Archive for the ‘Digital signage’ Category

The Hottest Toys Of The Year Could Be Found At Your Next Trade Show!!!

Monday, November 22nd, 2010

You don’t have to be a little kid to know the terms Kinect, Playstation Move, or Sing-a-ma-jig. These are just a few of the hottest video game consoles and toys on the market this holiday season. Long gone are the days when it was only children that kept up with the latest in toys. These days everyone from teenagers to retirees are addicted to such gaming systems  as the Nintendo Wii. While every mom, pop, aunt, and uncle, are scrambling for this year’s must have gifts, it may not be a bad idea to think about picking up one or two yourself to use as a little extra incentive for consumers to visit you at that next trade show event.

 Must have gifts make the perfect attention getters at any event. Imagine the following: a custom built trade show exhibit featuring full color overhead banners, fabric walls, enough shelving to hold tons of inventory, all of it covered in your company’s name and logo. An electronic information center sits near the entrance flashing a picture of this year’s got to have gaming system the Xbox Kinect the only system that does away with hand held controls and translates your movements into action on the screen and in large print “WIN YOUR VERY OWN XBOX KINECT!!!” A audio/video booth is set up to allow visitors to experience the thrill of the games first hand and in the back past all your merchandise is a small pedestal where guests can sign up to win by simply dropping their name and contact info into a fish bowl.

Promotions offering a chance for visitors to your exhibit a way to win big are great ways to get your company’s name out to the public and meet tons of people that might otherwise skip your booth. Essentially allowing that all important foot to get in the door, a prize such as this year’s hottest toy is a gateway to thousands of potential sales and in the long run may be the cheapest most profitable alternative to large marketing campaigns. Before you get ready to go to your next trade show event think about giving something back to the customer and thank about how Godfrey can turn help you turn any trade show into one for the record books!

When It Comes To Trade Shows “Truss” Is Our Middle Name

Friday, August 6th, 2010

Walking through a trade show is a lot like being in your car driving down the main road of a busy city. Everywhere you look there is something competing for your attention. You’ve got flashing arrows pointing you to products promising to change your life. There are mascots holding signs trying to flag you down. People walking past handing out fliers. It’s extremely difficult to see past the glitz and glamour when all you want to do is hit the high points and get back on the road. If you’re a vendor at one of these events then it’s your job to seperate yourself from all the other distractions, rise above the rest of the vendors, and grab that visitors attention.  You’ve got to find a way to present your product in such a unique fashion that anyone that passes by feels an almost magnetic pull to your exhibit.  Thanks to the Truss system you can do all of this and more.

At any event you are limited to the amount of space you are a loud to setup in. With the Truss system though you could potentially of double your available space thanks to it’s support beams that allow for extra promotion material above your existing display. Just like a billboard you might see while driving down the road, the Truss system is designed to set your company apart from other vendors by drawing peoples eye up and over the other displays they pass by. Featuring large custom graphic designs, options that include light box attachments, monitor mounts, and the ability to be easily broken down so that the entire display can be shipped any where your travels take you; this is one exhibit that is sure to change your view as to what a trade show display should look like. Imagine what it would be like to be walking along a busy trade show corridor, people flooding past you, vendors barking out for seconds of your time, and then looking up to see a monitor towering over all the chaos pointing you to the must have idea you came to see. This is the Truss system in action.

Strong enough to support a monitor showcasing the wonders of your best products, completely customizable, and easily setup, the Truss system may just be your best chance to turn even the most docile of trade shows into a feeding frenzy of customers.

The Art Of Knowing What You Want And How To Get It

Monday, June 7th, 2010

Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.

Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?

All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?

Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!

Godfrey Group Can Create the Trade Show Booth of your DREAMS

Friday, April 2nd, 2010

If you check out the videos at Exhibitor Magazine.com, you’ll be open-mouthed at the fantastic trade show booths, kiosks, exhibits, and displays.  This video, for example.

How can you even HOPE to have a display that cool?

Easy.  Just go to Godfrey Group.com and click around.  The helpful staff there are happy to help you put together a booth, etc, that will rival anything anyone else could ever create.

Nothing you see at any other trade show in the world, awesome as the display might be, can rival what the people at Godfrey Group can create for you.  That’s a promise.

Make Your Trade Show Display Instantly Noticeable!

Thursday, December 10th, 2009

garden-celticsWhen people come to any kind of trade show, their attention is, at first, all over the hall!  What is it that makes someone’s eye stop short and give something a longer look?

A unique and attention-grabbing kiosk or display, that’s what.

Here at Godfrey Group, we have a display, booth, or kiosk for any business or individual, and if someone can’t find EXACTLY what he or she is looking for, we’ll create it!

Remember, your business has set up at a trade show in order to attract potential customers or clients.  Why not choose a display that will attract your customers the moment they glance your way?

Trade Show Game Displays and Props

Monday, August 3rd, 2009

fairytales-dscf7226-9513No matter what kind of kiosk, booth, or display you might need,  we can provide it for you, custom-made to your specifications.

To make an exhibit more interactive, many people opt for a game display; these are exciting, and turn your exhibit into a real crowd-pleasing draw.

We can give you all kinds of suggestions, tips, formats, materials, descriptions, props, and designs that will make your game display unique.

Our game displays and props are made of all kinds of materials, including foam and inflatables.  And, as our website explains, inflatables are lightweight and more compact to ship, while foam props are also lightweight and more lifelike.  It all depends on what YOU want!

We want to help you design your kiosk, so call or fax your ideas, along with a description, size, and use; we’ll do our very best to help you put it all together.

Our customer service people will be happy to help you.  Give them a call at 1-800-789-9394.

Digital Signage For Your Tradeshow Display

Tuesday, June 30th, 2009

signageBusinesses display their goods and services at trade shows in order to demonstrate to potential customers what that business might do for them.  To do this effectively, the trade show display must have instant customer appeal.  In addition, once the potential customer’s attention has been captured, the display must be such that the customer can truly appreciate the goods/services being marketed, and can retain and recall this information at a later date.

Brochures, etc, will definitely aid, but one of the most effective means of attracting and retaining customers is digital signage.

It’s not as costly as one might think, either.  There are many digital signage options that are quite economical, and which do a very effective job of getting and keeping customer attention.  Even one digital screen will attract attention much faster and better than an ordinary sign.