Archive for May, 2009

Take Pictures of Your Trade Show Display

Thursday, May 21st, 2009

Taking pictures of your trade show display are important.  Not only because it is nice to see the different places that the display has been and the events that you have participated in, but because it is also important to see the different ways that the display has been showcased.  You can then go back and see what has worked best with your set up.  Did the traffic with your trade show exhibit booth increase with certain set ups or did it decrease?  What was the best display lighting?  How did it look in a corner or on the end of an aisle?  keeping track of these things through photographs can help you with future set ups.  The other thing that it allows, is for you to be away and have another person set the trade show display without you being present.  Perhaps your flight was delayed and you need to have someone else set up the booth.  Sending them a picture on their cell phone can help them see how the display is to be set up.  Taking pictures can be important.  Tell your exhibit booth to strike a post next time it is in place.

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Transporting Your Trade Show Display

Wednesday, May 20th, 2009

With the number of trade shows and conventions or meeting and conferences some companies are attending, it is important to make sure that it is also affordable.  Making sure that your booth is affordable is also a consideration.  If you are doing a number of shows every year, and you have a number of people that are working in each show it my be beneficial to have a easily transportable trade show display or exhibit booth.  If it takes a plane, a truck a train, a forklift and a team of people to set it up, it may not be the most affordable option.  If your trade show display is easy take down and set up and anyone on your team can do it that may be the best option.  There are many displays that take elaborate and complex instructions to set up and that can be costly.  There are others on the other hand that are put right on the plane with you carried in and out of the convention floor and popped right up and are ready for use.  That can be the best bet when wanting to travel light.  How about your trade show display?  Is it easy to assemble?  Can anyone on your team set it up?  This might be a consideration when picking out your display to be used as a sales tool.

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Posted in Conferences & Venues, Trade Show Booth Rentals, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »

Keeping Your Trade Show Display Simple

Tuesday, May 19th, 2009

Many people think that to be a successful trade show exhibitor you have to have elaborate and complex booths and displays.  This is sometime quite the contrary.  You need not go to extremes to get results.  in some cases that can hurt your ability to stand out above the crowd.  You want your business or your product or your people to be what stands out not necessarily your exhibit booth at a trade show.

Having a trade show booth that is clear, bright and not busy or cluttered can sometimes stand out above the crowd.  It seems to be the better signal amongst the noise.  If you keep your space clean and sharp, it can be the difference to attracting people and eventually customers or leads.  Keeping your graphics simple and to the point can be the difference.  These can be easily changed and made to fit for any type of show.  Keep it simple it may be the best trade show display ever.

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How Big is Your Display Space?

Tuesday, May 12th, 2009

Some of the standard sizes for trade show display spaces are 10 x 10 and 20 by 20, but there are some instances when a trade show booth might be an awkward size or it might need some special configuration.  There are some outdoor facilities that need to have some special design work.  We can certiainly help you with your special sizes, and with any special designs that need to be implemented.  Another situation where a trade show booth and exhibit may need some special attention is when companies are sharing space on a trade show floor.  What is the overall size fo the trade show booth area?  What is the size of the partnering company’s display?  What are your colors and their colors?  Perhaps some special attention is needed to be given for details like these so that your display or your exihibit area stands out above the crowd.  Are there special needs that are required of the type of event that you are planning? Are you prepared to answer these questions?  Contact one of our experts and we can provide some of the answers to these questions and may come up with questions you have not yet thought about when planning your trade show booth or convention exhibit.

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Posted in Conferences & Venues, Trade Show Booth Rentals, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »