If at all possible, try to have AT LEAST two people in your kiosk or booth at all times, even while you’re setting up or taking down. If a potential customer happens by, and you’re too busy to talk to him/her, you might have just kissed an actual customer goodbye!
With two or more people in the kiosk at all times, there will always be someone to answer questions and give out samples, etc, even if the show isn’t officially open yet.
Remember, however busy you might be with set-up or take-down, be sure to take the time to give your complete attention to people who want to talk to you about your service or product!
This is a good idea even when you’re officially open, for if one of you is busy with a customer, the other is free to take care of additional people who have questions. If someone has to wait too long to get some attention, you’ve lost a sale.
Businesses display their goods and services at trade shows in order to demonstrate to potential customers what that business might do for them. To do this effectively, the trade show display must have instant customer appeal. In addition, once the potential customer’s attention has been captured, the display must be such that the customer can truly appreciate the goods/services being marketed, and can retain and recall this information at a later date.