From both Gokis.net and RetailCustomerExperience.com’s Caroline Cooper, we see examples of kiosk placement where we might not have expected it: in the grocery store!
Gokis.net informs us that:
The SoloHealth people develop new partnerships for their customized vision screening/test kiosk. Established in late 2007, SoloHealth has placed EyeSite kiosks throughout its home base of Atlanta in retail locations such as Walgreens, Kroger, Walmart and regional malls. Since September of 2008, SoloHealth has screened over 100,000 people.
Transitions Optical and Optos Join SoloHealth to Expand Use of EyeSite™ Self-service Vision Kiosks to Increase the Frequency of Eye Examinations
SoloHealth, maker of EyeSite™ self-service vision testing kiosks is partnering with Transitions Optical, Inc., Optos, and other leading eye care companies to deploy a large number of its EyeSite kiosks in a major US market this summer. EyeSite kiosks provide free vision screenings and are not designed to replace an eye exam. Instead, the highly sophisticated optical software and interactive video interface accurately assesses distance and near vision. A printout indicates the results, provides eye health and product information, and refers the user to a participating eye care professional nearby.
Atlanta, GA (PRWEB) April 16, 2009 — SoloHealth (http://www.solo-health.com), maker of EyeSite™ self-service vision testing and new patient generating kiosks, announced today it will team with Transitions Optical, Inc., Optos, and other leading eye care companies to deploy a large number of its award-winning EyeSite kiosks in a major US market this summer. EyeSite is an innovative vehicle that has the potential to stimulate the eye care category and drive patients to eye care professionals because it offers free, simple and quick vision assessments coupled with education on the need for a comprehensive eye exam. Manufacturers can also market products on the interactive kiosks, which are placed in a variety of locations meant to capitalize on consumer demand and traffic. EyeSite kiosks allow consumers to assess their near and far vision, schedule an appointment with a local eye doctor, and learn about general eye health conditions–all in about five minutes.
Self-service is growing in popularity and partnering with SoloHealth, an innovator in the self-service market, gives us one more tool to reach out to patients and consumers “We view eye health education as an important part of our mission,” said Dave Cole, general manager of the Americas, Transitions Optical. “As consumers better understand the importance of taking care of their eyes, they’re more likely to make regular appointments. EyeSite is free and convenient, and has real potential to stimulate interest in vision care and increase the number of patients practitioners see.”
And then, RetailCustomerExperience.com gets more specific with:
Atlanta-based SoloHealth has announced that regional grocery chain Schnucks Markets Inc. will deploy SoloHealth’s EyeSite vision-screening kiosks at 30 of its St. Louis-area stores.
Bart Foster, founder and chief executive of SoloHealth, says many people don’t realize they may be at risk for eye problems:
Too often, people don’t realize that their vision may deteriorate so slowly that it may be imperceptible. They may think they have 20/20 vision, but in reality, eye disease may be forming. In fact, of the 175,000 people tested in our home base of Atlanta, 25 percent had never had an eye exam despite, in many cases, having risk factors such as family history of eye disease. By partnering with Schnucks, we hope to encourage those in the St. Louis area to take a brief moment to stop by our free kiosks and make their vision health a priority. By taking care of our eyes today, we can help to preserve the gift of sight for years to come.
The EyeSite kiosk provides a free, interactive vision test that assesses risk of eye disease and provides relevant eye health information and lists of local eye care providers. The kiosk prints a customized report of the test’s results for users to share with their eye care professionals.
The world’s largest consumer technology trade show, the 2010 International Consumer Electronics Show, known in the industry as the CES, is being held this week in Las Vegas at the Las Vegas Convention Center/Las Vegas Hilton and The Venetian. CES is such a large show that at least two venues are necessary, for the show covers more space than 35 (American) football fields. That’s a big space, folks.
When people come to any kind of trade show, their attention is, at first, all over the hall! What is it that makes someone’s eye stop short and give something a longer look?