What is it about this time of year that inspires us to want to begin a new? To strip down all that old wall paper, throw out that couch that is long past its prime, and inject some color back into our lives. There’s something about late winter and early spring that makes us want to get past all the garbage in life and get back to basics. Spring cleaning fever is a very real thing that affects us all in different ways. For some it may mean giving that house a scrubbing the likes of which it has never seen before. For others it may mean getting those weeds out of the garden, tilling up the soil, and planting the seeds for this year’s harvest. It could mean the end of a relationship that has simply run its course. In business terms though getting back to basics is more than an infuse of color or a change in your presentation. To the business minded getting back to basics means getting rid of the hype and getting back to what made them successful to begin with.
This isn’t to say that a trade show display with tons of flashing lights, video motors at every turn of the head, and custom logos is a bad thing (standing out is never a bad thing), but there’s definitely something to be said for a simple fold out table covered in a professionally designed table skirt featuring your company’s name and logo, and a table top display that gets to the facts of who you are. When looking to purchase a new product more than anything else today’s consumers want honesty. They want to be able to trust that what you are presenting them will do what is promised, will last as long as it should, and won’t leave them feeling as if they wasted their money the moment they exchange their hard earned money. While large scale displays and exhibits are sure to impress and are sure to be crowd pleasers, stripping away all the layers of hype and simply giving consumers an honest representation of who you are can also be an extremely satisfying approach to marketing your product.
If you feel that your approach to trade show marketing has gotten stale and are looking for a fresh new approach, maybe instead of more the answer is less. A custom designed table top display with table skirt combined with an honest heartfelt presentation could be the very thing that sends your sales skyrocketing!