Archive for January, 2011
Monday, January 31st, 2011
If Cupid hasn’t tapped you on the shoulder yet and reminded you that love was in the air, then one trip to Wal-Mart, Target, or the local mall should be enough to get the point across that Valentine’s Day is just 14 days away. The most romantic day of the year is also one of the most profitable for the millions of retailers that make their living serving up chocolate hearts, romantic cards, and outlandish bouquets of flowers. If you are a wedding planner, photographer, caterer, dress designer, or decorator Valentine ‘s Day is the start of the busy season as eager brides all across the country race at hyper speed to plan the perfect wedding. For most couples the once in a lifetime event requires tons of planning as every minor detail from the color of the napkins to the font of the invitation must be meticulously thought over. All of that planning translates into big business and if you’re a company that makes it’s living helping brides-to-be make their wedding day dreams come true, you can attest to the importance of showing your wares at bridal shows which seem to be taking place every weekend from now till November.
A display for a bridal show needs to be a well balance mix of classy, stylish, and sensible. Something over the top may cost you more than what you will earn in sales while a display that is too simple may not get you noticed at all. Luckily Godfrey has the perfect set up to show off your stuff at that next bridal event with their custom designed table top displays. Made from Velcro receptive fabric especially designed to be flexible yet sturdy, the Roll “N” Go table top display combined with a table skirt featuring your company’s name and logo is the perfect way to create a professional display that will leave a lasting memory on all those that lay eyes on it. Plus it’s easy on the wallet and even easier to transport.
If you’re in the business of helping make people’s wedding day a once in a lifetime event they will never forget, then you need a custom designed display that is sure to capture their attention and stick in their minds. The Roll “N” Go table top display is the answer to all your trade show dreams and may just cause you to fall in love at first sight!
Tags: bridal shows, catering, Custom displays, custom logos, event planning, table top displays, table top throws, valentine's day, wedding planners
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Thursday, January 27th, 2011
As we find ourselves at the midpoint of the week it seems that once again yet another winter storm is making its way towards the Northeast bringing with it several feet of snow. This winter definitely seems to be following the same pattern as week after week a new storm system begins to develop on the west coast just as the previous one exits the east leaving tons of snow and problems in its path. With many areas of the country running out of room to pile up the snow, running out of resources to deal with the snow, and running out of patience as yet another deadly snowfall begins to bear down on them; it’s easy to see why looking towards the spring and summer isn’t the easiest thing to do. That being said though, as business owners one of the top priorities has got to be keeping an eye on what is happening not just today and tomorrow but several months down the road. This means that while all the snow is falling outside, inside plans need to be getting made on how to generate sales this coming spring and summer.
The Hottest Outdoor Designs Of The Summer!!!
*Event Tents- Need something with tons of visibility that also allows for plenty of space to move around? The answer is an easy to assemble custom designed event tent featuring removable side panels, and most importantly large amounts of promotional space. Great for caterers and artisans!
*Outdoor Banner Stands- For businesses looking to flag down customers as they pass by, we’ve got the tools to get people running in to see what you have to offer. From 17 foot high banner sails, to always in motion flying banners, to the release and pop to attention TriTower there’s no end to the attention you will get with these one of a kind outdoor banners.
*Airflatable Pavilions- Are you someone that doesn’t do anything halfway? When you go to a trade show or outdoor event do you love to be the center of attention? Fully customized Airflatable Event Pavilions are the biggest, baddest, most awesome outdoor displays on the market today! Imaging your company’s name and logo surrounding a 40′diameter inflatable pavilion encircled with printed banner aprons on all sides and offering tons of space for all your merchandising needs! Forget being at the event, with this fantastic design you will be the event!
Tags: outdoor advertising, outdoor banners, outdoor displays, outdoor event tents, outdoor promotions, outdoor props, outdoor sales, summer trade show trends
Posted in Promotional Ideas | No Comments »
Monday, January 24th, 2011
While the concept of jet lag may seem like a fairy tale created by those trying to let what happened in Vegas stay in Vegas, in truth it is a very real and all too frustrating occurrence. According to most doctors the effects of jet lag can take days to run their course and can cause some serious health issues. Otherwise known as desynchronosis, jet lag is the condition in which the body has a hard time adjusting to sudden shifts in time zones as is the case when traveling from the U.S. to locations abroad. The consequence of all that time zone hopping can be anything from insomnia, nausea, fatigue, headaches, confusion, as well as problems focusing on a specific task. For business owners who fly the friendly skies on a regular basis as they make their way from one trade show event to another, each of these symptoms alone could cause major problems and together have the potential to combine to create the perfect storm destined to ruin an entire weekend of profits.
Always here to lend a helping hand, Godfrey has the perfect cure for all your jet lag woes thanks to our out of this world SpaceStation pop-up exhibits! Featuring tons of custom modification options, a lifetime frame and hardware warranty, fabric panel wrapped edges, and a choice of over 75 colors to choose from, our trade show pop-up exhibits help fight the effects of jet lag by springing to life in a matter of seconds! Can’t concentrate? Not a problem. Didn’t get any sleep the night before cause your body is still on New York time? We’ve got you covered. Our pop-up displays prove the big things come in small packages with their lightweight construction and easy to assemble directions will are guaranteed to have you up and running in no time! Plus all those ultralight materials mean you’ll also save money on shipping and transporting.
Don’t get to that next trade show feeling run down, run over, and running behind. Contact us today and learn more about how our custom designed pop-up displays can help you get into the thick of the action at your next big trade show event!
Tags: booths, Custom graphics, custom trade show display, desynchronosis, Display Booths, jet lag, marketing tips, popup displays, potential customers, SpaceStation Popup Displays, trade shows
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Friday, January 21st, 2011
Ask any one of the thousands of victims of workplace crime and you are sure to learn that workplace violence is real and happens every day. According to the National Center for Victims of Crime:
*In 2007, 12.7 percent of violent crimes and 14.7 percent of property crimes were committed against victims who were at work or on duty at the time, amounting to 621,450 violent crimes and more than 2.5 million property victimizations.[1][1]
*Of the 621,450 violent crimes committed in the workplace in 2007, 492,790 were simple assaults, 97,830 were aggravated assaults, 23,270 were robberies, and 7,550 were rapes or sexual assaults.[2][2]
*Nearly 80 percent of workplace homicides are committed by criminals otherwise unconnected to the workplace.
For business owners large and small all across the country keeping their employees safe is quickly becoming a major concern and expense. While such things as security officers and high tech alarms certainly work, for those looking for a little extra security Godfrey just might be able to help. It might sound simple but a kiosk with touch screen monitor, printer, and phone line could help you keep your entire facility safe for little expense. A custom designed professional kiosk from Godfrey will greet your visitors as they walk in the door and offer them direction as to how to seek employment, contact individuals inside the facility, and make an appointment if unexpected. What it will ultimately do best though is act as an additional form of security by helping screen individuals and keep them out of the areas where they may possibly harm your employees.
In today’s world you can’t be too careful when it comes to personal safety at home or at work. That’s why it so important to not take safety for granted and take every possible step necessary to ensure the well being of your employees. A custom designed kiosk from Godfrey may just be the thing that stops your office from becoming another statistic.
Tags: booths, crime statistics, kiosk, kiosk displays, kiosks, marketing tips, showroom, workplace violence
Posted in Kiosk placement | No Comments »
Wednesday, January 19th, 2011
The good news is that it appears the stimulus package which passed through Congress last year is working. The unemployment rate is dropping, holiday sales were higher than expected, and all across the country new jobs are being created spurred by a sudden uptick in growth. Unfortunately there’s a down side to everything and in terms of the stimulus it all comes down to the increase in road projects by city and state governments and how they are hurting the small business owner. We all known the secret to success is location location location, but what do you do when all that hard work picking out the perfect spot goes out the window thanks to a community renewal project? Sure in the long run better roads, sidewalks, and increase traffic will be great for business, but these projects can take years before they are completed leaving you struggling to attract customers among all the confusion.
Luckily there are a couple things you can do while you attempt to weather the storm, the first on the list being to make sure you’ve got plenty of name recognition. This should start the moment you catch wind that the possibility exists of a construction project occurring in front of your store. Coupons, billboards, contests, each are excellent ways of making sure the local community is aware of what a great business you have. The next thing to do is look into several high quality outdoor signs that are sure to catch the attention of those passing by and can tempt them to cross the construction to get to your location. A large format outdoor a-frame stand measuring at 8′h x 20′w and double side is the just the thing to get your business noticed about the traffic cones and detour signs. 17 foot banner sails, double-sided sidewalk poster frames, and eye popping flying banners each designed to feature your logo and specifically designed to flap in the wind like a friendly hello welcoming customers your direction.
If you are a small business owner facing some tough times due to construction in front of your store, then don’t wait till it’s too late to check out Godfrey’s line of fantastic looking outdoor displays!
Tags: advertising, Display Booths, marketing tips, outdoor banners, outdoor displays, small business advice, stimulus
Posted in Custom displays, Custom graphics | No Comments »
Monday, January 17th, 2011
Last week Anaheim Convention Center in always sunny Anaheim, California was the home of the annual National Association of Music Merchants (NAMM) trade show. The event which is unfortunately not open to the public drew a crowd of over 90,000 and caught some headlines thanks to a one of a kind music set that is has everyone across the country talking. It all went down Wednesday when former Arkansas Governor Mike Huckabee and rumored 2012 Republican presidential candidate got the chance of a lifetime to pick up a guitar and play a couple songs with legendary Def Leppard guitarist Phil Collen. Huckabee was at the trade show in support of their commitment to keep music education in schools. The former Governor turned Fox New talk show host described this year’s NAMM trade show as “musician’s heaven”
Soon after the jam session took place the video went viral and within seconds millions all around the world that had never heard of the trade show event were suddenly checking out the NAMM video. As one can imagine this kind of advertising is priceless, yet isn’t anything that can’t be done by any other trade show vendor on the circuit today. The trick is giving the people something they have never seen before such as a one of a kind display that is sure to knock them off their socks. Imagine the type of response you could receive by letting Godfrey help you design a custom built display such as a submarine complete with a periscope, portholes, video monitors, and computer kiosks that are specifically designed to engage the customer. How about an eco-friendly trade show display with a center tower topped with fire and surrounded by monitors showing off your hottest products.
Sure it helps to have a movie star or legend of rock handy, but when one of those isn’t waiting in the wings a quality built custom designed trade show display from Godfrey is sure to get people talking!
Tags: booths, computer kiosks, computer stations, custom built designs, Custom graphics, Display Booths, Eco-friendly displays, fabric structures, kiosk displays, marketing tips, portable trade show display, potential customers, Trade Show Booths, unique trade show display
Posted in Custom displays, Custom graphics, Eco-friendly displays, marketing tips, Promotional Ideas, Trade Show Displays | No Comments »
Friday, January 14th, 2011
Wednesday we indulged ourselves a bit by talking about the BCS National Championship game and how to transform everyone’s love of sports into higher profits through the use of game props such as putt-putt, Plinko, and football toss. We also mentioned the nation as a whole was in a fever pitch which will continue building until it reaches its climax with the Super Bowl on February 6th. Doesn’t it always seem like the biggest events are held on the days where you simply can’t be two places at one time? You missed the Red Sox win the World Series because of your cousins wedding. Game 7 of the NBA finals got taken out by month end reports being due at work. Tiger Woods put on that green jacket while your Grandmother (who has never owned a TV) passed the gravy boat at the annual must attend or be kicked out of the family reunion.
Now comes word that the next great moment in sports history is taking place on February 6th and you’ve got a trade show planned for that very night. While Godfrey can’t make it where you are two places at once, we can bring the game to you and to the hundreds of visitors that are sure to stop by thanks to our amazing audio & video trade show exhibits!
Whether it be for trade show or retail use, Godfrey is ready at the drop of a hat to provide you with some of the most amazing audio video displays you have ever seen. Need a new way to show off that new commercial? Looking for a giant sized billboard to tower over your display so everyone in attendance can watch the big game? How about an easier way for visitors to contact people inside your company? Our helpful staff can provide you with options to fit all of these needs and more!
Don’t miss that next great moment in sports history because you didn’t plan ahead and don’t miss out on the chance be the go to stop at your next trade show event. Help is just a click away!!
Tags: audio displays, audio/video displays, booths, Custom displays, Custom graphics, Display Booths, kiosk displays, marketing tips, portable trade show display, potential customers, retail interiors, super bowl, Trade Show Booths, trade shows, unique trade show display
Posted in Trade Show Exhibits | No Comments »
Thursday, January 13th, 2011
As a fan of the University of Auburn I feel compelled this week to write about Monday night’s BCS National Championship win over Oregon. The game which set a record for being the most viewed cable event ever and another for the highest attendance at the Phoenix Stadium which just happened to be the home of Super Bowl 42, also highlights the obvious and that’s people love to compete. Regardless of what sport whether it be golf, tennis, football, basketball, or lawn darts that sense of challenge and accomplishment that is gained from claiming victory is the thing that keeps people always coming back for more win or lose. From the Olympic gold medalist to the king of paper football everyone has dreams of victory and for business owners this thirst for glory could mean some major name recognition
thanks to Godfrey.
With one call to Godfrey, in a matter of days your trade show booth could become the must visited spot at that next event. Featuring high quality custom graphics, top of the line materials, and guaranteed to give your company tons of buzz, the name of our game is high profits!
Game Displays Available
*Plinko
*Football Toss
*Frisbee Toss
*Tropical Golf
*Spin To Win
*Darts
*Mini Bowling
*Putt Putt
If that’s not enough for you, give us a call, tell us exactly what you need, and we’ll custom design a game to fit your needs! Any NFL fan will tell you that the Super Bowl is taking place February 6th and all they can think about till then is the big game. Now’s the time to take that hunger for all things football and translate it into higher profits by adding a football toss game to your next event guaranteed to get people talking about how much fun they had thanks to you!
Tags: BCS Championship, booths, Custom displays, Custom graphics, Display Booths, games and props, generate buzz, marketing tips, name recognition, outdoor displays, portable trade show display, potential customers, props and displays, small business advice, Trade Show Exhibits, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Trade Show game themes | No Comments »
Monday, January 10th, 2011
Unless you’ve been living in a cave for the past three years, you’ve heard about Facebook and probably have better things to do anyway like protecting your family from a T-Rex or something. For the rest of us who can’t help but check our walls every five minutes of the day and feel compelled to let the world know that we ate too much Chinese food for lunch, Facebook is more than just another website it’s our way of constantly staying in touch with the pulse of the world. Imagine a day very soon in our children’s lives in which they literally never lose touch with anyone. For us adults high school friends haven’t been seen in twenty years; for our children, friends new and old will always only be a click away. If you’re a small business owner looking to promote yourself in this tough economy Facebook may just be the answer to those prayers.
Five Ways To Promote Via Facebook
Let the world know you have arrived- You just got to that trade show event that has been hyped so much only to find that A) it’s sooooo crowded nobody can find anyone in the maze of booths or B) it’s dead and nobody is walking the isles. Luckily you’ve just started up a Facebook page and over the past few months have been collecting a steady stream of followers which can also be considered potential customers. Immediately you pull out your smartphone and start taking pictures of your custom designed trade show exhibit complete with hanging banners and large video monitors. Within seconds you’ve told the world where you are and what to look forward when they arrive.
Videos can be instant commercials- For those that are unable to make it to that trade show or for simply showing off your new portable showroom designs, Facebook allows you to post video of your company in action. Plus Facebook is essentially an internet phone tree. For example say you post a video and one of your 300 followers says they liked it. Now not only have you shown that new showroom interior to your 300 followers, but that instantly doubles to include the 300 followers of the person that left the comment, then the number doubles again as more and more people comment on your original video.
Give customers 15 minutes of fame- While at that trade show posting videos about how great and exciting your trade show display looks, take the time to catch some visitors on camera and let them share in the limelight. There’s nothing people like more than some individual attention and getting on the on the web is the same as putting that spotlight right on them.
Don’t discount the power of Facebook- One new trend in business in terms of using Facebook to gain a competitive edge, is the concept of offering followers Facebook only discounts. From an extra 10% off on football tickets to free appetizers at your favorite restaurant, retailers big and small are learning that rewarding their loyal followers can quickly mean big business.
Tags: booths, Custom graphics, hanging headers, marketing tips, new showroom interiors, potential customers, small business tips, small business trends, trade show promotion
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Saturday, January 8th, 2011
The holidays are over. The stockings have all been put up to next year. The Christmas tree lights no longer twinkle till the wee hours of the morning. Auld Lang Syne has been sung and the streamers have all been swept up. That list of gifts you had to get has been tossed aside and now we all face the same problem of trying to hold on to as much money as possible in order to pay off our Christmas debt. For small business owners this time of year is traditionally one of the toughest, known for the number of bankruptcies that are filed each year by companies that unsuccessfully pinned all their hopes on lack luster holiday sales.
No longer driven by the fear of showing up without a gift for every stranger and coworker at the company Christmas party, stores have to be even more vigilant to attract consumers into their stores. Window shopping which is considered by many to be a sport to begin with, quickly takes hold of the country with only those retailers with the most enticing displays gaining a visit from customers who are holding on to their wallets with a death grip. If you would like to be one of the few that has such an amazing custom designed window display that customers literally line up to get inside, then the time has come to reach out to Godfrey for some help on how to survive those winter blues.
Godfrey has exactly what you need to stop those window shoppers in their tracks with such choices as window banners available in sizes 15.5′ X 24′, 24′ X 36′, and 24′ X 48′, in and outdoor window pennants that can easily be mounted via our flag pole suction cup mount, and our fantastic looking glass mounted literature holders perfect for vendors just itching to get their promotional materials into the right hands. Complete with custom designs, a ton of available features, some of today’s hottest styles, and of course plenty of eye catching graphics, Godfrey’s amazing window treatments are your best bet for higher sales!
Tags: advertising, marketing tips, outdoor displays, Overhead banners, small business, small business tips, window desgins, window shopping
Posted in Custom hanging headers, marketing tips | No Comments »
