Archive for the ‘Trade Show Booths’ Category
Monday, August 16th, 2010
The first official day of college football is less than a month away and where I’m from that means tailgate season is upon us. In the south college football doesn’t just last 5-6 months of the year, in Alabama it’s a 365 day discussion that never stops. On any given Saturday from September through the first of January malls are deserted, parks are left abandoned and empty, and the only people on the streets are those trying desperately to get home in time to catch the second half. If you’re a retailer or any type of event planner than the only way you can guarantee that people will show is the promise that they won’t have to miss the big game. I’ve been to both weddings and funerals where somewhere tucked in the corner of a room you could find a dozen men and women alike applauding a completed touchdown pass.
If you’re a trade show vendor and you know that your target market is full of die-hard football fanatics, then one sure fire way to get them to show up in droves is to contact them in advance and promise them a tailgate party with all the fix’ins. In order to throw a successful tailgate party the most important thing you need to focus on is atmosphere. With a few clicks of a button you can be on your way to creating a Grand Fabric structure that resembles a football stadium with your company’s logo emblazoned all around. The next thing you need is food. Think hot-wings, burgers, hot-dogs, and tons of potato chips complete with enough soda to drown an elephant. For special VIP customers throw a juicy steak on your portable grill and serve it all under the appropriately named Mushroom Kiosk that will give you plenty of counter space.
Now all you got to do give the people what they came to see and that’s the game itself. The Truss Me system with its monitor mount option and a dependable WiFi connection will give you the ability to blast the game all across the conference room floor. Throw a literature stand in the mix so everyone has a chance to learn about who sponsored the awesome party, a pedestal for all to leave their contact info, and what you have is tailgate party that gets the people out of their recliners and into your custom built trade show exhibit!!
Tags: alabama football, booth, booths, college football, Conference Vendor, conventions, custom exhibit, Custom graphics, custom logos, customers, Display Booths, Displays, Event Planners, Exhibit Booth Company, Exhibitors, Exhibits, fabric structures, Godfrey Group popups, kiosk displays, kiosks, literature stands, marketing tips, outdoor displays, pedestals, portable trade show display, potential customer, tailgate party, trade show booth, Trade Show Booths, Trade Show Displays, trade show vendor
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Modular literature displays, Mushroom kiosks, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Uncategorized | No Comments »
Thursday, August 12th, 2010
It’s the perfect day. The sun is out and a cool breeze blows in your face as you jump on up on your board ready to charge the next available wave. The sounds of Jimmy Buffet and Jack Johnson can be heard just off in the distance. You see your chance. That perfect wave just begging to be tamed. You jump up, get in your stance, and a quick click-flash-print from a nearby camera records the triumphant moment. You’ve got a memory to last a lifetime and if you wish you don’t even have to tell anyone that you never actually went to the beach this year. In fact you were at trade show somewhere in the middle of the country and the entire
surfing experience took place as part of your company’s brand new
trade show exhibit.
While there is a lot to be said about getting your point across, burning the name of your company into someone’s brain will take you a long way. Everyone needs to let loose from time to time and have some fun. Why not be the company at the otherwise boring trade show that brings the party to the people? There’s nothing that people like better than laughing it up with their friends and family just as there are some games that never get old. Imagine a line of people all waiting to take a turn on your
Putt-Putt Golf course or a chance to win a few freebies by stepping up to the
football toss. Why not turn the entire trade show into your own personal event? With the help of a few well placed
posters, a
overhead banner, and a couple
flag stands each featuring your company’s name and logo all pointing in your direction, you can easily create a buzz through the crowd that will send them flocking to see what all the fuss is about. While they’re in line surround them with a
literature display featuring everything they need to know about who you are and before they can play ask visitors to fill out a contact sheet located on a
pedestal at the starting point of the game.
Regardless of who you are or what your product is, by connecting your company’s name and image to a prop or game you are creating a memory in a person’s mind all based around the fun they had at your booth. By making a point to get their contact info before they step up to the plate you are
generating tons of leads sure to last you for months and years to come.
Tags: booth, booths, Custom displays, Custom graphics, customer service, customers, Display Booths, flag stands, football, generating leads, literature display, marketing tips, outdoor banners, outdoor displays, Overhead banners, pedestals, photo props, portable trade show display, posters, potential customer, putt-putt, surfing prop, Trade Show Booths, Trade Show Displays, trade show exhibit, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, marketing tips, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade Show Tips, Uncategorized | No Comments »
Wednesday, August 11th, 2010
With the state of the market these days if you are company that makes their living off of the leads gathered from trade shows, then you need to be sure that you treat each event as a learning experience. Regardless of whether or not you’ve been to only a couple of shows or two hundred, everyone has something to learn and every vendor has something to teach. To this end today we are going to discuss the importance of a trade show packet and some of the things you can do at your next event that might help you down the road.
Simply put a trade show packet is a series of observations that require you to pay attention to not only how you did, but how other vendors faired. Before you can get started though make sure that you’ve got away to keep the notes so that you can review them from time to time; the last thing you want is to be stuck jotting a bunch of random thoughts down on a bunch of scrap paper.
What worked for you? To say that a trade show can be hectic at times is definitely an understatement. We all know what it’s like when you are slammed and how things can turn around at the drop of a hat. Once you have a moment to catch your breath though, look around your booth and see what all the fuss was about. Did you sell out of anything? Was there a specific style you ran out of first or that people were asking about? Was your display set up to handle traffic accordingly or could you have setup a different way. Did you get any compliments on your exhibit?
What didn’t work for you? Every presentation has its flaws. Even the most customized of displays can miss if the way you present it is wrong. Delivery is just as important as any popup display, portable signage, or custom logo you surround yourself with. If you come across as rude, arrogant, or uncaring all that attention that your exhibit brought will quickly go the other way. In the same respect if you’re not clear and to the point as to what it is you are offering, those that visit your booth may not stick around to find out. A custom display will bring the crowd to you, but it’s your job to keep them there.
What did other vendors do? You shouldn’t have to look too far to see what other vendors at the show are doing. Take a walk and make a few mental notes as to what others are doing. Is anyone using games such as a money booth, Frisbee toss, or Plinko that are attracting a lot of attention? Maybe someone is getting a good response from a photo prop. Whatever the other guys are doing compare that to your own display and see who you think comes out on top. Maybe there are things that other vendors did well that may fit in nicely with your style or maybe you will see some things you are doing also which could be turning customers away.
A trade show packet is kind of like an exit interview you conduct with yourself. Take some time to really think about what happened during your trip, what your impressions were of the event as a whole, and what you might do differently your next time out.
Tags: booths, custom designs, Custom displays, Custom graphics, customer, customers, Display Booths, Display Company, Exhibit Booth Company, Exhibitors, fabric structures, frisbee toss, Godfrey Group popups, kiosk, kiosk displays, marketing tips, money booth, photo props, Plinko, popup displays, portable signage, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show packet, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Monday, August 9th, 2010
We talk a lot here about grand exhibits, large fabric walls, and eco-friendly displays, but not all trade show displays are what they seem. In fact you might be surprised at what can be accomplished with the use of a simple folding table. Whether you bring your own or rely on the event organizer to provide one, a folding table combined with a few simple touches from Godfrey might just be the thing you’ve been looking for to turn you next show into something special.
The first thing you need to do is answer the question, when is a folding table not a folding table? Have you seen one these tables after they’ve been shipped, stored, and slid all over the place? They are dirty. They quickly start to show every dent, ding, and scuff. Soon they become so unappealing that you just can’t be expected to give a worthwhile presentation. Not to mention they limit your display space and feature nothing in the realm of customized graphics. So when is a folding table not a folding table? When it’s covered up by a brightly colored table throw. Covering all sides of the table and featuring a customized logo made to your specifications, a wrinkle-resistant table throw covers all those unpleasant looking blemishes and gives your table a professional appearance.
As great as a table throw can be though, it’s basically just the foundation for what could be an even greater sales experience. What you need next is a structure that easily folds out, provides tons of shelf space, and literally takes that Plain Jane table to the next level. One great thing about table top displays are that there are a ton of different styles to choose from. From the simple fold out variety, to the Space Station Popup, to the Roll N’ Go, to the Brief Case style; table top displays are portable, light weight, fully customizable, and are sure to give you a show room quality display perfect for large events or one-on-one customer meetings.
The next time you are looking for a quick and easy display that is full of options and can be customized to feature your company logo, remember that simple folding table and just what can be accomplished with a bit of creativity.
Tags: booths, Custom displays, Custom graphics, custom logos, Display Company, Displays, Eco-friendly displays, fabric structures, fabric walls, marketing tips, portable trade show display, potential customer, potential customers, showroom, table throw, table wraps, tabletop displays, Trade Show Booths, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Custom table throws and runners, Eco-friendly displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | 1 Comment »
Friday, August 6th, 2010
Walking through a trade show is a lot like being in your car driving down the main road of a busy city. Everywhere you look there is something competing for your attention. You’ve got flashing arrows pointing you to products promising to change your life. There are mascots holding signs trying to flag you down. People walking past handing out fliers. It’s extremely difficult to see past the glitz and glamour when all you want to do is hit the high points and get back on the road. If you’re a vendor at one of these events then it’s your job to seperate yourself from all the other distractions, rise above the rest of the vendors, and grab that visitors attention. You’ve got to find a way to present your product in such a unique fashion that anyone that passes by feels an almost magnetic pull to your exhibit. Thanks to the Truss system you can do all of this and more.
At any event you are limited to the amount of space you are a loud to setup in. With the Truss system though you could potentially of double your available space thanks to it’s support beams that allow for extra promotion material above your existing display. Just like a billboard you might see while driving down the road, the Truss system is designed to set your company apart from other vendors by drawing peoples eye up and over the other displays they pass by. Featuring large custom graphic designs, options that include light box attachments, monitor mounts, and the ability to be easily broken down so that the entire display can be shipped any where your travels take you; this is one exhibit that is sure to change your view as to what a trade show display should look like. Imagine what it would be like to be walking along a busy trade show corridor, people flooding past you, vendors barking out for seconds of your time, and then looking up to see a monitor towering over all the chaos pointing you to the must have idea you came to see. This is the Truss system in action.
Strong enough to support a monitor showcasing the wonders of your best products, completely customizable, and easily setup, the Truss system may just be your best chance to turn even the most docile of trade shows into a feeding frenzy of customers.
Tags: billboards, booth, booths, Custom graphics, customer, customers, Display Booths, display space, graphic designs, increased space, marketing tips, monitor mounts, portable trade show display, potential customer, trade show booth, Trade Show Booths, Trade Show Displays, truss system, unique trade show display
Posted in Custom displays, Custom graphics, Digital signage, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Wednesday, August 4th, 2010
A recent report concerning the country’s slagging economyjust came out this week and while it’s not bad, it definitely leaves a lot to be desired. According to the report from CNN “ The U.S. economy continued to grow during the second quarter, the government reported Friday. But the pace slowed more than economists were expecting, raising concern about growth – or even another recession – in the months ahead. Gross domestic product, the broadest measure of the nation’s economic activity, rose at a 2.4% annual rate during the three months ended June 30, the Commerce Department said. The sluggish pace was down from the upwardly revised 3.7% growth rate in the first quarter, and missed economists’ forecast for a 2.5% increase.” As part of the same story one of the country’s tope economic analysts goes on to say that “People are continuing to cut back, and that could mean that third-quarter growth will be the worst since the end of the recession. The slowing growth path leaves the possibility of a double-dip recession on the table.”
If you are one of the thousands of companies out there they make their living by traveling from trade show to trade show, the thought of an even further slowing of consumer spending has got to send shivers down your spine. If your current display is aging quickly or you are looking for a more creative way to spark interest in your products, than this latest news has to hit you equally hard because we all know that you need money to make money. Well you may be able to get some relief thanks to Godfrey’s display rental program.
Priced 50-60% less than if purchased all at once, rental displays not only help you get a better feel of what works, but they are also a great alternative to purchasing two displays if you only need more than one for a short period of time. Available in many styles, rental display options include:
A standard portable display with graphics creating a custom look.
A combination of our systems configured for a custom look.
A customized TechForm or Truss beam.
A complete custom PodForum.
In these tough economic times when people are becoming more and more selective with how they spend their money, it’s more important than ever that your investments reap great returns. Godfrey understands that when you are attending a trade show you need to be able to position yourself with a unique display that is sure to attract attention for your target customers. Unfortunately purchasing a display you’ve never seen in action before is more of a risk than some are willing to commit to and that’s why we are happy to help with multiple rental options that are specifically designed to spark interest in your company. For more information on display rentals contact one of our personal project managers today.
Tags: affordable displays, bad economy, booth, booths, Custom displays, Custom graphics, customer, customer service, Display Booths, display rental, Exhibits, kiosk displays, marketing tips, portable trade show display, potential customer, Trade Show, Trade Show Booths, trades shows, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Trade Show Booth Rentals, Trade Show Booths, Uncategorized | 1 Comment »
Monday, August 2nd, 2010
When getting ready for a trade show there are a ton of things you can do in advance to make sure that you have a successful event. Of course you can make sure you have the best custom exhibit possible. You can find out who’s going to be there and what they will be interested is seeing. You can make sure who you have working the booth is up on all the facts and are able to answer any questions about your product that may arise. You can even create an elaborate demonstration of how your product works. The one thing you can’t control though is where you are located once you get to the conference center. Yes you can suggest or recommend to the event organizer where you would like to be, but ultimately it’s their decision as to where you are to setup and unfortunately not everyone can have the best seat in the house. So what do you do when you get to a trade show only to find that your setup location is far less than desirable?
Take a walk. After you have everything setup and ready to go, leave the display with your help for a while and start shaking hands. Make sure you are wearing something that contains your brand name. If you know somebody there stop by and say hello. Tell them where you are and ask them to send people your way. Just by walking around and greeting as many people as possible you are creating buzz for your display.
Make people look for you. If you didn’t bring any with you, draw up a few signs on poster board advertising that you are there and where you can be found. If you own a truck or van with your name and logo on it, make sure you park it near the main entrance where people can see it as they enter the building.
Speak to the organizer. You make think they understand what you need, but in fact the organizer of the event may not have any idea that they have setup up somewhere that is unfavorable. While you are out meeting and greeting scout out a couple new locations and don’t be afraid to approach the person in charge with your ideas about where you might be best suited. The thing here to remember is that those hosting the event get a percentage of all sales, therefore the more people walking past your display means higher sales for you and a higher profit for them.
You have the most best custom display in the world but when it comes to being put in a bad location with zero traffic, you have to take matters in your own hands and make the people come to you. By making your presence known among the visitors, asking for a few favors from friends who might be able to send people your way, putting up some extra signage, and reminding the host of the event that you are there to make them money, you just might be able to turn a bad spot into a great opportunity.
Tags: booths, Conference Vendor, conventions, Custom displays, custom logos, customer service, customers, Display Booths, Display Company, Displays, Event Planners, Godfrey Group, location selection, marketing opportunities, marketing tips, portable trade show display, Poster frames, posters, potential customer, trade show booth, Trade Show Booths, trade show marketing, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Friday, July 30th, 2010
Over the course of researching what I want to share on this blog over the course of a week, I continuously catch myself thinking that I’ve seen everything that Godfrey can do only to be surprised yet again by something amazing that I never knew about. This week alone I’ve shared with you the perfect tent for outdoor events and gone over some of the benefits of offering your trade show visitors a chance to sit and take a break in a set of classic looking scoop-back seats. I’m always bragging about our pop-up displays and grand fabric structures. From poster frames, to table wraps, to LED displays, to inflatable props; Godfrey just never seems to run out of designs to meet your needs. What you may not know is that my latest discovery of what Godfrey offers just might change the way you plan your next trade show event.
Before I share my new find I want to discuss just how easy it is to start working on your custom display. The first thing you need of course is an idea. Do you want something large and elaborate or are you looking for something small that can quickly be taken down to carry with you? Once you have a basic idea of what you want it’s time to meet your personal project manager. This is the person who will help you take your idea and turn it into a fully customized display. Together you will work out the basics, come up with a concept, and from there everything is sent to our design team. The design staff takes what you and your project manager have done so far and turns those ideas into something tangible that will be submitted to you for approval. Once this is complete it’s just a matter of time before your custom display is built. During this process you will be notified regularly about what progress is being made and you will even receive pictures of how everything is coming together.
Next comes that amazing discovery I mentioned above that just proves that Godfrey is the best at what they do. Along with your display you will have access to a support manager that will actually accompany you to the tradeshow and help you setup your booth. That’s right! Godfrey actually has a team of job managers that will show up and make sure everything is installed just as you ordered. And it doesn’t stop there! In b
etween shows you can even ship us back the display where we can then service, refresh the graphics, or even upgrade your design!
From start to finish and long after the show is over, Godfrey is here to give you the tools you need to make your next event the largest ever! Call us now and get your project manager working on a new design today!!
Tags: booths, conventions, Custom graphics, Display Booths, Eco-friendly displays, fabric structures, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, popup displays, portable trade show display, Poster frames, potential customer, table throw, The Godfrey Group, Trade Show, trade show booth, trade show kiosk, tradeshow display, unique trade show display
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, Custom table throws and runners, Expert trade show advice, marketing tips, Poster frames, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups, Uncategorized, Workstation | No Comments »
Wednesday, July 21st, 2010
This week we are talking about how smaller displays don’t always mean smaller sales or less impact. Today I want to take this thought and give you an example of how this can translate into a trade show environment. By now you know that Godfrey has everything you need from giant fabric structures to stand alone literature displays to outdoor inflatables, but what about a simple display that requires little in terms of involvement by an onsite salesman. I’m talking about a portable workstation with monitor mount and lockable storage compartment.
Imagine walking through a crowded trade show; everywhere you turn you see sales people blasting out their sales pitches to anyone in ear shot. Flashes of light and color coming from all directions accompany the teeth shattering pulse of the music as it blasts overhead. If you didn’t know better you might think that you were actually visiting one of the cities trendiest night clubs. Then suddenly off the side something catches your eye. It could be the overhead banner that promises a one of a kind experience for anyone that is interested in trying something new. It could the lone salesman as he stands smiling greeting those that walk by in a polite yet unobtrusive manner. Then again what might actually be catching your attention is the monitor station behind him with its sleek curved design, custom graphics promising something new is waiting to be experienced, and a flash of something on the screen that begs further investigation. As you approach the salesman invites you to learn more about his product and simply presses a button that starts a slide show designed to let you know just how much the product being discussed could change your life.
Sometimes you don’t need the flash and glitz that those over the top displays provide to get your point across. While larger structures definitely attract attention and are always popular, something as simple as a portable workstation with a monitor and an eye catching slide show may just be enough to attract the customers you are looking for. Plus they are easier on your wallet as well. The next time you get ready to go all out for that next event, take a moment and reconsider using a smaller display with a quality message. You might be surprised at your results.
Tags: booths, Custom graphics, Display Booths, fabric structures, hanging headers, inflatables, literature racks, marketing tips, Overhead banners, portable trade show display, portable workstations, potential customer, Trade Show, Trade Show Booths, unique trade show display, video stations
Posted in Custom graphics, marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Tips | No Comments »
Friday, July 16th, 2010
The words trade show and chaotic seem to go hand in hand don’t they? Everywhere you look bright lights are flashing, bells and whistles are going off, and vendors are yelling at everyone that walks by as if they work at a back country carnival. Privacy is nonexistent and most conversations tend to follow the same basic script:
Salesman: Hi Sir! Would you be interested in taking a look at product ABC?
Potential Customer: Sure. What does ABC do? Show me how it works.
Salesman: It’s simple. You put this in here, turn there, and presto-change-o! It’s like nothing you’ve ever seen before and it’s guaranteed to change your life.
Potential Customer: Sounds Great! What kind of deal can I get on it?
Salesman: Well it all depends on how much of ABC you want, the color, the size….why don’t you give me your info and we can set up a time to talk about this more in detail.
See what happened? The salesman caught the customer’s attention, showed him how product ABC worked, and sold the idea that the customer was missing out on a great opportunity if he let ABC get past him. The only problem is that ABC is kind of expensive and there’s a lot to work out in terms of payment plans, interest rates, warranties, models, etc….none of which can easily be done when you have 50 other people trying to get your attention. You could ignore the other customers, but you would be trading one sale for potentially tens of others. So in this case the salesman did the only thing he could do…he collected the customers contact info and setup a time to go into detail at a later date.
Wednesday I wrote to you about our great looking Grand Format Fabric Graphic Structures. In that post I mentioned the ability to essentially create a conference room complete with table and chairs both featuring your company’s name and logo. I wanted to expand on this because what you are doing by constructing of display is creating a space away from the trade show chaos where some privacy can be had and those details our salesman above mentioned can be explained while at the same time his associate can handle new visitors to the exhibit. Below is how things might have been different had the salesman been able to spend more time talking about the specifics of product ABC.
Salesman: Hi Sir! Would you be interested in taking a look at product ABC?
Potential Customer: Sure. What does ABC do? Show me how it works.
Salesman: It’s simple. You put this in here, turn there, and presto-change-o! It’s like nothing you’ve ever seen before and it’s guaranteed to change your life.
Potential Customer: Sounds Great! What kind of deal can I get on it?
Salesman: Well it all depends on how much of ABC you want, the color, the size….I tell you what, if you have a moment we could step back into the office area behind me and go over some of the specifics. I promise to have you back on your way in 15 minutes.
Potential Customer: Sure! Show me the way!
Easy to setup, simple to transport, and like everything from the Godfrey Group each display is available in a wide variety of colors and fabrics. All it takes is a few basic questions and you could be on your way to creating a trade show exhibit that is sure to increase your sales. What are you waiting for! Contact us today at 1-800-789-9394
Tags: conventions, Custom graphics, customer service, customers, demonstrations, Display Booths, fabric structures, increased sales, logos, marketing tips, portable trade show display, potential customers, privacy, sales, samples, showroom, Trade Show Tips, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits | No Comments »