Archive for the ‘Promotional Ideas’ Category
Monday, August 16th, 2010
The first official day of college football is less than a month away and where I’m from that means tailgate season is upon us. In the south college football doesn’t just last 5-6 months of the year, in Alabama it’s a 365 day discussion that never stops. On any given Saturday from September through the first of January malls are deserted, parks are left abandoned and empty, and the only people on the streets are those trying desperately to get home in time to catch the second half. If you’re a retailer or any type of event planner than the only way you can guarantee that people will show is the promise that they won’t have to miss the big game. I’ve been to both weddings and funerals where somewhere tucked in the corner of a room you could find a dozen men and women alike applauding a completed touchdown pass.
If you’re a trade show vendor and you know that your target market is full of die-hard football fanatics, then one sure fire way to get them to show up in droves is to contact them in advance and promise them a tailgate party with all the fix’ins. In order to throw a successful tailgate party the most important thing you need to focus on is atmosphere. With a few clicks of a button you can be on your way to creating a Grand Fabric structure that resembles a football stadium with your company’s logo emblazoned all around. The next thing you need is food. Think hot-wings, burgers, hot-dogs, and tons of potato chips complete with enough soda to drown an elephant. For special VIP customers throw a juicy steak on your portable grill and serve it all under the appropriately named Mushroom Kiosk that will give you plenty of counter space.
Now all you got to do give the people what they came to see and that’s the game itself. The Truss Me system with its monitor mount option and a dependable WiFi connection will give you the ability to blast the game all across the conference room floor. Throw a literature stand in the mix so everyone has a chance to learn about who sponsored the awesome party, a pedestal for all to leave their contact info, and what you have is tailgate party that gets the people out of their recliners and into your custom built trade show exhibit!!
Tags: alabama football, booth, booths, college football, Conference Vendor, conventions, custom exhibit, Custom graphics, custom logos, customers, Display Booths, Displays, Event Planners, Exhibit Booth Company, Exhibitors, Exhibits, fabric structures, Godfrey Group popups, kiosk displays, kiosks, literature stands, marketing tips, outdoor displays, pedestals, portable trade show display, potential customer, tailgate party, trade show booth, Trade Show Booths, Trade Show Displays, trade show vendor
Posted in Custom displays, Custom graphics, Expert trade show advice, Modular literature displays, Mushroom kiosks, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Uncategorized, marketing tips | No Comments »
Thursday, August 12th, 2010
It’s the perfect day. The sun is out and a cool breeze blows in your face as you jump on up on your board ready to charge the next available wave. The sounds of Jimmy Buffet and Jack Johnson can be heard just off in the distance. You see your chance. That perfect wave just begging to be tamed. You jump up, get in your stance, and a quick click-flash-print from a nearby camera records the triumphant moment. You’ve got a memory to last a lifetime and if you wish you don’t even have to tell anyone that you never actually went to the beach this year. In fact you were at trade show somewhere in the middle of the country and the entire
surfing experience took place as part of your company’s brand new
trade show exhibit.
While there is a lot to be said about getting your point across, burning the name of your company into someone’s brain will take you a long way. Everyone needs to let loose from time to time and have some fun. Why not be the company at the otherwise boring trade show that brings the party to the people? There’s nothing that people like better than laughing it up with their friends and family just as there are some games that never get old. Imagine a line of people all waiting to take a turn on your
Putt-Putt Golf course or a chance to win a few freebies by stepping up to the
football toss. Why not turn the entire trade show into your own personal event? With the help of a few well placed
posters, a
overhead banner, and a couple
flag stands each featuring your company’s name and logo all pointing in your direction, you can easily create a buzz through the crowd that will send them flocking to see what all the fuss is about. While they’re in line surround them with a
literature display featuring everything they need to know about who you are and before they can play ask visitors to fill out a contact sheet located on a
pedestal at the starting point of the game.
Regardless of who you are or what your product is, by connecting your company’s name and image to a prop or game you are creating a memory in a person’s mind all based around the fun they had at your booth. By making a point to get their contact info before they step up to the plate you are
generating tons of leads sure to last you for months and years to come.
Tags: booth, booths, Custom displays, Custom graphics, customer service, customers, Display Booths, flag stands, football, generating leads, literature display, marketing tips, outdoor banners, outdoor displays, Overhead banners, pedestals, photo props, portable trade show display, posters, potential customer, putt-putt, surfing prop, Trade Show Booths, Trade Show Displays, trade show exhibit, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Trade Show game themes, Uncategorized, marketing tips | No Comments »
Friday, August 6th, 2010
Walking through a trade show is a lot like being in your car driving down the main road of a busy city. Everywhere you look there is something competing for your attention. You’ve got flashing arrows pointing you to products promising to change your life. There are mascots holding signs trying to flag you down. People walking past handing out fliers. It’s extremely difficult to see past the glitz and glamour when all you want to do is hit the high points and get back on the road. If you’re a vendor at one of these events then it’s your job to seperate yourself from all the other distractions, rise above the rest of the vendors, and grab that visitors attention. You’ve got to find a way to present your product in such a unique fashion that anyone that passes by feels an almost magnetic pull to your exhibit. Thanks to the Truss system you can do all of this and more.
At any event you are limited to the amount of space you are a loud to setup in. With the Truss system though you could potentially of double your available space thanks to it’s support beams that allow for extra promotion material above your existing display. Just like a billboard you might see while driving down the road, the Truss system is designed to set your company apart from other vendors by drawing peoples eye up and over the other displays they pass by. Featuring large custom graphic designs, options that include light box attachments, monitor mounts, and the ability to be easily broken down so that the entire display can be shipped any where your travels take you; this is one exhibit that is sure to change your view as to what a trade show display should look like. Imagine what it would be like to be walking along a busy trade show corridor, people flooding past you, vendors barking out for seconds of your time, and then looking up to see a monitor towering over all the chaos pointing you to the must have idea you came to see. This is the Truss system in action.
Strong enough to support a monitor showcasing the wonders of your best products, completely customizable, and easily setup, the Truss system may just be your best chance to turn even the most docile of trade shows into a feeding frenzy of customers.
Tags: billboards, booth, booths, Custom graphics, customer, customers, Display Booths, display space, graphic designs, increased space, marketing tips, monitor mounts, portable trade show display, potential customer, trade show booth, Trade Show Booths, Trade Show Displays, truss system, unique trade show display
Posted in Custom displays, Custom graphics, Digital signage, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized, marketing tips | No Comments »
Monday, August 2nd, 2010
When getting ready for a trade show there are a ton of things you can do in advance to make sure that you have a successful event. Of course you can make sure you have the best custom exhibit possible. You can find out who’s going to be there and what they will be interested is seeing. You can make sure who you have working the booth is up on all the facts and are able to answer any questions about your product that may arise. You can even create an elaborate demonstration of how your product works. The one thing you can’t control though is where you are located once you get to the conference center. Yes you can suggest or recommend to the event organizer where you would like to be, but ultimately it’s their decision as to where you are to setup and unfortunately not everyone can have the best seat in the house. So what do you do when you get to a trade show only to find that your setup location is far less than desirable?
Take a walk. After you have everything setup and ready to go, leave the display with your help for a while and start shaking hands. Make sure you are wearing something that contains your brand name. If you know somebody there stop by and say hello. Tell them where you are and ask them to send people your way. Just by walking around and greeting as many people as possible you are creating buzz for your display.
Make people look for you. If you didn’t bring any with you, draw up a few signs on poster board advertising that you are there and where you can be found. If you own a truck or van with your name and logo on it, make sure you park it near the main entrance where people can see it as they enter the building.
Speak to the organizer. You make think they understand what you need, but in fact the organizer of the event may not have any idea that they have setup up somewhere that is unfavorable. While you are out meeting and greeting scout out a couple new locations and don’t be afraid to approach the person in charge with your ideas about where you might be best suited. The thing here to remember is that those hosting the event get a percentage of all sales, therefore the more people walking past your display means higher sales for you and a higher profit for them.
You have the most best custom display in the world but when it comes to being put in a bad location with zero traffic, you have to take matters in your own hands and make the people come to you. By making your presence known among the visitors, asking for a few favors from friends who might be able to send people your way, putting up some extra signage, and reminding the host of the event that you are there to make them money, you just might be able to turn a bad spot into a great opportunity.
Tags: booths, Conference Vendor, conventions, Custom displays, custom logos, customer service, customers, Display Booths, Display Company, Displays, Event Planners, Godfrey Group, location selection, marketing opportunities, marketing tips, portable trade show display, Poster frames, posters, potential customer, trade show booth, Trade Show Booths, trade show marketing, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized, marketing tips | No Comments »
Friday, July 30th, 2010
Over the course of researching what I want to share on this blog over the course of a week, I continuously catch myself thinking that I’ve seen everything that Godfrey can do only to be surprised yet again by something amazing that I never knew about. This week alone I’ve shared with you the perfect tent for outdoor events and gone over some of the benefits of offering your trade show visitors a chance to sit and take a break in a set of classic looking scoop-back seats. I’m always bragging about our pop-up displays and grand fabric structures. From poster frames, to table wraps, to LED displays, to inflatable props; Godfrey just never seems to run out of designs to meet your needs. What you may not know is that my latest discovery of what Godfrey offers just might change the way you plan your next trade show event.
Before I share my new find I want to discuss just how easy it is to start working on your custom display. The first thing you need of course is an idea. Do you want something large and elaborate or are you looking for something small that can quickly be taken down to carry with you? Once you have a basic idea of what you want it’s time to meet your personal project manager. This is the person who will help you take your idea and turn it into a fully customized display. Together you will work out the basics, come up with a concept, and from there everything is sent to our design team. The design staff takes what you and your project manager have done so far and turns those ideas into something tangible that will be submitted to you for approval. Once this is complete it’s just a matter of time before your custom display is built. During this process you will be notified regularly about what progress is being made and you will even receive pictures of how everything is coming together.
Next comes that amazing discovery I mentioned above that just proves that Godfrey is the best at what they do. Along with your display you will have access to a support manager that will actually accompany you to the tradeshow and help you setup your booth. That’s right! Godfrey actually has a team of job managers that will show up and make sure everything is installed just as you ordered. And it doesn’t stop there! In b
etween shows you can even ship us back the display where we can then service, refresh the graphics, or even upgrade your design!
From start to finish and long after the show is over, Godfrey is here to give you the tools you need to make your next event the largest ever! Call us now and get your project manager working on a new design today!!
Tags: booths, conventions, Custom graphics, Display Booths, Eco-friendly displays, fabric structures, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, popup displays, portable trade show display, Poster frames, potential customer, table throw, The Godfrey Group, Trade Show, trade show booth, trade show kiosk, tradeshow display, unique trade show display
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, Custom table throws and runners, Expert trade show advice, Poster frames, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups, Uncategorized, Workstation, marketing tips | No Comments »
Wednesday, July 28th, 2010
Anyone with kids will tell you that one of the best parts of the day is those last few hours when you finally get to kick your shoes off and put your aching feet up. As somebody who is a parent and used to work trade shows every weekend, by the time I got to finally sit down I could barely walk. Convention centers are designed with one thing in mind and that’s providing the most space possible in hopes of attracting the most exhibits and therefore the most visitors. Below is a list of some of the largest convention centers in the U.S. Check out the size of some of these mega-centers!
Top 10 Largest U.S Convention Centers
1. McCormick Place, Chicago, 2.2 million square feet
2. Orange County Convention Center, Orlando, 2.05 million square feet
3. Las Vegas Convention Center, Las Vegas, 1.94 million square feet
4. Georgia World Congress Center, Atlanta, 1.37 million square feet
5. Kentucky Exposition Center, Louisville, 1.29 million square feet
6. Sands Expo & Center, Las Vegas, 1.13 million square feet
7. Ernest N. Morial Convention Center, New Orleans, 1.1 million square feet
8. Dallas Convention Center, Dallas, 1.02 million square feet
9. Pennsylvania Farm Show Complex & Expo, Harrisburg, 1 million square feet
10. George R. Brown Convention Center, Houston, 930,000 square feet
I don’t about you but 2.2 million square feet is enough to make me cry just thinking about it. Imagine setting up shop at one of these giant complexes and trying to not only get yourself noticed, but get people to stop and spend time listening to what you have to offer. Speaking of things to offer one way to get visitors to put the race to see everything on hold is to offer them an oasis in the middle of the trade show desert. By offering those that pass by a place to sit not only are you giving them a break from all the chaos, but in turn you are showing how much you care. Regardless of whether they are interested in what you are showing or not, you might be surprised by the number of people that will give you a second look when they hear you say that there’s no gimmick. If they’re interested in your company that’s great, if not that’s fine too. The point is that you just want to help out by giving them someplace to get off their feet for a moment. Oh and as it just so happens wouldn’t you know that Godfrey has several varieties of seats from the classic directors chair to the modern scoop stool. As always whatever your trade show needs, all you gotta do is look to Godfrey where we have the solution to all your trade show needs.
Tags: booths, conference centers, convention centers, conventions, Display Booths, Exhibit Booth Company, marketing tips, portable trade show display, potential customer, potential customers, seating, showroom, Trade Show Tips, tradeshow display, unique trade show display
Posted in Conferences & Venues, Expert trade show advice, Promotional Ideas, Uncategorized, marketing tips | No Comments »
Monday, July 26th, 2010
If you are one of millions that work for or own an auto-dealership than to say that the recent economic crisis has been tough may just be one of the biggest understatements you’ve heard in quite some time. If the money troubles faced by Ford, GM, and Chrysler didn’t hit you hard, then the total collapse of consumer confidence in Toyota due to all the safety recalls was surely the last straw. Let’s face it everyone has had it rough recently and while dealerships are struggling to find customers, those customers are struggling to earn enough to get by themselves; still though one rule will always hold true: sooner or later everyone will need to buy a car. All across the country prices are coming down and rebates are going up as dealerships try their best to get America buying cars once again. One way this is being done is by going back to basics and re-establishing those core relationships with customers. I think maybe Godfrey can help with this thanks to a couple unique items that are sure to turn that empty lot into a crowded hot spot.
People love to eat and there’s nothing they like better to eat than free food. Hot dogs are cheap, bottle water is always a favorite…why not host a cookout and I bet you can guess that we’ve got the perfect thing to host it under. I’m not talking about just some ordinary pop-up tent, what you need is a tent cluster!!! Not just made of up one single tent, a tent cluster is actually four tents with a large outdoor umbrella in the center. Inside what you will find is a large circular kiosk perfect for serving for pitching hogs dogs and great deals out to the waiting public. All covered with your custom logo of course!
Once you have your tent city in place, you need something to get them off the street and into the lot. You need something just as big and dramatic as those rebates and low prices. This is where Godfrey comes through again with a custom designed inflatable prop. Is it tailgating season? Why not a giant goalpost. Would you like those driving by to know that all you really want to do is help them get that giant monkey off their back so they can stop worrying about when their car is going to breakdown? How about a giant gorilla! The list of designs that Godfrey can create especially for you goes on and on.
Now more than ever paychecks are hard to come by and because of this, consumers are being extremely selective when it comes to letting go of hard earned cash. Before they spend a dime they are doing their research, making sure they know exactly what they need, and are going the extra mile to get the best deal. Likewise dealerships need to remind the public they are there to help the consumer by providing them with a quality vehicle and top of the line customer service. If you are one of these struggling dealerships check out all the great outdoor props, signs, and tents and let Godfrey help you make your next sales event a guaranteed success.
Tags: automotive sales, custom logos, fabric structures, inflatables, kiosks, outdoor props, portable signs, struggling sales, tent clusters, tents
Posted in Custom displays, Kiosk placement, Mushroom kiosks, Promotional Ideas, Uncategorized | No Comments »
Friday, July 23rd, 2010
Today I want to wrap up our series all about how smaller displays don’t always mean you have to settle for smaller profits. Up to this point we’ve discussed the easy to transform and take with you podium shipping case, took a look at what a simple stand alone portable workstation with monitor mount can do for you, and today we are going in a slightly different direction with some thoughts about how the smallest of gestures can make a huge impact. Nobody likes a pushy salesman. You could have the greatest product in the world guaranteed to revolutionize all of civilization and if you come across as too pushy, unsympathetic, and rude you’re not going to have the same results as the other guy who is out there being as polite and helpful as he possibly can. It doesn’t matter you’re standing in front of one of the most state-of-the-art exhibits ever to be showcased at a trade show or simply sweating it out under a single kiosk tent at some country fair, for a majority of consumers how a product is presented is just as important as what is being presented.
3 Key Tips To Politely Present Your Product To Customers
1. Look Them In The Eye And Show Them You Care About What They Think. Notice this doesn’t say, “act like you care what they think.” People can spot when somebody is being fake and pretending to show interest in them just to get into their wallets. When meeting somebody for the first time, learn their name as well as some information about them such as where they are from or what they do for a living. Let them know who you are and how you think that what you are selling could do wonders for them. Try to maintain eye contact as much as possible so they know they have your full attention.
2. Be Graceful and Don’t Come Off As Greedy. It’s no secret to anyone attending that the reason you are standing in front of the custom designed fabric wall is because your job is to sell, sell, sell so don’t knock them over the head with it. Delivering your message without appearing that you are begging for a sale can easily be done. Remember to use the information you have gathered from the the customer up to that point to show them how your product could best suit their needs. Understandably things get hectic at times, but it could be something as simple as a handshake or friendly smile that gets the customers attention and leads them to finding out more about you.
3. Close With Class. Regardless of whether or not a sale is made, there comes a time when you’ve done all you could do and it either had the desired effect or you failed to hit your mark. If it’s the later don’t throw your hands in the air and send the customer on their way with little more than a wave goodbye. Some people will never jump into buying a product immediately no matter how good a deal it appears they are getting. They need time to kick things over in their heads, check with their spouse, or research what you are offering online. Before they leave though make sure to have them write down their name and contact info so you can follow up at a later time. This will give them the freedom to make their selves feel comfortable about what you showed them so that when you do call they are more inclined to commit.
What this whole discussion about whether bigger is better or less is more all boils down to is delivery. The most environmentally friendly display on the market won’t get you anywhere if you are rude and appear to be greedy. Likewise something as simple as one sales rep giving a presentation behind a podium or in front of a literature display will remain just that i.e. alone if he/she does not come across as genuine and compassionate.
Tags: booths, Custom graphics, customer, customers, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, increased sales, kiosk displays, marketing tips, podiums, portable workstations, potential customers, sales, trade show booth, trade show shipping case and podium, unique trade show display
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, Promotional Ideas, Trade Show Displays, marketing tips | No Comments »
Friday, July 9th, 2010
What gets me the most about today’s mega-marts is that there is too much to choose from. Cereal alone takes me a half an hour to decide on. I have to make sure I eat before I go shopping for food otherwise my ability not to buy up every new thing that comes out severely takes a beating. One thing that will get me to tag along with my wife to the grocery store though is the promise of free samples. Free pizza bites, free cups of ice cream, free deep fried cheesecake bites…when it comes to free I do not discriminate. A store that continuously offers free samples is one that will see me walking it’s isles at least once a week. I’m not the only one. The next time you see a sample booth set up, just stand back and watch people’s faces light up as the thought of free mini-hotdogs takes them over.
These types of promotions have been around just about as long as the grocery stores themselves. One thing that has changed though is the way freebies are presented. Today’s sample stations are easy to assemble, not to mention portable, and do a much better job of catching the customer’s attention than a simple folding table can. With tons of counter space and plenty of much needed storage, each sample station from Godfrey comes with optional side modules for even more room and feature full color removable digital wraps perfect for showcasing your company’s name. A wide variety of headers compliment the design by giving the station a unique look and a style all of its own.
If you are looking for a practical, easy to maintain display, with minimum hassle and maximum charm take a look at some of our fantastic looking sample stations. What you will find is a display that not only pulls the customer into it, but also gives plenty of space to fit your needs while not hurting your wallet. The additional side modules and custom graphics options only cement the fact that whether you set up shop in a grocery store or an outdoor event, customers won’t be able to resist what you have to offer.
Tags: booth, booths, Custom graphics, customers, digital wraps, Exhibit Booth Company, marketing tips, outdoor displays, portable trade show display, sample stations, samples, trade show booth, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, Promotional Ideas, Trade Show Displays, Trade Show Tips, marketing tips | No Comments »