Godfrey Group Blog

Your trade show booth, kiosk, and display should represent your business at a glance, with colors, icons, symbols, and other manifestations of your unique business.

Owen Makita’s article gives us many more details about this, and I’m happy to report that every example in this article is available from Godfrey Group!  In fact, if you can’t find the type of trade show booth, display, or sign ready-made, Godfrey Group can create it for you.

Trade Show display booths have become as fancy and as technologically savvy as many of the products that they display. From the standard table like setups that use banners or signs, to the more advanced pop-up or truss displays, these booths have taken on an almost space-age look. Nowadays, they can be found in any size, shape, or design. Over the years, the trade show display booth industry has morphed into a modern marvel. However, it has not been immune to the pitfalls of the most recent economic recession.

A lot of contemporary display booths make use of technology to make their booths interesting. Animated displays easily attract visitors to your booth. Furthermore, they have replaced lengthy text on their display boards with mechanical functions like, pressing a small button would give you an answer to a question or even show a small video about it. Interactive LCD screens are also used for added visual effects.

Trade Show display booths can take on a more artful tone as well. These types of booths tend to be more technologically simple, thus highlighting the designs of the artist. Therefore, they are often one of a kind booths exhibiting a product supported by the art. Brilliant colors along with innovative patterns are the hallmarks of these expressive booths.

Not all booths, though, are as technologically-advanced. Some make stylish displays by playing with colors, lighting, and textures to call attention and emphasize their product even more. With these kinds of booths, creativity and self-expression is key in making one of a kind trade show display booths. Be sure though not to deviate the attention from your products. They should be the main focus of your display.

The most interesting trade show display booths are often gargantuan in size and on the cutting edge of technology. Like something out of the Jetson\’s or Star Trek, these booths are every bit as expensive as they look. Some of the newest custom made trade show display booths can cost upwards of $100,000. This makes the trade show display booth industry a potential emerging market within the business world.

Because most of the time exhibitors focus on the aesthetic aspect of their display, they often forget that they have to transport it back. Surely, something as expensive and as extravagant is not disposable. You would want to be able to use the same display for other trade shows or exhibits. Even though you only constructed it for one exhibit, you will never know if you would need to ship it to another exhibit across the country someday. Who knows you might even be invited in an international exhibit. And so in planning for your booth, it also important to consider how you could assemble and disassemble the parts together for portability. Storage cases may also be made or purchased for your booths if you intend to keep them for awhile. In designing trade show display booths, make sure that you consider the following features: design, technology, and portability. The combination of these three would add to the success of your trade show and increase the potential sales of your products.