Archive for the ‘Eco-friendly displays’ Category

Table Topper Trade Show Stopper

Monday, August 9th, 2010

We talk a lot here about grand exhibits, large fabric walls, and eco-friendly displays, but not all trade show displays are what they seem. In fact you might be surprised at what can be accomplished with the use of a simple folding table. Whether you bring your own or rely on the event organizer to provide one, a folding table combined with a few simple touches from Godfrey might just be the thing you’ve been looking for to turn you next show into something special.

The first thing you need to do is answer the question, when is a folding table not a folding table? Have you seen one these tables after they’ve been shipped, stored, and slid all over the place? They are dirty. They quickly start to show every dent, ding, and scuff. Soon they become so unappealing that you just can’t be expected to give a worthwhile presentation. Not to mention they limit your display space and feature nothing in the realm of customized graphics. So when is a folding table not a folding table? When it’s covered up by a brightly colored table throw. Covering all sides of the table and featuring a customized logo made to your specifications, a wrinkle-resistant table throw covers all those unpleasant looking blemishes and gives your table a professional appearance.

As great as a table throw can be though, it’s basically just the foundation for what could be an even greater sales experience. What you need next is a structure that easily folds out, provides tons of shelf space, and literally takes that Plain Jane table to the next level. One great thing about table top displays are that there are a ton of different styles to choose from. From the simple fold out variety, to the Space Station Popup, to the Roll N’ Go, to the Brief Case style; table top displays are portable, light weight, fully customizable, and are sure to give you a show room quality display perfect for large events or one-on-one customer meetings.

The next time you are looking for a quick and easy display that is full of options and can be customized to feature your company logo, remember that simple folding table and just what can be accomplished with a bit of creativity.

How To Politely Present Your Product To Customers

Friday, July 23rd, 2010

Today I want to wrap up our series all about how smaller displays don’t always mean you have to settle for smaller profits. Up to this point we’ve discussed the easy to transform and take with you podium shipping case, took a look at what a simple stand alone portable workstation with monitor mount can do for you, and today we are going in a slightly different direction with some thoughts about how the smallest of gestures can make a huge impact. Nobody likes a pushy salesman. You could have the greatest product in the world guaranteed to revolutionize all of civilization and if you come across as too pushy, unsympathetic, and rude you’re not going to have the same results as the other guy who is out there being as polite and helpful as he possibly can. It doesn’t matter you’re standing in front of one of the most state-of-the-art exhibits ever to be showcased at a trade show or simply sweating it out under a single kiosk tent at some country fair, for a majority of consumers how a product is presented is just as important as what is being presented.

3 Key Tips To Politely Present Your Product To Customers

1. Look Them In The Eye And Show Them You Care About What They Think. Notice this doesn’t say, “act like you care what they think.” People can spot when somebody is being fake and pretending to show interest in them just to get into their wallets. When meeting somebody for the first time, learn their name as well as some information about them such as where they are from or what they do for a living. Let them know who you are and how you think that what you are selling could do wonders for them. Try to maintain eye contact as much as possible so they know they have your full attention.

2. Be Graceful and Don’t Come Off As Greedy. It’s no secret to anyone attending that the reason you are standing in front of the custom designed fabric wall is because your job is to sell, sell, sell so don’t knock them over the head with it. Delivering your message without appearing that you are begging for a sale can easily be done. Remember to use the information you have gathered from the the customer up to that point to show them how your product could best suit their needs. Understandably things get hectic at times, but it could be something as simple as a handshake or friendly smile that gets the customers attention and leads them to finding out more about you.

3. Close With Class. Regardless of whether or not a sale is made, there comes a time when you’ve done all you could do and it either had the desired effect or you failed to hit your mark. If it’s the later don’t throw your hands in the air and send the customer on their way with little more than a wave goodbye. Some people will never jump into buying a product immediately no matter how good a deal it appears they are getting. They need time to kick things over in their heads, check with their spouse, or research what you are offering online. Before they leave though make sure to have them write down their name and contact info so you can follow up at a later time. This will give them the freedom to make their selves feel comfortable about what you showed them so that when you do call they are more inclined to commit.

What this whole discussion about whether bigger is better or less is more all boils down to is delivery. The most environmentally friendly display on the market won’t get you anywhere if you are rude and appear to be greedy. Likewise something as simple as one sales rep giving a presentation behind a podium or in front of a literature display will remain just that i.e. alone if he/she does not come across as genuine and compassionate.

Are Conumers Really Concerned About Going Green?

Tuesday, July 13th, 2010

One look at your grocery store shelves will tell you that going green means big business. It seems that every product on the market is attempting to brand itself as the environmentally friendly choice. With all of this endless supply of concern for the planet taking place (at least from the manufacturing sector) one has to wonder if this is just another gimmick to try and make a buck or do consumers really care about going green as much as Wall Street wants them to. A survey published by the folks at Treehugger says that not only are people becoming increasingly more aware of green products, but that they actively look for products that aim to make the world a better place.

When it comes to green logos “eighty-two percent of online adults recognize the Energy Star logo and 86% recognize the recycling arrows” and “familiarity with green terminology is high for established terms such as recyclable (86%) or energy efficiency (76%)” What this means is that more and more consumers are educating themselves on what items will create less of an impact on the world around them. In fact “fifty-five percent of consumers consider themselves to be environmentally conscious and74% believe companies should do more to protect the environment.” Now let’s translate this into trade show speak; by electing to showcase your products with an environmentally friendly trade show display you are immediately telling your customer three things 1)You care about the environment 2) You understand their concerns as well and 3)Saving the planet is more than a gimmick for you, but rather you are simply practicing what you preach.

What makes the Pod Forum such a great green display is that it is made from a minimal amount of recycled aluminum tubing and the entire exhibit is covered in earth friendly fabrics. This not only means that the display itself is environmentally conscious, but when you take into consideration that the light weight of the display actually costs less and wastes less than what other displays would to ship, than you can clearly see why this is the only choice for vendors who base their existence on promoting a green lifestyle.

If you are a regular on the trade show circuit and on the lookout for a way to reduce your carbon footprint while still attending the same number of events, than the Pod Forum is your chance to give something back to the planet and encourage your customers to do the same.

A Recipe For Trade Show Success!!!

Thursday, July 8th, 2010

If you’re a foodie like me (not to mention a huge pop culture fan) than you are no doubt following along with two of the best cooking shows to hit the airwaves in decades. I’m talking about The Next Food Network Star and Top Chef both taking place on separate networks each and every week. Each show features a group of chefs competing in a variety of cooking contests designed to weed out the best and send home the rest. If you look beyond the competition and focus on the basics of the cooking though, you may be surprised to find lessons that relate directly to trade show success. Below is a recipe for a successful trade show and it starts with knowing what you want your end result to be. Like cooking you need to have a loose idea as to what you are making. What do you want your display to accomplish? Do you have a specific design in mind?

1 Dose of Preparation- What type of display works best for your product? Would a literature display be best or do your needs point more towards a computer kiosk? Indoor or outdoor? Pop up or environmentally friendly? What design best matches the types of events you attend? Who are you marketing to and what gets their attention the most?

1 Dash of Creativity- The use of color is a great way to get a persons attention. Try to be unique while at the same time don’t be too extreme as to alienate yourself from other vendors.

1 lb of Follow Through- Make sure you keep up the relationships you make while at an event. The moment you return from a trade show, shoot out an email or call your new contact just to thank them for taking the time to speak to you.

1 Ounce of Prevention- Know what it is about your product that discourages people and come to an event prepared to offer solutions to their concerns. If a customer is concerned about the cost tell them you understand, that others you spoken to have also felt the same way, and that you were able to help them through the use of a payment plan.

Mix With Special Ingredient- Every great chef knows that to truly be successful you must take the ordinary and turn it into the extraordinary. A kiosk is not a kiosk when it features a custom logo along with your companies name emblazoned in the center. By taking the idea of a trade show display and molding it to fit your idea of what the customer is looking for, you are essentially giving them something they are familiar with yet have never seen before.

Like the perfect recipe, the key to a successful trade show exhibit is repetition. Don’t be afraid to try new things and make changes until you achieve a display that fits your needs and creates buzz amongst customers.

The Art Of Knowing What You Want And How To Get It

Monday, June 7th, 2010

Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.

Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?

All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?

Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!

Godfrey Group Can Create the Trade Show Booth of your DREAMS

Friday, April 2nd, 2010

If you check out the videos at Exhibitor Magazine.com, you’ll be open-mouthed at the fantastic trade show booths, kiosks, exhibits, and displays.  This video, for example.

How can you even HOPE to have a display that cool?

Easy.  Just go to Godfrey Group.com and click around.  The helpful staff there are happy to help you put together a booth, etc, that will rival anything anyone else could ever create.

Nothing you see at any other trade show in the world, awesome as the display might be, can rival what the people at Godfrey Group can create for you.  That’s a promise.

Showrooms and Retail Interiors

Monday, March 8th, 2010

uvest-dsc_0010-srThe Godfrey Group can design and build your fixtures and create a display environment to your specifications. We combine hard and soft surfaces with display lights, video, light box, displays and product showcase displays to achieve the most effective trade show exhibit space. If you are ready to take your display or retail environment to the next level, send us your requirements or call to talk to one of our project managers about your trade show display needs.

Godfrey Group has dozens upon dozens of displays for your showroom or business, and if you still don’t see what you want, call us, tell us, and we’ll design and make it for you!  1-800-789-9394

If you want to make sure your display or interior is appropriately “green,” Godfrey Group has a whole group of environmentally viable showroom and retail interior products!

Whatever your trade show needs, Godfrey Group can and will meet them, with more choices and better services than any other company!

Godfrey Group Has the Perfect Trade Show Display For You!

Sunday, January 17th, 2010

th_f-port-tradeGodfrey Group can accommodate your every trade show need!

No matter what kind of trade show booth, kiosk, or display you might need, Godfrey Group has the perfect one!

Whether your display needs to be small, medium, large, or extra-large, we’ve got it.

Need a portable display?  We’ve got it.

Need something a little more permanent?  We’ve got it.

Are you happy with the display you’ve already got, but are interested in dressing it up a notch with new banners and signs?  We’ve got your banners and signs!

Do you prefer a more environmentally friendly “green” display?  Godfrey Group has a large selection of “green” booths and displays!

Do you need a display or booth of a specific color or design?  Godfrey Group can custom-design anything you could possibly need for your trade show display!

Do you or your client prefer a fabric booth and display?  Godfrey Group has an entire section of fabric displays!

Whether your trade show needs are for an indoor display, an outdoor display, or a display that can go either way, we’ve got it here at Godfrey Group!

No other company can match our quality, our prices, our selection, or our customer service.  Give Godfrey Group a call today:  1-800-789-9394

We’re standing by to answer any and all of your questions!

Trade Show Display Options

Thursday, December 31st, 2009

h-round-10ftx42in-rs1042-9979Businesses put up a booth or kiosk at a trade show in order to attract potential customers, and potential customers are attracted to booths and kiosks that they can see!  One thing that will make your display more noticeable than the others is to hang a header over it.

Headers can be seen across a crowded room, as the song says.

Once your header has been spotted, your potential customers/clients might also be give a good impression if your main display is “green,” and Godfrey Group can help you there, too!  We have an extensive list of eco-friendly display options.

Not sure exactly what kind of trade show display is right for you?  Rent first! Godfrey Group miscrentalcan offer you a wide selection of rental kiosks, booths, and displays.

Make Your Trade Show Display Instantly Noticeable!

Thursday, December 10th, 2009

garden-celticsWhen people come to any kind of trade show, their attention is, at first, all over the hall!  What is it that makes someone’s eye stop short and give something a longer look?

A unique and attention-grabbing kiosk or display, that’s what.

Here at Godfrey Group, we have a display, booth, or kiosk for any business or individual, and if someone can’t find EXACTLY what he or she is looking for, we’ll create it!

Remember, your business has set up at a trade show in order to attract potential customers or clients.  Why not choose a display that will attract your customers the moment they glance your way?