Archive for the ‘Promotional Ideas’ Category
Thursday, March 24th, 2011
For small business owners it seems that the challenges in this current economy never cease to end. The cost of health insurance, employees asking for more money, inventory expenses going through the roof, consumers becoming even more frugal than ever before….the hits never end and the pressure isf ever increasing. Now comes word from one real estate consulting firm that in less than five years rental expenses will see a significant upswing and might climb as high as 35%.
According to Lesley Deutch of John Burns Real-estate Consulting the average renter is about to see a major change in how much they pay every month. With expectations anywhere from a 25%-31% increase by 2015, we will all be forced to find even more room in our already overcrowded budgets. For retailers this means that unless they find a way to increase sales, some very hard choices will also be in their near future. One of the best ways to increase sales is to stay fresh on the mind of the consumer by presenting them with something the likes of which they have never seen before. Something like one of the many showroom and retail environments from the experts at Godfrey.
Whether custom designed to meet your individual specifications or chosen from our extensive gallery of designs, Godfrey offers retailers a wide variety of options including: both hard and soft surfaces, light box fixtures, audio and video components, and even the ability to literally shift the design to create new looks within minutes.
As a small business owner you understand that there is no limit when it comes to what problems may happen next. Unless you have a steady cash flow budgeting can be a nightmare. Thankfully Godfrey is here to help with our line of amazing looking showroom interiors that are sure to help keep the customers flowing through the door.
Tags: budgeting tips, Custom displays, Custom graphics, increase sales, marketing tips, potential customers, rent expenses, showroom design, showroom interiors, small business concerns, small business tips
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Wednesday, March 2nd, 2011
From clown faced mascots running all over the parking lot, to the promise of free food for everyone that walks by, to the hiring attractive waitresses to serve food, stores will go to any and every extreme to sell their products. Flashing strobe lights, the days hottest music playing full blast, deals that simply can’t be past up, just when you think you’ve seen it all along comes a new idea that takes everything to the next level……that’s where the focus of today’s post comes in with the introduction of London’s Browns Focus clothing store.
If you think you can just walk past this store without being pulled inside to check it out, think again. Literally designed to capture the attention of the consumer, Browns recently began an experiment in hypnosis in hopes of literally creating customers that just can’t help themselves when it comes to pulling out their wallet. Created by sensual Artists Sam Bompass and Harry Parr, the first thing consumers are confronted with is a window display specifically designed to get people walking in the door through the use of swirling lines otherwise known as vertigo therapy. Once in the visitors will find their senses assaulted with music featuring subliminal messages instructing them to give themselves permission to shop, smells infused into the clothing that are said to relax the individual and encourage them to browse, and displays are that are designed to make customer feel better in general.
If you are looking for a way to catch the attention of consumers without going to such extremes, Godfrey has just what you need with their line of digital carpets. Imagine a design of your own creation brought to life in full color and digitally imprinted on a custom designed carpet of your very own. It could be your company logo, a picture of your own design, or a simple combination of colors and shapes; regardless of what you choose a digital carpet will definitely get the attention of all those see it. Plus an optional subline mat is also available for a bit of extra cushion between those toes.
If you are looking for a creative way to inspire sales and create a positive vibe in your showroom or trade show exhibit, get with your personal project manager today and ask about how you too can win people over with a digital carpet.
Tags: Custom displays, custom flooring, Custom graphics, digital carpets, marketing tips, showroom design
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Friday, February 25th, 2011
When discussing those affected by the most recent downturn in the economy, mall department stores have surely been among the hardest hit. So called anchor stores such as JcPenny, Dillards, Sears, and Belk are just a few of the big name retailers that before the downturn could be found in most malls all across America, yet now have left huge gaps in retail space as they were forced to make some unfortunate decisions regarding the number of stores they could maintain. Thankfully it appears that there very well may be some light at the end of the tunnel as one recent report suggests that shoppers are slowly but surely making their way back to the malls and bringing with them a much needed influx of cash. According to Fortune, anchor stores reached a milestone of sorts in 2010 by increasing their market share for the first time since the 80′s. President of Customer Growth Partners Craig Johnson explained that although the growth was small it was having a huge impact on the industry saying “Even though it was only a tenth of a share point, for department stores, that is a huge change. This is a real turn in the market. We’re optimistic that the momentum is just gathering.”
This recent upward tick doesn’t just represent a significant event for big name stores such as Macy’s and Nordstrom’s, consider that for every anchor store located in a mall there are typically 10-20 smaller business who have been experiencing the same economic issues but with much more dire consequences due to the lack of a larger corporation to help them stay afloat. If you are one of those mom and pop style small business owners who have somehow managed to make ends meet until the shoppers return, then now more than ever you need to make sure that when they walk through your doors they are hit with some of the most amazing designs they have ever seen.
From full scale portable showcases, to custom designed fixtures, to enticing window displays, Godfrey is here to help you answer the call off all those consumers who are finally making their way back to those very same malls that once cherished so dear. Don’t wait for those stores around you to do it first, get a jump on the competition and be ready to see you sales rise thanks to a little bit of redesigning from Godfrey.
Tags: anchor stores, booths, Custom displays, Custom graphics, Display Booths, Exhibits, kiosk displays, marketing tips, showcases, showroom designs, showroom fixtures, window banners, window desgins
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Thursday, February 3rd, 2011
Recently my family and I had the opportunity to visit the McWane Science Center in Birmingham, Al. The three story building which is tucked away among banks, brokerage firms, and other offices downtown, is one of the many hidden gems in the city. For my four year old it was a dream come true. Unlike other museums which encourage silence and strolling from one exhibit to the next, the McWane Center has only one rule and that’s nothing is off limits in terms of what you can touch, pull, push, or throw. The completely interactive museum is everything that you would expect from what is essentially a business trying to get people in the door. Like the McWane Science Center in order to grow and encourage consumers to spend their hard earned money, today’s business must put aside the old ways of simply describing what their product does and instead give them complete access to experience the item firsthand.
It used to be the case not too long ago that in order to convince consumers that a product would change their lives, all a company would need to do is invest in a pedestal, an information booth to hold a few brochures, and a good pitchman. Times have changed though and with them trade shows are no longer filled with well suited guys spreading the charm and instead feature full scale putt putt golf courses, interactive audio video displays, not to mention chances to win big with such guaranteed crowd pleasers such as cash closets or spin to win games. In order to win a potential customer over they need to be able to touch, taste, and test the product so they know that what they are looking at is the latest thing that they can’t live without. Consumers want a chance to get on Facebook or Twitter to find out what others have to say about your product. They need to Google the latest news and reviews before they dish out the cash.
If you are a small business owner or trade show vendor looking to make a stronger impression while increasing sales, then the time has come to give your customers what they want with a fully customized interactive trade show display from Godfrey featuring the hottest designs on the market today!
Tags: booths, Custom graphics, Display Booths, Exhibitors, fabric structures, interactive displays, kiosk displays, marketing tips, small business advice, trade show booth, Trade Show Booths, Trade Show Displays, tradeshow display, unique trade show display
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Thursday, January 27th, 2011
As we find ourselves at the midpoint of the week it seems that once again yet another winter storm is making its way towards the Northeast bringing with it several feet of snow. This winter definitely seems to be following the same pattern as week after week a new storm system begins to develop on the west coast just as the previous one exits the east leaving tons of snow and problems in its path. With many areas of the country running out of room to pile up the snow, running out of resources to deal with the snow, and running out of patience as yet another deadly snowfall begins to bear down on them; it’s easy to see why looking towards the spring and summer isn’t the easiest thing to do. That being said though, as business owners one of the top priorities has got to be keeping an eye on what is happening not just today and tomorrow but several months down the road. This means that while all the snow is falling outside, inside plans need to be getting made on how to generate sales this coming spring and summer.
The Hottest Outdoor Designs Of The Summer!!!
*Event Tents- Need something with tons of visibility that also allows for plenty of space to move around? The answer is an easy to assemble custom designed event tent featuring removable side panels, and most importantly large amounts of promotional space. Great for caterers and artisans!
*Outdoor Banner Stands- For businesses looking to flag down customers as they pass by, we’ve got the tools to get people running in to see what you have to offer. From 17 foot high banner sails, to always in motion flying banners, to the release and pop to attention TriTower there’s no end to the attention you will get with these one of a kind outdoor banners.
*Airflatable Pavilions- Are you someone that doesn’t do anything halfway? When you go to a trade show or outdoor event do you love to be the center of attention? Fully customized Airflatable Event Pavilions are the biggest, baddest, most awesome outdoor displays on the market today! Imaging your company’s name and logo surrounding a 40′diameter inflatable pavilion encircled with printed banner aprons on all sides and offering tons of space for all your merchandising needs! Forget being at the event, with this fantastic design you will be the event!
Tags: outdoor advertising, outdoor banners, outdoor displays, outdoor event tents, outdoor promotions, outdoor props, outdoor sales, summer trade show trends
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Monday, January 17th, 2011
Last week Anaheim Convention Center in always sunny Anaheim, California was the home of the annual National Association of Music Merchants (NAMM) trade show. The event which is unfortunately not open to the public drew a crowd of over 90,000 and caught some headlines thanks to a one of a kind music set that is has everyone across the country talking. It all went down Wednesday when former Arkansas Governor Mike Huckabee and rumored 2012 Republican presidential candidate got the chance of a lifetime to pick up a guitar and play a couple songs with legendary Def Leppard guitarist Phil Collen. Huckabee was at the trade show in support of their commitment to keep music education in schools. The former Governor turned Fox New talk show host described this year’s NAMM trade show as “musician’s heaven”
Soon after the jam session took place the video went viral and within seconds millions all around the world that had never heard of the trade show event were suddenly checking out the NAMM video. As one can imagine this kind of advertising is priceless, yet isn’t anything that can’t be done by any other trade show vendor on the circuit today. The trick is giving the people something they have never seen before such as a one of a kind display that is sure to knock them off their socks. Imagine the type of response you could receive by letting Godfrey help you design a custom built display such as a submarine complete with a periscope, portholes, video monitors, and computer kiosks that are specifically designed to engage the customer. How about an eco-friendly trade show display with a center tower topped with fire and surrounded by monitors showing off your hottest products.
Sure it helps to have a movie star or legend of rock handy, but when one of those isn’t waiting in the wings a quality built custom designed trade show display from Godfrey is sure to get people talking!
Tags: booths, computer kiosks, computer stations, custom built designs, Custom graphics, Display Booths, Eco-friendly displays, fabric structures, kiosk displays, marketing tips, portable trade show display, potential customers, Trade Show Booths, unique trade show display
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Friday, December 3rd, 2010
You may not know it yet, but unless something is done soon beginning at the first of the January that paycheck you work so hard for everyday will be a lot less. The reason behind the decrease in pay is because of the planned expiration of the Making Work Pay tax credit a credit that many never knew they were ever receiving. As part of the Recovery Act that was put into place last year the credit was geared toward putting more money in the pockets of those that needed it most with hopes that they would take the extra cash and pump it back into the economy by spending more on food, clothes, gadgets, etc….Although Congress is working towards extending the credit, they may not be able to enact the extension in time because of lack of support. According to Chuck Marr, director of federal tax policy at the Center on Budget and Policy the credit is simply not on anyone’s priority list “when almost every middle and lower class American is going to face higher taxes, nobody’s talking about it…Most people may have no idea they received it and no idea that it’s going away. But what you can be certain of is that they’ll have less money and they’ll spend less — and this is a terrible time for the economy to lose $60 billion of spending”
It’s no secret the economy is far from able to be considered recovered from the recent recession and nobody knows this better than the small business owners that strive to make a profit each day. This why Godfrey is proud to offer those looking to survive a chance to still promote or expand their business by allowing them the same quality display available to others but on rental terms. Rental displays can be rented over a period of time to test out a possible new look or for those days when you just can’t be in two places at once.
Options include:
If you are a small business that can’t afford to lose another dime while Congress waits to decide on if the Making Work Pay tax credit will survive or not, the best option for promoting your company may just be Godfrey’s display rental program. For more information contact us today at 1-800-789-9394
Tags: booth rental, booths, Custom graphics, Display Booths, display rental, Exhibits, fabric structures, marketing tips, portable trade show display, potential customers, recovery act, tax credit, tax extension, techform system, Trade Show Booths, truss system, unique trade show display, work pay tax
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Monday, November 22nd, 2010
You don’t have to be a little kid to know the terms Kinect, Playstation Move, or Sing-a-ma-jig. These are just a few of the hottest video game consoles and toys on the market this holiday season. Long gone are the days when it was only children that kept up with the latest in toys. These days everyone from teenagers to retirees are addicted to such gaming systems as the Nintendo Wii. While every mom, pop, aunt, and uncle, are scrambling for this year’s must have gifts, it may not be a bad idea to think about picking up one or two yourself to use as a little extra incentive for consumers to visit you at that next trade show event.
Must have gifts make the perfect attention getters at any event. Imagine the following: a custom built trade show exhibit featuring full color overhead banners, fabric walls, enough shelving to hold tons of inventory, all of it covered in your company’s name and logo. An electronic information center sits near the entrance flashing a picture of this year’s got to have gaming system the Xbox Kinect the only system that does away with hand held controls and translates your movements into action on the screen and in large print “WIN YOUR VERY OWN XBOX KINECT!!!” A audio/video booth is set up to allow visitors to experience the thrill of the games first hand and in the back past all your merchandise is a small pedestal where guests can sign up to win by simply dropping their name and contact info into a fish bowl.
Promotions offering a chance for visitors to your exhibit a way to win big are great ways to get your company’s name out to the public and meet tons of people that might otherwise skip your booth. Essentially allowing that all important foot to get in the door, a prize such as this year’s hottest toy is a gateway to thousands of potential sales and in the long run may be the cheapest most profitable alternative to large marketing campaigns. Before you get ready to go to your next trade show event think about giving something back to the customer and thank about how Godfrey can turn help you turn any trade show into one for the record books!
Tags: booths, contests, Custom displays, Custom graphics, customer service, Display Booths, Exhibits, fabric structures, give-a-ways, kiosk displays, marketing tips, must have gifts, nintendo wii, outdoor displays, Overhead banners, playstation move, portable trade show display, potential customers, promotions, sing-a-ma-jig, sweepstakes, Trade Show Booths, tradeshow display, unique trade show display, xbox kinect
Posted in Custom displays, Custom graphics, Custom hanging headers, Digital signage, marketing tips, Overhead banners, Promotional Ideas, Trade Show Exhibits | No Comments »
Monday, October 25th, 2010
Last week we gave you a post about how Apple had turned itself into a giant buzz machine constantly generating tons of attention through the use of special events each featuring an air of mystery behind them as millions of consumers around the world debated on just what the electronics giant may offer next. Today we want to touch on Apple again by talking about how one band has taken the Apple iPhone and made a name for themselves by giving the public something they have never seen before….a concert using nothing but iPhone apps as instruments.
The band’s name is Atomic Tom and according to rumors on the web is appears the group got the idea of using their iPhones as instruments after their own were stolen several weeks back. In hopes of showing off their skills to the world, Atomic Tom hopped on a New York City subway car and produced a video of their song “Take Me Out” which has now garnered them over 1 million hits since it hit the web. Essentially what Atomic Tom has done is taken something that each of us have in our possession at least some point of everyday the cellphone and found a way to make it new again by giving it a renew purpose.
The concept of changing the way people see everyday objects isn’t something new to Godfrey, since we’ve practically been doing that with trade show displays from the very start. Featuring state of the art custom graphics, ultra-light easy to transport materials and some of the most amazing designs to hit the marketplace in years, Godfrey is second to none in terms of what they can do for your next trade show exhibit. Just look at some of these amazing designs:
Video & Audio Displays-Large screen, small screen, plasma, LCD, or projection we have the perfect fit for your existing exhibit, retail environment, lobby, kiosk, information center, and showroom. Plus we offer stand alone components for those that want to start from scratch!
Fabric Display Structures- From pop ups to tensioned walls to montage displays to overhead banners, Godfrey is setting the standard for what can be done in terms of custom fabrics. Our Grand Fabric Structures can be sculpted in a wide variety of shapes including columns, enclosures, towers, and banners.
Forum Modular Display- The most versatile trade show display on the market today, featuring push button connectors which allow for the one-inch aluminum tube frame members to fold down in an easy to ship case.
Forget about those other displays that have gotten so ordinary that they practically blend into the background. The next time you get ready to attend a trade show, give Godfrey a call and find out how you too can become one of the few that changes the way people see things.
Tags: Apple Computers, Atomic Tom, booths, Custom displays, custom exihbits, Custom graphics, Display Booths, Exhibits, fabric structures, iPhone Apps, kiosk displays, marketing tips, portable trade show display, potential customer, Trade Show Booths, tradeshow display, unique trade show designs, unique trade show display
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Friday, October 22nd, 2010
Believe it or not the holidays are just about here and for retailers that depend on these last three months to make up for the loses experienced during the last nine, it’s now or never. While hopes may be high for big sales, according to some forecasters the reality is that the economy has simply made it too tough for consumers who otherwise spend loads of cash on gifts. In a recent report from CNBC “A record high 43 percent of American shoppers plan to spend less during the last quarter of the year than they did in 2009, while only 11.0 percent expect to spend more this Christmas” So what are smaller retailers supposed to do in order to get an edge this Christmas? Simply put they have to go where the consumers are.
This year Toys R Us who in years past have themselves filed bankruptcy will be opening up 600 express stores in malls and retail outlets all across the country. These temporary stores are projected to hire some 10,000 employees and if all goes well many stores may stick around long after the holidays are over. While the toy store giant may be larger than your average mom and pop store, the strategy they are employing is something that can be done by just about anyone.
Portable kiosks are easy to install, simple to transport, and could be the key to making this Christmas season the best yet. Godfrey has everything your company needs to get you to where the people are. Whether you prefer something elaborate such as a Grand Format Fabric Graphic Structure complete with fabric panels that are designed to define your space while reinforcing your brand or something more along the lines of an information display with optional video/audio features and custom pedestals, setting up a portable store front is easy. Featuring amazing graphics, custom logos, and a team of designers all focused on giving you the best display possible, Godfrey is your one stop shop for all your display needs. Plus don’t forget our display rental program which allows you to test out a display while saving you money!
Tags: booths, christmas promotions, Custom displays, Display Booths, Display Company, express stores, holiday sales, increased sales, kiosk displays, kiosks, marketing tips, portable trade show display, potential customers, retail displays, Toys R "US", Trade Show Booths, unique trade show display
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