Archive for the ‘Overhead banners’ Category

Riding The Wave To Increased Profits

Thursday, August 12th, 2010
It’s the perfect day. The sun is out and a cool breeze blows in your face as you jump on up on your board ready to charge the next available wave. The sounds of Jimmy Buffet and Jack Johnson can be heard just off in the distance. You see your chance. That perfect wave just begging to be tamed. You jump up, get in your stance, and a quick click-flash-print from a nearby camera records the triumphant moment. You’ve got a memory to last a lifetime and if you wish you don’t even have to tell anyone that you never actually went to the beach this year. In fact you were at trade show somewhere in the middle of the country and the entire surfing experience took place as part of your company’s brand new trade show exhibit.
 
While there is a lot to be said about getting your point across, burning the name of your company into someone’s brain will take you a long way. Everyone needs to let loose from time to time and have some fun. Why not be the company at the otherwise boring trade show that brings the party to the people? There’s nothing that people like better than laughing it up with their friends and family just as there are some games that never get old. Imagine a line of people all waiting to take a turn on your Putt-Putt Golf course or a chance to win a few freebies by stepping up to the football toss. Why not turn the entire trade show into your own personal event? With the help of a few well placed posters, a overhead banner, and a couple flag stands each featuring your company’s name and logo all pointing in your direction, you can easily create a buzz through the crowd that will send them flocking to see what all the fuss is about. While they’re in line surround them with a literature display featuring everything they need to know about who you are and before they can play ask visitors to fill out a contact sheet located on a pedestal at the starting point of the game.
 
Regardless of who you are or what your product is, by connecting your company’s name and image to a prop or game you are creating a memory in a person’s mind all based around the fun they had at your booth. By making a point to get their contact info before they step up to the plate you are generating tons of leads sure to last you for months and years to come.

Portable Workstations: Sometimes Less Is More

Wednesday, July 21st, 2010

This week we are talking about how smaller displays don’t always mean smaller sales or less impact. Today I want to take this thought and give you an example of how this can translate into a trade show environment. By now you know that Godfrey has everything you need from giant fabric structures to stand alone literature displays to outdoor inflatables, but what about a simple display that requires little in terms of involvement by an onsite salesman. I’m talking about a portable workstation with monitor mount and lockable storage compartment.

Imagine walking through a crowded trade show; everywhere you turn you see sales people blasting out their sales pitches to anyone in ear shot. Flashes of light and color coming from all directions accompany the teeth shattering pulse of the music as it blasts overhead. If you didn’t know better you might think that you were actually visiting one of the cities trendiest night clubs. Then suddenly off the side something catches your eye. It could be the overhead banner that promises a one of a kind experience for anyone that is interested in trying something new. It could the lone salesman as he stands smiling greeting those that walk by in a polite yet unobtrusive manner. Then again what might actually be catching your attention is the monitor station behind him with its sleek curved design, custom graphics promising something new is waiting to be experienced, and a flash of something on the screen that begs further investigation. As you approach the salesman invites you to learn more about his product and simply presses a button that starts a slide show designed to let you know just how much the product being discussed could change your life.

Sometimes you don’t need the flash and glitz that those over the top displays provide to get your point across. While larger structures definitely attract attention and are always popular, something as simple as a portable workstation with a monitor and an eye catching slide show may just be enough to attract the customers you are looking for. Plus they are easier on your wallet as well. The next time you get ready to go all out for that next event, take a moment and reconsider using a smaller display with a quality message. You might be surprised at your results.

The Survey Says! What Customers Can Tell You About Your Exhibit

Wednesday, June 23rd, 2010

Getting ready for a trade show involves a lot of guess work. How many people will be attending? Will they be in the mood to spend or will you just get a bunch of window shoppers? Is going big the right direction or would something more personal have a more profound impact? Like I said guess work. All the prep in the world will only get you so far and the fact is that once it’s all said and done, how effective you were all boils down to how well you were able to influence the customer. Something as simple as the temperature of the building, the layout of the event, or the condition of the facilities could make or break your whole trip. Maybe instead of guessing what your customers want, you should be asking them straight out.

Feedback straight from the customer is one of the best ways to judge how effective your displays are. All the custom graphics, overhead banners, video stations in the world mean nothing if instead of attracting the customer they distract them or worse send them running in the other direction. Feedback is easy to get cause all you gotta do is ask. Forget surveys or questionnaires, just strike up a conversation with those that visit your booth and ask them what they think. Like they taught us in school it’s about the What, When, Why, and How of it all. “What do you think of our presentation?” “How do you think we could be more effective?” “Why would somebody not want to know more about what we are offering?” “When do you think you might want to talk more about our product?” Try to be as casual as possible so as not to give people the feeling of being interrogated, but at the same time don’t be afraid to ask people for ways you could have done a better job at getting your message across.

After all the glitz and glamour of the trade show is over with, what matters the most is how effective you were in getting your message across to the customer. By talking to visitors throughout the day and getting their opinions on your presentation not only are you creating a relationship with that person, but you also gain some insight how you can be better prepared for your next event.

The Art Of Knowing What You Want And How To Get It

Monday, June 7th, 2010

Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.

Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?

All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?

Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!

When Comes To First Impressions, Godfrey Is Second To None.

Thursday, April 22nd, 2010

We’ve all been there. Palms are sweaty. Knees a bit shaky. Butterflies are busy making laps inside your stomach. Today’s the day things are going to be different and it all starts with that first moment. If you pull it off the possibilities are limitless. Make a mistake though and you may never get a second chance. I’m talking of course about that first impression and regardless of if your about to go on your first date with the woman of your dreams or interviewing for that job that could make your entire career, those first few minutes could be the key to success. The same holds true when it comes to marketing. In today’s fast paced world where everyone is constantly bombarded with ad after ad, you need something that will set your company apart from the rest and let them know you’re the best….you need one of the fabulous designs that only the Godfrey Group can offer you.

No matter the product, regardless of the location, the Godfrey Group has just the right display to fit your every need. From Outdoor Event and Tent displays, to Overhead Banners, to Game Displays and Props, we’ve got  the thing to meet your needs when the time is right…the first time. If you’ve got a product that is ready to change the world, one of our amazing high quality displays or fixtures could be all it takes to send you over the top and on your way to astronomical sales. Let us help you cement the idea in your customers head that you are the thing they need most. Remember you never get a second chance to make a first impression. Call us today at 1-800-789-9394!!!!

Godfrey Group Can Create the Trade Show Booth of your DREAMS

Friday, April 2nd, 2010

If you check out the videos at Exhibitor Magazine.com, you’ll be open-mouthed at the fantastic trade show booths, kiosks, exhibits, and displays.  This video, for example.

How can you even HOPE to have a display that cool?

Easy.  Just go to Godfrey Group.com and click around.  The helpful staff there are happy to help you put together a booth, etc, that will rival anything anyone else could ever create.

Nothing you see at any other trade show in the world, awesome as the display might be, can rival what the people at Godfrey Group can create for you.  That’s a promise.

Godfrey Group Has the Perfect Trade Show Display For You!

Sunday, January 17th, 2010

th_f-port-tradeGodfrey Group can accommodate your every trade show need!

No matter what kind of trade show booth, kiosk, or display you might need, Godfrey Group has the perfect one!

Whether your display needs to be small, medium, large, or extra-large, we’ve got it.

Need a portable display?  We’ve got it.

Need something a little more permanent?  We’ve got it.

Are you happy with the display you’ve already got, but are interested in dressing it up a notch with new banners and signs?  We’ve got your banners and signs!

Do you prefer a more environmentally friendly “green” display?  Godfrey Group has a large selection of “green” booths and displays!

Do you need a display or booth of a specific color or design?  Godfrey Group can custom-design anything you could possibly need for your trade show display!

Do you or your client prefer a fabric booth and display?  Godfrey Group has an entire section of fabric displays!

Whether your trade show needs are for an indoor display, an outdoor display, or a display that can go either way, we’ve got it here at Godfrey Group!

No other company can match our quality, our prices, our selection, or our customer service.  Give Godfrey Group a call today:  1-800-789-9394

We’re standing by to answer any and all of your questions!

2010 International Consumer Electronics Show (CES)

Thursday, January 7th, 2010

logo The world’s largest consumer technology trade show, the 2010 International Consumer Electronics Show, known in the industry as the CES, is being held this week in Las Vegas at the Las Vegas Convention Center/Las Vegas Hilton and The Venetian. CES is such a large show that at least two venues are necessary, for the show covers more space than 35 (American) football fields. That’s a big space, folks.

The CES is always loaded with fantastic new electronics, all displayed beautifully in trade show booths and kiosks, many of these from Godfrey Group. If you are attending CES with specific products or companies in mind, look above the crowd for overhead banners and hanging headers; those are always an easy way to find something specific in a large area.

General information about the CES may be found on its website.

Hadn’t you best hurry over there?  Lady Gaga, Garfield, Stan Lee, Drew Carey, Guy Kawasaki, Soleil Moon Frye (Punky Brewster!), Bradley Whitford, Tommy Lee, and many other celebrities will be at this year’s CES.

And the EXHIBITS!!! Awesome doesn’t begin to describe them.

Trade Show Display Options

Thursday, December 31st, 2009

h-round-10ftx42in-rs1042-9979Businesses put up a booth or kiosk at a trade show in order to attract potential customers, and potential customers are attracted to booths and kiosks that they can see!  One thing that will make your display more noticeable than the others is to hang a header over it.

Headers can be seen across a crowded room, as the song says.

Once your header has been spotted, your potential customers/clients might also be give a good impression if your main display is “green,” and Godfrey Group can help you there, too!  We have an extensive list of eco-friendly display options.

Not sure exactly what kind of trade show display is right for you?  Rent first! Godfrey Group miscrentalcan offer you a wide selection of rental kiosks, booths, and displays.

Make Your Trade Show Display Instantly Noticeable!

Thursday, December 10th, 2009

garden-celticsWhen people come to any kind of trade show, their attention is, at first, all over the hall!  What is it that makes someone’s eye stop short and give something a longer look?

A unique and attention-grabbing kiosk or display, that’s what.

Here at Godfrey Group, we have a display, booth, or kiosk for any business or individual, and if someone can’t find EXACTLY what he or she is looking for, we’ll create it!

Remember, your business has set up at a trade show in order to attract potential customers or clients.  Why not choose a display that will attract your customers the moment they glance your way?