Archive for the ‘Trade Show Displays’ Category
Wednesday, September 1st, 2010
When someone leaves your exhibit they may not be able to quote what was shared with them word for word or tell recite the names of the people they met, but for the most part people do pay attention to the details. Ask any recent visitor to your booth and more than likely you’d receive info on what promotions were being offered, how polite the staff was, and what their thoughts on the layout of the exhibit were. Sure they may miss some of the larger things that were being promoted, but sometimes it’s the little touches that tell people whether or not they would be happy doing business with a vendor. Van Halen lead singer David Lee Roth once gave a classic example of how not paying attention to detail can lead to larger issues. The discussion revolved around a liner in the bands contract that specifically called for a bowl of M&M’s free of any brown colored chocolates, “So, when I would walk backstage, if I saw a brown M&M in that bowl . . . well, line-check the entire production. Guaranteed you’re going to arrive at a technical error. They didn’t read the contract. Guaranteed you’d run into a problem. Sometimes it would threaten to just destroy the whole show. Something like, literally, life-threatening.”
Godfrey practically specializes in minor details that are sure to make a big impact on trade show sales and among the best are a couple of items that are guaranteed to light a fire under any customer:
It may not seem like much at first, but an Earth Frame is the perfect addition to any trade show exhibit. There’s just something about the shape of our planet that when used as a logo or prop gives a company a sense of trust and wisdom. When they see a Earth Frame encircled by the shape of the continents the consumer gets an idea that the company they are looking at is a global presences and cares about the world it operates in.
Fire is something else that evokes a specific emotion in all of us. A flame represents hope, a new life, a victory, and a new idea. Nestled atop a fabric column, a fire bowl can often appear so real that many would swear they felt the heat coming off of itand if the vendor isn’t careful that heat might just be enough to set the entire display on fire. As an added bonus the fabric column easily converts to a product pedestal and even supports a conference tabletop.
Trade shows are often far too hectic to allow vendors to do more than make a quick first impression. By designing an exhibit full of small details that tell the customer they are meeting a vendor that truly cares about them, a company has the power to take that first impression and turn it into a lasting relationship. For more information on how to make that perfect first impression, contact Godfrey today and get on the path to higher trade show sales!!
Tags: booth, booths, custom designed displays, Custom displays, Custom graphics, customer service, Display Booths, exhibit tips, Exhibitors, fabric structures, high impact displays, increased sales, portable trade show display, potential customer, potential customers, Trade Show, trade show advice, trade show booth, Trade Show Booths, Trade Show Displays, trade show sales, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Monday, August 30th, 2010
You walk in and the greeter at the entrance thanks you for stopping by. She offers to show you around, but you tell her you’re just browsing. There’s a bit of music playing in the background and some outside noise filtering in as you look through the various racks and shelves. After finding a few items you like, the cashier smiles then reminds you to leave your contact info on the way out in order to receive special offers in the weeks and months to come. As you head for the exit, you thank the greeter and comment on how nice the experience was before rejoining the crowd outside. This scenario happens every day at millions of retail and outlet stores all over the world, but what makes this experience different is that instead of a shopping mall it’s happening at a convention center during a trade show.
Bringing that showroom experience to a trade show is easy once you have the tools to make it happen. Complete with shelving and easy to assemble hanging racks, the expert staff at Godfrey knows just what it takes to create a professional showroom. Featuring a wide variety of showcases, counter tops, video displays, custom flooring, and fixtures the showroom experience wouldn’t be complete without your custom logo and company name emblazoned all around.
If you’re a trade show vendor who is looking for something unique that is sure to separate your company from your competitors, what better way to achieve this than by designing a display that essentially makes visitors forget that they are at a trade show and instead are visiting one of your new custom built locations.
Tags: custom flooring, custom logos, customer service, hanging racks, portable trade show display, potential customer, potential customers, retail space, shelving, showcases, showroom, Trade Show, Trade Show Booths
Posted in Custom displays, Custom graphics, Custom hanging headers, Expert trade show advice, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Friday, August 27th, 2010
Earlier in the week we brought you a post all about information displays and how they have the ability to transform into any number of displays depending on what a company needs most. Today’s discussion is going to get back to the idea of information displays being suited for many tasks, but specifically we want to discuss the value of an electronic message system. In today’s world information is key to being successful no matter what business you are in. As individuals we want the latest and greatest news and product info in our hands the moment it happens. It’s as if the time spent having to look for something is time wasted that could be used somewhere else. What an electronic message sign does is it gives people all that they need to know the moment they walk into a building or enter an event. These types of information displays can be used effectively to keep people safe, direct them to where they need to go, or to alert them to an emergency that that requires their immediate attention.
Electronic message displays are programmed by a hand held IR pad or computer, have the ability to store 160 characters per page with 90 pages available, and each page can contain as many as 8 lines consisting of 1.2” characters. Measuring at 26.75” wide, 73” hi, 4.5” deep, using only 90 watts of power, and featuring letters available in red, yellow, or green; this type of information display can be used at many locations including:
- The Bank or other public places to provide the hours of operation, notify visitors of weekly specials or rates, or announce new locations
- Hotels to provide vacancy info, special events that are taking place, or rules and regulations
- Trade shows to point visitors to certain areas of the event or by vendors as a way to give directions to their specific demonstration
- Government offices or on freeway overhangs to provide info on Amber Alerts, impending bad weather conditions, or construction zones up ahead
If information is king than the ability to dispense that information in hopes of saving people time, keeping them safe, and helping to make their lives easier is certainly something that should be looked upon favorably. By adding a company’s custom logo and name to the top of the message they are essentially telling the reader that they care about them and there is something they must know. This concern is then translated into sales when the consumer begins to feel that a relationship exists between them and the company and a bond of trust is created. An electronic messaging display may sound simple, but the information it can provide is priceless when it is used to make a connection with a potential customer.
Tags: booths, Custom displays, Custom graphics, electronic signs, Event Planners, information displays, marketing tips, potential customer, potential customers, trade show display, Trade Show Displays
Posted in Custom graphics, marketing tips, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Wednesday, August 25th, 2010
Back in the 80′s a little square by the name of Rubik’s cube took over the country like a wildfire. What was initially created to help architecture students learn something about how structures can flow and move within an area, has since sold millions to date and even has it’s own National Championship competition each year. This idea that you can take something that looks whole such as a Rubik’s Cube with each side containing all the same colors and turn it into something new is a concept that allows for many different designs to be made from the same materials. When discussing trade show displays a couple of variations of this idea can been seen with the Post-n-Panel system and the Brightwall Modular System.
The Post-N-Panel System is a series of panels that can be molded into any number of shapes thanks to a series of interlocking clips. Whether it be a straight wall design, a triangular shape that you have in mind, or a cubicle style structure; with this type of display a vendor can literally mold the exhibit to fit any space. The Post-N-Panel system can also be utilized to create a conference room that can be taken down or reassembled in a moments notice. Panels variations include clear or smoke and have the option to include a velcro attachment that will allow that panels to be covered with custom graphics and logos. If a vendor tends to see the same people several times a year, the panels or the shape can be changed around to appear as an entirely diffent display.
The Brightwall Modular System takes the idea of panels that can be transformed to fit any type of shape or size and literally breaks it down into tiny pieces. The Brightwall system is a series of 2′x2′ squares that are easily attached to one another and in terms of designs is only limited by the imagination of the vendor. Each front facing panel can combine to feature one large image or can each contain their own independent image giving the entire structure a montage effect. With options that include back lighting to add depth or even a 3-D effect that has the ability to make it appear as though the image is changing depending on where the eye is, the Brightwall system is just about as customized as they come.
Trade show vendors and visitors are alike in that at some point they all want to see something new and exciting. A vendor that travels to a different show every month will get just as discouraged by a display they have built three dozen times before as the consumer will of seeing the same exhibit over and over again. With the Post-N-Panel and Brightwall Modular systems, the very same idea behind Rubik’s cube is utilized to create a display that it limitless when it comes to what can be created.
Tags: booths, custom exhibits, Custom graphics, customers, Display Booths, display ideas, Displays, fabric structures, kiosk displays, kiosks, marketing tips, modular displays, portable conference room, portable trade show display, post-n-panel systems, potential customer, rubiks cube, Trade Show, Trade Show Booths, trade show vendors, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, marketing tips, Modular literature displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Monday, August 23rd, 2010
Literature or information displays are a pretty common topic on this blog simply because they are the perfect addition to any type of trade show exhibit. One thing vendors may not realize though is that while the basic structure may not 
change much, these types of modular displays have the ability to be customized into hundreds of different variations. In fact the only thing stopping an information display from meeting all a vendors needs their own idea as to what they really want. Information displays have the flexibility to be used for point of sale purposes, as retail or lobby fixtures, or as a way of collecting contacts and leads. Information displays are more than just stands used to hold brochures and other pieces of literature, they have the ability to be easily be transformed int0 workstations for vendors that desire visitors to enter information into a PC such as applications or contact forms.
Sandwiched between two custom designed fabric banners; a standard information display has several options such as:
- *A canopy and light system that puts a spotlight on the items being showcased
- *Video monitor capabilities
- *Lightbox options
- *Various shelving and peg board options
- *Attachable literature clips and pockets
- *Various face designs such as wood grain, metallic, velcro fabric, or any number of laminate colors
- *The ability to swivel
Information displays also come is several shapes including the standard dual sided module, a six sided pivoting kiosk, and a simple yet classic sign post stand. Any trade show vendor will tell you that it’s often the smallest touches that have the most impact. Information displays have the ability to take several small ideas and combine them into one amazing display perfect to fit all your trade show needs. Made up of light weight materials and easy to install if a company is looking for a point of sale terminal to go into their showroom or has a need for a portable literature stand with video capabilities, an information display is sure to increase sales and brand awareness for all that take advantage of it’s flexibility.
Tags: banners and signs, booths, brand awareness, custom design, customer service, customers, Display Booths, Displays, fabric banners, increased sales, information display, kiosk displays, light boxes, lightweight materials, literature displays, marketing tips, point of sell displays, portable trade show display, potential customers, showroom, showroom fixtures, Trade Show, trade show info, unique trade show display, video stations, work stations
Posted in Custom displays, Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Monday, August 16th, 2010
The first official day of college football is less than a month away and where I’m from that means tailgate season is upon us. In the south college football doesn’t just last 5-6 months of the year, in Alabama it’s a 365 day discussion that never stops. On any given Saturday from September through the first of January malls are deserted, parks are left abandoned and empty, and the only people on the streets are those trying desperately to get home in time to catch the second half. If you’re a retailer or any type of event planner than the only way you can guarantee that people will show is the promise that they won’t have to miss the big game. I’ve been to both weddings and funerals where somewhere tucked in the corner of a room you could find a dozen men and women alike applauding a completed touchdown pass.
If you’re a trade show vendor and you know that your target market is full of die-hard football fanatics, then one sure fire way to get them to show up in droves is to contact them in advance and promise them a tailgate party with all the fix’ins. In order to throw a successful tailgate party the most important thing you need to focus on is atmosphere. With a few clicks of a button you can be on your way to creating a Grand Fabric structure that resembles a football stadium with your company’s logo emblazoned all around. The next thing you need is food. Think hot-wings, burgers, hot-dogs, and tons of potato chips complete with enough soda to drown an elephant. For special VIP customers throw a juicy steak on your portable grill and serve it all under the appropriately named Mushroom Kiosk that will give you plenty of counter space.
Now all you got to do give the people what they came to see and that’s the game itself. The Truss Me system with its monitor mount option and a dependable WiFi connection will give you the ability to blast the game all across the conference room floor. Throw a literature stand in the mix so everyone has a chance to learn about who sponsored the awesome party, a pedestal for all to leave their contact info, and what you have is tailgate party that gets the people out of their recliners and into your custom built trade show exhibit!!
Tags: alabama football, booth, booths, college football, Conference Vendor, conventions, custom exhibit, Custom graphics, custom logos, customers, Display Booths, Displays, Event Planners, Exhibit Booth Company, Exhibitors, Exhibits, fabric structures, Godfrey Group popups, kiosk displays, kiosks, literature stands, marketing tips, outdoor displays, pedestals, portable trade show display, potential customer, tailgate party, trade show booth, Trade Show Booths, Trade Show Displays, trade show vendor
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Modular literature displays, Mushroom kiosks, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Uncategorized | No Comments »
Thursday, August 12th, 2010
It’s the perfect day. The sun is out and a cool breeze blows in your face as you jump on up on your board ready to charge the next available wave. The sounds of Jimmy Buffet and Jack Johnson can be heard just off in the distance. You see your chance. That perfect wave just begging to be tamed. You jump up, get in your stance, and a quick click-flash-print from a nearby camera records the triumphant moment. You’ve got a memory to last a lifetime and if you wish you don’t even have to tell anyone that you never actually went to the beach this year. In fact you were at trade show somewhere in the middle of the country and the entire
surfing experience took place as part of your company’s brand new
trade show exhibit.
While there is a lot to be said about getting your point across, burning the name of your company into someone’s brain will take you a long way. Everyone needs to let loose from time to time and have some fun. Why not be the company at the otherwise boring trade show that brings the party to the people? There’s nothing that people like better than laughing it up with their friends and family just as there are some games that never get old. Imagine a line of people all waiting to take a turn on your
Putt-Putt Golf course or a chance to win a few freebies by stepping up to the
football toss. Why not turn the entire trade show into your own personal event? With the help of a few well placed
posters, a
overhead banner, and a couple
flag stands each featuring your company’s name and logo all pointing in your direction, you can easily create a buzz through the crowd that will send them flocking to see what all the fuss is about. While they’re in line surround them with a
literature display featuring everything they need to know about who you are and before they can play ask visitors to fill out a contact sheet located on a
pedestal at the starting point of the game.
Regardless of who you are or what your product is, by connecting your company’s name and image to a prop or game you are creating a memory in a person’s mind all based around the fun they had at your booth. By making a point to get their contact info before they step up to the plate you are
generating tons of leads sure to last you for months and years to come.
Tags: booth, booths, Custom displays, Custom graphics, customer service, customers, Display Booths, flag stands, football, generating leads, literature display, marketing tips, outdoor banners, outdoor displays, Overhead banners, pedestals, photo props, portable trade show display, posters, potential customer, putt-putt, surfing prop, Trade Show Booths, Trade Show Displays, trade show exhibit, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, marketing tips, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade Show Tips, Uncategorized | No Comments »
Wednesday, August 11th, 2010
With the state of the market these days if you are company that makes their living off of the leads gathered from trade shows, then you need to be sure that you treat each event as a learning experience. Regardless of whether or not you’ve been to only a couple of shows or two hundred, everyone has something to learn and every vendor has something to teach. To this end today we are going to discuss the importance of a trade show packet and some of the things you can do at your next event that might help you down the road.
Simply put a trade show packet is a series of observations that require you to pay attention to not only how you did, but how other vendors faired. Before you can get started though make sure that you’ve got away to keep the notes so that you can review them from time to time; the last thing you want is to be stuck jotting a bunch of random thoughts down on a bunch of scrap paper.
What worked for you? To say that a trade show can be hectic at times is definitely an understatement. We all know what it’s like when you are slammed and how things can turn around at the drop of a hat. Once you have a moment to catch your breath though, look around your booth and see what all the fuss was about. Did you sell out of anything? Was there a specific style you ran out of first or that people were asking about? Was your display set up to handle traffic accordingly or could you have setup a different way. Did you get any compliments on your exhibit?
What didn’t work for you? Every presentation has its flaws. Even the most customized of displays can miss if the way you present it is wrong. Delivery is just as important as any popup display, portable signage, or custom logo you surround yourself with. If you come across as rude, arrogant, or uncaring all that attention that your exhibit brought will quickly go the other way. In the same respect if you’re not clear and to the point as to what it is you are offering, those that visit your booth may not stick around to find out. A custom display will bring the crowd to you, but it’s your job to keep them there.
What did other vendors do? You shouldn’t have to look too far to see what other vendors at the show are doing. Take a walk and make a few mental notes as to what others are doing. Is anyone using games such as a money booth, Frisbee toss, or Plinko that are attracting a lot of attention? Maybe someone is getting a good response from a photo prop. Whatever the other guys are doing compare that to your own display and see who you think comes out on top. Maybe there are things that other vendors did well that may fit in nicely with your style or maybe you will see some things you are doing also which could be turning customers away.
A trade show packet is kind of like an exit interview you conduct with yourself. Take some time to really think about what happened during your trip, what your impressions were of the event as a whole, and what you might do differently your next time out.
Tags: booths, custom designs, Custom displays, Custom graphics, customer, customers, Display Booths, Display Company, Exhibit Booth Company, Exhibitors, fabric structures, frisbee toss, Godfrey Group popups, kiosk, kiosk displays, marketing tips, money booth, photo props, Plinko, popup displays, portable signage, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show packet, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Monday, August 9th, 2010
We talk a lot here about grand exhibits, large fabric walls, and eco-friendly displays, but not all trade show displays are what they seem. In fact you might be surprised at what can be accomplished with the use of a simple folding table. Whether you bring your own or rely on the event organizer to provide one, a folding table combined with a few simple touches from Godfrey might just be the thing you’ve been looking for to turn you next show into something special.
The first thing you need to do is answer the question, when is a folding table not a folding table? Have you seen one these tables after they’ve been shipped, stored, and slid all over the place? They are dirty. They quickly start to show every dent, ding, and scuff. Soon they become so unappealing that you just can’t be expected to give a worthwhile presentation. Not to mention they limit your display space and feature nothing in the realm of customized graphics. So when is a folding table not a folding table? When it’s covered up by a brightly colored table throw. Covering all sides of the table and featuring a customized logo made to your specifications, a wrinkle-resistant table throw covers all those unpleasant looking blemishes and gives your table a professional appearance.
As great as a table throw can be though, it’s basically just the foundation for what could be an even greater sales experience. What you need next is a structure that easily folds out, provides tons of shelf space, and literally takes that Plain Jane table to the next level. One great thing about table top displays are that there are a ton of different styles to choose from. From the simple fold out variety, to the Space Station Popup, to the Roll N’ Go, to the Brief Case style; table top displays are portable, light weight, fully customizable, and are sure to give you a show room quality display perfect for large events or one-on-one customer meetings.
The next time you are looking for a quick and easy display that is full of options and can be customized to feature your company logo, remember that simple folding table and just what can be accomplished with a bit of creativity.
Tags: booths, Custom displays, Custom graphics, custom logos, Display Company, Displays, Eco-friendly displays, fabric structures, fabric walls, marketing tips, portable trade show display, potential customer, potential customers, showroom, table throw, table wraps, tabletop displays, Trade Show Booths, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Custom table throws and runners, Eco-friendly displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | 1 Comment »
Friday, August 6th, 2010
Walking through a trade show is a lot like being in your car driving down the main road of a busy city. Everywhere you look there is something competing for your attention. You’ve got flashing arrows pointing you to products promising to change your life. There are mascots holding signs trying to flag you down. People walking past handing out fliers. It’s extremely difficult to see past the glitz and glamour when all you want to do is hit the high points and get back on the road. If you’re a vendor at one of these events then it’s your job to seperate yourself from all the other distractions, rise above the rest of the vendors, and grab that visitors attention. You’ve got to find a way to present your product in such a unique fashion that anyone that passes by feels an almost magnetic pull to your exhibit. Thanks to the Truss system you can do all of this and more.
At any event you are limited to the amount of space you are a loud to setup in. With the Truss system though you could potentially of double your available space thanks to it’s support beams that allow for extra promotion material above your existing display. Just like a billboard you might see while driving down the road, the Truss system is designed to set your company apart from other vendors by drawing peoples eye up and over the other displays they pass by. Featuring large custom graphic designs, options that include light box attachments, monitor mounts, and the ability to be easily broken down so that the entire display can be shipped any where your travels take you; this is one exhibit that is sure to change your view as to what a trade show display should look like. Imagine what it would be like to be walking along a busy trade show corridor, people flooding past you, vendors barking out for seconds of your time, and then looking up to see a monitor towering over all the chaos pointing you to the must have idea you came to see. This is the Truss system in action.
Strong enough to support a monitor showcasing the wonders of your best products, completely customizable, and easily setup, the Truss system may just be your best chance to turn even the most docile of trade shows into a feeding frenzy of customers.
Tags: billboards, booth, booths, Custom graphics, customer, customers, Display Booths, display space, graphic designs, increased space, marketing tips, monitor mounts, portable trade show display, potential customer, trade show booth, Trade Show Booths, Trade Show Displays, truss system, unique trade show display
Posted in Custom displays, Custom graphics, Digital signage, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
