Archive for April, 2010

Tips On Dealing With Excess Baggage

Friday, April 30th, 2010

Those long lines that seem to go on forever, the endless questions, delay after delay after delay; I’m talking today about every one’s worst nightmare come true i.e the airport. Honestly it’s gotten so bad out there that many are simply leaving a few days early, renting a van, and driving to their destinations. The thought being that they’d rather pay the gas and rental fees for a little privacy and control over what happens to thems, than put their fates in the hands of the so called “friendly skies”. To make matters even worse if you do decide to fly chances are by the time you make it to where you are supposed to go, your bags are either two days behind you or crushed beyond recognition. When heading to an event such as a trade show a lot of times you just have no choice but to role the dice and pray that your setup arrives without a scratch. Did you know that some airlines require you to fill out a claim within 7 days while others only allow 24 hrs for domestic claims to be filled. Either way in today’s hectic world whether it’s one day or seven, there simply isn’t enough time to change plans to deal with an unexpected damage claim. That’s why we at the Godfrey Group believe that one of the most important investments frequent travelers can make is in purchasing quality shipping cases, tote bags, and crates.

Featuring a wide range of styles and designs to fit everything you need for that next big event, Godfrey has what it takes to keep your items safe. From the RoadMeister series shipping cases to sturdy Plywood Shipping Crates to our heavy duty ATA Cases, we know how rough the road can be and want to make sure your most delicate items get there safely. Oh and for those of you that are constantly racing the clock, our Podium/Shipping Cases could just be the time saving answer you have been waiting for. Straight off the plane and into the showroom these fantastic cases feature a durable fabric wrap that within minutes can transform your shipping case into the center of attention.

 The next time you get ready to attend your next company event or trade show, make sure you show up with the tools you need to get the job done. Contact one of our Personal Project Managers today and find out more about how you can protect your most valuable asset….your time

Time For A Little COLOR Comentary

Wednesday, April 28th, 2010

Drive down any major street in America and no doubt signs for McDonalds, Target, Toys R Us, as well as several odd number billboards will catch your eye.  Now this could mean you have a 4 yr-old in the backseat like I typically do or according to one study, it may mean that certain colors play a key role in what we opt to spend our money on.  Believe it or not there is an entire field of psychology devoted to the science of figuring out what moods are brought on by specific colors and what they are finding is that although you may not know it, some colors may actually be subconsciously pulling or pushing you towards them.  Take my the example of McDonalds above;  when you think fastfood phrases like “need to be quick“, “in a hurry“, “no time to sit still” probably come to mind all of which just happen to be associated with colors red, yellow, and orange. It should also come as no surprise that these are also the main colors covering the majority of fast food joints  across the country.  Now take the opposite; when you want that the perfect restaurant to have a nice romantic night out what does your favorite spot typically look like? My guess would be someplace with low light, clean white linens, tan almost dark brown walls, and everything  is covered in the soft glow from several well placed candles. As it turns out each of the colors I just described encourages people to slow down and relax.

In terms of trade shows the right colors can make all the difference and help set the perfect mood to match who you are as well as what your message is.  This is why the Godfrey Group goes to great lengths to offer its customers more than your standard red, blues, and greens. When you get ready to place your order with us, take a look at our RoadRunner Color and Push Loop selection guides where you will find such eye capturing colors like Blueberry, Oyster, Par Green, Sterling, and the always popular Flame red. Need something with a little texture to it? How about Regency, Amber, or Stellar all available in ribbed or velvet designs.  The Godfrey Group has plenty of colors to choose from each available for table runners, throws, pop-up displays, and other exhibits.  Remember before you get ready to attend your next event, think about the mood you want to set and get with Godfrey for the perfect color to match your needs.

Homework Made Simple Thanks To Godfrey

Monday, April 26th, 2010

A few years back I was working a swim meet at a university in south Alabama and things were not going my way.  I had swim caps. I had the latest greatest suits and goggles. Training aides, nose plugs, ear plugs; if it was meant to make you faster in the water I had it there just waiting to be purchased. I had it all and still though my sales were dismal at best. Suddenly several hundred 7-10 yr olds came running towards the table and….kept going right past everything I had brought. It was then I figured out where I went wrong. It wasn’t that morning during set-up; it was several weeks before when I assumed that because the event was at a college everyone attending would be college kids. The majority of everything I had packed were higher sizes and thus way too big for those actually swimming that day. I hadn’t done my homework and cost myself hundreds of dollars in sales.

Before you make plans to attend that next big trade show on your calendar, make sure your company is a good match for the overall theme of the event.  Know your demographic, their likes and dislikes, and find out if they will be there in abundance. Get a sense of the layout of the event and don’t be afraid to ask if your booth will be positioned near others who may be offering similar products to yours.  Ask the organizers of the tradeshow how they plan to advertise the show and what the schedule will be. The next step is to make sure you’re prepared to bring you’re A-game and that’s where the Godfrey Group comes in.

At the Godfrey Group we want every event you attend this year to be your best yet and that’s why our Personal Project Managers are specially trained to help you take any idea from conception to completion.  We can supply your company display designs, custom production services,  a wide range of graphics, booth rentals, and we can even help you manage that next event on your schedule so you don’t make the same mistake I did.

Celebrate Earth Day The Godfrey Way

Friday, April 23rd, 2010

I know what you are thinking; Earth Day was on the 22nd and today is the 23rd, but when it comes to helping save the planet the Godfrey Group believes that everyday is the perfect time to help celebrate all that Mother Nature has to offer. Protecting the environment is important to us not because it’s important to you, but because like yourself we feel a responsibility to give back to this place we call home. That’s why we created our specialty line of Eco-Friendly displays specifically tailored to help save the environment while at the same time saving you cash. I’m talking of course about our PodForum line of displays and the amazing cutting edge tech that is changing the way people think about traditional tradeshow kiosks.

 Built with recycled aluminum tubing covered in a wide variety of earth-friendly fabric graphics, the PodForum can be custom fit to resemble the surface of your choice from brick, to stone, to much more. With it’s lightweight support system you can forget about those huge shipping costs associated with getting those other displays from one place to the other, the PodForum is designed to help decrease your carbon footprint every step of the way. Oh and about those earth-friendly fabric graphics, with the PodForum Godfrey has developed what could be one of the coolest tricks on the market today….a display that will change color when introduced to different sound frequencies! Imagine turning your next trade event into something resembling a rock concert complete with a pulse pounding light show! Plus with it’s easy to assemble slip-on style, your message can be changed at a moments notice to match the mood and feel of the crowd. This is also perfect for multi-day events where you want show the crowd something different both days.  Add some backlighting and what you get is a low-cost, environmentally friendly, flexible display that can easily be transformed into a wide variety of combinations to fit any trade show or company event. The PodForum from Godfrey, saving the planet one Earth Day at a time.

Get In The Game With Godfrey!!!

Thursday, April 22nd, 2010

We don’t get a chance to talk sports too much here, but with the NHL and NBA playoffs both going on plus with the NFL Draft kicking off tonight I just can’t think of much else. Whether you’re a kid or just enjoy acting like one when it comes to games the Godfrey group has got the perfect display to ensure nothing but good times and long lines at your next tradeshow event. Ask anyone and I’ll bet that more often than not the thing they remember the most about the last tradeshow they attended was the one or two displays that captured everyone’s attention by making them part of the action. By incorporating potential customers into your booth you are creating a message that says that not only do you enjoy spending time with your customers, but you are there to do more than just sell your product…you are there to build relationships. 

 Featuring a wide variety of displays and props, Godfrey Group.com has just the thing to create a buzz throughout the crowd and turn your booth into the must visit spot on everyone’s checklist. From such classic games like the Football and Frisbee toss to amazing interactive displays like our Tropical Themed Golf Course and the ever popular Surfboard Prop with Photo Backdrop; the Godfrey Group has over a dozen different styles of interactive displays all of which can be tailored to fit your needs and are designed to ensure everyone in attendance leaves with your name on the tip of their tongue.

 Call one of our Personal Project Managers now at 1-800-789-9394 and get your game plan in gear so that when then big event arrives you won’t be left sitting on the sidelines!!!

When Comes To First Impressions, Godfrey Is Second To None.

Thursday, April 22nd, 2010

We’ve all been there. Palms are sweaty. Knees a bit shaky. Butterflies are busy making laps inside your stomach. Today’s the day things are going to be different and it all starts with that first moment. If you pull it off the possibilities are limitless. Make a mistake though and you may never get a second chance. I’m talking of course about that first impression and regardless of if your about to go on your first date with the woman of your dreams or interviewing for that job that could make your entire career, those first few minutes could be the key to success. The same holds true when it comes to marketing. In today’s fast paced world where everyone is constantly bombarded with ad after ad, you need something that will set your company apart from the rest and let them know you’re the best….you need one of the fabulous designs that only the Godfrey Group can offer you.

No matter the product, regardless of the location, the Godfrey Group has just the right display to fit your every need. From Outdoor Event and Tent displays, to Overhead Banners, to Game Displays and Props, we’ve got  the thing to meet your needs when the time is right…the first time. If you’ve got a product that is ready to change the world, one of our amazing high quality displays or fixtures could be all it takes to send you over the top and on your way to astronomical sales. Let us help you cement the idea in your customers head that you are the thing they need most. Remember you never get a second chance to make a first impression. Call us today at 1-800-789-9394!!!!

Godfrey Group Can Create the Trade Show Booth of your DREAMS

Friday, April 2nd, 2010

If you check out the videos at Exhibitor Magazine.com, you’ll be open-mouthed at the fantastic trade show booths, kiosks, exhibits, and displays.  This video, for example.

How can you even HOPE to have a display that cool?

Easy.  Just go to Godfrey Group.com and click around.  The helpful staff there are happy to help you put together a booth, etc, that will rival anything anyone else could ever create.

Nothing you see at any other trade show in the world, awesome as the display might be, can rival what the people at Godfrey Group can create for you.  That’s a promise.