Archive for May, 2010
Today We Remember….
Monday, May 31st, 2010Flying Banners Send Sales Soaring!!
Friday, May 28th, 2010
Writing for this site as I do three times a week, I get the unique opportunity to talk about all of the amazing products that Godfrey has to offer. Over the past several weeks alone I’ve shared tips on how to stay in touch with those you meet at trade shows, how to create a classy professional office front, and ways to save time and money by planning correctly for your next event. Today though, I want to share something that happened to me as I was driving down the road earlier this week. With so many company’s trying to get two seconds of our attention with billboards, flashing signs, and mascots waving their arms on the side of the road, it’s no wonder we have all become desensitized to any type of promotion. So as I mentioned I’m driving down the road, the same road I drive down at least four days a week; restaurants, retail stores, car lots of every shape, size, and color zipping past me, when I literally almost slammed on the brakes. You see it’s one thing to share with others everything that Godfrey has to offer, but another story completely to see one their products in action. Sure enough though out in front of my local sandwich shop sat a Flying Banner flapping in the wind as if waving to passing motorists.
If you have not had a chance to check one of these new signs out than do yourself a favor and click on the link above. What you will find is one of the best looking designs to hit the advertising world in years. Shaped like a large wing, the Flying Banner acts similar to a flag except it’s connected to a base that pivots and can be used indoors as well as outdoors. This great looking banner easily pops to life and takes no time to set up. It’s no wonder that these types of banners are popping up everywhere since they are essentially custom designed flags that can easily be placed in front of a store or next to a busy street and draw all sorts of attention. With accesories that include double sided graphics, a rotating base option, and even a guaranteed to catch their eye car mount; reaching your target market has never been easier.
Shaped like nothing no other banner on the market today, the Fly Banner is a one of kind attention getter that practically does all the sales work for you. If you are ready to step into the future of custom designed signage than wait no longer and contact Godfrey today!!
Table Throws Perfect For Every Occasion
Wednesday, May 26th, 2010As we’ve shown over the past few weeks specifically in talking about such products as our inflatables and rubber floor tiles; Godfrey sells more than just a wide range of kiosks and pop-up displays. In fact no matter how big or small the event, our products are proven to increase sales and give our customers the edge they need to stand out from the crowd. Today I want to highlight one of these products that while a definite asset to anyone planning to attend a trade show, is the perfect fit for smaller venues where it’s just you and handful of people present. Believe it or not I’m talking about Table Throws and how you can turn an ordinary table into a professional looking display with the Godfrey touch.
Even as I write this on college campuses, in shopping malls and retail stores, in conference rooms and break rooms, all across the country presentations are being given on anything and everything imaginable. Corporations are laying out their new insurance benefits to their employees. Credit card companies are attempting to reach out to students on their way to class. Banks are offering their latest rates in hopes of setting up tons of new checking and savings accounts. Each of these are being done with little fan fair or much in the way of elaborate setups. Most of the time the entire presentation is given in front of a simple fold out table with a few brochures laying about. Well why not take that Plain Jane table add a professional looking custom made full length Table Throw and turn that presentation into something guaranteed to catch every one’s eye.
Far more than just an ordinary table cloth, these Table Throws are one-piece table covers made of fabric that covers all sides of the display table, are made of wrinkle-resistant polyester twill, and are available blank with no imprint or with one, two or full-color graphic prints. In addition to Table Throws, Godfrey also offers the TranZibit Portable Trade Show Table with optional table skirt. Together these two amazing products can be easily transported, require little room in terms of storing between presentations, and will help you avoid those risky situations where you arrive to find that setup materials have not been provided.
If you’re someone who is continuously giving presentations at smaller single company events or if you’re a trade show regular looking to add an extra touch to your display, Table Throws are just what you need to turn that ordinary table into on extraordinary display.
Step Into The Future With SpaceStation Popup Displays
Monday, May 24th, 2010
Getting to a trade show is hard enough without having to spend hours upon hours once you arrive getting things set up. Travel plans, inventory checks, meal and expense planning, finding a way to get everything and everyone in the right place in time for the event to start is a challenge in itself. Once you get there you’ve got to find where you are supposed to setup, which way the traffic will be flowing so you can organize your items to meet oncoming traffic, and if it’s a multi-day show anything of value has to be taken with you at the end of the day just for safety’s sake. It’s enough to make you want to pull your hair out and you haven’t even seen the first customer yet. With all of this going on the last thing you want to have to deal with is a display that is too complicated to assemble.
Personally speaking I’m not the guy you come to if you want something put together properly. When I put something together I always end up with “extra” pieces that I insist were included on purpose by the manufacturer just in case something was to break. I like thinks that go from flat cubes to full size with the flick of the wrist. Forget instructions in languages that I’ll never learn, I want to pull a string and step back while things fall into place all on their own. That’s why I love the SpaceStation Popups. With a couple easy to do steps SpaceStation Popups go from tiny box to full size display wall in no time flat. Ultra light weight and available in over 75 colors, SpaceStation’s come in two distinct styles: straight wall or curved wall. Each display can be customized to fit a variety of needs, comes with a 200 watt light fixture to add an extra bit of charm, and feature a lifetime warranty on the frame and hardware. Adding a few accessories such as the Techform Counter With Monitor Mountand Pennisula Pedistals will only increase the effectiveness of the display without causing too much strain on your wallet.
It’s hard enough getting things ready for those event center doors to open without adding to the drama by bringing along a display that takes a degree in engineering to put together. Save yourself some time while still showing off your product with a state-of-the-art, fully customizedSpaceStation Popup from the Godfrey Group. Call us now at 1-800-789-9394!!
Outdoor Event Tents To Get You Set For Summer!!
Friday, May 21st, 2010
It’s amazing how fast the days fly by. It seems like we just wrapped up the Christmas holidays and yet here we are again exactly one month away from the first official day of summer. All across the country spring is in full bloom and the temps are climbing. With the warm weather comes an endless string of outdoor concerts, fairs, and trade shows. Every weekend brings with it new opportunities to get outside and soak up some local flavor while hanging out at a nearby festival. As much as I like the main attractions at these events, my favorite parts are all the interesting booths and displays to be seen. Whether it be the wide variety of foods ranging from fried Oreos to homemade lemonade or the vendors with all of their freebies or the tents showing off the trendiest cars straight from the local dealership; it’s these types of attractions that give the event the color and flavor that brings a smile to every one’s face.
Outdoor vendors share more than one thing in common with their indoor counterparts but the most important of them all is their need to be noticed by the public. In fact outdoor displays and exhibits may need to be even more spectacular simply because not only are they competing with one another, but they’ve also got to find a way to steal the spotlight away from the main attractions even if it is for only a few brief moments. Godfrey understands the unique challenges outdoor events bring and that’s why they offer more than just ordinary pop-up tents and instead go to great lengths to offer their customers some of the most amazing outdoor displays on the market. From the great look of the mushroom and dome kiosks to spacious tent clusters with optional market umbrella, Godfrey has everything you want in an outdoor display with full customization and amazing graphics to match. Oh and if inflatables are what you have in mind than I’ve got two words for you event pavilions! They’re big, they’re high profile, they’re just the thing you need to make company the center of attention.
This summer don’t let the good times pass you by. Set yourself apart from those other vendors by turning your next outdoor trade show or festival into one for the record books! Call one of our personal project managers today ask them how you can make this a season to remember!!
Is Your Display A Yes, No, Or Maybe?
Wednesday, May 19th, 2010I’m a NO person. Regardless of the question, forget the circumstances; I don’t care what the product is….my first answer is always NO. That two word response is my first line of defense. It saves me money. It keeps me from getting ripped off. It may stop some good times from coming my way, but it also has saved my life a few times. NO gives me time to think. Time for my sub-concious to chew on things and figure out the Pro’s Vs Con’s. I come from a long line of No people. My father and his father are no people. My brother is a Yes person. He’s the black sheep of the family. Never met a gimmick or opportunity he didn’t dive head first into.
Although I’m a self proclaimed NO what I really am is a closet MAYBE person. I can be convinced that the latest must have product or idea is the real deal, I just need to do it on my own time without somebody being in my face. I like pamphlets, literature, even DVD’s that I can take with me to watch later when I don’t feel pressured. YES and NO people are vocal about their opinions. MAYBE consumers are too busy doing our research to say how we feel right a way. You can grab our attention with custom graphics, made to order designs, and interactive displays, but it’s the literature that gets us in a mood to spend our money. We love information booths that allow us to pick up a couple brochures so we can read up on a new idea in the safety of our own homes. Forget the clowns, flashing lights, and give-aways; what we want is a video or audio demonstration that we can catch from the sidelines.
This in not to say that MAYBE’s can’t be turned into YES people if the moment or pitch is just right. The first time I saw my wife was a YES moment. The first time I heard my favorite band was a YES moment. Just the idea of a tablet computer has me screaming YES as loud as I can. All it takes is for someone or something to hit that button that I didn’t even know existed for me to devote my entire existence to obtaining the latest object of my affection. Whether it be an iPod, a 3-D television, or bagel maker, I may say NO on the outside, but I’m already talking MAYBE on the inside.
What kind of response does your display elicit? Is your design one that has the ability to turn even the most rigid of NO’s into YES consumers? Are you giving the MAYBE’s the facts they need to feel educated? If you’re ready to turn all your potential customers in YES consumers, contact Godfrey now and let us show you how the experts do it!!
The Puzzling Question Of Child Safety
Monday, May 17th, 2010The moment you find out you are about to have a child your home becomes a death trap. At least that’s the way it appears as you look around at all the things that go into making up your home sweet home. The fireplace covered in bricks that you have enjoyed curling up in front of for years suddenly becomes a fiery pit of doom complete with rough edges that could easily cause serious damage if fallen against. One thing that a home can never have too many of are electrical outlets and they are everywhere screaming flashing red danger waiting patiently for a fork or finger to be stuck in. The refrigerator, the cabinets, the toilets, every door and closet, bring with them new nightmares of things that could go horribly wrong if turned upon an innocent baby. And then there are the floors…..even if you never got around to installing hardwood floors like you always wanted, that carpet under your feet is only so thick and underneath that more than likely lies a ton of concrete.
Now we may not be able to help you with all those so called evils lurking through your home, one thing Godfrey can do though is give you some peace of mind when it comes to dealing with your floors and that fireplace mantle you love so much.
You may not have noticed this, but tucked in between all the kiosk displays, light box stands, and hanging banners; Godfrey also sells Cushy Foam Rubber Tiles! These interlocking pieces come in red, yellow, blue, and green. Each 2′ square is 5/8′ thick and is great for adding a little extra padding all throughout your home. Plus their design alone inspires kids to pull them apart and put the pieces back together again like a giant floor puzzle. Speaking of puzzles, by piecing a series of tiles at 90 degree angles along your fireplace you can breathe easier knowing that you’ve now got an extra barrier in between your child and all that brick. Perfect for anywhere in your home where you need some extra cushion between your family and that hard floor; these foam tiles are also soft on your wallet! At $3.25 a square-foot new flooring never cost better or looked so good in your child’s room.
Fantastic for outdoor patios, those with hardwood floors, or for anyone that has a child, these Cushy Foam Rubber Tiles could just be the last piece of that child safety puzzle you have been wrestling with!
The Path To A Great Trade Show
Thursday, May 13th, 2010What do you think about when you think of trade shows or conventions? Cool displays? I like to go to Bass Master shows because they always have those giant aquariums topped full of fish so you can see just what the latest must have bait is doing once it enters the water. Do you think about massive arenas the size of Disney? Some of the places where events are held are too big to cover in just one day; most of the time you have to make a weekend out of it. That’s why some places schedule their best demonstrations on seperate days so you’ll be more inclined to come back and pay to get in all over again or buy weekend passes. What comes to mind when I mention Comic-Con, the MacWorld Expo, the M3M Summit, and the International Consumer Electronics Show (CES) ? I will tell you the first thing that pops into my head when asked all of the above…..crowds. People by the hundreds. Running, laughing, bumping into you as they try to make it to the next lecture on time. The CES show alone has over 2700 vendors that are planning to attend in 2011. Can you imagine the number of people planning on attending an event that size? Not to mention all the reporters sent to cover the event for TV, Print, and the Internet. In a room full of 2700 booths how do you not get lost in the crowd? How does vendor number 2699 get noticed? Maybe Godfrey can help you with that.
What if you could create a trail of bread crumbs that would actually lead people past all the other booths and straight to your location? A lighted path to where you await them patiently. That’s exactly what a light box is; a bright beam of light with a custom design that can either be used in conjunction with your existing display or as markers leading customers your way. Ranging in sizes from 16″ x 20″ all the way up to 48″ x 96″, light boxes can either be hung on walls or placed on a floor stand. Great for helping to generate and navigate the flow of traffic, Convex sign holders even offer you the opportunity to post two signs back to back on the same stand. This way you are sure to catch the audience’s eye both coming and going.
If you are considering attending one of the largest trades shows of the year or even if you only expect to see a couple hundred people, light boxes are a sure bet to help get you noticed and not get lost in the crowd!
Give Your Next Tradeshow The Red Carpet Treatment!!
Wednesday, May 12th, 2010Ever wonder why the red carpet has long been synonymous with Hollywood? Why anytime somebody important rolls into town the first thing you hear is how the red carpet is being rolled out for them? The red carpet actually has its roots in the ancient Greek play Agamemnon. Written sometime during the 5th century the play speaks of King Agamemnon being convinced that he was so favored by the gods that they not only aided him in his battle against Troy, but were responsible for his safe return home. Clytaemnestra, his wife, so believed this to be true that she laid out a red carpet for the king to walk on so that his feet would not have to touch the ground like the common people of the land. The tradition pops up again in America where railroad conductors would roll out the red carpet as a way of making their passengers feel special as well as giving them a path to the passenger car. Of course today there’s not much that happens in the entertainment world that doesn’t feature a red carpet being paraded upon by celebrity after celebrity.
The red carpet has become known as a symbol of royalty and as a way to honor those that deserve extra praise for their accomplishments. In terms of business who better to roll the red carpet out for than those customers willing to invest in a company and commit to spending their hard earned wages. In today’s market consumers have too many options to choose from to just purchase the first thing that catches their eye. They need to be made to feel that their well being is the number one interest when being sold a product and one significant way to set yourself apart is through excellent customer service. Simply put, they literally need the red carpet treatment.
Whether you only attend a few tradeshows a year or are on the road every weekend, make sure your customers know what they mean to you by treating them like a celebrity as they tour your booth while walking the red carpet themselves. Cut to size and available in a wide variety of styles, the Godfrey Group is even making it easier for you to take your carpet on the road with the optional tote bag perfect for easy transport or shipping.
Give your customer the red carpet treatment and let them know how much they mean to you. Order Today!!!
Trade Show Display Rental: A Good Decision In A Bad Economy
Monday, May 10th, 2010
Even if you don’t watch the stock market as closely as others, if you have any interest at all chances are you caught wind of Thursday’s 1,000 point plunge. While the dramatic drop was nothing to laugh at (especially for those who would like to retire and live off their 401k someday) what makes the situation even more scary is the fact that the country’s top experts really don’t have a clear idea as to why it happened or if it will again. According to one expert in an interview with USA Today this past Sunday “The fact we don’t know (what happened) makes us lose confidence in the system”. This may come as some harsh words to hear for a country that has been struggling to claw its way out of the recent recession. Regardless of what it’s in, investing is always a risky and worrisome thing to do. Still the only way to grow is to take that risk, cross those fingers, and dive into that latest venture. That isn’t to say that you have to jump blindly though. In terms of the tradeshows and conventions, renting a booth may be a smart way to test the murky waters before committing loads of cash.
This is exactly what The Godfrey Group is doing when offering its fantastic and wide spread line of products to its customers on a rental basis. Whether you’re just planning on attending one event or if your schedule has you criss-crossing the country every weekend, forget about simple fold out tables and a few chairs, Godfrey can cut your costs without cutting the quality you receive. Imagine a portable display with amazing graphics, a unique combination of several looks all rolled into one, or one of our best looking PodForum’s at 50-60% less than what you would typically pay.
Perfect for those that are considering venturing into new markets or wanting to test a new product, The Godfrey Group has just what you need to get through these trouble times. If you’ve been thinking about making a new investment and wish you had way to look before you leap, consider one of our many trade show display rental options.
Just another way The Godfrey Group is helping to make your next trade show or convention the most successful one yet!