. Whatever the other guys are doing compare that to your own display and see who you think comes out on top. Maybe there are things that other vendors did well that may fit in nicely with your style or maybe you will see some things you are doing also which could be turning customers away.
A trade show packet is kind of like an exit interview you conduct with yourself. Take some time to really think about what happened during your trip, what your impressions were of the event as a whole, and what you might do differently your next time out.
Tags: booths, custom designs, Custom displays, Custom graphics, customer, customers, Display Booths, Display Company, Exhibit Booth Company, Exhibitors, fabric structures, frisbee toss, Godfrey Group popups, kiosk, kiosk displays, marketing tips, money booth, photo props, Plinko, popup displays, portable signage, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show packet, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Friday, July 30th, 2010
Over the course of researching what I want to share on this blog over the course of a week, I continuously catch myself thinking that I’ve seen everything that Godfrey can do only to be surprised yet again by something amazing that I never knew about. This week alone I’ve shared with you the perfect tent for outdoor events and gone over some of the benefits of offering your trade show visitors a chance to sit and take a break in a set of classic looking scoop-back seats. I’m always bragging about our pop-up displays and grand fabric structures. From poster frames, to table wraps, to LED displays, to inflatable props; Godfrey just never seems to run out of designs to meet your needs. What you may not know is that my latest discovery of what Godfrey offers just might change the way you plan your next trade show event.
Before I share my new find I want to discuss just how easy it is to start working on your custom display. The first thing you need of course is an idea. Do you want something large and elaborate or are you looking for something small that can quickly be taken down to carry with you? Once you have a basic idea of what you want it’s time to meet your personal project manager. This is the person who will help you take your idea and turn it into a fully customized display. Together you will work out the basics, come up with a concept, and from there everything is sent to our design team. The design staff takes what you and your project manager have done so far and turns those ideas into something tangible that will be submitted to you for approval. Once this is complete it’s just a matter of time before your custom display is built. During this process you will be notified regularly about what progress is being made and you will even receive pictures of how everything is coming together.
Next comes that amazing discovery I mentioned above that just proves that Godfrey is the best at what they do. Along with your display you will have access to a support manager that will actually accompany you to the tradeshow and help you setup your booth. That’s right! Godfrey actually has a team of job managers that will show up and make sure everything is installed just as you ordered. And it doesn’t stop there! In b
etween shows you can even ship us back the display where we can then service, refresh the graphics, or even upgrade your design!
From start to finish and long after the show is over, Godfrey is here to give you the tools you need to make your next event the largest ever! Call us now and get your project manager working on a new design today!!
Tags: booths, conventions, Custom graphics, Display Booths, Eco-friendly displays, fabric structures, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, popup displays, portable trade show display, Poster frames, potential customer, table throw, The Godfrey Group, Trade Show, trade show booth, trade show kiosk, tradeshow display, unique trade show display
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, Custom table throws and runners, Expert trade show advice, marketing tips, Poster frames, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups, Uncategorized, Workstation | No Comments »
Thursday, July 8th, 2010
If you’re a foodie like me (not to mention a huge pop culture fan) than you are no doubt following along with two of the best cooking shows to hit the airwaves in decades. I’m talking about The Next Food Network Star and Top Chef both taking place on separate networks each and every week. Each show features a group of chefs competing in a variety of cooking contests designed to weed out the best and send home the rest. If you look beyond the competition and focus on the basics of the cooking though, you may be surprised to find lessons that relate directly to trade show success. Below is a recipe for a successful trade show and it starts with knowing what you want your end result to be. Like cooking you need to have a loose idea as to what you are making. What do you want your display to accomplish? Do you have a specific design in mind?
1 Dose of Preparation- What type of display works best for your product? Would a literature display be best or do your needs point more towards a computer kiosk? Indoor or outdoor? Pop up or environmentally friendly? What design best matches the types of events you attend? Who are you marketing to and what gets their attention the most?
1 Dash of Creativity- The use of color is a great way to get a persons attention. Try to be unique while at the same time don’t be too extreme as to alienate yourself from other vendors.
1 lb of Follow Through- Make sure you keep up the relationships you make while at an event. The moment you return from a trade show, shoot out an email or call your new contact just to thank them for taking the time to speak to you.
1 Ounce of Prevention- Know what it is about your product that discourages people and come to an event prepared to offer solutions to their concerns. If a customer is concerned about the cost tell them you understand, that others you spoken to have also felt the same way, and that you were able to help them through the use of a payment plan.
Mix With Special Ingredient- Every great chef knows that to truly be successful you must take the ordinary and turn it into the extraordinary. A kiosk is not a kiosk when it features a custom logo along with your companies name emblazoned in the center. By taking the idea of a trade show display and molding it to fit your idea of what the customer is looking for, you are essentially giving them something they are familiar with yet have never seen before.
Like the perfect recipe, the key to a successful trade show exhibit is repetition. Don’t be afraid to try new things and make changes until you achieve a display that fits your needs and creates buzz amongst customers.
Tags: booth rentals, booths, computer stations, Custom graphics, customer service, Eco-friendly displays, environmentally friendly trade show display, Exhibit Booth Company, Exhibitors, Exhibits, Godfrey Group popups, indoor trade show display, kiosk displays, marketing tips, outdoor displays, outdoor trade show display, pop up displays, portable trade show display, potential customer, Trade Show Booths, trademark colors
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, lobby displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade show popups, Trade Show Tips | No Comments »
Wednesday, June 30th, 2010
In the course of writing this blog I’ve mentioned more than once that one key to being successful is to make sure the theme of the trade show is a good fit for your product. While I still believe this, a recent article in of all places Entertainment Weekly has me changing my tune at least slightly. The article is all about this year’s Comic Con show in San Diego July 22-25. Any pop culture fanatic will tell you that Comic Con isn’t your average comic-book convention, it’s the most anticipated event of the entire year. With over 125,000 people showing up for the three day event, this year’s organizers have put together a list of exhibits that goes beyond the realm of comic-books. In fact this year’s show will feature over 40 booths that are not to tied to comics at all such as televisions shows like Glee, Castle, and Hawaii-Five-O.
With all of these seemingly unrelated vendors showing up, I have to ask “When registering for a spot at a trade show, is being different always bad?” If you ask me the answer isn’t a clear yes or no, but like most things somewhere in the middle. If you are in the business of selling wrenches then a rug show is not the place to popup a tent for the weekend. However if it’s a car show where mechanics and automobile lovers alike will be visiting in hordes, then chances are you might do well. In other words there’s nothing wrong with being different as long as there’s a common thread to connect you with the other vendors attending the show. An island exhibit featuring a new high-tech wrench at a car show works because car lovers love to work on their cars, but the same display has no place at a rug show because the demographic is different. Likewise Comic Con is all about the most talked about television shows, movies, books, as well as comics so regardless if the vendor features a new cop show, sitcom, or drama the buzz is what connects them.
Being different is a classic double edge sword. Standing out can be a good thing if what you are offering has a base connection to the overall theme of the trade show. By the same token though being too different will only leave you high and dry as those attending the event keep their focus on what attracted them to the show to start with.
Tags: booths, comic-con, Conference Vendor, conventions, creating buzz, Display Booths, Event Planners, Exhibits, island exhibits, kiosk displays, popup displays, portable trade show display, potential customers, tents, Trade Show Booths, upcoming trade show
Posted in Conferences & Venues, Expert trade show advice, marketing tips, SpaceStation Popup Displays, Trade Show Exhibits, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Monday, June 7th, 2010
Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.
Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?
All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?
Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!
Tags: booth, booths, client, Conference Vendor, conventions, customer service, customers, Display Booths, Display Company, Displays, Eco-friendly displays, Event Planners, Godfrey Group popups, hanging headers, inflatables, kiosk, kiosk displays, kiosks, lobby, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, showroom, Trade Show Booths, trade show kiosk, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Digital signage, Eco-friendly displays, Expert trade show advice, Kiosk placement, lobby displays, marketing tips, Mushroom kiosks, Office fixtures, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booth Rentals, Trade Show Booths, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Monday, May 24th, 2010
Getting to a trade show is hard enough without having to spend hours upon hours once you arrive getting things set up. Travel plans, inventory checks, meal and expense planning, finding a way to get everything and everyone in the right place in time for the event to start is a challenge in itself. Once you get there you’ve got to find where you are supposed to setup, which way the traffic will be flowing so you can organize your items to meet oncoming traffic, and if it’s a multi-day show anything of value has to be taken with you at the end of the day just for safety’s sake. It’s enough to make you want to pull your hair out and you haven’t even seen the first customer yet. With all of this going on the last thing you want to have to deal with is a display that is too complicated to assemble.
Personally speaking I’m not the guy you come to if you want something put together properly. When I put something together I always end up with “extra” pieces that I insist were included on purpose by the manufacturer just in case something was to break. I like thinks that go from flat cubes to full size with the flick of the wrist. Forget instructions in languages that I’ll never learn, I want to pull a string and step back while things fall into place all on their own. That’s why I love the SpaceStation Popups. With a couple easy to do steps SpaceStation Popups go from tiny box to full size display wall in no time flat. Ultra light weight and available in over 75 colors, SpaceStation’s come in two distinct styles: straight wall or curved wall. Each display can be customized to fit a variety of needs, comes with a 200 watt light fixture to add an extra bit of charm, and feature a lifetime warranty on the frame and hardware. Adding a few accessories such as the Techform Counter With Monitor Mountand Pennisula Pedistals will only increase the effectiveness of the display without causing too much strain on your wallet.
It’s hard enough getting things ready for those event center doors to open without adding to the drama by bringing along a display that takes a degree in engineering to put together. Save yourself some time while still showing off your product with a state-of-the-art, fully customizedSpaceStation Popup from the Godfrey Group. Call us now at 1-800-789-9394!!
Tags: accessories, booth, booths, Conference Vendor, conventions, Custom graphics, Display Booths, easy to assemble, Exhibitors, Exhibits, kiosk displays, monitor mounts, portable SpaceStation popups, portable trade show display, SpaceStation Popup Displays, Trade Show Displays, unique trade show display
Posted in Backlit displays, Conferences & Venues, Custom displays, Custom graphics, marketing tips, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups, Uncategorized | No Comments »
Thursday, April 22nd, 2010
We’ve all been there. Palms are sweaty. Knees a bit shaky. Butterflies are busy making laps inside your stomach. Today’s the day things are going to be different and it all starts with that first moment. If you pull it off the possibilities are limitless. Make a mistake though and you may never get a second chance. I’m talking of course about that first impression and regardless of if your about to go on your first date with the woman of your dreams or interviewing for that job that could make your entire career, those first few minutes could be the key to success. The same holds true when it comes to marketing. In today’s fast paced world where everyone is constantly bombarded with ad after ad, you need something that will set your company apart from the rest and let them know you’re the best….you need one of the fabulous designs that only the Godfrey Group can offer you.
No matter the product, regardless of the location, the Godfrey Group has just the right display to fit your every need. From Outdoor Event and Tent displays, to Overhead Banners, to Game Displays and Props, we’ve got the thing to meet your needs when the time is right…the first time. If you’ve got a product that is ready to change the world, one of our amazing high quality displays or fixtures could be all it takes to send you over the top and on your way to astronomical sales. Let us help you cement the idea in your customers head that you are the thing they need most. Remember you never get a second chance to make a first impression. Call us today at 1-800-789-9394!!!!
Tags: booth, business, Conference Vendor, customer service, customers, Exhibitors, Godfrey Group, hanging headers, kiosk displays, outdoor displays, Overhead banners, portable trade show display, potential customer, trade show booth, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, Kiosk placement, Overhead banners, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips | 1 Comment »
