Archive for the ‘Kiosk placement’ Category
Friday, January 21st, 2011
Ask any one of the thousands of victims of workplace crime and you are sure to learn that workplace violence is real and happens every day. According to the National Center for Victims of Crime:
*In 2007, 12.7 percent of violent crimes and 14.7 percent of property crimes were committed against victims who were at work or on duty at the time, amounting to 621,450 violent crimes and more than 2.5 million property victimizations.[1][1]
*Of the 621,450 violent crimes committed in the workplace in 2007, 492,790 were simple assaults, 97,830 were aggravated assaults, 23,270 were robberies, and 7,550 were rapes or sexual assaults.[2][2]
*Nearly 80 percent of workplace homicides are committed by criminals otherwise unconnected to the workplace.
For business owners large and small all across the country keeping their employees safe is quickly becoming a major concern and expense. While such things as security officers and high tech alarms certainly work, for those looking for a little extra security Godfrey just might be able to help. It might sound simple but a kiosk with touch screen monitor, printer, and phone line could help you keep your entire facility safe for little expense. A custom designed professional kiosk from Godfrey will greet your visitors as they walk in the door and offer them direction as to how to seek employment, contact individuals inside the facility, and make an appointment if unexpected. What it will ultimately do best though is act as an additional form of security by helping screen individuals and keep them out of the areas where they may possibly harm your employees.
In today’s world you can’t be too careful when it comes to personal safety at home or at work. That’s why it so important to not take safety for granted and take every possible step necessary to ensure the well being of your employees. A custom designed kiosk from Godfrey may just be the thing that stops your office from becoming another statistic.
Tags: booths, crime statistics, kiosk, kiosk displays, kiosks, marketing tips, showroom, workplace violence
Posted in Kiosk placement | No Comments »
Friday, November 26th, 2010
It’s officially Black Friday and shoppers everywhere across the country are camping out in line for the hottest deals of the season. Neither rain, sleet, nor snow kept people in their beds this morning as they braved the early hours, endless lines, and hordes of people just itching to get their hands on that must have item of the year. According to those in the know, the history of Black Friday goes back over forty years; “The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit. Ever since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.”
While Black Friday is definitely worth battling the early hours and out of control crowds for consumers, for vendors fighting to get their attention everyday has the possibility of setting sales records thanks to 2 amazing displays.
TechForm Aluminum Extrusion Exhibit System
How many times have you found yourself walking out of the mall or towards the checkout line and suddenly locked in on a new gadget that will change your life. Some of the most sold items on the market are found near the exits as consumers simply can’t avoid last second spontaneous buys. The TechForm Exhibit System is built for just those types of items. Featuring Velcro receptive fabric panels, halogen arm lights, a four tier center shelving module, and two side wall extensions with built in racks made to hang products such as shirts, jackets, etc….the TechForm System is a sure bet for those looking to attract some major attention and capitalize on last minute spontaneous shoppers.
ShowTopper Panel System
For vendors wanting more of a showroom style design with tons of shelving space and room for additional options such as an information booth or audio/video display, the ShowTopper is the show stopper. Along with full color custom graphics featuring your company’s name and logo emblazoned all around, the 20′ version includes three 6 figure panel displays with top riser panels, five backlit headers, eight straight shelves, and eight wedge shelves!! Talk about room for inventory, this is the perfect design for vendors looking to put as much variety in front of the consumer as possible.
Tags: black friday, booths, Custom displays, Custom graphics, customer service, Display Booths, Exhibitors, hanging headers, holiday shopping, kiosk displays, marketing tips, potential customer, potential customers, showroom, unique trade show display
Posted in Custom graphics, Kiosk placement, marketing tips | No Comments »
Monday, August 23rd, 2010
Literature or information displays are a pretty common topic on this blog simply because they are the perfect addition to any type of trade show exhibit. One thing vendors may not realize though is that while the basic structure may not 
change much, these types of modular displays have the ability to be customized into hundreds of different variations. In fact the only thing stopping an information display from meeting all a vendors needs their own idea as to what they really want. Information displays have the flexibility to be used for point of sale purposes, as retail or lobby fixtures, or as a way of collecting contacts and leads. Information displays are more than just stands used to hold brochures and other pieces of literature, they have the ability to be easily be transformed int0 workstations for vendors that desire visitors to enter information into a PC such as applications or contact forms.
Sandwiched between two custom designed fabric banners; a standard information display has several options such as:
- *A canopy and light system that puts a spotlight on the items being showcased
- *Video monitor capabilities
- *Lightbox options
- *Various shelving and peg board options
- *Attachable literature clips and pockets
- *Various face designs such as wood grain, metallic, velcro fabric, or any number of laminate colors
- *The ability to swivel
Information displays also come is several shapes including the standard dual sided module, a six sided pivoting kiosk, and a simple yet classic sign post stand. Any trade show vendor will tell you that it’s often the smallest touches that have the most impact. Information displays have the ability to take several small ideas and combine them into one amazing display perfect to fit all your trade show needs. Made up of light weight materials and easy to install if a company is looking for a point of sale terminal to go into their showroom or has a need for a portable literature stand with video capabilities, an information display is sure to increase sales and brand awareness for all that take advantage of it’s flexibility.
Tags: banners and signs, booths, brand awareness, custom design, customer service, customers, Display Booths, Displays, fabric banners, increased sales, information display, kiosk displays, light boxes, lightweight materials, literature displays, marketing tips, point of sell displays, portable trade show display, potential customers, showroom, showroom fixtures, Trade Show, trade show info, unique trade show display, video stations, work stations
Posted in Custom displays, Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Monday, July 26th, 2010
If you are one of millions that work for or own an auto-dealership than to say that the recent economic crisis has been tough may just be one of the biggest understatements you’ve heard in quite some time. If the money troubles faced by Ford, GM, and Chrysler didn’t hit you hard, then the total collapse of consumer confidence in Toyota due to all the safety recalls was surely the last straw. Let’s face it everyone has had it rough recently and while dealerships are struggling to find customers, those customers are struggling to earn enough to get by themselves; still though one rule will always hold true: sooner or later everyone will need to buy a car. All across the country prices are coming down and rebates are going up as dealerships try their best to get America buying cars once again. One way this is being done is by going back to basics and re-establishing those core relationships with customers. I think maybe Godfrey can help with this thanks to a couple unique items that are sure to turn that empty lot into a crowded hot spot.
People love to eat and there’s nothing they like better to eat than free food. Hot dogs are cheap, bottle water is always a favorite…why not host a cookout and I bet you can guess that we’ve got the perfect thing to host it under. I’m not talking about just some ordinary pop-up tent, what you need is a tent cluster!!! Not just made of up one single tent, a tent cluster is actually four tents with a large outdoor umbrella in the center. Inside what you will find is a large circular kiosk perfect for serving for pitching hogs dogs and great deals out to the waiting public. All covered with your custom logo of course!
Once you have your tent city in place, you need something to get them off the street and into the lot. You need something just as big and dramatic as those rebates and low prices. This is where Godfrey comes through again with a custom designed inflatable prop. Is it tailgating season? Why not a giant goalpost. Would you like those driving by to know that all you really want to do is help them get that giant monkey off their back so they can stop worrying about when their car is going to breakdown? How about a giant gorilla! The list of designs that Godfrey can create especially for you goes on and on.
Now more than ever paychecks are hard to come by and because of this, consumers are being extremely selective when it comes to letting go of hard earned cash. Before they spend a dime they are doing their research, making sure they know exactly what they need, and are going the extra mile to get the best deal. Likewise dealerships need to remind the public they are there to help the consumer by providing them with a quality vehicle and top of the line customer service. If you are one of these struggling dealerships check out all the great outdoor props, signs, and tents and let Godfrey help you make your next sales event a guaranteed success.
Tags: automotive sales, custom logos, fabric structures, inflatables, kiosks, outdoor props, portable signs, struggling sales, tent clusters, tents
Posted in Custom displays, Kiosk placement, Mushroom kiosks, Promotional Ideas, Uncategorized | No Comments »
Monday, July 5th, 2010
Did you know many companies will borrow from the bank each month based on projected receivables? Furthermore supplies, production schedules, material costs, and labor all require a certain amount of forecasting in order to know what to expect from the coming month so that the company is not caught off guard by an expense or decrease in business that may change the shape of the budget. Projecting what is about to happen next requires a certain amount of looking back at recent trends and looking forward in an attempt to identify upcoming obstacles or new opportunities. Trade shows in particular offer some special challenges when it comes to forecasting, but the process is just as important. One way to accurately predict the expenses, visitor turnout, revenue, and overall success of an event is to keep a diary.
For most people the word diary probably brings to mind thoughts of little girls writing in pink notebooks they keep under their mattresses, but in fact everyone keeps a diary of some sort. Every time you balance your checkbook you are making an entry into a diary. Whenever you log how much mileage you put on your car so you can be reimbursed by your company you are keeping a diary. Even this blog could be considered a diary all about trade show tips, events, and custom displays. Keeping a trade show diary of your own may just the key to success you have been looking for. The next time you’re at a trade show take a moment to step back from your exhibit and write down what you see. What has been your biggest selling item so far? How many people have come by and what was their demographic? Was there anything about your kiosk that did flow right with the rest your setup? Were you a good fit with the vendors around you? Could you have done anything better? At the end of the event make notes about the number of contacts you made and be sure to follow-up with them at a later time. By answering these questions not only are you gaining insight into how well you are operating, but more to the point you are keepping a log that can be used at other events to help determine what works and what doesn’t.
In business forecasting is not an exact science, but whether you like doing it or not you can’t deny the results. Paying attention to recent trends and adjusting your finances accordingly could be one of the smartest business moves you will ever make. The next time you are walking out the door on your way to an event, grab a notebook and remember to make notes afterward. Trust me you’ll thank yourself later.
Tags: booths, Custom graphics, customer, customer service, customers, Display Booths, Exhibitors, Exhibits, kiosks, portable trade show display, Trade Show, trade show advice, Trade Show Booths
Posted in Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Tips | No Comments »
Monday, June 21st, 2010
You may remember last week at this time we were all taking about the kick off of the E3 Expo in Los Angeles, Ca. and the rumors that were swirling around concerning the latest in high tech games that would be announced. As it turns out Project Natal (now called Kinect) and the Nintendo 3DS both premiered to huge crowds and immediately were proclaimed crowd favorites. Though I wasn’t able to attend the trade show, I did catch the majority of the coverage which was carried live on the G4 network and I gotta say impressed is simply not a good enough description of how I felt after catching a glimpse of all the amazing booths. From a full sized wrestling ring featuring characters in the video game Lucha Libre AAA Heroes of the Ring to literally hundreds of hands on demos of some of the most talked about games in years, if the folks behind E3 did anything right it was knowing what video game fans wanted to see and making sure those vendors were there.
As a vendor your priorities are different from those that are responsible for the scheduling and promotion of an event, but the lessons learned from E3 still apply:
- Customers want to be catered to. Long gone are the days when a company can just put a product on the market, come up with a general slogan, and hope to attract attention. Today’s consumers want to feel like you are talking directly to them. They want custom graphics, hands on demonstrations, sneak peeks or spoilers for upcoming products, and over the top demos. At the same time people want to know they are getting a certain amount of quality with their purchase as well as the thrill of being the first in their group of friends to own such an amazing item.
- In order to be successful you must go where the people are. The E3 Expo is a classic example of how birds of a feather flock together. If you’re a company that understands the value of attending trade shows and other events in order to showcase your products to the public, than you want to make sure you are setting your kiosks up where the people actually are. If you make kitchen appliances there’s no need to setup at a video game convention. If you paint portraits for a living, a car show isn’t the place to show off your skills. Before you hit the road make sure you’re not going to be the odd duck at the event and that there are similar products being demonstrated.
While events like the E3 Expo are amazing to witness and generate tons of support for all those involved, beyond the glitz and glamour lie some very important lessons that all vendors need to take notice of. By creating custom demonstrations geared towards making consumers feel unique and catered to, companies are finding better ways to create buzz and generate sales. Also in order to get the most of a trade show you want to make sure your product stands out from the crowd while at the same time is connected to the other vendors around you.
Tags: 3DS, booth, booths, Custom graphics, customer service, customers, Display Booths, electronics entertainment expo, Event Planners, kinect, kiosk displays, kiosks, marketing tips, Natal, portable trade show display, potential customers, showroom, trade show booth, Trade Show Booths, Trade Show Displays
Posted in Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Monday, June 7th, 2010
Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.
Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?
All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?
Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!
Tags: booth, booths, client, Conference Vendor, conventions, customer service, customers, Display Booths, Display Company, Displays, Eco-friendly displays, Event Planners, Godfrey Group popups, hanging headers, inflatables, kiosk, kiosk displays, kiosks, lobby, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, showroom, Trade Show Booths, trade show kiosk, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Digital signage, Eco-friendly displays, Expert trade show advice, Kiosk placement, lobby displays, marketing tips, Mushroom kiosks, Office fixtures, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booth Rentals, Trade Show Booths, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Wednesday, May 5th, 2010
If you’ve spent any amount of time in one of our nation’s fine never ending malls, then chances are you’ve probably been verbally assaulted by some over eager kiosk worker attempting to talk you into buying anything from a stake in a time share to hand carved garden gnomes. Not to knock these guys (after all everyone started somewhere), but trying to scalp me with a remote control helicopter while I’m on my way to the GAP isn’t the way to get me to fork over my hard earned cash. For that matter macing me with fresh linen body spray isn’t going to do the trick either. If you’re like me and you’re tired of these guerilla warfare tactics, then you know the way to reach my wallet is through my mind not by getting in my face. As a society we are constantly bombarded by image after image all designed to create all of these spontaneous purchases that leave us feeling empty moments after the money is gone. What we need though….what really gets us motivated to invest in something new is when companies speak to us with intellect and respect.
The Godfrey Group has created a line workstations especially designed to give us consumers exactly what we want; a simple straight forward modern twist on the traditional kiosk that speaks volumes without knocking you over the head with crazy antics. These workstations are offered in a variety of styles including: the Truss Workstation featuring a monitor mount, oval pedestal base, and backlit header frame; the 84″ Truss Monitor Station with its laminate base and two counters perfect for holding all your promotional materials; plus the ultra modern TechForm Video Display System featuring amazing graphics and tons of accessories.
If you’re thinking about setting up shop in a nearby mall before you do something drastic like hiring a killer kiosk worker to invade the personal space of a thousand fleeing shoppers, consider a more subtle approach. By choosing something from Godfrey’s line of cutting edge workstations you’ll be doing what those other guys can’t….you’ll be attracting customers instead of distracting them.
Tags: booth, booths, Conference Vendor, conventions, customer service, customers, Display Booths, Exhibitors, Godfrey Group, kiosk, kiosk displays, kiosks, portable trade show display, potential customer, potential customers, showroom, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
Posted in Kiosk placement, Trade Show Displays, Trade Show Exhibits, Workstation | No Comments »
Thursday, April 22nd, 2010
We’ve all been there. Palms are sweaty. Knees a bit shaky. Butterflies are busy making laps inside your stomach. Today’s the day things are going to be different and it all starts with that first moment. If you pull it off the possibilities are limitless. Make a mistake though and you may never get a second chance. I’m talking of course about that first impression and regardless of if your about to go on your first date with the woman of your dreams or interviewing for that job that could make your entire career, those first few minutes could be the key to success. The same holds true when it comes to marketing. In today’s fast paced world where everyone is constantly bombarded with ad after ad, you need something that will set your company apart from the rest and let them know you’re the best….you need one of the fabulous designs that only the Godfrey Group can offer you.
No matter the product, regardless of the location, the Godfrey Group has just the right display to fit your every need. From Outdoor Event and Tent displays, to Overhead Banners, to Game Displays and Props, we’ve got the thing to meet your needs when the time is right…the first time. If you’ve got a product that is ready to change the world, one of our amazing high quality displays or fixtures could be all it takes to send you over the top and on your way to astronomical sales. Let us help you cement the idea in your customers head that you are the thing they need most. Remember you never get a second chance to make a first impression. Call us today at 1-800-789-9394!!!!
Tags: booth, business, Conference Vendor, customer service, customers, Exhibitors, Godfrey Group, hanging headers, kiosk displays, outdoor displays, Overhead banners, portable trade show display, potential customer, trade show booth, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, Kiosk placement, Overhead banners, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips | 1 Comment »
Friday, April 2nd, 2010
If you check out the videos at Exhibitor Magazine.com, you’ll be open-mouthed at the fantastic trade show booths, kiosks, exhibits, and displays. This video, for example.
How can you even HOPE to have a display that cool?
Easy. Just go to Godfrey Group.com and click around. The helpful staff there are happy to help you put together a booth, etc, that will rival anything anyone else could ever create.
Nothing you see at any other trade show in the world, awesome as the display might be, can rival what the people at Godfrey Group can create for you. That’s a promise.
Tags: booth, exhibitor magazine, exhibitor online, Godfrey Group, kiosk, trade show display, video
Posted in Backlit displays, Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Deskwrap, Digital signage, Earth Frames, Eco-friendly displays, Expert trade show advice, Godfrey Group News, Kiosk placement, lobby displays, Modular literature displays, Mushroom kiosks, Overhead banners, Poster frames, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade Show News, Trade show popups, Trade Show Tips, Workstation | No Comments »