Godfrey Group Blog

In marketing terms the definition of a Gatekeeper is someone who controls the flow of information from one person to another.  In sales everywhere you turn you are bumping into one of these information controllers.  Their entire job is to evaluate each situation that someone else believes should receive their supervisors attention and decipher as to whether or not if what they are being told is vital knowledge that should be passed up the food chain or is simply a sales pitch that can easily be passed along via brochure, business card, or email. After all the boss is busy. The boss doesn’t have time to talk to everyone that walks in the door. The boss gets upset at the Gatekeeper for not screening better and causing his time to be wasted. When the boss is unhappy nobody is happy.

 Taking all of the above under consideration you can understand why the Gatekeeper has just as much power as anyone in the company. The ability to control the flow of information is a very awesome tool to wield around. Before they can do their job though Gatekeepers need a couple things, first of all they need to be surrounded by a professional environment that doesn’t allow information to flow past them.  You can’t just sent them out in the open where work is clearly visible behind them and expect them to stop solicitors from getting a leg up. There needs to be a barrier between them and the inner workings of the company. Something like one of our many Bizwall Retail Interiors which gives your office a touch of class, professionalism, and most importantly privacy. Our line of partitions and wall panels is designed to provide comfort to all that enter your location while at the same time limiting their involvement with the work that is taking place behind closed doors. 

The next thing your Gatekeeper needs is a desk that allows plenty of space for their computer, fax, files, and confidential materials that need to be kept out of the public eye. They need an area that is neat and organsized plus also keeps clutter to a minimum so as to maintain a professional appearance.  The DeskWrap Secretary Reception Center is all of that and more.  A perfect match to our Bizwall line, this isn’t your ordinary desk.  Ranging in length from 48″ to 120″ this reception center comes with ample shelving, plenty of space for hanging file folders, and even has a personal storage compartment.

Your Gatekeeper is only going to be as good you allow them to be and that’s why you need to give them the best tools for the job. With Godfrey’s line of Bizwall Interiors combined with the DeskWrap Secretary Reception Center your company will not only be putting a professional looking face on the front of your office, but one that allows for confidentiality as well as privacy.