Archive for the ‘Trade Show Booths’ Category
Wednesday, December 22nd, 2010
Every display needs one, every vendor could use one, and every lover of free samples desperately seeks one; today we are talking trade show pedestals. Believe it or not, all trade show pedestals are not created equally. Some are tall, some are short, some are wide, some are narrow, some even turn into their own shipping case. Regardless of whether we are talking about outdoor displays, hanging headers, or game displays, Godfrey doesn’t do anything halfway and that includes offering you the best looking pedestals on the market today. Check out these awesome designs!
Customer Built Trade Show Pedestals
The Oval Pedestal- Need a standard pedestal with tons of options? We’ve got it. Sizes range from a top of 18″x36″ and 40″ tall to 30″x60″ top at a height of 40″.
Kidney Shaped Pedestals- A pedestal with tons of style and functionality, the Kidney shaped design is a fan favorite with an optional fabric stripe inlay and some extra storage cabinet below.
Rectangular and Square Shape Pedestals- It’s hip to be square with these pedestals that give a new spin to something old. Available in a wide variety of colors including the ability to mix and match tops and bottoms, this is the perfect addition to any trade show exhibit.
Round Pedestals- Other than the fact that these pedestals are round, something else that makes them uber cool is the ability to stack them on top of one another. The Multi-level round pedestal offers you a bottom level that measures 16″w X 40″h, a second level measuring 30″w X 33″h, and a top level at 48″w X 26″h
Vendor Instant Promo/Sampling Station- Features for this ultimate sampling station include: vendor stand interior shelf, banner header frame, canopy top, simple sign frame centered over counter, full color dye sub printed fabric base wrap, full color simple header, and a canvas tote bag with shoulder strap to carry the vendor stand!!
Tags: booths, Display Booths, hanging headers, kiosk displays, marketing tips, outdoor displays, pedestals, potential customers, Trade Show Booths, trade show games, unique trade show display
Posted in marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »
Friday, December 17th, 2010
The display went up in seconds with no problems. Within minutes you were able to unload everything, find your assigned spot at the convention center, and assemble that custom designed trade show exhibit made especially for you. Complete with a couple pedestals, an information display, a couple video monitors, and of course your logo featured prominently in several locations, it’s hard to argue that you’ve got one of the best looking exhibits at the event. Knowing it’s not all about the look of the display though, you have made sure to cover all the bases. Weeks were spent going over every fine detail of the product line you will be presenting, calls and emails were sent in advance to generate some early buzz about where you will be, you’ve even placed a couple banners out front to let those coming know where to find you.
Suddenly you hit a string of bad luck. You get nudged on the way back from getting coffee and spill it all over your pants. You run out to the truck to find something to clean up with only to realize you have a flat tire. On your way back you notice someone has stolen one of your better priced items and of course nobody saw anything. Needless to say before the day even starts going good your attitude is far less than positive. As the day progresses you begin speaking to a lot of potential customers. The convention center is full, but for some reason you are barely able to squeak out more than five minutes of anyone’s time. In frustration you begin to look around at your exhibit for what the problem could be….only the problem isn’t the display it’s your attitude.
We all have bad days and tribulations we must go through, but the best looking display in the world will only do so much good if the attitude it is presented with stinks. It’s extremely important to set aside all those bad vibes and focus on the customer when those doors open and people start piling in. Another thing to remember is that a positive attitude shouldn’t be confined to the area of your exhibit. People notice more than we tend to give them credit for and it’s not unreasonable to say that potential customers were nearby when that cup of hot coffee got spilled on you, when you screamed because of that flat tire, and when you feverishly attempted to hunt down a would be thief. All that planning you did weeks before the event and that custom designed display will only go so far if you present them to the customer in a sarcastic or unfriendly manner.
The next time you get ready to start your day dealing with potential customers, think about your attitude and make sure to be positive!
Tags: conventions, Custom displays, Custom graphics, custom trade show exhibits, information displays, marketing tips, pedestals, portable trade show display, Trade Show Booths, unique trade show display, video monitors
Posted in Custom displays, Custom graphics, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits | No Comments »
Friday, October 22nd, 2010
Believe it or not the holidays are just about here and for retailers that depend on these last three months to make up for the loses experienced during the last nine, it’s now or never. While hopes may be high for big sales, according to some forecasters the reality is that the economy has simply made it too tough for consumers who otherwise spend loads of cash on gifts. In a recent report from CNBC “A record high 43 percent of American shoppers plan to spend less during the last quarter of the year than they did in 2009, while only 11.0 percent expect to spend more this Christmas” So what are smaller retailers supposed to do in order to get an edge this Christmas? Simply put they have to go where the consumers are.
This year Toys R Us who in years past have themselves filed bankruptcy will be opening up 600 express stores in malls and retail outlets all across the country. These temporary stores are projected to hire some 10,000 employees and if all goes well many stores may stick around long after the holidays are over. While the toy store giant may be larger than your average mom and pop store, the strategy they are employing is something that can be done by just about anyone.
Portable kiosks are easy to install, simple to transport, and could be the key to making this Christmas season the best yet. Godfrey has everything your company needs to get you to where the people are. Whether you prefer something elaborate such as a Grand Format Fabric Graphic Structure complete with fabric panels that are designed to define your space while reinforcing your brand or something more along the lines of an information display with optional video/audio features and custom pedestals, setting up a portable store front is easy. Featuring amazing graphics, custom logos, and a team of designers all focused on giving you the best display possible, Godfrey is your one stop shop for all your display needs. Plus don’t forget our display rental program which allows you to test out a display while saving you money!
Tags: booths, christmas promotions, Custom displays, Display Booths, Display Company, express stores, holiday sales, increased sales, kiosk displays, kiosks, marketing tips, portable trade show display, potential customers, retail displays, Toys R "US", Trade Show Booths, unique trade show display
Posted in marketing tips, Promotional Ideas, Trade Show Booth Rentals, Trade Show Booths, Uncategorized | No Comments »
Thursday, September 30th, 2010
We started this week out talking about how the time to get ready for next spring and all of those highly anticipated outdoor events is now. Designing a quality outdoor display with tons of style that is custom made to your specifications takes time. While it may seem as simple as picking up the phone and placing an order, in actuality the design process at Godfrey is such that the customer is involved in every step of the process from start to finish. That’s why if you’re a company that makes the bulk of its sales traveling from one outdoor event to the next, the winter months are the perfect time of the year to get all the prep work out of the way so you can hit the road when the warm weather returns.
So far this week we’ve discussed Godfrey’s line of outdoor signs and banners, in addition to several styles of kiosks and tents all designed to make your display the center of attention at any event. Today we want to wrap things up by talking about our Instant Promo/Sampling Stations which may seem small but in fact make a huge impact.
Perfect for high traffic areas that offer little space, instant promo stands give you maximum exposure at a minimum cost.
Key features include:
*Full color graphic wraps perfect for branding
*Optional Velcro receptive panels that can be changed instantly
*Tons of storage
*Counter Space perfect for offering samples or literature
*A customized canopy top
*Canvas tote bag for easy transport
Plus the instant promo station is also available in the uniquely shaped extra wide version with optional rounded header!
For vendors looking for something even smaller and easier on the budget, Godfrey now offers the Simple Sampler Economy Pedestal. Essentially a knock down plastic pedestal, the economy pedestal is made of aluminum header poles attached to a classic white fold up counter topped off with a custom header board. In addition to this a full color graphic wrap for the base is also offered to help add to the custom look of the station.
If you are the market of the perfect outdoor display, the time to order is today!
Tags: booth, booths, Custom displays, Custom graphics, customer service, inflatables, kiosk, kiosk displays, kiosks, outdoor displays, portable trade show display, potential customers, Trade Show, trade show booth, unique trade show display
Posted in Trade Show Booths, Uncategorized | No Comments »
Friday, September 17th, 2010
As a vendor it’s your job to attract the customer’s attention any way you can. It’s not uncommon to see everything from scantily clad models to circus clowns making their way through an event in support of a company. And let’s face it most trade shows do have that circus atmosphere what with all the loud music, flashing lights, and costumed characters running around. While this type of guerilla marketing does attract attention, it tends to take the customer’s eye away from what the main focus should be and that’s what the vendor’s message is. The result of being the life of the party is that once the show is over, very few in attendance will remember less about who put on the event and more about the guys juggling the flaming chainsaws. Not that prop games such football toss or Plinko don’t have their place at a trade show. After all, the most important thing is getting that foot in the door. With that said though vendors need to remember that through all the glitz and glitter if the customer doesn’t walk away with the sponsor’s name on their tongue, all that shock and awe missed its target.
Believe it or not there are other qualities that customers appreciate in the company’s they do business with rather than providing them with a good time. Among those traits honesty is considered one of the highest. For some adverting and honesty may be on completely separate ends of the spectrum, but if you’re a consumer looking to spend a large sum of money in a time when our nation’s economy is leaving everyone counting pennies; being honest is a breath of fresh air. An example of this can be seen this week in a recent full page ad featuring the NBA’s Minnesota Timberwolves who continuously seem to be disappointing fans with one losing season after another. In the letter the team president tells fans “We now have more shooting, athleticism and depth at every position, which will make us a better team this season. So will we challenge for the NBA championship this year? Not likely. Ouch. This honesty thing is a bit painful. But the reality is, we still need that one dominant player…..We are confident, however, that this team will be exciting to watch. For the first time in years Wolves fans are going to feel like they’re missing out if they aren’t in the arena. So in addition to player development we’re working hard on fan development, starting with variable pricing and Flex Pack ticket packages that let you pick the games and seats that you want. The bottom line for fans is: We’re making it easier than ever for you to be part of our turnaround.”
Instead of fireworks and magicians, consider an approach similar to the Timberwolves: Custom built fabric walls, soft lighting behind a backdrop of hand selected images, a hanging banner overhead, a conference table to the side, a few chairs for visitors, and a video monitor providing constant information on how your product will change the lives of all who try it. All of this covered in eye catching colors and featuring your company’s name and logo emblazoned in multiple places. No tricks. Nothing to disguise who you are. Just an honest approach at presenting yourself to the customer.
Tags: booth, booths, communication, communication tips, Custom displays, customer service, Displays, Exhibitors, Exhibits, fabric structures, Godfrey Group popups, hanging headers, honesty, portable trade show display, potential customer, potential customers, sells tips, Trade Show Booths, trade show tactics, unique trade show display
Posted in Custom hanging headers, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »
Wednesday, September 8th, 2010
We all know that trade show vendors will go to extraordinary lengths to attract attention to their booths. Far beyond custom displays and game props many vendors feel that the best way to attract attention is by putting a pretty face in front of their booths. While an attractive person will definitely get you attention, it may not be the kind you want. In fact scantily clad models bring about three very distinct problems that are hard to get around if you are vendor looking to utilize this type of marketing:
•1. They draw the wrong crowd. The main problem with using a model as the main way to sell your product is that it gets everyone’s attention. Every company has a target market in mind for their product. A segment of the population that they feel is the perfect fit for their product. By placing a model in front of your display, instead of zeroing in on that target market you may find yourself wasting huge amounts of time on people who are just there to see a pretty face and don’t have any interest in what you have to offer.
•2. They ruin your clean image. First impressions mean everything and they are often virtually impossible to reverse because you almost never get a second shot at talking to the customer. If a visitor walks by your booth and sees a model that could be considered inappropriately dressed, that customer could immediately classify you as a company that is less than family friendly. When designing a display for a trade show you want to be as professional as possible at all times. You want custom fabrics, clean lines, and quality video presentations. By putting a less than wholesome face in front of the exhibit you are alienating a large portion of the population.
•3. They distort your message. Once you consider all of the expenses that are involved in getting to, setting up, and promoting yourself at a trade show, the last thing you can afford to do is have people walk away from your booth not knowing what you are all about. Again using a model may get bring the crowd your way, but moments later if asked visitors to your booth might be able to remember what the model looked like, but not what she was there to sell. Models get in the way of what you are there to do and that is burn your company’s name in the minds of hundreds of consumers.
Instead of using a model to promote a product, the best move is to invest in a custom built multicolored trade show display that only Godfrey can provide. With a wide variety of kiosks, hanging headers, and pop-up displays to choose from; Godfrey is the answer to all your trade show woes.
Tags: booth, booths, conventions, Custom displays, Custom graphics, customer service, Displays, Event Planners, Exhibitors, Exhibits, fabric structures, hanging headers, kiosk, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Exhibits | No Comments »
Friday, September 3rd, 2010
For weeks and months we’ve been telling you about all the great things Godfrey can do to increase your trade show sales. Through pictures and words, testimonials and statistics, we’ve shown you just what a custom designed trade show exhibit can look like when all you have is an idea and a little help from one of Godfrey’s specially trained project managers. Well what if I told you that there is now a way to take all those designs we’ve been bragging about and see them in action? All of this and more can be seen simply by taking the Godfrey Virtual Tour!
With the click of a link you are literally dropped off in front of the Godfrey Building where from there you will get access to the entire Godfrey Showroom. Look a little closer and you’ll get a chance to see of few of our dedicated employees in action, plus even receive a quick glance into some of the processes that bring our amazing exhibits to life. More importantly though you will see just how much our displays will help separate you from your competitors. From custom fabric structures, to video displays, to the awesome Truss System; the virtual tour can do what words can’t and that’s show you what our designs look like in a real showroom.
Information displays, pop-up tents, and a plethora of portable kiosks can all be found as part of the virtual tour all echoing the same thing….Godfrey is your one stop shop for the very best in custom trade show exhibits and signs. Once you have taken the tour, the next step is to check out our design gallery where you can begin the process of picking out a display of your very own. All is left to from there is getting connected with your personal project manager and your on your way to trade show success! The Godfrey Virtual Tour now!
Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Display Company, Exhibit Booth Company, fabric structures, kiosk, kiosk displays, marketing tips, outdoor displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, unique trade show display
Posted in Custom displays, Custom graphics, lobby displays, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups | No Comments »
Wednesday, September 1st, 2010
When someone leaves your exhibit they may not be able to quote what was shared with them word for word or tell recite the names of the people they met, but for the most part people do pay attention to the details. Ask any recent visitor to your booth and more than likely you’d receive info on what promotions were being offered, how polite the staff was, and what their thoughts on the layout of the exhibit were. Sure they may miss some of the larger things that were being promoted, but sometimes it’s the little touches that tell people whether or not they would be happy doing business with a vendor. Van Halen lead singer David Lee Roth once gave a classic example of how not paying attention to detail can lead to larger issues. The discussion revolved around a liner in the bands contract that specifically called for a bowl of M&M’s free of any brown colored chocolates, “So, when I would walk backstage, if I saw a brown M&M in that bowl . . . well, line-check the entire production. Guaranteed you’re going to arrive at a technical error. They didn’t read the contract. Guaranteed you’d run into a problem. Sometimes it would threaten to just destroy the whole show. Something like, literally, life-threatening.”
Godfrey practically specializes in minor details that are sure to make a big impact on trade show sales and among the best are a couple of items that are guaranteed to light a fire under any customer:
It may not seem like much at first, but an Earth Frame is the perfect addition to any trade show exhibit. There’s just something about the shape of our planet that when used as a logo or prop gives a company a sense of trust and wisdom. When they see a Earth Frame encircled by the shape of the continents the consumer gets an idea that the company they are looking at is a global presences and cares about the world it operates in.
Fire is something else that evokes a specific emotion in all of us. A flame represents hope, a new life, a victory, and a new idea. Nestled atop a fabric column, a fire bowl can often appear so real that many would swear they felt the heat coming off of itand if the vendor isn’t careful that heat might just be enough to set the entire display on fire. As an added bonus the fabric column easily converts to a product pedestal and even supports a conference tabletop.
Trade shows are often far too hectic to allow vendors to do more than make a quick first impression. By designing an exhibit full of small details that tell the customer they are meeting a vendor that truly cares about them, a company has the power to take that first impression and turn it into a lasting relationship. For more information on how to make that perfect first impression, contact Godfrey today and get on the path to higher trade show sales!!
Tags: booth, booths, custom designed displays, Custom displays, Custom graphics, customer service, Display Booths, exhibit tips, Exhibitors, fabric structures, high impact displays, increased sales, portable trade show display, potential customer, potential customers, Trade Show, trade show advice, trade show booth, Trade Show Booths, Trade Show Displays, trade show sales, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Wednesday, August 25th, 2010
Back in the 80′s a little square by the name of Rubik’s cube took over the country like a wildfire. What was initially created to help architecture students learn something about how structures can flow and move within an area, has since sold millions to date and even has it’s own National Championship competition each year. This idea that you can take something that looks whole such as a Rubik’s Cube with each side containing all the same colors and turn it into something new is a concept that allows for many different designs to be made from the same materials. When discussing trade show displays a couple of variations of this idea can been seen with the Post-n-Panel system and the Brightwall Modular System.
The Post-N-Panel System is a series of panels that can be molded into any number of shapes thanks to a series of interlocking clips. Whether it be a straight wall design, a triangular shape that you have in mind, or a cubicle style structure; with this type of display a vendor can literally mold the exhibit to fit any space. The Post-N-Panel system can also be utilized to create a conference room that can be taken down or reassembled in a moments notice. Panels variations include clear or smoke and have the option to include a velcro attachment that will allow that panels to be covered with custom graphics and logos. If a vendor tends to see the same people several times a year, the panels or the shape can be changed around to appear as an entirely diffent display.
The Brightwall Modular System takes the idea of panels that can be transformed to fit any type of shape or size and literally breaks it down into tiny pieces. The Brightwall system is a series of 2′x2′ squares that are easily attached to one another and in terms of designs is only limited by the imagination of the vendor. Each front facing panel can combine to feature one large image or can each contain their own independent image giving the entire structure a montage effect. With options that include back lighting to add depth or even a 3-D effect that has the ability to make it appear as though the image is changing depending on where the eye is, the Brightwall system is just about as customized as they come.
Trade show vendors and visitors are alike in that at some point they all want to see something new and exciting. A vendor that travels to a different show every month will get just as discouraged by a display they have built three dozen times before as the consumer will of seeing the same exhibit over and over again. With the Post-N-Panel and Brightwall Modular systems, the very same idea behind Rubik’s cube is utilized to create a display that it limitless when it comes to what can be created.
Tags: booths, custom exhibits, Custom graphics, customers, Display Booths, display ideas, Displays, fabric structures, kiosk displays, kiosks, marketing tips, modular displays, portable conference room, portable trade show display, post-n-panel systems, potential customer, rubiks cube, Trade Show, Trade Show Booths, trade show vendors, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, marketing tips, Modular literature displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Monday, August 23rd, 2010
Literature or information displays are a pretty common topic on this blog simply because they are the perfect addition to any type of trade show exhibit. One thing vendors may not realize though is that while the basic structure may not 
change much, these types of modular displays have the ability to be customized into hundreds of different variations. In fact the only thing stopping an information display from meeting all a vendors needs their own idea as to what they really want. Information displays have the flexibility to be used for point of sale purposes, as retail or lobby fixtures, or as a way of collecting contacts and leads. Information displays are more than just stands used to hold brochures and other pieces of literature, they have the ability to be easily be transformed int0 workstations for vendors that desire visitors to enter information into a PC such as applications or contact forms.
Sandwiched between two custom designed fabric banners; a standard information display has several options such as:
- *A canopy and light system that puts a spotlight on the items being showcased
- *Video monitor capabilities
- *Lightbox options
- *Various shelving and peg board options
- *Attachable literature clips and pockets
- *Various face designs such as wood grain, metallic, velcro fabric, or any number of laminate colors
- *The ability to swivel
Information displays also come is several shapes including the standard dual sided module, a six sided pivoting kiosk, and a simple yet classic sign post stand. Any trade show vendor will tell you that it’s often the smallest touches that have the most impact. Information displays have the ability to take several small ideas and combine them into one amazing display perfect to fit all your trade show needs. Made up of light weight materials and easy to install if a company is looking for a point of sale terminal to go into their showroom or has a need for a portable literature stand with video capabilities, an information display is sure to increase sales and brand awareness for all that take advantage of it’s flexibility.
Tags: banners and signs, booths, brand awareness, custom design, customer service, customers, Display Booths, Displays, fabric banners, increased sales, information display, kiosk displays, light boxes, lightweight materials, literature displays, marketing tips, point of sell displays, portable trade show display, potential customers, showroom, showroom fixtures, Trade Show, trade show info, unique trade show display, video stations, work stations
Posted in Custom displays, Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
