Archive for the ‘Eco-friendly displays’ Category
Wednesday, March 16th, 2011
This Thursday is that special day of the year where the rivers turn green, everyone suddenly remembers their Irish heritage, and we all wear the same color to work. St. Patrick’s Day is upon us once again and that means everyone will go green for at least one day. While in this case going green takes on a whole new meaning more closely associated with leprechauns and four leaf clovers, why not take advantage of the day by showing those around you how much you care about the environment at the same time? For business owners who regularly attend trade shows across the U.S. and the rest of the world, why not celebrate this St. Patrick’s Day by turning your trade show display into an all green event.
Environmentally Friendly Trade Show Display
Always on the cutting edge of trade show exhibit design, Godfrey has taken that idea of what a standard trade show display should be and completely turned it into an environmentally friendly work of art. In the past trade show displays have been bulky, hard to transport, unimaginative at times, and anything but good for the planet; those days are over thanks our environmentally friendly trade show displays that feature such earthy friendly options such as:
*minimal construction
*recycled aluminum tubing
*earth friendly fabric graphics
*ultra-light materials
Plus those traditional techniques that so many trade show displays are known for are still there only now they are done in a way as to help the environment. This means that those same amazing designs and custom graphics that you have come to expect from Godfrey can still be had. This St. Patrick’s Day show your love for green not by chugging back a pint, but by saving the planet!
Tags: Custom displays, Custom graphics, Display Booths, environmentally friendly trade show display, going green, green trade show display, marketing tips, planet friendly, potential customers, St. Patricks day, unique trade show display
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Monday, January 17th, 2011
Last week Anaheim Convention Center in always sunny Anaheim, California was the home of the annual National Association of Music Merchants (NAMM) trade show. The event which is unfortunately not open to the public drew a crowd of over 90,000 and caught some headlines thanks to a one of a kind music set that is has everyone across the country talking. It all went down Wednesday when former Arkansas Governor Mike Huckabee and rumored 2012 Republican presidential candidate got the chance of a lifetime to pick up a guitar and play a couple songs with legendary Def Leppard guitarist Phil Collen. Huckabee was at the trade show in support of their commitment to keep music education in schools. The former Governor turned Fox New talk show host described this year’s NAMM trade show as “musician’s heaven”
Soon after the jam session took place the video went viral and within seconds millions all around the world that had never heard of the trade show event were suddenly checking out the NAMM video. As one can imagine this kind of advertising is priceless, yet isn’t anything that can’t be done by any other trade show vendor on the circuit today. The trick is giving the people something they have never seen before such as a one of a kind display that is sure to knock them off their socks. Imagine the type of response you could receive by letting Godfrey help you design a custom built display such as a submarine complete with a periscope, portholes, video monitors, and computer kiosks that are specifically designed to engage the customer. How about an eco-friendly trade show display with a center tower topped with fire and surrounded by monitors showing off your hottest products.
Sure it helps to have a movie star or legend of rock handy, but when one of those isn’t waiting in the wings a quality built custom designed trade show display from Godfrey is sure to get people talking!
Tags: booths, computer kiosks, computer stations, custom built designs, Custom graphics, Display Booths, Eco-friendly displays, fabric structures, kiosk displays, marketing tips, portable trade show display, potential customers, Trade Show Booths, unique trade show display
Posted in Custom displays, Custom graphics, Eco-friendly displays, marketing tips, Promotional Ideas, Trade Show Displays | No Comments »
Wednesday, December 29th, 2010
This week we talking about the one thing on everyone’s mind and that’s New Year’s resolutions. Whether you are planning on quitting smoking, joining a gym, or answering the phone when your mom calls every day, no doubt you have something special in mind that if you could just stick to it might change your entire life. New Year’s resolutions aren’t just for individuals though. In fact setting a list of goals for the coming business year is always a good practice to maintain and could end up making you a ton of profits. On Monday we discussed a type of resolution that is sure to be at the top of everyone’s list, going green with the help of Godfrey’s PodForum series of environmentally friendly trade show displays. Today we want to focus on another way to save, but this time we want to target your wallet with the help of our trade show rental program.
One question we get time and time again about display renting is “How can it help my business?” The answer is “How can it not?” Regardless of whether you operate a retail store, a mail order company, or even a mall kiosk, renting a display is not only a smart decision it may just be the key to opening up doors you never knew existed.
How renting a display can help your business
1) Allows you to be in two places at the same time. We understand you can’t always control other people’s schedules and that at times it seems almost impossible to be at all the places that you would like to at the same time. So what do you do on those days you need to be at the big trade show in Chicago, at the local union meeting near your headquarters in New York, and still keep someone at your flagship store? Whether it’s a onetime thing or you find yourself continuously pulled in multiple directions, a rental display can help by easily giving you a presence where the help is needed.
2)Testing out new ideas becomes easier. Got an idea that just might change the way you market your company? Want to test out the waters of the trade show market without having to risk losing a ton of cash? Thinking about expanding but not sure if now is the best time? Renting a display takes care of all of these problems without causing you to over extend your budget
With the New Year quickly approaching now is the time make those changes and take those chances you have been chewing over for months. Thanks to Godfrey’s display rental program you are one click away from gaining access to a display that includes such options as: a standard portable display with graphics creating a custom look; a combination of our systems configured for a custom look; a customized TechForm or Truss beam system; a complete custom PodForum system.
Don’t hesitate contact us today online or at 1-800-789-9394!!!!!
Tags: booths, budgeting, Custom graphics, customer service, Display Booths, display rental program, Eco-friendly displays, environmentally friendly trade show display, Exhibits, fabric structures, marketing tips, outdoor displays, portable trade show display, potential customers, Trade Show Booths, trade show display rental, unique trade show display
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, marketing tips, Trade Show Booth Rentals | No Comments »
Monday, December 27th, 2010
Going green isn’t just a passing fad; it’s becoming more and more of a concern for millions of Americans who are trying their best to save the planet by decreasing their carbon footprint. As they learn to separate their paper garbage, from their plastics and glass, environmentally aware consumers are also looking at their store shelves in an attempt to buy only those products that are safe for the planet and from companies that genuinely care. If you are one of those companies that not only want to do your part to save the environment not because it’s what your customers want, but because it’s the right thing to do; now’s the time make your number one New Year’s resolution to go green with Godfrey!
Godfrey’s is proud to offer its customers not only a chance to save money but to save the planet at the same time with the introduction of the PodForum series! Made with state-of-the-art custom designed earth-friendly fabric graphics and a lightweight skeleton which will undoubtedly save you some space in your wallet while at the same time help save the planet, the PodForum is the perfect display for any trade show vendor looking to let everyone know who they are and what they believe in.
Thanks to the use of minimal aluminum tubing, the options are endless when it comes to designing a trade show display that works best for you. Whether it be a large tower with four or five sub stations encircling it, a series of fabric covered squares which give the appearance of bricks stacked high, or any one of a thousand shapes including trumpet cones and animal cones; the only limitation as to what can be created with this amazing display is your imagination!
Easy to install, easy to transport, easy on your wallet, and most importantly easy on the environment, the PodForum series by Godfrey is the only choice when looking to go green at your next trade show event!
Tags: Add new tag, carbon footprint, Custom graphics, Display Booths, environment, environmentally friendly trade show display, going green, green display, marketing tips, portable trade show display, potential customers, Trade Show Booths, unique trade show display
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Wednesday, October 20th, 2010
The great thing about Godfrey’s extensive variety of trade show displays and exhibits, is that no matter what you are in the market for we’ve got it covered. Whether it is a display that is quick and easy to assemble, an environmentally friendly exhibit, or something private such as a portable conference room, one look around our website and you’ll instantly see there’s no limit to the possibilities of what your next trade show exhibit could look like. But what if you already have a display that for the most part you are satisfied with? What if you purchased an exhibit before you heard about Godfrey and you haven’t gotten your money’s worth out of it yet? The color is still good, there’s no sign of any major wear or tare…basically it’s still a good display yet there are clearly a few extras missing that might help with the overall design. Thankfully Godfrey has the answers guaranteed to solve all the problems with your current display.
Counter Space and Storage Problems- Many are surprised at just what an extra pedestal or two will add to the overall layout of the exhibit. Not only do pedestals provide more counter space, but at a trade show where space is in high demand they can also be used to store extra inventory such as brochures or packaging. Plus they are perfect for helping to direct the flow of traffic into and around the exhibit.
Customized Headers and Banners- While we can’t do much about the lack of customization on an existing display, Godfrey does offer several styles of banners, signs, and hanging headers that can easily feature your company’s name and logo.
Additional Shelving- Information displays not only provide extra room to display brochures and other informational materials, they can also incorporate video and audio accessories which are sure to give your sales a boost.
Custom Flooring- A trade show exhibit should tie everything together. From the color of the walls to the use of graphics to what the company is trying to promote, all of these things should be reflected in the design of the exhibit. Flooring is just as important. Whether it be a red carpet, connecting, or even diamond plated tiles; a good looking floor cover is often the final piece of the puzzle in building a great looking exhibit.
Tags: booths, conventions, Custom displays, Custom graphics, customer service, customers, display add ons, Display Booths, Eco-friendly displays, Event Planners, Exhibit Booth Company, Exhibits, fabric structures, kiosk displays, marketing tips, portable trade show display, potential customers
Posted in Eco-friendly displays, marketing tips, Uncategorized | No Comments »
Friday, October 15th, 2010
The kick off of the world’s largest electronics show the International CES may just be around the corner, but 2009′s event is still getting rave reviews. Recently Trade Show Executive Magazine featured the 2009 event as its winner for North America’s Greenest Show. Organizers of the 2011 event kicking off on January 6th promise even greater strides in the realm of reducing and recycling waste. According to trade show organizers International CES 2009 was able to accomplish several amazing green goals including:
- -Recycled 51 percent (121.27 tons) of the total solid waste generated by show attendees.
- -Implemented recycling bins, recycled carpeting and other enviro-friendly materials onsite.
- -Offset more than 20,000 tons of carbon emissions.
- -Worked with the LVCC to replace more than 15,000 gallons of non-sustainable products, eliminating harsh chemicals used to clean and maintain more than 100 restrooms and the convention space daily.
- -Switched to recycled paper products including toilet paper, facial tissue and paper towels in the LVCC.
- -Diverted all light bulbs used by the show from landfills, as well as batteries and other electronics products.
- -Put hazardous waste disposal programs in effect for waste oil, paints and solvents, and instituted a gas recovery program.
- -Proudly offered two-thirds of all attendee food containers and utensils made of biodegradable hemp, corn byproduct or other organic materials.
- -Used recycled carpet in the aisles in the LVCC.
- -Printed all attendee flyers and CES literature on recycled paper using soy ink.
- -Highlighted eco-friendly gadgets through its Sustainable Technology TechZone.
For 2011′s event going green is going to get even better with the inclusion of the Sustainable Planet Spotlight featuring exhibits on green building, alternate energy sources, green business, and sustainable packaging.
If you are a tradeshow vendor who is looking to attend CES 2011 or is simply looking to go green with your very own green trade show exhibit, Godfrey has the perfect display to fit your needs with the introduction of the PodForum earth-friendly fabric structure. Featuring light weight aluminum tubing, the PodForum not only saves you money on transportation cost by being so compact it also uses minimum amounts of fabrics therefore saving you cash. Plus like all Godfrey designs it can be fully customized to meet your every need!
Tags: 2011 International Consumer Electronics Show, booths, CES 2011, Custom displays, Custom graphics, Display Booths, environment, environmentally friendly trade show display, Exhibit Booth Company, Exhibitors, fabric structures, going green, green trade show products, kiosk displays, marketing tips, PodForum, potential customer, potential customers, Trade Show Booths
Posted in Custom displays, Custom graphics, Earth Frames, Eco-friendly displays, Expert trade show advice, Uncategorized | 1 Comment »
Monday, August 9th, 2010
We talk a lot here about grand exhibits, large fabric walls, and eco-friendly displays, but not all trade show displays are what they seem. In fact you might be surprised at what can be accomplished with the use of a simple folding table. Whether you bring your own or rely on the event organizer to provide one, a folding table combined with a few simple touches from Godfrey might just be the thing you’ve been looking for to turn you next show into something special.
The first thing you need to do is answer the question, when is a folding table not a folding table? Have you seen one these tables after they’ve been shipped, stored, and slid all over the place? They are dirty. They quickly start to show every dent, ding, and scuff. Soon they become so unappealing that you just can’t be expected to give a worthwhile presentation. Not to mention they limit your display space and feature nothing in the realm of customized graphics. So when is a folding table not a folding table? When it’s covered up by a brightly colored table throw. Covering all sides of the table and featuring a customized logo made to your specifications, a wrinkle-resistant table throw covers all those unpleasant looking blemishes and gives your table a professional appearance.
As great as a table throw can be though, it’s basically just the foundation for what could be an even greater sales experience. What you need next is a structure that easily folds out, provides tons of shelf space, and literally takes that Plain Jane table to the next level. One great thing about table top displays are that there are a ton of different styles to choose from. From the simple fold out variety, to the Space Station Popup, to the Roll N’ Go, to the Brief Case style; table top displays are portable, light weight, fully customizable, and are sure to give you a show room quality display perfect for large events or one-on-one customer meetings.
The next time you are looking for a quick and easy display that is full of options and can be customized to feature your company logo, remember that simple folding table and just what can be accomplished with a bit of creativity.
Tags: booths, Custom displays, Custom graphics, custom logos, Display Company, Displays, Eco-friendly displays, fabric structures, fabric walls, marketing tips, portable trade show display, potential customer, potential customers, showroom, table throw, table wraps, tabletop displays, Trade Show Booths, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Custom table throws and runners, Eco-friendly displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | 1 Comment »
Friday, July 23rd, 2010
Today I want to wrap up our series all about how smaller displays don’t always mean you have to settle for smaller profits. Up to this point we’ve discussed the easy to transform and take with you podium shipping case, took a look at what a simple stand alone portable workstation with monitor mount can do for you, and today we are going in a slightly different direction with some thoughts about how the smallest of gestures can make a huge impact. Nobody likes a pushy salesman. You could have the greatest product in the world guaranteed to revolutionize all of civilization and if you come across as too pushy, unsympathetic, and rude you’re not going to have the same results as the other guy who is out there being as polite and helpful as he possibly can. It doesn’t matter you’re standing in front of one of the most state-of-the-art exhibits ever to be showcased at a trade show or simply sweating it out under a single kiosk tent at some country fair, for a majority of consumers how a product is presented is just as important as what is being presented.
3 Key Tips To Politely Present Your Product To Customers
1. Look Them In The Eye And Show Them You Care About What They Think. Notice this doesn’t say, “act like you care what they think.” People can spot when somebody is being fake and pretending to show interest in them just to get into their wallets. When meeting somebody for the first time, learn their name as well as some information about them such as where they are from or what they do for a living. Let them know who you are and how you think that what you are selling could do wonders for them. Try to maintain eye contact as much as possible so they know they have your full attention.
2. Be Graceful and Don’t Come Off As Greedy. It’s no secret to anyone attending that the reason you are standing in front of the custom designed fabric wall is because your job is to sell, sell, sell so don’t knock them over the head with it. Delivering your message without appearing that you are begging for a sale can easily be done. Remember to use the information you have gathered from the the customer up to that point to show them how your product could best suit their needs. Understandably things get hectic at times, but it could be something as simple as a handshake or friendly smile that gets the customers attention and leads them to finding out more about you.
3. Close With Class. Regardless of whether or not a sale is made, there comes a time when you’ve done all you could do and it either had the desired effect or you failed to hit your mark. If it’s the later don’t throw your hands in the air and send the customer on their way with little more than a wave goodbye. Some people will never jump into buying a product immediately no matter how good a deal it appears they are getting. They need time to kick things over in their heads, check with their spouse, or research what you are offering online. Before they leave though make sure to have them write down their name and contact info so you can follow up at a later time. This will give them the freedom to make their selves feel comfortable about what you showed them so that when you do call they are more inclined to commit.
What this whole discussion about whether bigger is better or less is more all boils down to is delivery. The most environmentally friendly display on the market won’t get you anywhere if you are rude and appear to be greedy. Likewise something as simple as one sales rep giving a presentation behind a podium or in front of a literature display will remain just that i.e. alone if he/she does not come across as genuine and compassionate.
Tags: booths, Custom graphics, customer, customers, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, increased sales, kiosk displays, marketing tips, podiums, portable workstations, potential customers, sales, trade show booth, trade show shipping case and podium, unique trade show display
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Tuesday, July 13th, 2010
One look at your grocery store shelves will tell you that going green means big business. It seems that every product on the market is attempting to brand itself as the environmentally friendly choice. With all of this endless supply of concern for the planet taking place (at least from the manufacturing sector) one has to wonder if this is just another gimmick to try and make a buck or do consumers really care about going green as much as Wall Street wants them to. A survey published by the folks at Treehugger says that not only are people becoming increasingly more aware of green products, but that they actively look for products that aim to make the world a better place.
When it comes to green logos “eighty-two percent of online adults recognize the Energy Star logo and 86% recognize the recycling arrows” and “familiarity with green terminology is high for established terms such as recyclable (86%) or energy efficiency (76%)” What this means is that more and more consumers are educating themselves on what items will create less of an impact on the world around them. In fact “fifty-five percent of consumers consider themselves to be environmentally conscious and74% believe companies should do more to protect the environment.” Now let’s translate this into trade show speak; by electing to showcase your products with an environmentally friendly trade show display you are immediately telling your customer three things 1)You care about the environment 2) You understand their concerns as well and 3)Saving the planet is more than a gimmick for you, but rather you are simply practicing what you preach.
What makes the Pod Forum such a great green display is that it is made from a minimal amount of recycled aluminum tubing and the entire exhibit is covered in earth friendly fabrics. This not only means that the display itself is environmentally conscious, but when you take into consideration that the light weight of the display actually costs less and wastes less than what other displays would to ship, than you can clearly see why this is the only choice for vendors who base their existence on promoting a green lifestyle.
If you are a regular on the trade show circuit and on the lookout for a way to reduce your carbon footprint while still attending the same number of events, than the Pod Forum is your chance to give something back to the planet and encourage your customers to do the same.
Tags: booths, carbon footprint, Custom graphics, customers, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibit Booth Company, going green, green conference displays, marketing tips, Trade Show, Trade Show Booths, unique trade show display
Posted in Custom displays, Eco-friendly displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »
Thursday, July 8th, 2010
If you’re a foodie like me (not to mention a huge pop culture fan) than you are no doubt following along with two of the best cooking shows to hit the airwaves in decades. I’m talking about The Next Food Network Star and Top Chef both taking place on separate networks each and every week. Each show features a group of chefs competing in a variety of cooking contests designed to weed out the best and send home the rest. If you look beyond the competition and focus on the basics of the cooking though, you may be surprised to find lessons that relate directly to trade show success. Below is a recipe for a successful trade show and it starts with knowing what you want your end result to be. Like cooking you need to have a loose idea as to what you are making. What do you want your display to accomplish? Do you have a specific design in mind?
1 Dose of Preparation- What type of display works best for your product? Would a literature display be best or do your needs point more towards a computer kiosk? Indoor or outdoor? Pop up or environmentally friendly? What design best matches the types of events you attend? Who are you marketing to and what gets their attention the most?
1 Dash of Creativity- The use of color is a great way to get a persons attention. Try to be unique while at the same time don’t be too extreme as to alienate yourself from other vendors.
1 lb of Follow Through- Make sure you keep up the relationships you make while at an event. The moment you return from a trade show, shoot out an email or call your new contact just to thank them for taking the time to speak to you.
1 Ounce of Prevention- Know what it is about your product that discourages people and come to an event prepared to offer solutions to their concerns. If a customer is concerned about the cost tell them you understand, that others you spoken to have also felt the same way, and that you were able to help them through the use of a payment plan.
Mix With Special Ingredient- Every great chef knows that to truly be successful you must take the ordinary and turn it into the extraordinary. A kiosk is not a kiosk when it features a custom logo along with your companies name emblazoned in the center. By taking the idea of a trade show display and molding it to fit your idea of what the customer is looking for, you are essentially giving them something they are familiar with yet have never seen before.
Like the perfect recipe, the key to a successful trade show exhibit is repetition. Don’t be afraid to try new things and make changes until you achieve a display that fits your needs and creates buzz amongst customers.
Tags: booth rentals, booths, computer stations, Custom graphics, customer service, Eco-friendly displays, environmentally friendly trade show display, Exhibit Booth Company, Exhibitors, Exhibits, Godfrey Group popups, indoor trade show display, kiosk displays, marketing tips, outdoor displays, outdoor trade show display, pop up displays, portable trade show display, potential customer, Trade Show Booths, trademark colors
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, lobby displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade show popups, Trade Show Tips | No Comments »
