Archive for the ‘Custom displays’ Category
Monday, March 7th, 2011
That cold snap that came through the last couple of nights really did a number on your pipes. You got up to take a shower this morning an you immediately noticed the change in water pressure. As that sick feeling began to take over, you slowly made the march towards the basement already aware of what you would find waiting for you at the bottom of those dark stairs….moments later phone in hand you do what must be done and that’s call a plumber for help with the 5 inches of water that is quickly rising.
All that running a around trying to get the plumbing fixed left you exposed to the elements which in turn made you a prime target for the flu. Within days you’re running a fever of a 105, can’t hold anything down, and can’t afford to use any more sick days. As much as you hate it, the only choice is to call the family doctor and get back on the path to good health.
Meanwhile the water that was filling the basement went from 5 inches to 10 by the time the plumber finally made it. The result left a crack in your foundation which won’t easily be fixed. A call to your home insurance agent gets a time setup to meet and a promise that it’s not as bad as you think. As he hangs up the phone the agent promises you that things will be back to normal in no time and the claim should go smoothly.
Just like in the scenarios above, at some point a problem gets so out of hand that we all must seek help from the professionals. For small business owners trying desperately to see the light at the end of that long economic tunnel, The Godfrey Group is here to help when you need us the most. From our expert design team who go out to their way to ensure your satisfaction to our display rental program which makes it easier than ever to try new ideas to our extensive library of designs with tons of concepts to choose from, we understand how tough the market is these days and we’re here to help. Whether it be an outdoor tent covered in your own personal logo, an information display with tons of room for pamphlets and brochures, or an easy to transport simple to install popup display; regardless of what your needs are if you are having trouble creating sales than it’s time to call the professionals and let Godfrey save the day!
Tags: Custom displays, Custom graphics, Display Booths, Event Planners, expert advice, fabric structures, inflatables, information display, kiosk, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, trade shows, unique trade show display
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Monday, February 28th, 2011
The day after what was another history making Oscar night featuring Hollywood’s best and regardless of whether you were pulling for The Social Network or The King’s Speech, what really mattered is who stole the show on the red carpet. While who won in each category is definitely something that will be remembered for years to come, at least for the short term it’s the fashion and glamour of the annual event that is receiving the most attention. There is just something undeniable about viewing the night of a thousand stars as they step out of their sleek black limousines, on to that long red carpet, and into that fever pitch cloud of eager photographers and screaming fans.
The red carpet treatment has been around for centuries and to this day has a way of making those that find themselves receiving the honor of having one rolled out for them feeling as if they were pure blooded royalty themselves. Honor, importance, power, respect, fame, and fortune all go hand in hand with a red carpet; feelings that should not just be set aside for those in tinsel town. In terms of small business owners who are always on the lookout for ways of showing their customers just how much they are are appreciated and honored, a red carpet is the perfect addition to any showroom or trade show exhibit.
At Godfrey we understand how important your customers are too you and that’s why we think everyone should receive the red carpet treatment. Available in several sizes sure to fit any trade show exhibit or showroom, we also offer a softside tote bag that will allow for easy transport but can also be shipped via UPS or FedEx!
If you’ve been looking for a way to show your customers how much you appreciate them, then what better way than to make them feel like royalty by rolling out the red carpet and letting them know just how special they are!
Tags: booth, booths, Custom displays, Custom graphics, customers, Display Booths, Event Planners, marketing tips, oscar night, red carpet treatment
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Friday, February 25th, 2011
When discussing those affected by the most recent downturn in the economy, mall department stores have surely been among the hardest hit. So called anchor stores such as JcPenny, Dillards, Sears, and Belk are just a few of the big name retailers that before the downturn could be found in most malls all across America, yet now have left huge gaps in retail space as they were forced to make some unfortunate decisions regarding the number of stores they could maintain. Thankfully it appears that there very well may be some light at the end of the tunnel as one recent report suggests that shoppers are slowly but surely making their way back to the malls and bringing with them a much needed influx of cash. According to Fortune, anchor stores reached a milestone of sorts in 2010 by increasing their market share for the first time since the 80′s. President of Customer Growth Partners Craig Johnson explained that although the growth was small it was having a huge impact on the industry saying “Even though it was only a tenth of a share point, for department stores, that is a huge change. This is a real turn in the market. We’re optimistic that the momentum is just gathering.”
This recent upward tick doesn’t just represent a significant event for big name stores such as Macy’s and Nordstrom’s, consider that for every anchor store located in a mall there are typically 10-20 smaller business who have been experiencing the same economic issues but with much more dire consequences due to the lack of a larger corporation to help them stay afloat. If you are one of those mom and pop style small business owners who have somehow managed to make ends meet until the shoppers return, then now more than ever you need to make sure that when they walk through your doors they are hit with some of the most amazing designs they have ever seen.
From full scale portable showcases, to custom designed fixtures, to enticing window displays, Godfrey is here to help you answer the call off all those consumers who are finally making their way back to those very same malls that once cherished so dear. Don’t wait for those stores around you to do it first, get a jump on the competition and be ready to see you sales rise thanks to a little bit of redesigning from Godfrey.
Tags: anchor stores, booths, Custom displays, Custom graphics, Display Booths, Exhibits, kiosk displays, marketing tips, showcases, showroom designs, showroom fixtures, window banners, window desgins
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Monday, February 21st, 2011
What is it about this time of year that inspires us to want to begin a new? To strip down all that old wall paper, throw out that couch that is long past its prime, and inject some color back into our lives. There’s something about late winter and early spring that makes us want to get past all the garbage in life and get back to basics. Spring cleaning fever is a very real thing that affects us all in different ways. For some it may mean giving that house a scrubbing the likes of which it has never seen before. For others it may mean getting those weeds out of the garden, tilling up the soil, and planting the seeds for this year’s harvest. It could mean the end of a relationship that has simply run its course. In business terms though getting back to basics is more than an infuse of color or a change in your presentation. To the business minded getting back to basics means getting rid of the hype and getting back to what made them successful to begin with.
This isn’t to say that a trade show display with tons of flashing lights, video motors at every turn of the head, and custom logos is a bad thing (standing out is never a bad thing), but there’s definitely something to be said for a simple fold out table covered in a professionally designed table skirt featuring your company’s name and logo, and a table top display that gets to the facts of who you are. When looking to purchase a new product more than anything else today’s consumers want honesty. They want to be able to trust that what you are presenting them will do what is promised, will last as long as it should, and won’t leave them feeling as if they wasted their money the moment they exchange their hard earned money. While large scale displays and exhibits are sure to impress and are sure to be crowd pleasers, stripping away all the layers of hype and simply giving consumers an honest representation of who you are can also be an extremely satisfying approach to marketing your product.
If you feel that your approach to trade show marketing has gotten stale and are looking for a fresh new approach, maybe instead of more the answer is less. A custom designed table top display with table skirt combined with an honest heartfelt presentation could be the very thing that sends your sales skyrocketing!
Tags: Custom displays, Custom graphics, marketing tips, table skirts, table top displays
Posted in Custom displays, Custom graphics, Custom table throws and runners | No Comments »
Friday, February 4th, 2011
It used to be that what happened in the rest of the world either never affected us here in the U.S. or took several months or years. The world was a bigger place where few traveled outside of their circles and distant places were nothing more than a clip on a news real or a tale told of on the radio. In today’s age however a sudden earthquake in South America can have economic consequences felt as far away as Moscow within seconds as we all find ourselves living on a much smaller planet thanks to the internet and modern technology. A prime example of this is unfortunately taking place this very week as three separate events are making things tougher on businesses all around the globe. In Egypt the outbreak of civil war has shot oil prices over $100 a barrel leaving those that travel feeling the pinch of another round of price increases on everything from fuel to airplane tickets. Meanwhile one of the most powerful cyclones in recent history slammed into the eastern coast of Australia at the same time yet another winter storm hit the already frozen U.S., combined the two sent sugar prices to a thirty year high and drove up grain prices worldwide.
With the cost of traveling reaching new heights and food prices trending upwards, the already hard to budget for trade show just got that much harder to justify. It’s with this in mind that today we at Godfrey would like to present to you three displays that will save you money while still offering the same quality custom designed features you’ve come to expect from our amazing trade show displays.
Fabric Pop Up Displays- The key to transporting a display for the budget minded is to maximize the display while minimizing the amount of space it takes up when not in use. Made from ultra-light materials that instantly spring to life when extended out, a fabric pop up display does just that i.e. pop to life in seconds giving you an out of this world trade show display complete with custom graphics in a wide variety of styles and designs
Briefcase Table Top Display- Don’t let the fact that this briefcase table top display folds up into the size of your standard brief case fool you. Made to cut down on travel expenses while still giving you the highest quality look imaginable, combined with a custom table skirt these are some of the most amazing yet cost efficient displays on the market today.
Demo Pedestals- One of the best products in Godfrey’s extensive line of displays, the demo pedestal may just be the ultimate small scale display. What makes these some of the most cost efficient displays on the market are their ability to literally transform into a shipping container and then back to a professional custom designed pedestal in a matter of seconds thanks to an easy to attach fabric wrap.
Tags: booths, fabric structures, food costs, kiosk displays, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, trade show costs, travel expenses, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice | No Comments »
Wednesday, January 19th, 2011
The good news is that it appears the stimulus package which passed through Congress last year is working. The unemployment rate is dropping, holiday sales were higher than expected, and all across the country new jobs are being created spurred by a sudden uptick in growth. Unfortunately there’s a down side to everything and in terms of the stimulus it all comes down to the increase in road projects by city and state governments and how they are hurting the small business owner. We all known the secret to success is location location location, but what do you do when all that hard work picking out the perfect spot goes out the window thanks to a community renewal project? Sure in the long run better roads, sidewalks, and increase traffic will be great for business, but these projects can take years before they are completed leaving you struggling to attract customers among all the confusion.
Luckily there are a couple things you can do while you attempt to weather the storm, the first on the list being to make sure you’ve got plenty of name recognition. This should start the moment you catch wind that the possibility exists of a construction project occurring in front of your store. Coupons, billboards, contests, each are excellent ways of making sure the local community is aware of what a great business you have. The next thing to do is look into several high quality outdoor signs that are sure to catch the attention of those passing by and can tempt them to cross the construction to get to your location. A large format outdoor a-frame stand measuring at 8′h x 20′w and double side is the just the thing to get your business noticed about the traffic cones and detour signs. 17 foot banner sails, double-sided sidewalk poster frames, and eye popping flying banners each designed to feature your logo and specifically designed to flap in the wind like a friendly hello welcoming customers your direction.
If you are a small business owner facing some tough times due to construction in front of your store, then don’t wait till it’s too late to check out Godfrey’s line of fantastic looking outdoor displays!
Tags: advertising, Display Booths, marketing tips, outdoor banners, outdoor displays, small business advice, stimulus
Posted in Custom displays, Custom graphics | No Comments »
Monday, January 17th, 2011
Last week Anaheim Convention Center in always sunny Anaheim, California was the home of the annual National Association of Music Merchants (NAMM) trade show. The event which is unfortunately not open to the public drew a crowd of over 90,000 and caught some headlines thanks to a one of a kind music set that is has everyone across the country talking. It all went down Wednesday when former Arkansas Governor Mike Huckabee and rumored 2012 Republican presidential candidate got the chance of a lifetime to pick up a guitar and play a couple songs with legendary Def Leppard guitarist Phil Collen. Huckabee was at the trade show in support of their commitment to keep music education in schools. The former Governor turned Fox New talk show host described this year’s NAMM trade show as “musician’s heaven”
Soon after the jam session took place the video went viral and within seconds millions all around the world that had never heard of the trade show event were suddenly checking out the NAMM video. As one can imagine this kind of advertising is priceless, yet isn’t anything that can’t be done by any other trade show vendor on the circuit today. The trick is giving the people something they have never seen before such as a one of a kind display that is sure to knock them off their socks. Imagine the type of response you could receive by letting Godfrey help you design a custom built display such as a submarine complete with a periscope, portholes, video monitors, and computer kiosks that are specifically designed to engage the customer. How about an eco-friendly trade show display with a center tower topped with fire and surrounded by monitors showing off your hottest products.
Sure it helps to have a movie star or legend of rock handy, but when one of those isn’t waiting in the wings a quality built custom designed trade show display from Godfrey is sure to get people talking!
Tags: booths, computer kiosks, computer stations, custom built designs, Custom graphics, Display Booths, Eco-friendly displays, fabric structures, kiosk displays, marketing tips, portable trade show display, potential customers, Trade Show Booths, unique trade show display
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Thursday, January 13th, 2011
As a fan of the University of Auburn I feel compelled this week to write about Monday night’s BCS National Championship win over Oregon. The game which set a record for being the most viewed cable event ever and another for the highest attendance at the Phoenix Stadium which just happened to be the home of Super Bowl 42, also highlights the obvious and that’s people love to compete. Regardless of what sport whether it be golf, tennis, football, basketball, or lawn darts that sense of challenge and accomplishment that is gained from claiming victory is the thing that keeps people always coming back for more win or lose. From the Olympic gold medalist to the king of paper football everyone has dreams of victory and for business owners this thirst for glory could mean some major name recognition
thanks to Godfrey.
With one call to Godfrey, in a matter of days your trade show booth could become the must visited spot at that next event. Featuring high quality custom graphics, top of the line materials, and guaranteed to give your company tons of buzz, the name of our game is high profits!
Game Displays Available
*Plinko
*Football Toss
*Frisbee Toss
*Tropical Golf
*Spin To Win
*Darts
*Mini Bowling
*Putt Putt
If that’s not enough for you, give us a call, tell us exactly what you need, and we’ll custom design a game to fit your needs! Any NFL fan will tell you that the Super Bowl is taking place February 6th and all they can think about till then is the big game. Now’s the time to take that hunger for all things football and translate it into higher profits by adding a football toss game to your next event guaranteed to get people talking about how much fun they had thanks to you!
Tags: BCS Championship, booths, Custom displays, Custom graphics, Display Booths, games and props, generate buzz, marketing tips, name recognition, outdoor displays, portable trade show display, potential customers, props and displays, small business advice, Trade Show Exhibits, unique trade show display
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Monday, January 3rd, 2011
Looking back to what was 2010 there were a ton of stories that caught the nations attentions; the Chilean miners trapped underground for 69 days, the Gulf of Mexico Oil spill that will be sending shockwaves through the entire country from years to come, and maybe the biggest story of them all the continued struggle to revive the slumping economy. Several months back we mentioned that at least from the point of view of one economist things were finally getting back on the right track. According to Gunther Bright, VP of the Global Client Group “We’re seeing a significant shift to a more positive outlook among finance executives as companies have moved from simply surviving the present to investing in growth for the future. At the same time, the experience of the recession set the stage for a newfound and long-term focus on financial discipline and management rigor”. Now comes word from the Center for Exhibition Industry Research (CEIR) that for the first time in a while trade show growth is on the rise!
In a release from the research agency, the CEIR is stating that according to their findings the third quarter was witness to the first upswing in trade show growth in nine quarters. “After a record setting nine consecutive quarters of negative quarter over quarter performance, the third quarter of the 2010 CEIR Index reports all four metrics show improvement over the third quarter of 2009. This is most welcome news and tends to confirm some of the anecdotal reports we have reviewed. It should be noted that the third quarter is historically the weakest of the four quarters and has had the greatest decline. The test will be to see if this positive trend continues into the fourth quarter of 2010 and then the all important first quarter of 2011.”
This means that for those companies holding back from attending a larger number of trade shows than they typically would, now is the time to look into jumping back into the waters and riding the wave of growth to higher sales. Thankfully Godfrey is here to help you make a splash with tons of original and custom designed trade show exhibits especially designed to grab the attention of all those consumers looking to be amazed! Don’t wait until it’s too late and risk losing money that could be made as more and more visitors pile into trade show centers all across the country. Contact Godfrey today!
Tags: booths, Custom graphics, Display Booths, increased sales, kiosk displays, marketing tips, Overhead banners, popup displays, slumping economy, Trade Show Booths, trade show growth, unique trade show display
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Wednesday, December 29th, 2010
This week we talking about the one thing on everyone’s mind and that’s New Year’s resolutions. Whether you are planning on quitting smoking, joining a gym, or answering the phone when your mom calls every day, no doubt you have something special in mind that if you could just stick to it might change your entire life. New Year’s resolutions aren’t just for individuals though. In fact setting a list of goals for the coming business year is always a good practice to maintain and could end up making you a ton of profits. On Monday we discussed a type of resolution that is sure to be at the top of everyone’s list, going green with the help of Godfrey’s PodForum series of environmentally friendly trade show displays. Today we want to focus on another way to save, but this time we want to target your wallet with the help of our trade show rental program.
One question we get time and time again about display renting is “How can it help my business?” The answer is “How can it not?” Regardless of whether you operate a retail store, a mail order company, or even a mall kiosk, renting a display is not only a smart decision it may just be the key to opening up doors you never knew existed.
How renting a display can help your business
1) Allows you to be in two places at the same time. We understand you can’t always control other people’s schedules and that at times it seems almost impossible to be at all the places that you would like to at the same time. So what do you do on those days you need to be at the big trade show in Chicago, at the local union meeting near your headquarters in New York, and still keep someone at your flagship store? Whether it’s a onetime thing or you find yourself continuously pulled in multiple directions, a rental display can help by easily giving you a presence where the help is needed.
2)Testing out new ideas becomes easier. Got an idea that just might change the way you market your company? Want to test out the waters of the trade show market without having to risk losing a ton of cash? Thinking about expanding but not sure if now is the best time? Renting a display takes care of all of these problems without causing you to over extend your budget
With the New Year quickly approaching now is the time make those changes and take those chances you have been chewing over for months. Thanks to Godfrey’s display rental program you are one click away from gaining access to a display that includes such options as: a standard portable display with graphics creating a custom look; a combination of our systems configured for a custom look; a customized TechForm or Truss beam system; a complete custom PodForum system.
Don’t hesitate contact us today online or at 1-800-789-9394!!!!!
Tags: booths, budgeting, Custom graphics, customer service, Display Booths, display rental program, Eco-friendly displays, environmentally friendly trade show display, Exhibits, fabric structures, marketing tips, outdoor displays, portable trade show display, potential customers, Trade Show Booths, trade show display rental, unique trade show display
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