Archive for September, 2010
Thursday, September 30th, 2010
We started this week out talking about how the time to get ready for next spring and all of those highly anticipated outdoor events is now. Designing a quality outdoor display with tons of style that is custom made to your specifications takes time. While it may seem as simple as picking up the phone and placing an order, in actuality the design process at Godfrey is such that the customer is involved in every step of the process from start to finish. That’s why if you’re a company that makes the bulk of its sales traveling from one outdoor event to the next, the winter months are the perfect time of the year to get all the prep work out of the way so you can hit the road when the warm weather returns.
So far this week we’ve discussed Godfrey’s line of outdoor signs and banners, in addition to several styles of kiosks and tents all designed to make your display the center of attention at any event. Today we want to wrap things up by talking about our Instant Promo/Sampling Stations which may seem small but in fact make a huge impact.
Perfect for high traffic areas that offer little space, instant promo stands give you maximum exposure at a minimum cost.
Key features include:
*Full color graphic wraps perfect for branding
*Optional Velcro receptive panels that can be changed instantly
*Tons of storage
*Counter Space perfect for offering samples or literature
*A customized canopy top
*Canvas tote bag for easy transport
Plus the instant promo station is also available in the uniquely shaped extra wide version with optional rounded header!
For vendors looking for something even smaller and easier on the budget, Godfrey now offers the Simple Sampler Economy Pedestal. Essentially a knock down plastic pedestal, the economy pedestal is made of aluminum header poles attached to a classic white fold up counter topped off with a custom header board. In addition to this a full color graphic wrap for the base is also offered to help add to the custom look of the station.
If you are the market of the perfect outdoor display, the time to order is today!
Tags: booth, booths, Custom displays, Custom graphics, customer service, inflatables, kiosk, kiosk displays, kiosks, outdoor displays, portable trade show display, potential customers, Trade Show, trade show booth, unique trade show display
Posted in Trade Show Booths, Uncategorized | No Comments »
Wednesday, September 29th, 2010
Every summer all across the country at fairs and outdoor trade shows, vendors put their best foot forward as they attempt to sell everything from brand new cars to out of this world corndogs. With cold weather just around the corner many of these events will be moving indoors, but that doesn’t mean it’s time to forget about those tents and booths. In fact right now just may be the most important time of the year for outdoor vendors who are looking to change things up and make a huge splash come spring time.
3 Types of Outdoor Displays
Mushroom Kiosk- Complete with a canopy top and tons of counter space, the Mushroom Kiosk is both functional and professional in appearance. A fabric top and counter wrap only add this kiosks unique design.
Dome Kiosk- Similar to the Mushroom, the Dome Kiosk excels in blending the bottom of the structure with the top in a way that is sure to turn heads. Easily transported and folded down into two cases, the Dome Kiosk is available in 6.5′ and 9′ models.
Event Tents- From the standard 10′x10′ canopy style to the amazing Tent Cluster which is actually four canopy tents combined all under a large market umbrella, Godfrey has turned the idea of an event tent and turned it into a unique work of art. Full color printed pole wraps only add to the customized look of these outdoor displays.
Godfrey also offers a wide variety of inflatable displays and props including the humongous AirFlatable Event Pavilion. With a 40′ diameter it’s any wonder this is one of the largest inflatable pavilions on the market today. Featuring 10 arched doorways, fully digital print skin, a variety of different door ways to choose from, and the same quality custom graphics you’ve come to expect from Godfrey; the Airflatiable is exactly what you want on at your next outdoor event.
Before the weather gets warm again and you find yourself struggling to attraction attention to your outdoor booth, contact Godfrey today and be ready to make a splash at your next outdoor event.
Tags: booths, Custom displays, Custom graphics, Display Booths, Displays, inflatables, inflatibles, kiosk, kiosk displays, marketing tips, outdoor displays, outdoor events, outdoor sales, outdoor tents, portable kiosks, portable trade show display, potential customer, trade show booth, unique trade show display
Posted in Mushroom kiosks | No Comments »
Monday, September 27th, 2010
You may have missed it, but last week marked the official kickoff of the fall season. Although parts of California are still seeing record high temps, sooner or later those cooler days and nights will be driving us all inside. If you’re a business that depends on outdoor advertising to help spread word of mouth, the winter is definitely not your friend. During the summer it seems that every retail store and restaurant in the city has some mascot or college kid walking the streets passing menus as they try to win people over. There’s a reason why the Outdoor Advertising Association Of America claims that in 2009 alone advertisers spent close to $6 billion on outdoor advertising and the reason is that it works. A good outdoor advertising campaign always catches the eye, is unlimited in the number of people it reaches, and continuously delivers its message 24 hours a day 7 days a week at little cost.
If you’re a company that depends on their employees to walk the streets in order to generate sales, the winter months can often become very trying as the weather conditions simply make it impossible to stand outside holding a banner. Thankfully Godfrey has several outdoor banner stands uniquely designed to capture a person’s attention and get them into your store.
Large Format A-Frame- Available in either single or double sided this A-Frame is 8′h x 20′w, is filled with water to keep it anchored to the ground, and features full color dye fabric graphics
Banner Sail II- For indoor and outdoor use the best thing about this stand is its amazing 17 foot high frame that allows it to tower over the competition.
Economy A-Frame- The smaller version of the Large Format A-Frame, the economy size can fit a single or double sided banner and is 36″h x 96″w
Sidewalk Frame- A perfect size for sidewalks that get a lot of foot traffic, this frame comes with available graphic inserts or vinyl options
Flying Banners- As if waving you into the store itself, the Flying Banner begs for attention as it flaps in the slightest of breezes. With the ability to pivot and swing from side to side, this is one of the best types of outdoor signage on the market today.
PopOut TriTower- When it comes to outdoor advertising, three sides are definitely better than two and this especially holds true when talking about the TriTower. Weighting in at a minor 13lbs and able to be folded up for transport in seconds, this is the perfect sign for those companies that like to change things up on a regular basis.
Tags: Custom graphics, fabric structures, marketing campaigns, marketing tips, outdoor advertising, outdoor banners, outdoor displays, outdoor promotions, portable trade show display, sales tips
Posted in marketing tips | No Comments »
Friday, September 24th, 2010
Not to toot our own horn, but Godfrey has been in the custom display business for a long time and we know what we are good at. Sure we can supply you with a literature display that looks like a modern work of art. Yes nobody can beat our pop-up displays and kiosk designs. I dare you to find a rental program better than the one we offer featuring a level of quality better than anyone else. Yet there is one thing that Godfrey does better than all else and that’s our ability to create a custom exhibit just as technical as anything else on the market that is completely portable and looks like it all came in one piece.
A couple of pedestals, a few posters, some counter space, and two or three fabric walls may not seem like much on their own, but put together and what you get is a first class exhibit that is very easy to transport from one location to the next. As we our saying goes “A portable display shouldn’t look portable.” This phrase is more than just a campaign slogan or marketing tag line, it goes straight to the heart of how Godfrey designs every single display it sends out the door. From the moment you click over to Godfrey’s amazing design gallery to that first conversation with your personal project manager, Godfrey begins to narrow down the list of options to the point where the end result is a custom built trade show exhibit that is sure to meet your every expectation. Plus you are constantly kept up to date with what is going on with your display through email, video, and pictures. By putting together all the pieces of the puzzle such as our amazing Truss, Pod Forum, and TechForm systems the end result is a custom built display that looks like it is one complete structure.
If you are a trade show vendor and are looking for a first class custom built display that looks like it was built there on the spot, look no further than Godfrey! Contact us today at 1-800-789-9394!
Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Exhibit Booth Company, fabric structures, hanging headers, inflatables, kiosks, marketing tips, portable trade show display, potential customer, Trade Show Booths, Trade Show Displays
Posted in Uncategorized | No Comments »
Wednesday, September 22nd, 2010
To the casual observer it may be hard to tell one trade show display from another, but those of us in the business of designing custom built exhibits can tell you that we create functional works of art. Each of Godfrey’s designs are carefully scrutinized by a group of highly trained professionals who stake their reputations on producing some of the best displays on the market today. Along the way customers are inundated with pictures, emails, and messages from their personal project manager not only to keep them in the loop, but to get as much feedback as possible so that the end result is exactly what they imagined it would be. An example of this can be seen by how something as simple as a literature display is turned into a contemporary work of modern art.
The ModularArt Literature Art Series is a line of displays that is sure to turn heads with its sleek look and eye catching shape. The Modular Art System is built from four different options:
- *A floor stand with Velcro or perforated insert panels
- *A poster print frame featuring a clear protective cover
- *Channel bars that can be adjusted to fit a wide variety of print sizes
- *Several styles of pockets and brackets made to hold various brochure or magazine sizes
Modular Art Literature displays not only come in S or D shaped modules, but are also available in several uniquely designed styles:
- Perforated- featuring a peg board system which not allows for baskets to be attached, but also hook or peg type POP sales.
- ZigArt Graphic Stand- is actually a series of shelves stacked on top of one another perfect for magazines
- Literature Tower- a larger display with several pockets on each side. Available in fixed position or rotating
- FlexZee Stand- For those that want the look of a custom display, but need something compact, the FlexZee folds down flat for easy transport
- The Roll-A-Way- the most compact literature display is able to be put up and taken down in no time.
If you are a trade show vendor looking for a display or exhibit and think you have seen it all, well take a peek at some of the fantastic designs from Godfrey and find out just why we consider ourselves the best in the business!
Tags: booth, Custom displays, custom tradeshow displays, customers, Display Booths, Exhibitors, Exhibits, literature displays, marketing tips, potential customer, potential customers, Trade Show Booths, unique trade show display
Posted in Uncategorized | No Comments »
Monday, September 20th, 2010
We’ve talked a lot about first impressions lately specifically how to execute the perfect handshake and the importance of remembering first names, both of which are extremely important when attempting to build a relationship with a customer. If you are salesman who travels all across the country bouncing from one meeting after another, then probably more than anyone else you know how important it is to be prepared when meeting a new client for the first time. A good salesman has to somehow find a way to put all that stress from the hours they were delayed at the airport, the horrible taxi cab ride over, not to mention the busted elevator, and present themselves with confidence to the customer.
The last thing a salesman has time for is to fiddle around with a display that requires a degree from M.I.T. to setup. Instead they need something that takes little effort and time, yet looks like it cost a million bucks. The ShowMax Table Top Display does all of this without sacrificing the quality that people have come to expect from Godfrey. What makes the ShowMax simply the best portable table top display on the market isn’t the fact that it gets one or two things right, but that it succeeds on several levels including:
- Portability- The ShowMax is extremely lightweight and features two in-line skate wheels allowing for easy transport. Plus it folds up into a convenient size complete with a handle at the top.
- Setup- Simply unfold the case, attach a custom designed header, a couple halogen lights at the top, and in seconds your presentation is ready to commence
- Quality- Like all of Godfrey’s displays and exhibits, the ShowMax is custom built to the customer specifications. This means that the customer decides just how much detail they want the display to have and which of the Velcro ready fabrics work best for their particular needs.
Available with optional transport bag, the ShowMax Table Top Display is the perfect display for anyone who finds themselves having to give presentations repeatedly and is in need of a quick and easy display made from the highest quality materials.
Tags: Custom graphics, customer service, customers, Displays, first impressions, marketing tips, potential customer, potential customers, tabletop displays, Trade Show Booths, unique trade show display
Posted in Custom displays, Custom graphics, Custom table throws and runners, marketing tips, Trade Show Displays | No Comments »
Friday, September 17th, 2010
As a vendor it’s your job to attract the customer’s attention any way you can. It’s not uncommon to see everything from scantily clad models to circus clowns making their way through an event in support of a company. And let’s face it most trade shows do have that circus atmosphere what with all the loud music, flashing lights, and costumed characters running around. While this type of guerilla marketing does attract attention, it tends to take the customer’s eye away from what the main focus should be and that’s what the vendor’s message is. The result of being the life of the party is that once the show is over, very few in attendance will remember less about who put on the event and more about the guys juggling the flaming chainsaws. Not that prop games such football toss or Plinko don’t have their place at a trade show. After all, the most important thing is getting that foot in the door. With that said though vendors need to remember that through all the glitz and glitter if the customer doesn’t walk away with the sponsor’s name on their tongue, all that shock and awe missed its target.
Believe it or not there are other qualities that customers appreciate in the company’s they do business with rather than providing them with a good time. Among those traits honesty is considered one of the highest. For some adverting and honesty may be on completely separate ends of the spectrum, but if you’re a consumer looking to spend a large sum of money in a time when our nation’s economy is leaving everyone counting pennies; being honest is a breath of fresh air. An example of this can be seen this week in a recent full page ad featuring the NBA’s Minnesota Timberwolves who continuously seem to be disappointing fans with one losing season after another. In the letter the team president tells fans “We now have more shooting, athleticism and depth at every position, which will make us a better team this season. So will we challenge for the NBA championship this year? Not likely. Ouch. This honesty thing is a bit painful. But the reality is, we still need that one dominant player…..We are confident, however, that this team will be exciting to watch. For the first time in years Wolves fans are going to feel like they’re missing out if they aren’t in the arena. So in addition to player development we’re working hard on fan development, starting with variable pricing and Flex Pack ticket packages that let you pick the games and seats that you want. The bottom line for fans is: We’re making it easier than ever for you to be part of our turnaround.”
Instead of fireworks and magicians, consider an approach similar to the Timberwolves: Custom built fabric walls, soft lighting behind a backdrop of hand selected images, a hanging banner overhead, a conference table to the side, a few chairs for visitors, and a video monitor providing constant information on how your product will change the lives of all who try it. All of this covered in eye catching colors and featuring your company’s name and logo emblazoned in multiple places. No tricks. Nothing to disguise who you are. Just an honest approach at presenting yourself to the customer.
Tags: booth, booths, communication, communication tips, Custom displays, customer service, Displays, Exhibitors, Exhibits, fabric structures, Godfrey Group popups, hanging headers, honesty, portable trade show display, potential customer, potential customers, sells tips, Trade Show Booths, trade show tactics, unique trade show display
Posted in Custom hanging headers, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »
Wednesday, September 15th, 2010
According to some historians the handshake dates all the way back to the days of Camelot when kings and knights would shake a person’s hand in order to make sure no weapons were being concealed. Today the handshake is a sign of respect, a gesture indicating that a deal is done, and for some it’s just as much an indication of who a person is as anything that is being said by them. A proper handshake takes practice and isn’t something you do half heartedly, it takes a commitment to the action and a lack thereof could lead to a major miscommunication.
Types Of Common Handshake Errors
- Make sure you get in there- When shaking hands you want to make sure you complete the motion so that the hands are pressing together in equal proportions. If you don’t commit, the person you are introducing yourself to may get a handful of fingers and it could appear that you are not interested in meeting them.
- Avoid sweaty palms- There’s nothing worse than to stick your hand out only to be met with a cold sweaty hand. Sweaty palms could indicate that the person is nervous or lacks confidence. One good trick for avoiding this is to keep a tissue in your pocket at all times and occasionally stick your hand inside to keep them dry.
- The shake is not a test of strength- While you definitely don’t want to extend a limp wrist to a person you are introducing yourself too, trying to break their hand won’t do you any favors either. The trick is to be firm without squeezing in such away to cause any type of discomfort. A firm handshake exudes confidence, will power, strength, and a bit of attitude. Remember that it’s important to not over due it without appearing weak at the same time.
A good handshake has the ability to make every first impression a good one similar to the way that a custom designed trade show exhibit can also make a person feel an immediate connection with a company. Whether your company is in the market for something portable and easy to put up, an exhibit for outdoor use, or want to show how much they care about the planet by purchasing an environmentally friendly trade show display; Godfrey has just the thing you need to turn that all important first impression into the start of a beautiful friendship.
Tags: communication, Custom displays, customer service, customers, Displays, Eco-friendly displays, first impressions, kiosks, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, trade show booth, Trade Show Booths, Trade Show Displays, trade shows
Posted in Custom displays, marketing tips, Trade Show Displays | No Comments »
Monday, September 13th, 2010
We’ve all heard the term ‘you never get a chance to make a first impression’, but what happens when it comes time to make that second impression and you can’t remember the other person’s name. With all the chaos that continuously swirls around each of us, it’s easy to understand how we could forget a person’s name, but that still doesn’t make it any less awkward or damaging to the relationship. I use the term relationship here because exchanging names is the first thing that takes place at the moment you meet someone. When you are able to recite someone’s name back to them weeks or months later, that person immediately gets the feeling that the previous encounter between the two of you meant something. That in your mind they stood out among others you met and have placed a value on that encounter.
Still with thousands of people walking past your trade show exhibit every day, it’s not always easy to remember every single person you shook hands with….but that doesn’t mean it’s impossible.
Tips On Remembering Names
- Say It Back To Them- The moment someone tells you their name begin to look for ways to work it into the conversation. For example: “Well that’s a nice dress to you’re wearing Nancy.” “So what brings you out in this kind of weather today Frank?” “Steve I gotta tell ya, this is the best deal of the whole event.” By doing this not only are you making a connection with the consumer, but you’re e also memorizing their name at the same time.
- Ask Them To Spell It- We are a world of unique individuals and to match our individual personalities, we want are names to be just as special, even it is in spelling alone. Christy could be Kristy, Melanie might be Mailenie, Katherine may prefer Catherine. The point is that if you are making notes on whom you are seeing during the event; don’t be too shy to ask how a person spells their name. Again this lets the visitor know you are giving them your full attention and that what they have to say is important to you.
- Give The Name Meaning- In school we are taught that one of the best ways to remember something is to give it meaning. AU is the scientific abbreviation for gold; I know this because someone once taught me the sentence “A-U bring me back my gold!!” Using the above examples: Kristy is spelled like Krispy as in Kripsy Crème Donuts. Mailenie might remind you to check your mail every day. Catherine might be the name of your favorite song which is also spelled the same way.
Remembering a potential customers name is important and so is making sure they remember your name. A custom built display from Godfrey featuring your company’s name and logo all around your exhibit is a sure fire way to guarantee that when it comes time to meet again, there will be no need for reintroductions.
Tags: booths, Custom graphics, customer service, customers, Display Booths, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
Posted in Custom displays, Custom graphics, Trade Show Exhibits, Trade Show Tips | No Comments »
Friday, September 10th, 2010
It was just last month that we brought the story about growing concerns that the economy was going to take a step back from its current growth trend. At the time some experts were saying that due to an unexpected slow down they “were expecting, raising concern about growth – or even another recession – in the months ahead.” Adding that “People are continuing to cut back, and that could mean that third-quarter growth will be the worst since the end of the recession. The slowing growth path leaves the possibility of a double-dip recession on the table.” Well now comes a report from American Express that not only contradicts this report, but it appears that Corporate America may just be looking once again at putting more money into the trade show market. According to Gunther Bright, VP of the credit card giants Global Client Group, “We’re seeing a significant shift to a more positive outlook among finance executives as companies have moved from simply surviving the present to investing in growth for the future. At the same time, the experience of the recession set the stage for a newfound and long-term focus on financial discipline and management rigor”
Regardless of which report you believe is the most realistic view of what is about to happen to the economy, it’s hard to deny the fact that the only way to know for sure is to get in there and test things out for yourself. In the past this may have meant spending thousands of dollars on a custom trade show display and accepting the consequences win, lose, or draw, but with Godfrey’s display rental program figuring out which style of exhibit will generate the most sales for your company has never been easier.
Godfrey’s rental program offers customers a chance to see for themselves just what a custom designed trade show exhibit can do. Featuring a combination of custom built options including the use of the proven Truss and PodForum systems, rental displays are heavy on the eyes and light on the budget with most costing under 50-60% the price of regular display.
In today’s tough economic times, companies can’t always afford to take a chance on something new. Godfrey understands these difficulties and that’s why they are offering vendors a chance to see their amazing designs in action at a reduced cost. If your company is thinking about getting back on the road or is simply in need of a new trade show exhibit guaranteed to turn heads, think of Godfrey and think of our display rental program!
Tags: booths, Custom displays, Custom graphics, customer service, customers, Display Booths, display rental, display rental program, economic news, marketing tips, portable trade show display, potential customer, potential customers, trade show market, Trade Show News, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Trade Show Booth Rentals | 1 Comment »
